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Search results for: social media marketing
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Learning design of a blended course in technical writing
PublicationBlending face-to-face classes with e-learning components can lead to a very successful outcome if the blend of approaches, methods, content, space, time, media and activities is carefully structured and approached from both the student’s and the tutor’s perspective. In order to blend synchronous and asynchronous e-learning activities with traditional ones, educators should make them inter-dependent and develop them according to...
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Synthesis and biological evaluation of novel analogues of batracylin with synthetic amino acids and adenosine: an unexpected effect on centromere segregation in tumor cells through a dual inhibition of topoisomerase IIa and Aurora B
PublicationIn the search for new anticancer agents we designed and synthesized batracylin derivatives with linking synthetic amino acid side chains of different lengths and adenosine. Unexpectedly, we have found that in water and the culture media adenosine–amino acid–BAT conjugates form supramolecular structures and this prevents these compounds from entering cells. Consequently, these compounds exerted no biological activity when tested...
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Copper-based 2D-coordination polymer as catalyst for allylation of aldehydes
PublicationA copper-tartrate, [Cu2(Tart)2(H2O)2]·4H2O, was synthesized at room temperature in aqueous media using copper chloride and D-tartaric acid. The compound crystallizes in the monoclinic system P21 space group and was characterized by infrared spectroscopy, thermogravimetry, X-ray powder diffraction and the results are in good agreement with the single crystal...
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Theoretical Model of Acoustic Wave Propagation in Shallow Water
PublicationThe work is devoted to the propagation of low frequency waves in a shallow sea. As a source of acoustic waves, underwater disturbances generated by ships were adopted. A specific feature of the propagation of acoustic waves in shallow water is the proximity of boundaries of the limiting media characterised by different impedance properties, which affects the acoustic field coming from a source situated in the water layer “ deformed”...
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Elektrownia Ostrołęka C w budowie a „momentum-FSI”
PublicationMimo przeszkód, trwa budowa elektrowni Ostrołęka C. O tym zapewniają nas główni decydenci – Jarosław Małkowski, Prezes Elektrowni Ostrołęka, czy Sławomir Żygowski, Prezes GE Power, firmy odpowiedzialnej projekt, wykonanie i budowę. Możemy o tym dowiedzieć się w mediach społecznościowych. Ale te same media informują również, że 31 lipca 2019 r. Sąd okręgowy w Poznaniu stwierdził nieważność uchwały Walnego Zebrania Akcjonariuszy...
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Hidden Champions of Poland
PublicationPoland is a country with a strong entrepreneurial spirit. The hidden champions’ performance has been closely related to political and economic changes: the fall of communism in 1989 and the transition from a centrally planned economy to a market economy. This led to the emergence of small private businesses focused on the domestic market. The accession to the European Union in 2004 created new perspectives for the hidden champions’...
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Wizualna komunikacja marketingowa w architekturze
PublicationKomunikacja marketingowa jest pojęciem z zakresu ekonomii, które coraz częściej pojawia się w związku z kształtowaniem architektury, jako przestrzeni współczesnego życia. Z punktu widzenia marketingu bardzo ważny jest produkt: architektura i przestrzeń same mogą stać się produktami, ale przede wszystkim mogą być identyfikowalnym wizualnie opakowaniem dla produktu. Siedziba przedsiębiorstwa czy salon sprzedaży musi być rozpoznawalny...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Impact evaluation of a cycling promotion campaign using daily bicycle counters data: The case of Cycling May in Poland
PublicationThe promotion of active and sustainable transport modes as an alternative to motorised individual transport has become a key policy priority in Europe, to reduce air pollution, road congestion, noise, traffic injuries, and the adverse health outcomes of sedentary lifestyles. Policymakers are implementing a wide range of measures to encourage this shift in attitudes and behaviours. These interventions are most valuable when targeting...
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Symbolic Violence in Socio-Educational Contexts. A Post-Colonial Critique [Review of the book]
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EU-Russian Relations and the Eastern Enlargement: Integration or Isolation
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Democratisation and Institutional Development in Romania after 1989
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THE INFRASTRUCTURE OF THE INSURANCE RISK
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Met and unmet care needs of older people with dementia living at home: Personal and informal carers’ perspectives
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Blogi jako platforma komunikowania na przykładzie blogów uczelnianych
PublicationW artykule stawiam tezę o istotnej roli blogów jako niezwykle skutecznej platformie komunikacyjnej w dobie konwergencji mediów. Szczególnie ważną rolę to specyficzne narzędzie komunikacyjne może odegrać w działaniach public relations uczelni: jako narzędzie za pomocą którego można najpełniej realizować funkcje uczelni i te, które realizuje najwyższy poziom rozwoju PR - w komunikacji dwukierunkowej symetrycznej zgodnie z modelem...
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International architectural - urban - landscape design workshops to strengthen students’ education, capabilities and mobility
PublicationFive international architectural/urban/landscape workshops in Poland and Portugal between 2011 and 2015 are discussed in this article. The general aims of the workshops were to plan to connect divided city spaces, to harmonise them and make them attractive for different uses. The main task was to create in multicultural groups of students the vision of sustainable development in the context of architecture, urban and landscape...
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The role of governance to support smart community development: a systematic literature review
PublicationThis paper studies the interaction between the smart community and smart governance concepts to elaborate on the role of governance to support local governments in developing smart communities’ strategies and solutions. We perform a systematic literature review to analyse how the concept of smart community has advanced in terms of its definitions, context, benefits, challenges, and enablers and propose a unified term with a focus...
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Utilizing online collaborative games to facilitate Agile Software Development
PublicationEffective collaboration and interaction among the development team and between the team and the customer as well as proactive attitude in initiating and implementing improvements play vital roles in the success of agile projects. The challenge is how to address these social aspects since neither the Agile Manifesto nor the Scrum Guide specify techniques that aid the human side of software development. To fill this gap, we developed...
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Sustainable monument preservation in architectural education
PublicationThe aim of this article is both to present the need for changes in architectural and conservation education in a modern, rapidly changing world, as well as to outline solutions to this problem. In the modern world, the field of objects that one intends to protect is expanding. It is necessary to adapt the architectural education to these changes. Due to the current pace of social, political...
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Społeczna odpowiedzialność - analiza porównawcza na podstawie statutów trzech uczelni trójmiejskich
PublicationSzkoły wyższe odgrywają ważną rolę w kształtowaniu kierunków rozwoju społeczno - gospodarczego kraju i świata. Zmuszone są podążać za globalnymi zmianami i wymaganiami stawianymi przez regionalne i międzynarodowe społeczeństwo. Formułują więc indywidualne strategie działania mające na celu wyróżnienie się spośród konkurentów zarówno tych finansowanych z budżetu państwa oraz prywatnych podmiotów. Określenie stopnia wdrażania założeń...
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Looking for New Ideas of Public Space – Public Space Projects in Gdansk Reinforced by Art Activities
PublicationRevitalization of public open spaces is a complex enterprise in Poland in terms of the art, cultural andinformation aspects of this process. Simultaneously the public space should play an important role whenbuilding the quality of revitalization programs and the quality of city development. The new art and culturalactivities are the revitalization tools, which are also the good examples of bottom up ideas helping to start aprocess...
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CO-CURRICULAR ACTIVITIES IN TEACHING GEODESY
PublicationApart from education process based on the curricular activities, the whole set of co-curricular activities (CCAs) can help students to develope both expert knowledge and social skills. These activities are separated from academic course, sometimes placed outside of school or after regular school hours. Co-curricular activities such as students' scientific circles, workshops, conferences or festivals of science, publication, honor...
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Bile salts in digestion and transport of lipids
PublicationBecause of their unusual chemical structure, bile salts (BS) play a fundamental role in intestinal lipid digestion and transport. BS have a planar arrangement of hydrophobic and hydrophilic moieties, which enables the BS molecules to form peculiar self-assembled structures in aqueous solutions. This molecular arrangement also has an influence on specific interactions of BS with lipid molecules and other compounds of ingested food...
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Street Art and Architecture
PublicationThe paper explores both the areas of conflict as well as agreement between architecture and Street Art. The conflict arises from the fact that urban environment has always been a background for street art, which unavoidably jeopardizes the conceptual integrity of the building understood as a work of architecture. However, there are strong interrelations between these two domains of human creativity. Both street art and architecture...
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Factors Shaping the Working Environment, Living Conditions and Recreation on Board Ship
PublicationA seagoing ship is a working place, an accommodation space and a recreation area at the same time. Being exposed to harsh physical conditions, it must satisfy different requirements. The human organism and its qualities become a point of reference here; consequently, the functions and spatial arrangement and interiors of a ship must be subordinated to its needs. The organisation of the space in contemporary ships meant for human...
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Water related esthetics - the phenomenon of new structure in the post industrial shipyard areas
PublicationDirection of the main movements that are made in the European cities determines not only structural but also an esthetic changes. Paper follows the topic of visual diversity of post industrial waterfront cities and it’s relation to the local identity and cultural changes that are provided. Reshaping of the cities continuously proceed. Are those changes related with industrial shipyard districts only economical and spatial or also...
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Elderly persons professional activity - substantive issues and methodological challenges
PublicationPopulation ageing in Europe and mass withdrawal from professional activity leads to a number of adverse phenomena, such as increased public spending, reduced consumer demand and the growing problem of social exclusion. The study focuses on the problems of population ageing in Europe as well as on the feasible steps that may be taken with a view to professional activation of the elderly. The first part is concerned with the trends...
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Scenarios in regional planning – theory and practice in Poland
PublicationAbstract. It is important to recognise future conditions in planning because it primes future actions. Scenarios are useful prognostic tools, especially when the social and institutional behaviour plays a crucial role. The aims of the paper are: (1) to indicate the roles and the place of scenarios in the strategic plan building process; (2) to analyse and evaluate the application of scenarios in regional planning in Poland; (3)...
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Application of advanced spectroscopic methods in the assessment of the leachability degree of hazardous elements from the matrix of cellular concretea
PublicationDue to its structure, autoclaved cellular concrete exhibits good insulating properties with relatively high compressive strength values. It is increasingly used in construction because of its economic attractiveness. Autoclaved cellular concrete is mainly used in interior structure layers, and therefore its potential exposure to heavy metal leaching from the matrix may be related to the presence of a high pH medium from other materials...
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Ionic liquids in extraction techniques: Determination of pesticides in food and environmental samples
PublicationThe intensive use of pesticides in agricultural practices has promoted the appearance of environmentaland public health problems. Due to that, scientists face challenges with developing simple, fast, sensitive,selective, and low-cost methods dedicated to determining pesticide residues in food and environmentalsamples. Following thefifth principle of Green Analytical Chemistry, chemists are searching for greeneralternatives for...
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Local material symmetry group for first- and second-order strain gradient fluids
PublicationUsing an unified approach based on the local material symmetry group introduced for general first- and second-order strain gradient elastic media, we analyze the constitutive equations of strain gradient fluids. For the strain gradient medium there exists a strain energy density dependent on first- and higher-order gradients of placement vector, whereas for fluids a strain energy depends on a current mass density and its gradients....
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Efficiency of acoustic heating produced in the thermoviscous flow of a fluid with relaxation
PublicationInstantaneous acoustic heating of a fluid with thermodynamic relaxation is the subject of investigation. Among others, viscoelastic biological media described by the Maxwell model of the viscous stress tensor, belong to this type of fluid. The governing equation of acoustic heating is derived by means of the special linear combination of conservation equations in differential form, allowing the reduction of all acoustic terms in...
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Network society: a concept of smart information management
PublicationAutomatic enhancement of Internet broadcasted news has been recently gaining increasing importance and interest. Existing applications and models of textual Event Detection in online media are based on the analysis of news distributed via RSS (Rich Site Summary called also Really Simple Syndication) channels or available at news websites. It assumes that each piece of news is equally available to the reader and, therefore, describes...
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Pomorska Biblioteka Cyfrowa dla każdego
PublicationNiniejsza publikacja to efekt projektu „Miasto: szukam!”. Zrealizował go zespół Media- labu Gdańsk działający w Instytucie Kultury Miejskiej w Gdańsku przy wsparciu Fundacji Orange. Projekt dotyczył twórczego wykorzystywania utworów domeny publicznej – tych, z których można swobodnie korzystać. Dzięki temu można tworzyć nowe rzeczy i rozwijać się. Autorom zależało nam na tym, aby zainspirować młodych...
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Examples of numerical simulations of two-dimensional unsaturated flow with VS2DI code using different interblock conductivity averaging schemes
PublicationFlow in unsaturated porous media is commonly described by the Richards equation. This equation is strongly nonlinear due to interrelationships between water pressure head (negative in unsaturated conditions), water content and hydraulic conductivity. The accuracy of numerical solution of the Richards equation often depends on the method used to estimate average hydraulic conductivity between neighboring nodes or cells of the numerical...
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Optically transparent boron-doped nanocrystalline diamond films for spectroelectrochemical measurements on different substrates
PublicationFabrication process of optically transparent boron nanocrystalline diamond (BNCD) electrode on silicon and quartz substrate was shown. The B-NCD films were deposited on the substrates using Microwave Plasma Assisted Chemical Vapor Deposition (MWPACVD) at glass substrate temperature of 475 ºC. A homogenous, continuous and polycrystalline surface morphology with high sp3 content in B-NCD films and film thickness depending from substrate...
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A model, design, and implementation of an efficient multithreaded workflow execution engine with data streaming, caching, and storage constraints
PublicationThe paper proposes a model, design, and implementation of an efficient multithreaded engine for execution of distributed service-based workflows with data streaming defined on a per task basis. The implementation takes into account capacity constraints of the servers on which services are installed and the workflow data footprint if needed. Furthermore, it also considers storage space of the workflow execution engine and its cost....
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Removal of BTEX Compounds From Waste Gases; Destruction and Recovery Techniques
PublicationThe tendency for BTEX compounds (benzene, toluene, ethylbenzene, xylenes) to spread into all compartments of the environment together with their influence on both ecosystem and human health means that the emission of thesecompounds into the air is becoming the matter of worldwide concern. The legal regulations introduced by the European Union governing the assessment and management of air quality obliges member states to systematically...
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Buried Object Characterization Using Ground Penetrating Radar Assisted by Data-Driven Surrogate-Models
PublicationThis work addresses artificial-intelligence-based buried object characterization using 3-D full-wave electromagnetic simulations of a ground penetrating radar (GPR). The task is to characterize cylindrical shape, perfectly electric conductor (PEC) object buried in various dispersive soil media, and in different positions. The main contributions of this work are (i) development of a fast and accurate data driven surrogate modeling...
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Lipids and Food Quality
PublicationThis chapter deals with lipids present in food as well as their chemical, biological, and functional properties. The chapter begins with a presentation of the main groups of lipids including their chemical structure and physical properties. The physical properties of lipids affecting food processing are covered. Then, the role of lipids in human nutrition is presented. This is followed by a description of the undesirable changes...
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Influence of water and mineral oil on the leaks in satellite motor commutation unit clearances
PublicationThe article describes the flow rates of mineral oil and water flowing, as working media, through the commutation unit of a hydraulic satellite motor. It is demonstrated that geometrical dimensions of commutation unit clearances change as a function of the machine shaft rotation angle. Methods for measuring the rate of this flow and the pressure in the working chamber are presented. The results of pressure measurements in the working...
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Influence of metallic porous microlayer on pressure drop and heat transfer of stainless steel plate heat exchanger
PublicationThe experimental analysis of passive heat transfer intensification in the case of plate heat exchanger has been carried out. The metallic porous layer was created on the heat transfer surface of analyzed unit. The experiment was accomplished in two stages. In the first stage the commercial stainless steel gasketed plate heat exchanger was investigated, while in the second one – the identical heat exchanger but with the modified...
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Chapter 8 – Active Sampling of Air
PublicationThis chapter reviews the literature information on analytical techniques and laboratory equipment used for active sampling of air (atmospheric and indoor) in regular monitoring research. It describes popular analytical devices applied for sample collection using various types of polymeric bags, e.g. Tedlar bags, Teflon or Nafion bags, and/or stainless steel vacuum containers. It reviews literature data about the application of...
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Fractional Order Circuit Elements Derived from Electromagnetism
PublicationIn this paper, derivations of fractional-order (FO) circuit-element equations from electromagnetism are presented. Whilst many papers are devoted to FO modelling of electrical circuits, there are no strong foundations for such an approach. Therefore, we investigate relations between the FO electromagnetism and the FO circuit theory. Our derivations start from quasi-static (QS) approximations of Maxwell's equations in media with...
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Współczesny Word of Mouth – dylematy pojęciowe
PublicationPrzekaz ustny (Word of Mouth) jest obecnie jednym z najważniejszych czynników, które mają wpływ na klientów podczas podejmowania decyzji o zakupie, a także na zarządzanie ich zachowaniami w procesie dokonywania zakupów. Szczególne znaczenie ma on w przypadku dóbr niematerialnych, o wysokim ryzyku zakupu, jakim są usługi. Rosnąca liczba jego nowych form i coraz bardziej skomplikowana natura, związana głównie z umieszczaniem opinii...
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Gustav Oelsner i Hugo Althoff. W poszukiwaniu godnych warunków zamieszkania w Altonie i Gdańsku
PublicationCelem artykułu jest porównanie aktywności zawodowej dwóch architektów miejskich odpowiedzialnych za przestrzenny i architektoniczny rozwój Gdańska i Altony - Hugona Althoffa i Gustava Oelsnera, oraz porównanie architektury i urbanistyki modernistycznych osiedli socjalnych. Celem porównania jest zbadanie, w jakim stopniu lokalne uwarunkowania i tradycja mogą być nośnikiem uniwersalnych ideałów modernizmu i indywidualnej ekspresji...
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An Adaptive Network Model Simulating the Effects of Different Culture Types and Leader Qualities on Mistake Handling and Organisational Learning
PublicationThis paper investigates computationally the following research hypotheses: (1) Higher flexibility and discretion in organizational culture results in better mistake management and thus better organizational learning, (2) Effective organizational learning requires a transformational leader to have both high social and formal status and consistency, and (3) Company culture and leader's behavior must align for the best learning effects....
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An Adaptive Network Model Simulating the Effects of Different Culture Types and Leader Qualities on Mistake Handling and Organisational Learning
PublicationThis paper investigates computationally the following research hypotheses: (1) Higher flexibility and discretion in organizational culture results in better mistake management and thus better organizational learning, (2) Effective organizational learning requires a transformational leader to have both high social and formal status and consistency, and (3) Company culture and leader’s behavior must align for the best learning effects....
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Defense mechanisms and borderline personality organization among COVID-19 believers and non-believers during complete lock-down
PublicationThe aim of the current study was to investigate whether a specific social perception of the pandemic—believing or not in COVID-19—predicts borderline personality organizations and whether this relationship is mediated by more primitive maladaptive mechanisms—splitting, denial, and dissociation. The online study included 720 organization aged 25–45. Participants were diverse in terms of place of residence, being in a relationship,...
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A socially responsible university - an attempt to approach the system
PublicationIt is the author's thesis that social responsibility of university is an integrated system of both knowledge management (KM), quality management (QM) and organizational development (OD) processes. The author determined that the university "bond" is an institutional culture (IC). An integrated system is the way to create university an open system co-operated and co-opetited with stakeholders. The stakes are high in game - both students...