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Wyniki wyszukiwania dla: CRISIS OF MARKETING COMMUNICATION
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Zarządzanie organizacjami niekomercyjnymi - propozycja dydaktyczna dla studentów kierunku zarządzanie i marketing
PublikacjaAutor przedstawia cele oraz program przedmiotu Zarządzanie organizacjami niekomercyjnymi, prowadzonego dla studentów kierunku zarządzanie i marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. W programie kształcenia główną uwagę skoncentrowano na wskazaniu studentom rosnącego znaczenia organizacji niekomercyjnych (zarówno publicznych jak i pozarządowych) w Polsce oraz konieczności stopniowego i systemowego wprowadzenia...
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Search engine marketing jako istotne narzędzie komunikacji marketingowej
PublikacjaKomunikacja marketingowa firmy w Internecie musi uwzględniać tzw. marketing w wyszukiwarkach internetowych (SEM). O efektywnej obecności przedsiębiorstwa w Sieci można mówić, gdy łatwo znaleźć serwis internetowy uwzględniając organiczne wyniki wyszukiwania wyszukiwarek, reklamy typu pay-per-click, optymalizację kluczowych fraz, istotność linków przychodzących (zewnętrznych) oraz wartość zamieszczonych treści. Każdy element projektu...
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Scenariusz rozwoju dla obszaru Zarządzanie procesem produkcji, dystrybucji i marketing
PublikacjaOpracowanie jest częścią foresightu technologicznego: Żywność i żywienie w XXI wieku - wizja rozwoju polskiego sektora spożywczego, wykonanego w ramach projektu, realizowanego w latach 2009-2011 przez konsorcjum: Instytut Ogrodnictwa (dawniej Instytut Sadownictwa i Kwiaciarstwa) w Skierniewicach, Instytut Badań nad Przedsiębiorczością i Rozwojem Ekonomicznym EEDRI przy Społecznej Wyższej Szkole Przedsiębiorczości i Zarządzania...
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Communication Platform for Evaluation of Transmitted Speech Quality
PublikacjaA voice communication system designed and implemented is described. The purpose of the presented platform was to enable a series of experiments related to the quality assessment of algorithms used in the coding and transmitting of speech. The system is equipped with tools for recording signals at each stage of processing, making it possible to subject them to subjective assessments by listening tests or, objective evaluation employing...
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Marketing w organizacjach niedochodowych
PublikacjaAutor w tynm rozdziale podręcznika prezentuje rolę organizacji niedochodowych (publicznych i pozarządowych) omawiając klasyfikacje i źródła finansowania tych organizacji, ich otoczenie, determinaty marketingu oraz elementy marketingu relacji. Przedstawia też wolontariuszy jako szczególny zasób organizacji niedochodowych oraz przyszłość tych organizacji.
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Communication Networks in the Service of the Environmental Monitoring
PublikacjaIn the paper selected issues relating to communication networks in the services of the environmental monitoring (EM) have been described. It is divided into three main parts: introduction, wire and wireless networks. At the beginning of the basic definitions were explained. The wire part focuses on a plain old telephone service (POTS), an integrated services digital network (ISDN), a digital subscriber line (DSL) and a fiber-optic...
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Disaster-resilient communication networks: Principles and best practices
PublikacjaCommunication network failures that are caused by disasters, such as hurricanes, arthquakes and cyber-attacks, can have significant economic and societal impact. To address this problem, the research community has been investigating approaches to network resilience for several years. However, aside from well-established techniques, many of these solutions have not found their way into operational...
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Quantum communication complexity advantage implies violation of a Bell inequality
PublikacjaWe obtain a general connection between a quantum advantage in communication complexity and non-locality. We show that given any protocol offering a (sufficiently large) quantum advantage in communication complexity, there exists a way of obtaining measurement statistics which violate some Bell inequality. Our main tool is port-based teleportation. If the gap between quantum and classical communication complexity can grow arbitrarily...
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Reliable underwater communication system for shallow coastal waters
PublikacjaThis paper presents a reliable and robust low data rate spread spectrum approach which is implemented in the acoustic underwater communication system for shallow coastal waters. It shows operation assumptions of spread spectrum techniques based on the wellknown Shannon equation. It describes two methods of spread spectrum: frequency hopping spread spectrum and direct sequence spread spectrum; their block diagram and their characteristics...
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Future research directions in design of reliable communication systems
PublikacjaIn this position paper on reliable networks, we discuss new trends in the design of reliable communication systems. We focus on a wide range of research directions including protection against software failures as well as failures of communication systems equipment. In particular, we outline future research trends in software failure mitigation, reliability of wireless communications, robust optimization and network design, multilevel...
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Fundamentals of Communication Networks Resilience to Disasters and Massive Disruptions
PublikacjaCommunication networks are exposed to a variety of massive failure events following from activities of nature, weather-induced disruptions, technology-implied problems, and malicious human activities. In this chapter, we first highlight the characteristics of these scenarios and discuss example failure events reported during the last three decades. Next, we explain the concept of network resilience and present an overview of major...
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The Use of Information and Communication Technologies in Cluster Organizations
PublikacjaThe purpose of the paper is to explore how cluster organizations (COs) take advantage of Information and Communication Technologies (ICT). The paper addresses the research question: “How do cluster organizations take advantage of ICT in fulfilling their main roles?”. The research was carried out in the first half of 2016 in four purposefully selected cluster organizations. The main research strategy involved Grounded Theory; the...
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BPL-PLC Voice Communication System for the Oil and Mining Industry
PublikacjaApplication of a high-efficiency voice communication systems based on broadband over power line-power line communication (BPL-PLC) technology in medium voltage networks, including hazardous areas (like the oil and mining industry), as a redundant mean of wired communication (apart from traditional fiber optics and electrical wires) can be beneficial. Due to the possibility of utilizing existing electrical infrastructure, it can...
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Quality of Satellite Communication in Selected Mobile Android Smartphones
PublikacjaToday, thanks to mobile devices, satellite communication is available to anyone and everywhere. Gaining information on one’s position using GNSS (Global Navigation Satellite Systems), particularly in unknown urban environments, had become an everyday activity. With the widespread of mobile devices, particularly smartphones, each person can obtain information considering his or her location anytime and everywhere. This paper is...
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Efficient bounds on quantum-communication rates via their reduced variants
PublikacjaWe investigate one-way communication scenarios where Bob operating on his component can transfer some subsystem to the environment. We define reduced versions of quantum-communication rates and, further, prove upper bounds on a one-way quantum secret key, distillable entanglement, and quantum-channel capacity by means of their reduced versions. It is shown that in some cases they drastically improve their estimation.
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Standard Compliance Framework for effective requirements communication
PublikacjaStandard Compliance Framework (SCF) is a framework, which supports application of standards at the stages of achieving, assessing and maintaining the compliance. It uses Trust Case language to develop argument structures demonstrating compliance with standards. The paper presents how SCF is applied to increase effectiveness of requirements communication. Relevant mechanisms of the framework are thoroughly described referring to...
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Digital Innovations for Sustainable Development in the Time of Crisis
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Assessment of port facilities security in crisis management
PublikacjaZ punktu widzenia transportu międzynarodowego oraz przemysłowego charakteru systemu portowego, bezpieczeństwo obiektów portowych stanowi ważny element zarówno w zarządzaniu strategicznym portów morskich, jak również element ogólnej koncepcji zarządzania kryzysowego w ujęciu lokalnym, regionalnym, krajowym i międzynarodowym. W celu zapewnienia bezpieczeństwa portów morskich, muszą być prowadzone działania w celu przygotowania administracji...
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CRISIS MANAGEMENT PLANS IN CONTEXT OF CONTEMPORARY HAZARDS
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The trajectories of the financial crisis of companies at risk of bankruptcy
PublikacjaThis article concerns the assessment of the trajectory of the collapse of enterprises in Central Europe. The author has developed a model of a Kohonen artificial neural network. This model was used to determine 6 different classes of risk and was allowed to graphically determine the 5- to 10-year trajectory of going bankrupt. The study used data on 140 companies listed on the Warsaw Stock Exchange. This population was divided into...
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Can Communication Power of Separable Correlations Exceed That of Entanglement Resource?
PublikacjaThe scenario of remote state preparation with a shared correlated quantum state and one bit of forward communication [B. Dakić et al., Nat. Phys. 8, 666 (2012)] is considered. Optimization of the transmission efficiency is extended to include general encoding and decoding strategies. The importance of the use of linear fidelity is recognized. It is shown that separable states cannot exceed the efficiency of entangled states by...
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Design of radio communication systems for unmanned transport applications
PublikacjaIn the paper the principle of OFDMA-based radio communication systems design for unmanned transport applications is presented. The concept of system radio interface is analysed and its basic parameters proposal are considered. In the last part of the paper some air interface characteristics useful for optimization of throughput and system capacity are considered.
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Interdependence between Power Grids and Communication Networks: A Resilience Perspective
PublikacjaPower network resilience is increasingly dependent on communication networks. Besides traditional generation, power networks need to accommodate increasingly high penetration levels of dispersed micro generation, mostly based on renewable sources, and increasing and challenging demand, such as electric vehicles. At the same time the deployment of enabling technologies throughout the power grid makes available new demand resources...
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Review of Diameter protocol implementations for realization of communication in NGN networks
PublikacjaIn the paper Diameter protocol as well as its applications in the context of Next Generation Network (NGN) are described. Diameter message content and Attribute-Value Pairs (AVPs) concept are presented. Critical review of open source Diameter implementations is carried out. The performed analysis takes into consideration programming language, availability, support and documentation aspects. Basing on the review project fulfilling...
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ESG investing during the Covid-19 crisis. Evidence from Central European Stock Exchanges
PublikacjaAs COVID-19 turned into a global pandemic, world markets gradually began to recover after initial dynamic declines. Restrictions, and their subsequent loosening, were, and are, not without significance for the financial markets. These particular circumstances provide a unique opportunity to contribute to the literature by focusing on the potential resilience of ESG (environmental, social and governance) investing in an era of crisis....
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Marketing relacji w nowoczesnym przedsiębiorstwie.
PublikacjaPrezentowana jest koncepcja marketingu relacji i sposób jej implikacji w polskiej firmie usługowej PBP ''Orbis''. W pierwszej części przedstawiana jest istota marketingu relacji (sposób definiowania tego pojęcia, specyfika koncepcji, proces kształtowania lojalnego klienta). W drugiej części ukazano tworzenie relacji z klientem instytucjonalnym w PBP ''Orbis''. Trzecia część dotyczy kształtowania wcześniej nawiązanych relacji z...
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Marketing relacji : zastosowanie marketingu relacji
PublikacjaW podrozdziale opisano warunki implementacji marketingu relacji w przedsiębiorstwie. Zwrócono między innymi uwagę na strukturę organizacyjną, system dostarczania klientom wartości oraz branżę, w której działa firma. Wskazano również na korzyści wynikające z zastosowania działań marketingu relacji w firmie.
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City brand equity, a marketing perspective
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublikacjaDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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Wireless Local Area Network Technologies as Communication Solutions for Unmanned Surface Vehicles
PublikacjaAs the number of research activities and practical deployments of unmanned vehicles has shown a rapid growth, topics related to their communication with operator and external infrastructure became of high importance. As a result a trend of employing IP communication for this purpose is emerging and can be expected to bring significant advantages. However, its employment can be expected to be most effective using broadband communication...
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Probe signal processing for channel estimation in underwater acoustic communication system
PublikacjaUnderwater acoustic communication channels are characterized by a large variety of propagation conditions. Designing a reliable communication system requires knowledge of the transmission parameters of the channel, namely multipath delay spread, Doppler spread, coherence time, and coherence bandwidth. However, the possibilities of its estimation in a realtime underwater communication system are limited, mainly due to the computational...
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How can Systems Thinking Help Us Handling the COVID-19 Crisis?
PublikacjaPurpose: COVID-19 pandemic outbreak remains one of the most influential events in the global economy over the recent years. While being primarily public health-related, it has a tremendous impact on many other aspects, such as public transport, education, and business management. Many businesses were forced to introduce rapid changes to their business models in order to survive. The aim of this paper is to show the complexity and...
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Open standards-based communication system for distributed intelligent surveillance solution
PublikacjaThe paper presents an open standards-based communication system being a part of a distributed surveillance solution. The paradigm of “intelligent” surveillance approach is introduced, and employed video processing is discussed briefly. Requirements analysis toward the design of communication subsystem architecture is presented. Special attention is paid to the multimedia streaming functionality of presented solution, which is based...
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Analytical method of modelling the geometric system of communication route
PublikacjaThe paper presents a new analytical approach to modelling the curvature of a communication route by making use of differential equations. The method makes it possible to identify both linear and nonlinear curvature. It enables us to join curves of the same or opposite signs of curvature. Solutions of problems for linear change of curvature and selected variants of nonlinear curvature in polynomial and trigonometric form were analyzed....
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Implementation Of The Innovative Radiolocalization System VCS-MLAT (Voice Communication System Multilateration)
PublikacjaIn the article the concept of the radiolocalization subsystem of the VHF communication for aviation VCS-MLAT (Voice Communication System – Multilateration) is presented. The distributed localization system can estimate the position of the aircraft using the audio signals from aircraft transmitters in the VHF band (118-136 MHz). This paper shows initial verification of the possibility to use voice airband communication to estimate...
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Decoherence-free communication over multiaccess quantum channels
PublikacjaIn this paper we consider decoherence-free communication over multiple access and k-user quantum channels. First, we concentrate on a hermitian unitary noise model U for a two-access bi-unitary channel and show that in this case a decoherence-free code exists if the space of Schmidt matrices of an eigensubspace of U exhibits certain properties of decomposability. Then, we show that our technique is also applicable for generic random unitary...
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Inclusive Communication Model Supporting the Employment Cycle of Individuals with Autism Spectrum Disorders
PublikacjaDifficulties with interpersonal communication experienced by individuals with autism spectrum disorders (ASD) significantly contribute to their underrepresentation in the workforce as well as problems experienced while in employment. Consistently, it is vital to understand how communication within the employment cycle of this group can be improved. This study aims to identify and analyze the possibilities of modifying the communication...
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Stock Exchanges Indices and Abnormal Returns in the Crisis Condition
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Application of wireless communication to small WECS with induction generator
PublikacjaWind energy conversion systems (WECS) seem to be self-evident elements of the future smart grids. Among many generator types the squirrel cage induction generator (SCIG) characterizes robustness and low cost. A full-scale power converter can perform smooth grid connection over wide speed range of multiple-stage geared SCIG. Increasing number of sensors can improve the WECS control and diagnostics but increasing number of thin wires...
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Applying the Lombard Effect to Speech-in-Noise Communication
PublikacjaThis study explored how the Lombard effect, a natural or artificial increase in speech loudness in noisy environments, can improve speech-in-noise communication. This study consisted of several experiments that measured the impact of different types of noise on synthesizing the Lombard effect. The main steps were as follows: first, a dataset of speech samples with and without the Lombard effect was collected in a controlled setting;...
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Performance of Coherent Modulation Scheme Used in Acoustic Underwater Communication System
PublikacjaThe development of an acoustic underwater communication system for shallow waters is still a big scientificand construction challenge. Currently, non-coherent modulations in combination with strong channel coding are used to achieve reliable communication with low rate in such a channel. To obtain transmission with a higher transmission rate, it is required to use coherent modulation. This paper presents the assumptions of such...
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Cross-cultural Communication
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Cross-cultural Communication
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Communication and Documentation Practices in Agile Requirements Engineering: A Survey in Polish Software Industry
PublikacjaRequirements engineering, system analysis and other analytical activities form the basis of every IT project. Such activities are not clearly defined in Agile development methods, but it does not mean that they are absent in an agile project. The aim of our work was to determine which practices related to requirements-related communication and which requirements documenting techniques are used in agile software projects. For this...
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Validation of a virtual test environment for C2X communication under radio jamming conditions
PublikacjaIn this paper, we propose a novel car-2-x communication security testing methodology in the physical layer of wireless systems. The approach is dedicated to automated testing of autonomous vehicles and it is essential for such complex systems operation, especially with regard to safety and security issues. It is based on scenario-driven testing in virtual and real test environments created from collected or simulated data. The...
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Marketing relacji : Specyficzne cechy marketingu relacji
PublikacjaRozdział piąty opracowania dotyczy marketingu relacji. W drugim podrozdziale prezentowane są specyficzne cechy marketingu relacji. Ukazywane są one poprzez porównanie marketingu relacji z marketingiem transakcji. Wykazywana jest także specyfika wymiany między klientem a przedsiębiorcą w ramach omawianej koncepcji marketingu.
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Greenwashing sins - the indicators of ecological marketing immaturity
PublikacjaThe paper presents the main features of so called "green washing". Unethical aspects of that new phenomena are presented and some corrective actions are proposed by the authors.
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Marketing i inżynieria w projektach rynkowych
PublikacjaOmówiono rolę marketingu w projektach rynkowych i jego związki z inżynierią w procesie tworzenia wartości dla klientów. Scharakteryzowano istotę biznesu, wykazując rosnące skomplikowanie oraz współzależność działań na współczesnym rynku. Omówiono pojęcie marketingu oraz funkcje inżynierii w procesie oferowania wartości klientom. Wskazano podstawowe obszary, w których występują powiązania inżynierii z rynkiem i marketingiem. Określono...
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Measurement of Impulse Response of Shallow Water Communication Channel by Correlation Method
PublikacjaPerformances of underwater acoustic communication (UAC) systems are strongly related to specific propagation conditions of the underwater channel; conditions that can additionally change in time due to the movement of the acoustic system transmitter and receiver or to reflection by underwater objects of the transmitted signal. The time-varying impulse response is a comprehensive description of dynamically changing transmission...
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Wireless Link Selection Methods for Maritime Communication Access Networks—A Deep Learning Approach
PublikacjaIn recent years, we have been witnessing a growing interest in the subject of communication at sea. One of the promising solutions to enable widespread access to data transmission capabilities in coastal waters is the possibility of employing an on-shore wireless access infrastructure. However, such an infrastructure is a heterogeneous one, managed by many independent operators and utilizing a number of different communication...