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Search results for: PERCEIVED BRAND VALUE
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Customer Engagement Consequences for Firms
PublicationPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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Evaluating Pornography Problems Due to Moral Incongruence Model
PublicationIntroduction To date, multiple models of problematic pornography use have been proposed, but attempts to validate them have been scarce. Aim In our study, we aimed to evaluate the Pornography Problems due to Moral Incongruence model proposing that self-appraisals of pornography addiction stem from (i) general dysregulation, (ii) habits of use, and (iii) moral incongruence between internalized norms and behavior. We investigated...
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Multiple Group Membership and Collective Action Intention
PublicationDatasets from two studies conducted in Poland on the relation between identity fusion, group identification, multiple group membership, perceived injustice, and collective action intention. The presented studies, in the context of protests against attempts to restrict abortion law, were conducted to examine the link between belonging to multiple groups, group efficacy & identification, perceived injustice and collective...
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Pomiar kapitału marek własnych detalistów
PublicationCelem artykułu jest przybliżenie istoty pojęcia kapitału marek własnych, zaprezentowanie potencjalnych implikacji praktycznych i przedstawienie kierunków dalszych badań w tym zakresie.
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Ocena efektywności monitoringu obiektów inżynierskich za pomocą sieci Bayesa
PublicationW swojej pracy autorzy zaproponowali zastosowanie sieci Bayesa do projektowania monitoringu i podejmowania decyzji w działaniach eksploatacyjnych. Ponadto pokazano dwie metody oceny wartości informacji diagnostycznych. Pierwszą z nich jest wartość oczekiwana EVSI (ang. Expected Value of Sample Information), która stanowi podstawę do wyboru spośród alternatywnych obserwacji symptomów zmiennej diagnostycznej. Natomiast drugą metodą...
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Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublicationTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...
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Media społecznościowe a wizerunek marki
PublicationJeszcze do niedawna wydawało się, że social media, podobnie jak komunikatory internetowe, będą stanowiły kolejne narzędzie wykorzystywane w komunikacji ze znajomymi, a ich tematyka będzie związana głównie z rozrywką i chęcią podtrzymania więzi społecznych. Jednak, z obserwacji wielu autorów wynika, iż obecnie można już mówić o trendzie social media lub też Web 2.0, a z roku na rok internetowe witryny o charakterze społecznościowym,...
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublicationThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Utilising IT-based systems in regatta management
PublicationThe development and increasing accessibility of new technologies has brought changes to the management of sailing regattas. Organisational and promotional difficulties faced by the organisers are now being tackled with software-based systems. This article considers various information technology (IT) systems, designed to support the organisation and presentation of sailing regattas and explores how they are perceived by regatta...
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Is it too late now to say we’re sorry? Examining anxiety contagion and crisis communication strategies using machine learning
PublicationIn this paper, we explore the role of perceived emotions and crisis communication strategies via organizational computer-mediated communication in predicting public anxiety, the default crisis emotion. We use a machine-learning approach to detect and predict anxiety scores in organizational crisis announcements on social media and the public’s responses to these posts. We also control for emotional and language tones in organizational...
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Beliefs about psychological help among firemen
PublicationThe aim of this study was to identify beliefs and perceived barriers in psychological help. Findings: 1. Occupational stress and participation in traumatic rescue actions was related with negative beliefs. 2. Firemen were afraid of a commader's reaction. 3. Avoidance coping accounts for fear about stigmatization.
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Usability Testing of Mobile Applications: A Methodological Framework
PublicationLess than five percent of all mobile applications have become successful throughout 2023. The success of a new mobile application depends on a variety of factors ranging from business understanding, customer value, and perceived quality of use. In this sense, the topic of usability testing of mobile applications is relevant from the point of view of user satisfaction and acceptance. However, the current knowledge seems to be fragmented,...
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The (over)touristification of European historic cities: a relation between urban heritage and short-term rental market demand
PublicationIn this chapter, I wish to highlight the critical relationship between heritage management issues and building environment transformation. I argue that such a relationship is directly expressed through the tourism phenomenon, and it should be measured through the economic dimension of the short-term rental market, which introduces this rule of thumb: if there is a lack of demand, the brand of the city is weak; if there is too much...
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Rozwój badań nad kapitałem marki bazującym na konsumencie – przegląd literatury
PublicationCelem artykułu jest prezentacja koncepcji kapitału marki bazującego na konsumencie (CBBE) oraz dotychczasowego dorobku badawczego w zakresie jego pomiaru . Realizacja tak postawionego celu wymagała przeprowadzenia wyczerpujących studiów literatury na ten temat, która wyróżnia dwa oddzielne podejścia do pomiaru CBBE: podejście bezpośrednie oraz pośrednie. Artykuł dostarcza menedżerom marki wiedzy na temat głównych kierunków ich...
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Tax Evasion, Tax Morale, and Trade Regulations: Company-Level Evidence from Poland
PublicationObjective: To investigate the determinants of the phenomenon of evading taxes among polish entrepreneurs. In particular, I examine such factors as tax administration satisfaction, tax morale, tax burden, and the influence of trade regulations. Research Design & Methods: A survey study conducted in 2017 in Poland among 454 enterprises. I used the zero-inflated negative binomial modelling technique to examine the impact of factors...
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Knowledge Sharing and Organizational Culture Dimensions: Does Job Satisfaction Matter?
PublicationThe aim of this study is to examine how job satisfaction influences the relationship between company performance, knowledge sharing, and organizational culture, perceived through the prism of Hofstede’s cultural dimensions, controlled by company size and staff position. A survey of 910 Polish employees (mainly knowledge workers) with different roles and experiences across different industries was conducted. The data were analyzed...
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A Method of MOS Evaluation for Video Based Services
PublicationThis paper deals with a method for QoE evaluation for the services transmitting large amount of data perceived by the end user in relatively short time periods, e.g. streaming video in mobile operator...
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Barriers of Cross-cultural Interactions According to the Research Findings
PublicationThe aim of this article is to label major cultural barriers and to present results of empiricalfindings referring to barriers to intercultural interactions in foreign subsidiaries oftransnational corporations (TNCs). The qualitative research was conducted in TNCs'foreign subsidiaries operating in Poland in the winter of 2009/2010. The articledescribes how the respondents perceived the problems in cooperation with foreigners,defines...
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The Pomerania Design Faktory as an Example of 50+ Entrepreneurship Promotion
PublicationThe article presents one of the programmes carried out by The Gdańsk Entrepreneurs' Foundation and The Gdansk Labor Office in 2013/14, dedicated to seniors. It is a great example of an innovative project aimed at the activation of individuals aged 50+ by using their own talents and interests in business. It also shows the results of intergenerational cooperation because the trainers — especially the designers — were much younger...
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Digital Audio Broadcasting or Webcasting: A Network Quality Perspective
PublicationIn recent years, many alternative technologies of delivering audio content have emerged, with different advantages and disadvantages. In this paper pros and cons of digital audio broadcasting and webcasting transmission techniques in a network quality perspective are described. A case study of user expectations with respect to currently available services is analyzed, and the perceived quality of real digital broadcasted and webcasted...
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The function of the sculpture in public space and its reception occupants of the city
PublicationSculpture has been with people for thousands of years. Its destiny, subject and scale have changed over the centuries. Public art, along with sculpture, began to appear in a new form (not only to commemorate important figures and events) only in the 1960s. This paper aims to answer what functions are currently performed by the sculptures located in a public space and how they are perceived by the inhabitants of the city.
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Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi
PublicationNajważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...
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The community involvement of courts: an action research study in the context of the Polish justice system
PublicationPurpose – As a rule, common courts are hermetic organizations, separated from their stakeholders by procedures based on legal provisions. For these reasons, they are often perceived as unreliable and non-transparent, and as such, they do not inspire trust among stakeholders. The authors posit that the court’s community involvement may lead to the increased accountability and legitimacy of courts, which should in turn result in...
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ANALIZA POSTAW INTERNAUTÓW WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH
PublicationCelem opracowania jest ukazanie roli, jaką odgrywają media społecznościowe i wypowiedzi internautów w kształtowaniu wizerunku marki wśród użytkowników Sieci. Artykuł prezentuje także wyniki obserwacji aktywności polskich internautów dotyczące jednej z polskich marek spożywczych. Internauci zamieszczają w Internecie różnorodne treści powiązane pośrednio lub bezpośrednio z markami. Zadaniem organizacji, podobnie jak w przypadku pozostałych...
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Quality Aspects in Digital Broadcasting and Webcasting Systems: Bitrate versus Loudness
PublicationIn this paper the quality aspects of bitrate and loudness in digital broadcasting and webcasting systems are examined. The authors discuss a survey concerning user preferences related with processing and managing audio content. The coding efficiency of a popular audio format is analyzed in the context of storing media. An objective study on a representative group of signal samples, as well as a subjective study of the perceived...
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Big Data i 5V – nowe wyzwania w świecie danych (Big Data and 5V – New Challenges in the World of Data)
PublicationRodzaje danych, składające się na zbiory typu Big Data, to m.in. dane generowane przez użytkowników portali internetowych, dane opisujące transakcje dokonywane poprzez Internet, dane naukowe (biologiczne, astronomiczne, pomiary fizyczne itp.), dane generowane przez roboty w wyniku automatycznego przeszukiwania przez nie Internetu (Web mining, Web crawling), dane grafowe obrazujące powiązania pomiędzy stronami WWW itd. Zazwyczaj,...
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Dataset Relating Collective Angst, Identifications, Essentialist Continuity and Collective Action for Progressive City Policy among Gdańsk Residents
PublicationThis dataset contains the individual responses of 456 residents of Gdańsk who participated in the study. The study was conducted before the second term of the presidential election in Poland in 2020. Demographic variables as well as psychological measures of angst, place attachment, identification in-group continuity and willingness to engage in collective action were collected. We also measured the perception of the risk of...
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Politiceskaja pressa o rosijsko-ukrainskich otnoszenijach i sobytiach w Krymu = Polish press covering russian- ukrainian relations and events in Crimea
PublicationThe paper made a review of opinions expressed by the most widely read Polish newpapers on the issue of Ukraine-Russian relations and events in Crimea in the period from early December 2013 till late March 2014. The author has brought to light attitudes to the events in Ukraine perceived while having in mind preserving security of Poland in political, economic and societal aspects. The EC policy towards the Russian Federation and...
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Studying the Behaviour of Pedestrians and Drivers Within Pedestrian Crossings
PublicationEvery third road accident in Poland involves a pedestrian as a participant or, most of the time, a casualty. Pedestrian accidents are usually the result of complex situations and the outcome of a number of factors related to driver and pedestrian behaviour and road infrastructure. Safety depends largely on how well the traffic condition is perceived and on visibility in traffic. The re-lations between pedestrians and motorists...
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Oszczędność jako cnota w kształtowaniu wspólnotowego środowiska mieszkaniowego
PublicationThe principle of conservation (saving) the resources - present in designing - applies to the style and quality of living of the future tenants. But by approving restrictions, they may realize themselves on a different from consumption basis - in a community life, with respect to nature. The element of social participation cannot be absent - the understanding between tenants, adjusting eco-friendly solutions to needs and possibilities...
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Emotional experiences of family caregivers of children with Dravet syndrome
PublicationBackground: Since the psychosocial implications of Dravet syndrome (DS) are much more serious and far-reaching than in other types of epilepsy, caring for a DS child seriously affects the entire family. This study describes the emotional experiences of family caregivers of DS children and evaluates the way caregiving affects their perceived quality of life. Methods: An anonymous, self-administered...
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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublicationCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
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Psychometric properties of the Bern illegitimate tasks scale using classical test and item response theories
PublicationCombining a classical test theory and an item response theory (IRT), this study aimed to investigate the psychometric properties of the Bern Illegitimate Tasks Scale (BITS) by measuring two conceptually separate dimensions capturing unnecessary tasks (perceived by employees as pointless) and unreasonable tasks (perceived as unfairly or inappropriately assigned). Data collected among Polish employees in two samples (N= 965 and N=...
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Paradoxes in the engineering change management process
PublicationPurpose: The main purpose of this paper is to conceptualize and operationalize paradoxes that are significant in the engineering change management (ECM) process. The following research question was stated: What are the paradoxes that influence the ECM process, and how can they be measured? Design/methodology/approach: The study is divided into two parts: conceptualization and operationalization. Conceptualization involved a literature...
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The effect of job-related stress on psychological well-being = Wpływ stresu zawodowego na dobrostan psychiczny
PublicationThe aim of the investigation was to evaluate the effect of job stress factors on psychological well-being of firemen. Goldberg's GHQ-12 for well-being evaluation, the Perceived Job Stress Questionnaire by Dudek et al. for job stress assessment, and indicator of participation in traumatic events were used. 19% of the firemen were qualified to the group with increased risk of mental disorders. Occupational stress had a strong impact...
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Stakeholders Satisfaction Index as an Important Factor of Improving Quality Management Systems of Universities in Poland Stakeholders Satisfaction
PublicationThe following article analyses selected methods of assessing the quality of educational services of universities and discusses the role of stakeholders in, required by law, quality assurance and quality management systems according to Common Assessment Framework for education. Furthermore, it presents the Stakeholders Satisfaction Index (SSI) which is an original proposal of an aggregate measure of satisfaction perceived by stakeholders....
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Stakeholders Satisfaction Index as an Important Factor of Improving Quality Management Systems of Universities in Poland
PublicationThe following article analyses the role of stakeholders in selected methods of assessing the quality of educational services of universities and discusses quality management systems according to Common Assessment Framework for education. Furthermore, it presents the example of method of stakeholder satisfaction measurement called Stakeholders Satisfaction Index (SSI) which is an original proposal of an aggregate measure of satisfaction...
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Fitting the mobile device characteristics to the user's hearing preferences
PublicationA method for fitting the mobile computer audio characteristics to the user's hearing preferences is proposed. The process consists of two stages: calibration and dynamics processing. During the calibration phase the user performs a loudness scaling test giving their response regarding the perceived loudness. The dynamics processing made on above basis sets the loudness to the most comfortable level. The processing accounts both...
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Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk
PublicationArtykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...
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Residents’ Perception of Intangible Benefits and Costs Associated with Hosting Major Sporting Events
PublicationThe main purpose of this paper is to estimate on the basis of inhabitants’ perception the overall composite and aggregated scores of two major sporting events held in Ergo Arena hall, on the border of Gdańsk and Sopot, in northern Poland. The indirect aim is to identify the determinants affecting the monetary offers of the locals of the two cities. The research results unveil that major sporting events may determine the appearance...
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Residents' Perception of Intangible Benefits and Costs Associated with Hosting Major Sporting Events
PublicationThe main purpose of this paper is to estimate on the basis of inhabitants’ perception the overall composite and aggregated scores of two major sporting events held in Ergo Arena hall, on the border of Gdańsk and Sopot, in northern Poland. The indirect aim is to identify the determinants affecting the monetary offers of the locals of the two cities. The research results unveil that major sporting events may determine the appearance...
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ISSUES OF CLASSIFICATION FUNCTION CONTINUITY IN ENDOSCOPIC VIDEO CLASSIFICATION
PublicationIn the article a new way of analyzing the properties of feature vector functions (FVF) and classiers of images in a video stream is proposed. The general idea is based on focusing of the perceived continuity of the FVF and classier functions. Issues related to creating an exact mathematical model are discussed and a simplied solution is proposed. An exemplary algorithm is evaluated on three exemplary video sequences. The acquired...
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Evaluation of Selected UX Techniques by Product Managers - A Preliminary Survey
PublicationIn this paper we present the results of an opinion survey among 28 IT product managers who evaluated the subjective usefulness of 24 selected UX techniques to 6 IT product management tasks derived from ProdBOK®. We selected the UX techniques based on the literature review and 6 interviews with experienced IT product managers. Based on the survey results, we propose our recommendation of useful techniques for 5 of the 6 studied...
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PRELIMINARY FIELD TESTS AND LONG-TERM MONITORING AS A METHOD OF DESIGN RISK MITIGATION: A CASE STUDY OF GDAŃSK DEEPWATER CONTAINER TERMINAL
PublicationAppropriate risk assessment plays a fundamental role in the design. . The authors propose a possible method of design risk mitigation, which follows recommendations included in Eurocode 7. The so-called “Observational Method” (OM) can produce savings in costs and programmes on engineering projects without compromising safety. The case study presented is a complex design solution that deals with the heavy foundations of a gantry...
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Regional Observatory as a Part of Road Safety Information System
PublicationEU experience clearly indicates that it is necessary to inform and motivate the public on road unsafety to undertake specific preventive efforts, as well as making road users feel responsible for the state of road safety and seek to improve this state gradually to protect their health and life. The implementation of the Warmia-Mazury Road Safety Observatory project will not only be an excellent addition to the activities carried...
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Image simulation and annotation for color blinded
PublicationIn this paper methods for image simulation as seen by a color blinded and a method for constructing images of perceived color difference are presented. The work is also focused on the interactive color description of an image contents. As a result, the individuals having problems with color discrimination can identify colors in an image.W artykule prezentowane są metody symulacji kolorów w obrazach postrzeganych przez osoby ze...
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Regional observatory as a part of road safety information system
PublicationEU experience clearly indicates that it is necessary to inform and motivate the public on road unsafety to undertake specific preventive efforts, as well as making road users feel responsible for the state of road safety and seek to improve this state gradually to protect their health and life. The implementation of the Warmia-Mazury Road Safety Observatory project will not only be an excellent addition to the activities carried...
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Instructor Presence in Video Lectures: Preliminary Findings From an Online Experiment
PublicationMotivation. Despite the widespread use of video lectures in online and blended learning environments, there is still debate whether the presence of an instructor in the video helps or hinders learning. According to social agency theory, seeing the instructor makes learners believe that s/he is personally teaching them, which leads to deeper cognitive processing and, in turn, better learning outcomes. Conversely, according to cognitive...
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Modele budowy wartości dla klienta - charakterystyka i rozwinięcie
PublicationRozwój form realizacji biznesu umożliwił zbadanie nowych obiektów związanych z generowaniem wartości dla klienta i przedsiębiorstwa. W pracy scharakteryzowano logiki tworzenia wartości będące podstawą modeli łańcucha wartości, sklepu wartości, sieci wartości oraz chmury wartości. Zaproponowano także wprowadzenie nowego składnika do struktury tych modeli w postaci węzła wartości.
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An approach to determining tinnitus acoustical characteristic
PublicationFor many treatment methods, accurate estimation of Tinnitus(ringing in ears) concerning sound type, level, and bandwidth or frequency is inevitable. The proposed way of obtaining Tinnitus parameters is described in this paper. The method employs sound synthesis, aimed at obtaining sound which is closest to perceived Tinnitus. The proposed method assumes running a designed application on a multimedia PC provided with a special graphical...