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Search results for: KOMUNIKACJA MARKETINGOWA ONLINE
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User experience evaluation study on the quality of 1K, 2K, and 4K H.265/HEVC video content
PublicationNowadays, most content creators focus on distributing rich media at the highest possible resolution. Currently, the majority of sold consoles, media players, computer hardware, as well as displays and TVs are advertised as 4K-compatible. The same trend is observed in the case of popular online streaming services and terrestrial TV broadcasts. Generally speaking, it is assumed that higher bitrates provide higher subjective judgements....
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Green monoterpenes based deep eutectic solvents for effective BTEX absorption from biogas
PublicationThe combustion of biogas which contains significant amounts of monoaromatic hydrocarbons, i.e. benzene, ethylbenzene, toluene, and xylene (BTEX) can cause many technological, environmental, and health problems. Therefore, in these studies, a new physical absorption method based on deep eutectic solvents (DES) consisting of monoterpenes and carboxylic acids was developed for BTEX removal. A total of 39 DES were synthesized, of which...
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Light4Health eLearning Course: health research for interior lighting design. Re-thinking design approaches based on science
PublicationThis paper presents the results of 'Light4Health' (L4H), a three-year EU Erasmus+ Strategic Partnership grant project (2019-2021), which investigated, systematized and taught health-related research on the impact of natural and artificial light on human health and well-being relevant to indoor lighting design. The objective was to re-think evidence-based lighting design approaches for residential, working/educational, and healthcare...
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublicationThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Exploring the Role of Social Media Use Motives, Psychological Well-Being, Self-Esteem, and Affect in Problematic Social Media Use
PublicationGiven recent advances in technology, connectivity, and the popularity of social media platforms, recent literature has devoted great attention to problematic Facebook use. However, exploring the potential predictors of problematic social media use beyond Facebook use has become paramount given the increasing popularity of multiple alternative platforms. In this study, a sample of 584 social media users (Mage = 32.28 years; 67.81%...
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Seasonal Patterns and Trends in Dermatoses in Poland
PublicationThe amount of data available online is constantly increasing, including search behavior and tracking trends in domains such as Google. Analyzing the data helps to predict patient needs and epidemiological events more accurately. Our study aimed to identify dermatology-related terms that occur seasonally and any search anomalies during the SARS-CoV-2 pandemic. Methods: The data were gathered using Google Trends, with 69 entries...
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Cathodic Protection System of the Spiral Classifier at the KGHM Polska Miedź S.A. Ore Concentration Plant—Case Study of Commissioning and Control of Operating Parameters
PublicationThe project involved designing, constructing and commissioning a cathodic protection system for a selected spiral classifier operating at the KGHM Polska Miedź S.A. Ore Concentration Plant (O/ZWR). The authors developed a concept and assumptions regarding the corrosion protection of a large industrial device using a cathodic protection system with an external power source. Pre-project studies included conducting a trial polarization...
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Sustainability reporting in justice systems: a comparative research in two European countries
PublicationPurpose – That on accountability in public organizations is quite an old debate. Its introduction in judicial systems is, however, still viewed with some suspicion, due to its potential trade-off with independence and impartiality. Nevertheless, the need to respond to the demands for greater transparency and accountability has also pushed judicial organizations to establish a dialogue with a wide range of subjects. This study aims...
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Psychometric assessment of the Internet Gaming Disorder diagnostic criteria: An Item Response Theory study
PublicationInternet Gaming Disorder (IGD) has been recognized by the American Psychiatric Association (APA) as a tentative disorder in the latest fifth revision of the Diagnostic and Statistical Manual of Mental Disorders (DSM-5). In order to advance research on IGD, the APA has suggested that further research on the nine IGD criteria to investigate its clinical and empirical feasibility is necessary. The aim of the present study was to develop...
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Wywiad z liderem. Wizerunek lidera na podstawie osiemdziesięciu (80) indywidualnych wywiadów pogłębionych
PublicationKsiążka w swojej treści obejmuje komunikację międzykulturową między liderami – osobami średniego i wyższego stopnia zarządzania. Tematem niniejszej pracy stały się również style liderów, ich analiza na podstawie osiemdziesięciu wywiadów pogłębionych. Celem pracy jest udzielenie odpowiedzi na pytania: Jak komunikują się liderzy o różnych narodowościach? Czym jest kultura oraz komunikacja międzykulturowa? Czy występują konflikty...
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Zmiany przestrzenne w miastach wywołane pandemią COVID-19 a przestrzenny wymiar rewitalizacji.
PublicationThe COVID-19 pandemic affects every aspect of the modern world on a global and local scale. Part of the fight against the virus was, among other things, limiting the possibility of movement. In cities, this has resulted in a focus on the spatial aspects of the urbanized environment. The article aims to analyse spontaneous actions taken in cities to mitigate the effects of a pandemic concerning strategic activities...
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Altruists will be altruists, but what about individualists? The role of future time perspective and social value orientation in volunteers’ declarations to continue engagement in three time horizons
PublicationVolunteering involves caring for the outcomes of others and typically long-term orientation so that one can achieve goals that are not always clearly visible in the short term. As with any activity, volunteering attracts people of different social value orientations – some rather individualistic, some rather altruistic. The aim of the study was to find out whether the future time perspective, which promotes thinking about future...
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Study on the prevalence of mobile phone use by car drivers – the case of Poland
Publication: Distracted driving is a significant factor affecting road safety and it can occur as a result of using mobile phones while driving. The aim of the current research is to present the prevalence of mobile phone use by Polish car drivers, based on the roadside and online survey. The field study showed that 11.6% of 1867 drivers were using mobile phones while being in motion and 26.1% of 203 drivers when stopped in front of traffic...
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Bi-GRU-APSO: Bi-Directional Gated Recurrent Unit with Adaptive Particle Swarm Optimization Algorithm for Sales Forecasting in Multi-Channel Retail
PublicationIn the present scenario, retail sales forecasting has a great significance in E-commerce companies. The precise retail sales forecasting enhances the business decision making, storage management, and product sales. Inaccurate retail sales forecasting can decrease customer satisfaction, inventory shortages, product backlog, and unsatisfied customer demands. In order to obtain a better retail sales forecasting, deep learning models...
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How do responsible universities perceive their social engagement? In search of signs of Creating Shared Value by the University
PublicationObjectives: University social responsibility still lacks legitimisation and is perceived as a burden that hinders academics from doing research and teaching. Creating Shared Value by the University may serve as a tool to motivate universities to engage in initiatives for society, as this is beneficial for both parties. Yet, some researchers perceive the creation of economic value as inappropriate for academia. Thus, it was interesting...
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Melanoma skin cancer detection using mask-RCNN with modified GRU model
PublicationIntroduction: Melanoma Skin Cancer (MSC) is a type of cancer in the human body; therefore, early disease diagnosis is essential for reducing the mortality rate. However, dermoscopic image analysis poses challenges due to factors such as color illumination, light reflections, and the varying sizes and shapes of lesions. To overcome these challenges, an automated framework is proposed in this manuscript. Methods: Initially, dermoscopic...
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Machine Learning Assisted Interactive Multi-objectives Optimization Framework: A Proposed Formulation and Method for Overtime Planning in Software Development Projects
PublicationMachine Learning Assisted Interactive Multi-objectives Optimization Framework: A Proposed Formulation and Method for Overtime Planning in Software Development Projects Hammed A. Mojeed & Rafal Szlapczynski Conference paper First Online: 14 September 2023 161 Accesses Part of the Lecture Notes in Computer Science book series (LNAI,volume 14125) Abstract Software development project requires proper planning to mitigate risk and...
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The impact of knowledge risk management on sustainability
PublicationPurpose The purpose of this study is to examine the effect of knowledge risk management (KRM) on organizational sustainability and the role of innovativeness and agility in this relationship. Methodology The study presents the results of a quantitative survey performed among 179 professionals from knowledge-intensive organizations dealing with knowledge risks and their management in organizations. Data included in this study are...
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A Low-Cost System for Far-Field Non-Anechoic Measurements of Antenna Performance Figures
PublicationPrototype measurements are the key step in the development of antenna structures. Typically, their far-field characteristics are validated in expensive, dedicated facilities such as open range sites, or anechoic chambers. Despite being necessary for obtaining high-precision data (e.g., for device qualification), the use of costly infrastructure might not be fully justified when the main goal of measurements includes demonstration...
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Distributed System For Noise Threat Evaluation Based On Psychoacoustic Measurements
PublicationAn innovative system designed for the continuous monitoring of acoustic climate of urban areas was presentedin the paper. The assessment of environmental threats is performed using online data, acquired through a grid ofengineered monitoring stations collecting comprehensive information about the acoustic climate of urban areas.The grid of proposed devices provides valuable data for the purpose of long and short time acoustic climateanalysis....
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Hybrydowy system rekomendujący usługi do budowy scenariuszy aplikacji użytkowych
PublicationPowstanie i wzrost znaczenia rynku usług online odegrał istotną rolę w procesie kształtowania oczekiwań klientów. Dostęp do szerokiej gamy usług oraz informacji o nich spowodował, że klienci mają problem z wyszukaniem usługi najlepiej dopasowanej do ich potrzeb. Jednym z rozwiązań tego problemu jest zastosowanie systemów, które udostępniają spersonalizowane sugestie dotyczące usług dla poszczególnych klientów. Przedstawiono istniejące...
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Bridge of Knowledge: an Internet platform for R2R and R2B transfer of knowledge and promotion of cooperation
PublicationCurrently, the European Commission puts emphasis on supporting collaboration between universities and business. There are many possible ways to create a strong relationship between both these parties. Positive results of such cooperation lead to increased competitiveness of the global market and, in consequence, bring significant growth of innovation. The cooperation between research-to-research (R2R) and research-to-business (R2B)...
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The congruence of mental models in entrepreneurial teams – implications for performance and satisfaction in teams operating in an emerging economy
PublicationPurpose – The paper aims to explore the relationship between the congruence of mental models held by the members of entrepreneurial teams operating in an emerging economy (Poland) and entrepreneurial outcomes (performance and satisfaction). Design/methodology/approach – The data obtained from 18 nascent and 20 established entrepreneurial teams was analysed to answer hypotheses. The research was quantitative and was conducted using...
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COVID-19 and digital deprivation in Poland
PublicationResearch background: The problem of digital deprivation is already known, but the COVID-19 pandemic has highlighted its negative consequences. A global change in the way of life, work and socialisation resulting from the epidemic has indicated that a basic level of digital integration is becoming necessary. During the lockdown, people were forced to use ICTs to adapt to a rapidly changing reality. Current experience with coronavirus...
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Rethinking Sustainable Cities at Night: Paradigm Shifts in Urban Design and City Lighting
PublicationSince the establishment of the 17 Sustainable Development Goals (SDGs) by the United Nations General Assembly in 2015, various perspectives on sustainable cities have been developed and adopted in order to achieve a better and more sustainable future. However, background research has revealed that these goals and targets are limited because they do not take into account the growing body of lighting-related research in diverse fields...
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Application of a hybrid mechanistic/machine learning model for prediction of nitrous oxide (N2O) production in a nitrifying sequencing batch reactor
PublicationNitrous oxide (N2O) is a key parameter for evaluating the greenhouse gas emissions from wastewater treatment plants. In this study, a new method for predicting liquid N2O production during nitrification was developed based on a mechanistic model and machine learning (ML) algorithm. The mechanistic model was first used for simulation of two 15-day experimental trials in a nitrifying sequencing batch reactor. Then, model predictions...
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User experience and user interface (UX/UI) design of Greencoin mobile application.
PublicationThe aim of the Greencoin mobile application is to encourage its users to change their behavior and to act pro-ecologically. The pilot version of the application will operate within the city of Gdańsk. To keep the app’s user base as large as possible, the graphical user interface should be attractive to the broadest possible audience, and the application itself should be easy and fun to use. This work is a continuation of studies...
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Future of nature, our future. A preregistered report on future time perspective, social value orientation, and pro-environmental outcomes based on data from Poland and Sweden
PublicationIntroduction: The objective of the study was to examine the role of social value orientation and future time perspective to account for individual differences in pro-environmental behaviors, intentions, and opinions about the link between pro-environmental action and pandemic threat (three separate models) in Polish and Swedish samples expected to differ in rate of pro-environmental behaviors (higher in Sweden). We hypothesized...
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Support for research biobanks among medical students in the Republic of Kazakhstan
PublicationBackground: Over the past few years, several biobanks have been organized in the Republic of Kazakhstan (RoK). As research biobanks are becoming an increasingly important tool for precision medicine, they require competent biobankers who will help disseminate the idea of biobanking throughout the society and support donation for research purposes. This study aimed to assess the support for research...
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The impact of brand communication on brand equity through Facebook
PublicationPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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Optimal edge-coloring with edge rate constraints
PublicationWe consider the problem of covering the edges of a graph by a sequence of matchings subject to the constraint that each edge e appears in at least a given fraction r(e) of the matchings. Although it can be determined in polynomial time whether such a sequence of matchings exists or not [Grötschel et al., Combinatorica (1981), 169–197], we show that several questions about the length of the sequence are computationally intractable....
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Burnout as a State: Random-Intercept Cross-Lagged Relationship Between Exhaustion and Disengagement in a 10-Day Study
PublicationBackground: Burnout has been traditionally seen as a chronic and stable state in response to prolonged stress. However, measures of momentary burnout are not well established, even though the within-person approach suggests that the symptoms of burnout may vary from day to day for the same employee. The aim of this study is to examine the daily inter- and intra-personal variability of the symptoms of burnout and the cross-lagged relationship...
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‘Personas for lighting’. Three methods to develop personas for the indoor lighting environment
PublicationThe objective of this research is to describe and compare three different methods of generating ‘persona for lighting’ to envision users’ behaviour within the lighting environment. ‘Personas’ are used to represent typical users, highlighting their needs, perspectives, and expectations to aid user-centric design approaches. The researchers looked for the most useful method of shaping ‘personas for lighting’ to learn about users’...
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The Physical Activity Environment Policy Index for monitoring government policies and actions to improve physical activity
PublicationBackground A multifaceted response, including government action, is essential to improve population levels of physical activity (PA). This article describes the development process of the ‘Physical Activity Environment Policy Index’ (PA-EPI) monitoring framework, a tool to assess government policies and actions for creating a healthy PA environment. Methods An iterative process was undertaken. This involved a review of policy...
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S09-4 The development of the Physical Activity Environment Policy Index (PA-EPI): a tool for monitoring and benchmarking government policies and actions to improve physical activity
PublicationBackground Insufficient physical activity (PA) is a global issue for health. A multifaceted response, including government action, is essential to improve population levels of PA. The purpose of this study was to develop the ‘Physical Activity Environment Policy Index’ (PA-EPI) monitoring framework to assess government policies and actions for creating a healthy PA environment. Methods An iterative process was undertaken. This...
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Knowledge Sharing in the COVID-19 Era of Remote Teaching: What Can Academia Learn from Business?
PublicationPurpose: The aim of this paper is to investigate how universities may benefit from experiences of businesses that were also forced to use remote forms of business operations. Methodology: The paper uses in-depth interviews to explore the possibilities of knowledge sharing improvements at the university-level teaching, based on the experiences elicited in the business sector. The theoretical sampling was used to find informants...
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The significance of proximity in cluster initiatives
PublicationPurpose – The main aim of this paper is to analyse relations between geographical and competence proximity and development of cooperation in cluster initiatives. Design/methodology/approach – The research was based on an original theoretical concept referring to the trajectory of development of cooperative relations in cluster initiatives. The research was carried out in mid-2017, in four purposefully selected clusterinitiatives....
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Zarządzanie projektami produkcyjnymi i usługowymi
PublicationOpracowanie „Zarządzanie projektami produkcyjnymi i usługowymi” jest obszarem wiedzy wkomponowanym w szerszy obszar jakim jest inżynieria produkcji. Takie umiejscowienie spowodowało, że w opracowaniu skupiono się na problematyce realizacji projektów inżynierskich, tj. na planowaniu i realizacji działań wymaganych do osiągnięcia celów takiego projektu Zmieniające się warunki produkcji, postęp technologiczny spowodowały dynamiczny...
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Modelling the impact of the agricultural holdings and land-use structure on the quality of inland and coastal waters with an innovative and interdisciplinary toolkit
PublicationThe changes taking place in the marine coastal zones are extremely important, as about 40% of the human population currently lives in the coastal areas (within 100 kilometres of the coastline) increasing anthropogenic pressure on the marine ecosystems. Agriculture is a significant source of nutrients to the marine environment that increase hypoxia, eutrophication and may pose a threat to the services provided by ecosystems. In...
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Systematic review examining the evidence for impact of school policies on physical activity
PublicationBackground Epidemiological evidence has demonstrated that physical activity can have substantive health benefits for children and young people. The 'Policy Evaluation Network' is a multi-disciplinary research network across 7 European countries and New Zealand aimed at building capacity and evaluating the level of impact of policy interventions for promoting healthy lifestyles. The Toronto Charter identified 'whole-of-school' programmes...
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Liczby Ramseya on-line dla różnych klas grafów
PublicationRozpatrujemy grę rozgrywaną na nieskończonej liczbie wierzchołków, w której każda runda polega na wskazaniu krawędzi przez jednego gracza - Budowniczego oraz pokolorowaniu jej przez drugiego gracza - Malarkę na jeden z dwóch kolorów, czerwony lub niebieski. Celem Budowniczego jest zmuszenie Malarki do stworzenia monochromatycznej kopii wcześniej ustalonego grafu H w jak najmniejszej możliwej liczbie ruchów. Zakładamy, że gracze...
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Fast Collaborative Graph Exploration
PublicationWe study the following scenario of online graph exploration. A team of k agents is initially located at a distinguished vertex r of an undirected graph. At every time step, each agent can traverse an edge of the graph. All vertices have unique identifiers, and upon entering a vertex, an agent obtains the list of identifiers of all its neighbors. We ask how many time steps are required to complete exploration, i.e., to make sure...
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Fast collaborative graph exploration
PublicationWe study the following scenario of online graph exploration. A team of k agents is initially located at a distinguished vertex r of an undirected graph. At every time step, each agent can traverse an edge of the graph. All vertices have unique identifiers, and upon entering a vertex, an agent obtains the list of identifiers of all its neighbors. We ask how many time steps are required to complete exploration, i.e., to make sure...
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RYNEK PRACY w dobie pandemii COVID-19 na przykładzie Azerbejdżanu i Polski
PublicationNieoczekiwane pojawienie się pandemii COVID-19 spowodowało prawdziwą rewolucję w wielu sektorach gospodarek na całym świecie. Jedne z nich dotknięte zostały bardziej niż inne, a z kolei niektóre, jak na przykład branża e-commerce, kurierska, EdTech – edukacja online, przeżywały wręcz prawdziwy rozkwit. W zasadzie można powiedzieć, że każde państwo odczuwa skutki pandemii, zwłaszcza te negatywne, choć oczywiście uwarunkowane jest...
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Innovations in Wastewater Treatment: Harnessing Mathematical Modeling and Computer Simulations with Cutting-Edge Technologies and Advanced Control Systems
PublicationThe wastewater treatment landscape in Central Europe, particularly in Poland, has undergone a profound transformation due to European Union (EU) integration. Fueled by EU funding and rapid technological advancements, wastewater treatment plants (WWTPs) have adopted cutting-edge control methods to adhere to EU Water Framework Directive mandates. WWTPs contend with complexities such as variable flow rates, temperature fluctuations,...
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High Performance Control of AC Drives with Matlab/ Simulink
PublicationExplore this indispensable update to a popular graduate text on electric drive techniques and the latest converters used in industry. The Second Edition of High Performance Control of AC Drives with Matlab®/Simulink delivers an updated and thorough overview of topics central to the understanding of AC motor drive systems. The book includes new material on medium voltage drives, covering state-of-the-art technologies and challenges...
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Brief Announcement: Energy Constrained Depth First Search
PublicationDepth first search is a natural algorithmic technique for constructing a closed route that visits all vertices of a graph. The length of such route equals, in an edge-weighted tree, twice the total weight of all edges of the tree and this is asymptotically optimal over all exploration strategies. This paper considers a variant of such search strategies where the length of each route is bounded by a positive integer B (e.g. due...
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Is Digitalization Improving Governance Quality? Correlating Analog and Digital Benchmarks
PublicationThe digitalization of public governance and the resulting concept of electronic governance is a characteristic feature of contemporary information society. Both can be defined as the process and outcome of digital transformation: transformation of the “analog” version of governance into “digital” governance. Measuring both versions of governance against typical performance measures of efficiency, effectiveness, equity, openness...
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Lighting conditions in home office and occupant’s perception: Exploring drivers of satisfaction
PublicationThis paper depicts lighting home office conditions within different countries and continents, emphasizing the user’s satisfaction with the visual environment. The scope of this article is to investigate the drivers of participants’ satisfaction with the lighting conditions at the home office. The study was developed by a team of international experts working together on Subtask A: User perspective and requirements, Task 61 IEA...