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Wyniki wyszukiwania dla: CUSTOMER ENGAGEMENT
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Krytyczne działania i czynniki sukcesu wdrażania projektów informatycznych
PublikacjaCelem niniejszego artykułu jest określenie, jakie działania powinny podjąć organizacje gospodarcze, aby zidentyfikowane krytyczne czynniki sukcesu projektów informatycznych, pozwalające na zwiększenie prawdopodobieństwa pomyślnego zakończenia przedsięwzięcia, zmaterializowały się. Na potrzeby niniejszego artykułu przeprowadzono badania własne. Jako metodę wybrano analizę przypadków. Badanie przeprowadzono w organizacji, która prowadziła...
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Aleksandra Parteka dr hab. inż.
OsobyAbout me: I am an associate professor and head of doctoral studies at the Faculty of Management and Economics, Gdansk University of Technology (GdanskTech, Poland). I got my MSc degree in Economics from Gdansk University of Technology (2003) and Universita’ Politecnica delle Marche (2005), as well as MA degree in Contemporary European Studies from Sussex University (2006, with distinction). I received my PhD in Economics...
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Social Entrepreneurship through Cooperatives: Founder Insights
PublikacjaIn this research we are interested in how social entrepreneurs think about their organizational creation process in the context of cooperatives, and how cooperatives conceptualize and actualize their ‘care for community’ social principles. In this interface of organizational purpose and form, we find a variety of interesting issues presented by our interview sample of founders of young, global organizations from six nations. Discussing...
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Knowledge Management
Kursy OnlineBrand knowledge, customer knowledge, relations knowledge, market knowledge, „know how” etc., are intangible assets with great value to the organization today, and to leave these assets unmanaged would seem to be foolish in the extreme. The aim of the course is to explain: who/ why/ how to manage knowledge effectively. Welcome & GOOD LUCK :) Wioleta Kucharska
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The Technological Advancement of New Products, Product Newness and Market Information
PublikacjaThe purpose of this study is to propose product newness and obtaining market information as mediators of the relationship between the technological advancement of a new product and its commercial success. So far, little is known about the mediators of this relationship but knowledge about the factors that strengthen or weaken it is valid, both for the theory and practice of new product management. On the one hand, product newness...
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Fast method for IEEE 802.16-2004 standard-based networks coverage measuring
PublikacjaThis paper presents the time and cost efficient method for measuring effective coverage of IEEE 802.16-2004 standard-based networks. This is done by performing a series of continuous measurements on the grid basis. Due to this kind of signal quality surveying, estimationof the probable coverage area can be made. It is significant that themethod is fast and is uses a standard customer equipment which makes it more accessible for...
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Mobile operators at war: opinion mining and sentiment analysis on social media
PublikacjaConsidering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical...
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Methods of Artificial Intelligence for Prediction and Prevention Crisis Situations in Banking Systems
PublikacjaIn this paper, a support vector machine has been studied due to prediction of bank crisis. To prevent outcomes of crisis situations, artificial neural networks have been characterized as applied to stock market investments, as well as to test the credibility of the bank's customers. Finally, some numerical experiments have been presented.
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublikacjaBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Anna Baj-Rogowska dr
OsobyAnna Baj-Rogowska zatrudniona jest na stanowisku adiunkta w Katedrze Informatyki w Zarządzaniu (Politechnika Gdańska, Wydział Zarządzania i Ekonomii). Jej wyższa edukacja związana jest z Uniwersytetem Gdańskim, gdzie ukończyła magisterskie studia informatyczne, studia doktoranckie i następnie uzyskała stopień naukowy doktora nauk ekonomicznych w zakresie nauk o zarządzaniu (Katedra Informatyki Ekonomicznej na Wydziale Zarządzania...
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The effects of perceived risk, brand value, and brand trust on eWOM
PublikacjaUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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Usability study of various biometric techniques in bank branches
PublikacjaThe purpose of the presented research was to evaluate the performance of the prepared biometric algorithms and obtain information on the opinions and preferences of their users in bank branches. The study aimed to determine users' attitudes towards particular modalities and preferences on how to use biometrics after the bank customers had practical experience with the operation of the prototype solutions. The research results...
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Sources of Market Information, Its Quality and New Product Financial Performance
PublikacjaWhile we observe a growing interest in the role of market information in new product development (NPD), existing research has still largely ignored the quality of market information that is a crucial issue in the era of the information society. What does affect the quality of market information in new product development projects, and how does this quality influence the financial performance of new products? In this paper, we address...
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ASIC Design Example of Complex SoC with FPGA Prototyping
PublikacjaThe paper presents an example of the System on a Chip design, where the FPGA prototyping has been used. Two FPGA prototypes have been realized. The first FPGA prototype uses AVNET board containing Xilinx Virtex4 device accompanied by custom board with required devices. The second FPGA prototype has been built using the custom PCB with Xilinx Virtex-4 XC4VLX60 FPGA accompanied by all needed external components. The final system...
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ASIC Design Example of Complex SoC with FPGA Prototyping
PublikacjaThe paper presents an example of the System on a Chip design, where the FPGA prototyping has been used. Two FPGA prototypes have been realized. The first FPGA prototype uses AVNET board containing Xilinx Virtex4 device accompanied by custom board with required devices. The second FPGA prototype has been built using the custom PCB with Xilinx Virtex-4 XC4VLX60 FPGA accompanied by all needed external components. The final system...
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Greencoin Project - open phase application dataset
Dane BadawczeThis dataset captures detailed transactional records of the Greencoin project, focusing on rewarding pro-environmental behavior in the Tricity region of Poland. It includes data on user interactions such as quiz completions, challenges, and other sustainable actions, with corresponding timestamps and wallet balances. This data supports research on gamification...
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Ancillary services to grids provided with distributed generation
PublikacjaThe paper introduces system for utilization of the customer-side generated energy. Additionally system can secure some ancillary services to grids. Those services include: current active filtering, load voltage stabilization and in case of grid voltage faults - uninterruptible load supplying (possible with energy storage device). Presented experimental results confirm flexibility of this arrangement in processes of power delivery...
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Bi-GRU-APSO: Bi-Directional Gated Recurrent Unit with Adaptive Particle Swarm Optimization Algorithm for Sales Forecasting in Multi-Channel Retail
PublikacjaIn the present scenario, retail sales forecasting has a great significance in E-commerce companies. The precise retail sales forecasting enhances the business decision making, storage management, and product sales. Inaccurate retail sales forecasting can decrease customer satisfaction, inventory shortages, product backlog, and unsatisfied customer demands. In order to obtain a better retail sales forecasting, deep learning models...
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Energy Losses Due to Imperfect Payment Infrastructure and Payment Instruments
PublikacjaOne of the strategic objectives of the European Union is a reduction in greenhouse gas emissions and improvement of energy efficiency by at least 32.5% in different areas of the economy by 2030. However, little is known about the impact of payment in retail on energy consumption. The purpose of this paper is to assess the chain of losses of time and energy, and therefore financial losses, that occur due to the imperfection of payment...
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Move into the open space – what can we expect from moving artistic interventions to open urban spaces?
PublikacjaThe paper discuses the role of incorporating creative engagement into the processes of urban and social development using cultural means of action and expression and the potential of artistic interventions in public space. The block of initiatives within the People’s Smart Sculpture EU project, realized by Gdańsk City Gallery, has been named “Move Into The Open Space”. This paper will provide...
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Wpływ usług on-line na budowanie pozytywnych relacji i lojalności klienta
PublikacjaW artykule omówiono wybrane problemy projektowe dotyczące współczesnych usług on-line w kontekście budowania trwałej lojalności klienta. Przedstawiono model warstwowego rozwoju usług on-line wraz z zaleceniami projektowymi zorientowanymi na budowanie i wzmacnianie lojalności klienta. Przedstawiono przykłady scenariuszy rozwoju usług e-zdrowia online. Przedstawiono możliwości dalszego rozwoju prezentowanego podejścia i plany dalszych...
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublikacjaeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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Utilizing online collaborative games to facilitate Agile Software Development
PublikacjaEffective collaboration and interaction among the development team and between the team and the customer as well as proactive attitude in initiating and implementing improvements play vital roles in the success of agile projects. The challenge is how to address these social aspects since neither the Agile Manifesto nor the Scrum Guide specify techniques that aid the human side of software development. To fill this gap, we developed...
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Zaufanie w zespole badawczym – studium przypadku (projekt CD NIWA realizowany na Politechnice Gdańskiej)
PublikacjaArtykuł dotyczy tematyki klimatu pracy zespołowej, ze szczególnym uwzględnieniem zaufania w zespole jako czynnika warunkującego zaangażowanie, efektywność i innowacyjność zespołu. Przeanalizowano znaczenie oraz wymiary zaufania w zespole badawczym na podstawie koncepcji International Team Trust Indicator, czyli dziesięciowymiarowego modelu zaufania. Celem artykułu jest analiza klimatu współpracy i poziomu zaufania w interdyscyplinarnym...
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Morphological and electrochemical characterization of ceramic carbon foam electrodes water treatment applications
Dane BadawczeThis dataset contains morphological and electrochemical characterization of ceramic carbon foam employed as an electrode (CFFE) for the oxidation of a target pollutant. The dataset includes:
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GROUPS OF GERMAN DOMESTIC APPLIANCE MANUFACTURERS ACCORDING TO NEW PRODUCT DEVELOPMENT PRACTICES
PublikacjaFinding the best way to develop new products has been always a hot topic for practitioners and academics. However, so far only a few of these kinds of studies have concentrated on a single industry. In this paper, we group German domestic appliance manufacturers with regards to their new product development (NPD) practices to discover their attitude to NPD effort. By conducting a survey we found that three different groups of manufacturers...
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Self-adwokatura jako forma wolontariatu osób z niepełnosprawnością
PublikacjaSelf-advocacy is both a competence necessary for independent adult life and a form of activity of people with disability in terms of exercising their rights to self-determine. It is also a form of social inclusion and participation, often having a character of volunteer engagement of people with disability in work for their minority group. Although the access of people with disability to the sphere of supporting other people...
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Zastosowanie systemów informatycznych klasy CRM w procesach zarządzania relacjami z klientami
PublikacjaPrzedstawiono znaczenie i rolę systemów informatycznych w procesie zarządzania nowoczesną jednostką organizacyjną. Zaprezentowano cykl rozwojowy systemów zarządzania w dobie ciągłego zapotrzebowania na informację. Pokazano rozwój narzędzi informatycznych wspierających rozwój i funkcjonowanie przedsiębiorstw. Określono pojęcie procesu biznesowego. W szczególności zwrócono uwagę na systemy typu CRM (Customer Relationship Management)...
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OCENA DOBROSTANU W KRAJACH OECD Z WYKORZYSTANIEM DATA ENVELOPMENT ANALYSIS
PublikacjaDobrostan (well-being) jest pojęciem wieloaspektowym obejmującym czynniki wpływające na satysfakcję z życia. Celem artykułu jest ocena dobrostanu społeczeństw krajów OECD w 2013 roku, na podstawie danych z bazy OECD Regional Well-Being. Uwzględniono 9 obszarów: dochody gospodarstw domowych, miejsce pracy, warunki zamieszkania, poziom wykształcenia, zdrowie, środowisko, bezpieczeństwo, zaangażowanie obywatelskie i dostęp do usług....
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Development and Research of the Text Messages Semantic Clustering Methodology
PublikacjaThe methodology of semantic clustering analysis of customer’s text-opinions collection is developed. The author's version of the mathematical models of formalization and practical realization of short textual messages semantic clustering procedure is proposed, based on the customer’s text-opinions collection Latent Semantic Analysis knowledge extracting method. An algorithm for semantic clustering of the text-opinions is developed,...
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Corporate Social Responsibility and Family Business: Current Debates and Future Prospects
PublikacjaThis paper aims at examining the main perspectives on corporate social responsibility (CSR) in family firms discussed in international literature. The topic of CSR has grown exponentially in the last two decades in both, business practice and as an area of interest among academics and researchers. Most studies focus on multinational corporations, some on small and medium enterprises (SMEs) and the smallest number on family business...
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Collaboration within the Automotive Value Chain
PublikacjaThe paper describes new approach to supply chain management in the North American automotive industry, in part influenced by the Japanese model. To survive and prosper all automotive suppliers must face major challenges in supporting their customers including delivering innovative ideas, technology and quality with increasing speed, participating in every aspect of product development and producing entire systems. The authors describe...
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Applying molecular dynamics simulation to take the fracture fingerprint of polycrystalline SiC nanosheets
PublikacjaGraphene-like nanosheets are the key elements of advanced materials and systems. The mechanical behavior of the structurally perfect 2D nanostructures is well documented, but that of polycrystalline ones is less understood. Herein, we applied molecular dynamics simulation (MDS) to take the fracture fingerprint of polycrystalline SiC nanosheets (PSiCNS), where monocrystalline SiC nanosheets (MSiCNS) was the reference nanosheet....
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Corporate social responsibility and forward default risk under firm and industry heterogeneity
PublikacjaObjective: This study aims to evaluate the impact of corporate social responsibility on forward default risk (FDR) under the setting of firm and industry heterogeneity. Research Design & Methods: This study evaluated the impact of corporate social responsibility (CSR) on FDR using the data of 497 companies from 2007-2021 in the S&P 500 index, taking into account firm and industry heterogeneity aspects. This study utilized instrumental...
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The concept of experience marketing - examples of practical application (PG_0005962), W, International Design Engineer, sem. 2, zimowy 2023/24
Kursy OnlineCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Lack of control over work and organizational citizenship behavior: overwork climate as a suppressor variable
Dane BadawczeThis study investigates a suppressor effect in the relationship between lack of control over work and organizational citizenship behavior (OCB). Suppressor effects operate when the addition of a predictor (in our study it is an overwork climate) increases the predictive power of another variable (lack of control over work) in predicting an outcome variable...
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Wybrane aspekty oceny satysfakcji i lojalności klientów i pracowników
PublikacjaCelem artykułu jest przedstawienie propozycji oryginalnego modelu pozwalającego lepiej zrozumieć mechanizmy kształtowania się satysfakcji i lojalności klientów i pracowników oraz umożliwiającego porównywanie satysfakcji klientów różnych przedsiębiorstw w oderwaniu od ich specyfiki branżowej. Zaprezentowany model opiera się na mechanizmach przyczynowo-skutkowych i pozwala na stawianie kwantyfikowalnych celów, dając w rezultacie...
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Polska adaptacja Metody Oceny Wypalenia Zawodowego (BAT-PL) autorstwa Schaufeliego i współpracowników
PublikacjaAim. The study aimed to present the Polish version of the Burnout Assessment Tool (BAT-PL) by Schaufeli et al. and to assess its validity and reliability. The tool measures the core symptoms of burnout (BAT-C): exhaustion, mental distance, cognitive and emotional impairment, and its secondary symptoms (BAT-S): psychosomatic complaints and psychological distress. Method. The participants were 255 nursing staff members....
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Knowledge management in SMEs – selected issues.
PublikacjaThe success of a small or medium-size enterprise might be dependent on the way in which this company manages its knowledge. With limited access to other resources like land, capital or labor force, the access to knowledge and its effective application might become a source of competitive advantage for an SME. It is confirmed that organizations, which successfully implement the concept of knowledge management might achieve better...
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Design of control algorithms for mobile robots in an environment with static and dynamic obstacles
PublikacjaThis article proposes the construction of autonomous mobile robots and designing of obstacle avoidance algorithms for them. Nowadays, mobile robots are gaining more and more popularity on the customer as well as industrial market, for example as automatic vacuum cleaners or lawnmowers. Obstacle avoidance algorithms play an important role in performance of this types of robots. The proposed algorithms were designed for builds with...
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Natural sweeteners: Sources, extraction and current uses in foods and food industries
PublikacjaFood producers have leaned towards alternative natural and synthetic sweeteners in food formulations to satisfy market demands. Even so, several synthetic sweeteners (e.g., aspartame, saccharin, sucralose) are becoming less popular due to health-related concerns, lower nutritional values, and controversies around their safety. Conversely, natural sweeteners confer favourable customer perceptions due to their association to a healthier...
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Collaborative planning? Not yet seen in Poland. Identifying procedural gaps in the planning system 2003–2023
PublikacjaCollaborative planning aims to increase the legitimacy of decision-making in spatial development. In this approach, planning involves debate and engagement in discourse, and participation and interaction between actors are thus at the heart of the planning process. This article examines whether the planning system in Poland as defined for the period 2003–2025 provides a level of participation and deliberation and other qualities...
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Rural Landscape Planning for Sustainable Development. The Case of Poland
PublikacjaThis text results from theoretical study on the possibilities of rural landscape renovation in Poland. The introduction marks new spatial phenomena and the scope of their influence. It indicates social and cultural reasons of the changes, and states the need of their renewed interpretation. The second part of the article contains a description of the degrading cultural landscape of the country and presents its features. It then...
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The impact of ICTs on women’s economic empowerment
PublikacjaIt is widely argued that ICTs enable the inclusion of low-skilled and traditionally marginalized groups, such as women, people with disabilities, and workers at the base of the pyramid (BoP), in the labor market. In this paper, we investigate the determinants of female participation in the labor market in developing countries with a focus on the impact of the use of ICTs on female labor force participation. We conduct a panel study...
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The Impact of ICTs on Women’s Economic Empowerment
PublikacjaIt is widely argued that ICTs enable the inclusion of low-skilled and traditionally marginalized groups, such as women, people with disabilities, and workers at the base of the pyramid (BoP), in the labor market. In this paper, we investigate the determinants of female participation in the labor market in developing countries with a focus on the impact of the use of ICTs on female labor force participation. We conduct a panel study...
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Torque Transmitted by Multi-plate Wet Clutches in Relation to Number of Friction Plates and Their Dimensions
PublikacjaIn the paper results of experimental tests on multi-plate wet clutch torque capacity for various diameters and numbers of friction plates are presented. Construction of an apparatus for laboratory tests of wet clutch engagement, drag torque and maximum torque is shown. Methodology of maximum torque capacity experiment and hydraulic circuit diagram, which supplies a motor and an actuator for the experiment are described. Analytically...
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Transmission Quality Measurements in DAB+ Broadcast System
PublikacjaIn the age of digital media, delivering broadcast content to customers at an acceptable level of quality is one of the most challenging tasks. The most important factor is the efficient use of available resources, including bandwidth. An appropriate way of managing the digital multiplex is essential for both the economic and technical issues. In this paper we describe transmission quality measurements in the DAB+ broadcast system....
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Count Data Modeling About Relationship Between Dubai Housing Sales Transactions and Financial Indicators
PublikacjaIn this study, illustrating and comparing the performances of count data models such as Poisson, negative binomial (NB), Hurdle and zero-inflated models for the determination of factors affected housing sales in Dubai. Model comparisons are made via Akaike’s information criterion (AIC), the Vuong test and examining the residuals. Main purpose of this study is building reliable statistical model for relationship between Dubai housing...
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Ocena stanu technicznego rurociągu przesyłowego zawiesiny popiołów w Elektrowni Ostrołęka B
PublikacjaPrzedmiotem pracy był rurociąg przesyłowy zawiesiny popiołów przesyłanych z Elektrowni Ostrołęka B. Celem pracy było potwierdzenie przynależności próbek yvyciętych z rurociągu do określonego gatunku stali i ocena stanu materiału po eksploatacji. Dla zrealizowania tego celu wykonano: - analizę składu chemicznego materiału pobranego ze stalowych rur, - mikroanalizę warstw wierzchnich na powierzchni wewnętrznej i zewnętrznej, -...
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Youth Civic Participation in the South Baltic Region. Example of Lithuania, Poland and Sweden
PublikacjaThe aim of this study was to show youth civic participation as a social inclusion element in the Southern Baltic region in need of reinforcement, based on the examples of selected municipalities from Lithuania, Poland and Sweden. The authors focused on the diagnosis of key elements of youth civic engagement at local and cross-border level, taking into account the context of national youth policies and the European Union policy....