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Wyniki wyszukiwania dla: inbound marketing
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Ocena wybranych programów lojalnościowych Grupy Hotelowej Orbis
PublikacjaW artykule dokonano analizy i oceny wybranych programów lojalnościowych stosowanych przez Grupę Hotelową Orbis. Na początku przedstawiono główne założenia dotyczące programu lojalnościowego. Następnie zaprezentowano trzy programy lojalnościowe poddane analizie. Przedstawiono nazwę programu, jego formę, marki hoteli go stosujące, korzyści dla uczestników oraz uwagi dotyczące programu. Kolejnym etapem była ocena rozpatrywanych programów....
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Związek pomiędzy jakością informacji rynkowych a sukcesem tworzenia nowych produktów
PublikacjaWyniki badania empirycznego przeprowadzonego wśród krajowych przedsiębiorstw wysokiej techniki wskazują, że jakość informacji rynkowych wykorzystywanych w rozwoju nowych produktów stanowi istotną determinantę sukcesu tego rozwoju. Na jakość tę złożyły się takie cechy jak: wiarygodność, przydatność, aktualność i kompletność informacji. W świetle rezultatów podjętego badania, każda z tych cech jest istotnie, pozytywnie powiązana...
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Pojęcie wartości jako fundament budowania relacji rynkowych
PublikacjaW artykule przedstawiono pojęcie wartości, coraz szerzej funkcjonujące zarówno w literaturze, jak i praktyce. Pokazano różne podejścia i nurty badań zajmujące się wartością. Skupiono się jednak na wartości jako na pojęciu będącym podstawą budowania relacji rynkowych. Przedstawiono model zarządzania wartością relacji, a także zwrócono uwagę na szczególne znaczenie współtworzenia wartości.
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An Approximation of the Zero Error Capacity by a Greedy Algorithm
PublikacjaWe present a greedy algorithm that determines a lower bound on the zero error capacity. The algorithm has many new advantages, e.g., it does not store a whole product graph in a computer memory and it uses the so-called distributions in all dimensions to get a better approximation of the zero error capacity. We also show an additional application of our algorithm.
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An Approximation of the Zero Error Capacity by a Greedy Algorithm.
PublikacjaWe present a greedy algorithm that determines a lower bound on the zero error capacity. The algorithm has many new advantages, e.g., it does not store a whole product graph in a computer memory and it uses the so-called distributions in all dimensions to get a better approximation of the zero error capacity. We also show an additional application of our algorithm.
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TRF1 and TRF2: pioneering targets in telomere-based cancer therapy
PublikacjaThis article presents an in-depth exploration of the roles of Telomere Repeat-binding Factors 1 and 2 (TRF1 and TRF2), and the shelterin complex, in the context of cancer biology. It emphasizes their emerging significance as potential biomarkers and targets for therapeutic intervention. Central to the shelterin complex, TRF1 and TRF2 are crucial in maintaining telomere integrity and genomic stability, their dysregulation often...
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Deep Learning-Based Cellular Nuclei Segmentation Using Transformer Model
PublikacjaAccurate segmentation of cellular nuclei is imperative for various biological and medical applications, such as cancer diagnosis and drug discovery. Histopathology, a discipline employing microscopic examination of bodily tissues, serves as a cornerstone for cancer diagnosis. Nonetheless, the conventional histopathological diagnosis process is frequently marred by time constraints and potential inaccuracies. Consequently, there...
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Spotkanie z cyklu: „Za kulisami biznesu” – Magdalena Głomska
WydarzeniaOtwarte spotkanie z cyklu: "Za kulisami biznesu". Gościem będzie Magdalena Głomska, CEO/Dyrektor Zarządzający „Digital & Brand”. Temat spotkania: Jak zamienić pracę w korporacji na własny biznes w czasie Covid?
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V edycję Ekonomicznego Uniwersytetu Dziecięcego na WZiE PG
WydarzeniaZapraszamy do zapisów uczniów klas 5-6 szkoły podstawowej (dzieci w wieku 10-13 lat) na zajęcia w zimowej edycji Ekonomicznego Uniwersytetu Dziecięcego prowadzonego na WZiE PG. Pierwsze zajęcia już 3 października 2019!
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Kamil Guzdek
OsobyNazywam się Kamil Guzdek. Jestem ekspert SEO z akademickim wykształceniem w zakresie marketingu w wyszukiwarkach. SEO Zajmuję się od 2012 roku i do tej pory pracowałem nad ponad 100 domenami. Obecnie pracuję w Electrolux - gdzie prowadzę prace SEO oraz kampanie ogólnoeuropejskie. Projekty mojego autorstwa były finalistami Global Search Awards i European Search Awards, dlatego z nadzieją patrzę w przyszłość pozycjonowania. Jestem...
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MARKETING I BADANIA MARKETINGOWE - Z II ST MSU 4, sem. 1 - zima 2024/25
Kursy Online -
MARKETING I BADANIA MARKETINGOWE - Z II ST MSU 4, sem. 1 - zima 2023/24
Kursy Online -
Generation of Optimal Process Plan Alternatives for ManufacturingMechanical Components
PublikacjaOmówiono aktualny stan wiedzy dotyczący wykorzystania systemów komputerowo wspomaganego projektowania procesów technologicznych - CAPP. Przedstawiono problemy związane z integracją systemów CAPP z systemami CAD. Omówiono założenia dla generowania optymalnych wariantów procesów wytwarzania z zastosowaniem modułów technologicznych tzw. features, wg metody gałęzi i ograniczceń (ang. branch-and-bound).
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The E-Cohomological Conley Index, Cup-Lengths and the Arnold Conjecture on T 2n
PublikacjaWe show that the E-cohomological Conley index, that was introduced by the first author recently, has a natural module structure. This yields a new cup-length and a lower bound for the number of critical points of functionals on Hilbert spaces. When applied to the setting of the Arnold conjecture, this paves the way to a short proof on tori, where it was first shown by C. Conley and E. Zehnder in 1983.
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SIMPLIFIED MODELING OF STRESS AND DEFLECTION LIMIT STATES OF UNDERGROUND TANKS
PublikacjaFuel tanks are designed with regard to standard actions and operating conditions. The work analyses the impact of corrosion and other means to variation of stresses and deformation of a horizontal underground tank shell. The computations are preliminary. Due to the long computational time of the entire tank the analysis is restricted to its part only. The full analysis is bound to assess structural reliability, further allowing...
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The safety issue of roadside advertising – comparison of polish and abu dhabi regulations
PublikacjaIn Poland a large number of advertisements are located by the roadside. These ads do not support road traffic management and unlike the road marking system are not subject to any regulations. The advertiser’s goal is to communicate a message to as many recipients as possible. Drivers with different individual abilities, such as attention focusing, eye accommodation, speed of information processing, can be distracted, blinded or...
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Hat problem on a graph
PublikacjaThe topic of our paper is the hat problem. In that problem, each of n people is randomly fitted with a blue or red hat. Then everybody can try to guess simultaneously his own hat color looking at the hat colors of the other people. The team wins if at least one person guesses his hat color correctly and no one guesses his hat color wrong, otherwise the team loses. The aim is to maximize the probability of win. In this version every...
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On the size of identifying codes in triangle-free graphs
PublikacjaIn an undirected graph G, a subset C⊆V(G) such that C is a dominating set of G, and each vertex in V(G) is dominated by a distinct subset of vertices from C, is called an identifying code of G. The concept of identifying codes was introduced by Karpovsky, Chakrabarty and Levitin in 1998. For a given identifiable graph G, let gammaID(G) be the minimum cardinality of an identifying code in G. In this paper, we show that for any connected...
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Quantifying the effective mobilized RAP content during hot in-place recycling techniques
PublikacjaThe utilization of in-place recycling techniques is capable of consuming 100% reclaimed asphalt pavement (RAP). Hot in-place recycling (HIR) is one of the promising techniques to rehabilitate the pavements suffering from minor cracking issues through heat scarification, additive injecting, mechanical mixing, and compacting. However, the main concern of using 100% RAP in HIR remains as how much RAP can be activated and mobilized...
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INNOVATIVE RUN FLAT SYSTEMS
PublikacjaOne of the most essential threats to the mobility of wheeled vehicles is their relatively high sensitivity to tire damage. Tires can be damaged as a result at vehicle-targeting fire, after running on a mine or an improvised charge. The purpose of the article is to analyze the current technical solutions in wheeled vehicle tires, allowing for the unobstructed use of the vehicle despite the damage of one or several tires (RUN FLAT...
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Phase Transition in a Sequence-Structure Channel
PublikacjaWe study an interesting channel which maps binary sequences to self-avoiding walks in the two-dimensional grid, inspired by a model of protein folding from statistical physics. The channel is characterized by a Boltzmann/Gibbs distribution with a free parameter corresponding to temperature. We estimate the conditional entropy between the input sequence and the output fold, giving an upper bound which exhibits an unusual phase transition...
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Some Progress on Total Bondage in Graphs
PublikacjaThe total bondage number b_t(G) of a graph G with no isolated vertex is the cardinality of a smallest set of edges E'⊆E(G) for which (1) G−E' has no isolated vertex, and (2) γ_t(G−E')>γ_t(G). We improve some results on the total bondage number of a graph and give a constructive characterization of a certain class of trees achieving the upper bound on the total bondage number.
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Numerical modeling of quantum dynamical processes
PublikacjaIn this dissertation I present a high-precision (15, 18 or 33 decimal places) C++ implementation of quantum dynamics time propagation algorithms for both time-independent and time-dependent Hamiltonian with an inhomogeneous source term. Moreover I present an extension of both algorithms for time propagation to handle arbitrary number of coupled electronic levels. I have performed a careful validation of these implementations comparing...
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Maria Jastrzębska dr hab.
OsobyMaria Jastrzębska jest pracownikiem Katedry Finansów. Autorka ponad 170 publikacji, w tym 8 monografii - Zarządzanie finansami gmin. Aspekty teoretyczne; Polityka budżetowa jednostek samorządu terytorialnego; Zarządzanie długiem jednostek samorządu terytorialnego; Finanse jednostek samorządu terytorialnego; Zarządzanie ryzykiem w działalności jednostek samorządu terytorialnego ze szczególnym uwzględnieniem ryzyka katastroficznego...
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Database of the estimations of the numbers of simplices of triangulation of some classical Lie groups
Dane BadawczeIt is know that any smooth manifold can be triangulated. The number of simplices of triangulation of a given manifold depends on its topological and combinatorial structure. The data consists of the lower bounds for the numbers of simplices of each dimension of any triangulation of classical Lie groups U(n), SU(n), Sp(n), and SO(n) for n up to 25. Each...
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Smart city and data management foundations
Kursy OnlineThis e-learning course, specifically designed for individuals aiming to establish startups, those proficient in technology yet unsure of how to leverage and market it, and students aspiring to further their studies in data analysis, transportation, IT management, or data engineering. This course serves as an entry point for roles such as Smart City Specialist and Chief Data Officer in municipal settings. Participants will gain...
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A dipole-driven path for electron and positron attachments to gas-phase uracil and pyrimidine molecules: a quantum scattering analysis
PublikacjaElectron and positron scattering processes in the gas-phase are analysed for uracil and pyrimidine molecules using a multichannel quantum approach at energies close to threshold. The special effects on the scattering dynamics induced by the large dipole moments in both molecules on the spatial features of the continuum leptonic wavefunctions are here linked to the possible bound states of the Rydberg-like molecular anions or ‘positroned’...
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Experimental generation of complex noisy photonic entanglement
PublikacjaWe present an experimental scheme based on spontaneous parametric down-conversion to produce multiple-photon pairs in maximally entangled polarization states using an arrangement of two type-I nonlinear crystals. By introducing correlated polarization noise in the paths of the generated photons we prepare mixed-entangled states whose properties illustrate fundamental results obtained recently in quantum information theory, in particular those...
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EASY ACCESS TOOL FOR SMALL INTERFERING RNA (siRNA) DATA
PublikacjaFor many decades it was an accepted dogma of molecular genetics that the expression of genes is a “one-way-road” leading only in one direction from DNA to RNA to proteins. Recent discoveries in modern molecular genetics have challenged this dogma showing that specific RNA molecules play a central role in controlling the activity of genes by changing the structure of DNA sequences, targeting other RNAs for degradation or blocking...
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DNA methylation as a mediator of HLA-DRB1*15:01 and a protective variant in multiple sclerosis
PublikacjaThe human leukocyte antigen (HLA) haplotype DRB1*15:01 is the major risk factor for multiple sclerosis (MS). Here, we find that DRB1*15:01 is hypomethylated and predominantly expressed in monocytes among carriers of DRB1*15:01. A differentially methylated region (DMR) encompassing HLA-DRB1 exon 2 is particularly affected and displays methylation-sensitive regulatory properties in vitro. Causal inference and Mendelian randomization...
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From tryptophan to novel mitochondria-disruptive agent, synthesis and biological evaluation of 1,2,3,6-tetrasubstituted carbazoles
PublikacjaMitochondrial targeting plays an important role in anticancer therapy. The Mn(III)-promoted cyclization of 5- (1H-indol-3-yl)-3-oxopentanoic acid allow to obtain novel substituted carbazole derivatives that can act as mitochondria-disruptive agents. The starting materials used for the synthesis of these new aminocarbazoles are oxopentanoate derivatives of tryptophan. The scope and limitation of this method of synthesis are determined...
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GreedyMAX-type Algorithms for the Maximum Independent Set Problem
PublikacjaA maximum independent set problem for a simple graph G = (V,E) is to find the largest subset of pairwise nonadjacent vertices. The problem is known to be NP-hard and it is also hard to approximate. Within this article we introduce a non-negative integer valued functionp defined on the vertex set V(G) and called a potential function of agraph G, while P(G) = max{vinV(G)| p(v)} is called a potential of G. For any graph P(G) <= D(G),...
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Active Site Architecture and Reaction Mechanism Determination of Cold Adapted beta-D-galactosidase from Arthrobacter sp. 32cB
PublikacjaArthbetaDG is a dimeric, cold-adapted beta-D-galactosidase that exhibits high hydrolytic and transglycosylation activity. A series of crystal structures of its wild form, as well as its ArthbetaDG_E441Q mutein complexes with ligands were obtained in order to describe the mode of its action. The ArthbetaDG_E441Q mutein is an inactive form of the enzyme designed to enable observation of enzyme interaction with its substrate. The...
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Are quantum correlations symmetric?
PublikacjaWe provide operational definition of symmetry of entanglement: An entangled state contains symmetric entanglement if its subsystems can be exchanged (swapped) by means of local operations and classical communication. We show that in general states have asymmetric entanglement. This allows to construct nonsymmetric measure of entanglement, and a parameter that reports asymmetry of entanglement contents of quantum state. We propose...
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Starch–metal complexes and metal compounds
PublikacjaRecently, metal derivatives of starch evoked considerable interest. Such metal derivatives can take a form of starch compounds bearing metal atoms and metal carrying moieties either covalently bound or complexed. Starch metal complexes may have a character of either Werner, inclusion, sorption or capillary complexes. In this publication, preparation, structure, properties and numerous current and potential applications of those...
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Power electronic systems as a crucial part of Smart Grid infrastructure - a survey
PublikacjaThis article gives a tutorial overview of the most important issues related to the use of power electronic systems in power engineering, with respect to the urgent need for modernization of existing grids in the direction of intelligent networks. The main problems and conditions bound up with the construction of Smart Grids and the location, as well as functioning in them of the most important power electronic systems are presented...
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Rola innowacji marketingowych w działalności instytucji finansowych
PublikacjaW artykule przedstawiono istotę innowacji w usługach finansowych. Na podstawie danych statystycznych dokonano analizy poziomu innowacyjności instytucji finansowych z uwzględnieniem zróżnicowania podmiotowego oraz ze względu na rodzaje innowacji. Szczególną uwagę zwrócono na innowacje marketingowe jako wpływające w sposób bezpośredni na działalność marketingową instytucji finansowych. Przedstawiono podstawowe kategorie innowacji...
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Osoby starsze wobec innowacyjnych form świadczenia usług ubezpieczeniowych
PublikacjaPrzedmiotem zainteresowania badawczego w niniejszym tekście są usługi ubezpieczeniowe świadczone z wykorzystaniem innowacyjnych środków komunikacji: Internetu lub telefonu. W artykule skoncentrowano się na osobach powyżej 50 roku życia, szczególnie narażonych na zjawisko wykluczenia cyfrowego. Na podstawie przeglądu literatury sformułowano hipotezę badawczą: Cechy społeczno – demograficzne osób powyżej 50 roku życia wpływają na ich...
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Pomiar lojalności klientów - wybrane wskaźniki
PublikacjaSytuacja na rynkach sprawia, że konieczne jest konkurowanie poprzez dbałość o satysfakcję i lojalność klientów. Wymaga to od przedsiębiorstw podejmowania wielu działań, ale także monitorowania ich rezultatów. Celem artykułu jest przedstawienie wybranych metod mierzenia lojalności klientów. Skoncentrowano się na wskaźnikach satysfakcji takich jak CSI, ACSI, EPSI, a także wskaźnikach lojalności, ujmujących różne aspekty tego zjawiska...
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Nongeminate recombination in organic bulk heterojunction solar cells: Contribution of exciton–polaron interaction
PublikacjaA new model to explain nongeminate recombination in organic bulk heterojunction solar cells is presented. We suggest that the annihilation of excitons on charge carriers at the interface between donor and acceptor phases competes with the bimolecular recombination of Coulombically bound electron–hole pairs. The exciton–polaron interaction gives visible contribution to the reduction of Langevin recombination. An analytical formula,...
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Quantum entanglement in time
PublikacjaIn this paper we present a concept of quantum entanglement in time in a context of entangled consistent histories. These considerations are supported by presentation of necessary tools closely related to those acting on a space of spatial multipartite quantum states. We show that in similarity to monogamy of quantum entanglement in space, quantum entanglement in time is also endowed with this property for a particular history....
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Blade Section Prpfile Array Lifting Surface Design Method for Marine Screw Propeller Blade
PublikacjaThe lifting surface model is widely used in screw propeller design and analysis applications. It serves as a reliable tool for determination of the propeller blade mean line and pitch distribution. The main idea of this application was to determine the blade shape that would satisfy the kinematic boundary condition on its surface with the prescribed bound circulation distribution over it. In this paper a simplified lifting surface...
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Infinite chromatic games
PublikacjaIn the paper we introduce a new variant of the graph coloring game and a new graph parameter being the result of the new game. We study their properties and get some lower and upper bounds, exact values for complete multipartite graphs and optimal, often polynomial-time strategies for both players provided that the game is played on a graph with an odd number of vertices. At the end we show that both games, the new and the classic...
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Podstawy Zarządzania i Marketingu, Budownictwo / studia stacjonarne I st. / sem. VII, 2022/2023
Kursy OnlinePrzedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku. semestr zimowy 2021/2022 Prowadzący: dr inż. Magdalena Apollo
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Podstawy Zarządzania i Marketingu, Budownictwo / studia stacjonarne I st. / sem. VII, 2023/2024
Kursy OnlinePrzedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku. semestr zimowy 2023/2024 Prowadzący: dr inż. Magdalena Apollo
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Podstawy Zarządzania i Marketingu, Budownictwo / studia stacjonarne I st. / sem. VII, 2024/2025
Kursy OnlinePrzedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku. semestr zimowy 2023/2024 Prowadzący: dr inż. Magdalena Apollo
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External Security Strategies of Belarus
PublikacjaUnder President Lukashenko, three Belarusian national security strategies have been announced: the first in 1995, the second in 2001 and the third in 2011. The first proposal, formulated after Lukashenko’s victory in the presidential elections in 1994, outlined Belarus as a neutral state, unbound to any military block in the absence of external enemies. The direction of the foreign policy pursued by the president of Belarus was...
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Chromium (III) removal by perennial emerging macrophytes in floating treatment wetlands
PublikacjaFloating treatment wetlands (FTWs) are a sustainable solution to treat polluted water, but their role in chromium (Cr(III)) removal under neutral pH conditions remains poorly understood. This study evaluated the potential of FTWs planted with two perennial emergent macrophytes, Phragmites australis and Iris pseudacorus, to remove Cr(III) and nutrients (N and PO4-P) from water containing 7.5 mg/L TN, 1.8 mg/L PO4-P, and Cr(III)...
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Reclaimed rubber in-situ grafted with soybean oil as a novel green reactive plasticizer in SBR/silica compounds
PublikacjaPolymer recycling and biodegradable polymeric materials are two major routes towards the sustainable development of polymer materials which contributes to the management of waste. In this regard, an eco-friendly approach is presented wherein high reclaiming degree of ground tire rubber (GTR) was achieved by low-temperature oxidation under swollen action of soybean oil. In-situ reclaimed GTR with soybean oil was cured into reactive...
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Two-step mechanism of J-domain action in driving Hsp70 function
PublikacjaJ-domain proteins (JDPs), obligatory Hsp70 cochaperones, play critical roles in protein homeostasis. They promote key allosteric transitions that stabilize Hsp70 interaction with substrate polypeptides upon hydrolysis of its bound ATP. Although a recent crystal structure revealed the physical mode of interaction between a J-domain and an Hsp70, the structural and dynamic consequences of J-domain action once bound and how Hsp70s...