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Search results for: marketing mix
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Short-term measurement of physiological parameters - teenager (20 min) 2.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (20 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (10 min)_3.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (10 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) 6.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 2.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 5.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 6.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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Short-term measurement of physiological parameters - teenager (5 min) - 4.series
Open Research DataThe data set was obtained during the project focus on the determination of changes in physiological parameters due to a stressful situation.The measurements were conducted with the system which consists e.g. sensors of temperature, skin resistance, and pulse.Short-term (5 minutes) measurements of physiological parameters were performed on the healthy...
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City as a product. Architecture as an Economic Instrument. Are Global Cities People-Friendly Places?
PublicationWhile spending time in our everyday urban environment do we ever think how particular architecture influences the economic value of that space? Space has its measurable financial value. From the economic point of view a place can be treated as a product that fights for appearing in tourists’ and investors’ consciousnesses. Space - treated as an object of demand and supply - becomes an element in a marketing game. To reach its...
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Kwalifikowanie technologii lutowania twardego próżniowego stali austenitycznej zgodnie z wymaganiami przepisów ASME BPVC, sekcja IX
PublicationW artykule przedstawiono procedurę kwalifikowania technologii lutowania twardego w piecu próżniowym na przykładzie elementów ze stali wysokostopowej nierdzewnej austenitycznej łączonych lutem miedzianym z grupy F-No. 105, zgodnie z przepisami ASME Sec. IX, part QB (ASME Boiler and Pressure Vessel Code. Qualification Standard for Welding, Brazing and Fusing; Procedures; Welders; Brazers; and Welding, Brazing and Fusing Operators)....
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Nadzeya Sabatini dr
PeopleNadzeya Sabatini is Assistant Professor in Digital Transformation at Gdańsk University of Technology (Gdansk, Poland), its Department of Informatics in Management (Faculty of Management and Economics). Nadzeya is lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), a research fellow at the Institute of Digital Technologies for Communication of the same university, and coordinator of MSc in Digital Fashion...
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Video traffic data - Interchange Komorniki (A2-5), Poland, 2018
Open Research DataThe data includes video traffic data registered with 12 video cameras at weaving area (weaving section type A) of the Komorniki interchange within A2 motorway in Poland (interchange of motorway A2 and national road 5), located in the Poznan Agglomeration. The data covers the two days: 8.09.2017 (motorway A2) and 19.09.2017 (road 5).
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Upadłość - mit klęski, czy szansa na odrodzenie. [online] Dostęp [5.12**2002]. Dostępny w Internecie http:// boss.zie.pg.gda.pl/~pb/uko.pdf [9 s. 1 rys. bibliogr. 21 poz.]
PublicationW artykule przedstawiono definicję upadłości z punktu widzenia prawa i eko-nomii. Ukazano również klasyfikację upadłości wg różnych kryteriów orazfunkcję i tok postępowania upadłościowego. Ponadto zwrócono uwagę na przypa-dki celowego doprowadzenia przedsiębiorstw do upadku. Podjęto także rozprawęnad podejściem do samego procesu i celowości istnienia instytucji upadku.
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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublicationCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
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Antecedents and Consequences of Brand Loyalty
PublicationThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublicationThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Fashion Games, Fashion in Games and Gamification in Fashion. A First Map
PublicationFashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...
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Wybrane instrumenty zintegrowanej komunikacji marketingowej
PublicationW artykule zwrócono uwagę na potrzebę stosowania zintegrowanej komunikacji marketingowej. Szczególną uwagę poświęcono osobowym formom komunikacji marketingowej, takim jak: sprzedaż osobista, targi i wystawy oraz marketing szeptany.
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Pursuing the Deep-Learning-Based Classification of Exposed and Imagined Colors from EEG
PublicationEEG-based brain-computer interfaces are systems aiming to integrate disabled people into their environments. Nevertheless, their control could not be intuitive or depend on an active external stimulator to generate the responses for interacting with it. Targeting the second issue, a novel paradigm is explored in this paper, which depends on a passive stimulus by measuring the EEG responses of a subject to the primary colors (red,...
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IX Kongres Technologii Chemicznej TECHEM 2018
EventsPodczas Kongresu zaprezentowane będą osiągnięcia naukowe i wdrożenia. Zaplanowano pięć sekcji: pozyskiwanie surowców, wytwarzanie produktów podstawowych i specjalistycznych, nowe technologie, biotechnologia przemysłowa.
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The Role of Hypoxia-Inducible Factor-1α, Glucose Transporter-1, (GLUT-1) and Carbon Anhydrase IX in Endometrial Cancer Patients
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Komunikacja marketingowa, jako istotny instrument kreujący wizerunek nowego produktu
PublicationNiniejszy rozdział przybliża czytelnikom zagadnienia związane z komunikacją marketingową w kontekście wprowadzania na rynek nowych produktów. Opisano w nim pojęcie komunikacji marketingowej, elementy procesu komunikacji marketingowej oraz funkcje pełnione przez komunikację. Przybliżono też rodzaje strategii (w tym strategie przekazu) i omówiono kanały komunikacji. Scharakteryzowano również metody ustalania budżetu na realizację...
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Consumerism and the Quality of Life
PublicationHigh level of consumption, driven by marketing activities, the pleasure and joy of possession and the accumulation of material goods are often associated with prosperity, sense of happiness and fulfilment in life. On a broader scale, economic indicators related to production and consumption are used to define the well-being and quality of life in societies. Unfortunately, the phenomenon of consumerism entails negative social and...
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XRD (X-ray Diffraction) patterns of PMH, PMD and simulated MIL-53(Al)
Open Research DataThese data contain XRD (X-ray Diffraction) patterns of PMH, PMD and simulated MIL-53(Al). The results were recorded by a Philipsdiffractometer using Cu Ka radiation. Sample abbreviations (PMH, PMD, MIL-53(Al)) are in agreement with the markings used in the linked publication.
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MIC/MBC values of the investigated extracts of propolis. Interactions of selected extracts with azoles and echinocandins.
Open Research DataThis dataset contains results of our investigation aiming in determination of antimicrobial potential of the propolis extracts produced in our laboratory. The propolis samples were delivered by Polish beekeepers. Moreover in this dataset we presented results of our investigation aiming in assessment of interaction of the selected extracts of propolis...
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Innowacje we współczesnej bankowości - ich ocena
Publicationw opracowaniu przedstawiono innowacje występujące we współczesnej bankowości. Autorzy dokonali klasyfikacji innowacji, które zostały poparte przykładami. Przeanalizowano badania przeprowadzone przez European Financial Management& Marketing Association w zakresie innowacyjności banków detalicznych.
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Kierunki działań marketingowych w szkole wyższej
PublicationW artykule przedstawione zostały cechy usług edukacyjnych szkół wyższych w kontekście usług profesjonalnych. Uwzględniając powyższe cechy scharakteryzowano elementy wpływające na marketing szkoły wyższej oraz pięć głównych obszarów, które powinien on obejmować.
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Perceptions of entrepreneurs among Polish students - entrepreneurs' alternative constructions from different, not mainstream research perspective - what do children of transition think?
PublicationArtykuł jest próbą prezentacji wyobrażeń i konstrukcji przedsiębiorców w oczach studentów kierunku zarządzanie i marketing na Politechnice Gdańskiej. Wykorzystane w nim zostały metody analizy zawartości danych wizualnych oraz elementy semiotyki.
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Sylwester Kaczmarek dr hab. inż.
PeopleSylwester Kaczmarek received his M.Sc in electronics engineering, Ph.D. and D.Sc. in switching and teletraffic science from the Gdansk University of Technology, Gdansk, Poland, in 1972, 1981 and 1994, respectively. His research interests include: IP QoS and GMPLS and SDN networks, switching, QoS routing, teletraffic, multimedia services and quality of services. Currently, his research is focused on developing and applicability...
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Territorial Marketing
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2022
e-Learning Courses -
Marketing Terytorialny
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2023
e-Learning Courses -
MARKETING IM_2021
e-Learning Courses -
Marketing terytorialny
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów, w formule online.
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MARKETING IM_2022
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MARKETING ID_2024
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Marketing in services
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Killing kinetics analysis of C-1311 derivative with octaarginine (Compound 1-R8) against Candida albicans
Open Research DataThe datasets contain the results of killing kinetics analysis of imidazoacridinone derivative and fluconazole against C. albicans ATCC 10231. The suspensions of Candida albicans ATCC 10231 cells (500 µL) in RPMI 1640 at cell density of 104 cells /mL were added to 500 µL of RPMI 1640 medium with various concentrations of the compounds, corresponding...
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Ekspertyza techniczna dotycząca określenia możliwości nośnych wybranych elementów konstrukcji rotundy w budynku Akwarium Gdyńskiego MIR-PIB, Gdynia al. Jana Pawła II 1, w aspekcie planowanych prac modernizacyjnych
PublicationWykonano analizę statyczno - wytrzymałościową żelbetowej konstrukcji nośnej budynku rotundy Akwarium Morskiego (stropy, słupy) w aspekcie planowanej modernizacji obiektu.
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Tomasz Wąsowicz dr hab.
PeopleTomasz Wąsowicz's research was first related to high-resolution atomic spectroscopy and focused on measurements and analysis of the transition probabilities of the forbidden lines, the hyperfine and isotopic structure of spectral lines of heavy elements, Stark effect in the helium atom. Tomasz Wąsowicz currently studies physicochemical processes occurring during interactions of various forms of radiation with atoms and molecules...
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Grand Challenges on the Theory of Modeling and Simulation
PublicationModeling & Simulation (M&S) is used in many different fields and has made many significant contributions. As a field in its own right, there have been many advances in methodologies and technologies. In 2002 a workshop was held in Dagstuhl, Germany, to reflect on the grand challenges facing M&S. Ten years on, a series of M& S Grand Challenge activities are marking a decade of progress and are providing an opportunity to reflect...
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Patrycja Szpinek mgr inż.
PeopleBorn 1978, Gdynia, Poland.Studies in marketing and management at Faculty of Management and Economics of the Gdańsk University of Technology (1997-2002). Since 2003 employed in Department of Analytical Chemistry.
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Wskaźniki skuteczności wybranych narzędzi komunikacji marketingowej
PublicationW literaturze można znaleźć wiele opisów skuteczności i efektywności narzędzi komunikacji marketingowej. Autorka odnosi jednak wrażenie, iż w niektórych opracowaniach autorzy stosują pojęcia skuteczności i efektywności zamiennie. Wiele publikacji opisuje wskaźniki stosowane jedynie w mediach głównych, takich jak: TV, radio, prasa oraz kino. Kryzys gospodarczy jest powodem poważnych zmian w planowaniu mediów. Organizacje chcą stosować...
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Video traffic data - Interchange Sulno (S1-94), Poland
Open Research DataThe data includes video traffic data registered with 8 video cameras at weaving area (weaving section type A) of the Sulno interchange within S1 expressway in Poland (interchange of expressway S1 and national road 94), located in the Silesian Agglomeration. The data covers the two days: 12.09.2017 (expressway S1) and 13.09.2017 (road 94).
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Concrete Compressive Strength Under Changing Environmental Conditions During Placement Processes
PublicationThe technological process of concrete production consists of several parts, including concrete mix design, concrete mix production, transportation of fresh concrete mix to a construction site, placement in concrete framework, and curing. Proper execution of these steps provides good quality concrete. Some factors can disturb the technological process, mainly temperature and excessive precipitation. Changing daily temperature and...
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Influence of selected WMA additives on viscoelastic behaviour of asphalt mixes and pavements
PublicationWarm mix asphalt additives are effective in decreasing production, laying and compaction temperatures of asphalt mixes. However, there are still questions concerning influence of warm mix additives on properties of asphalt mixes and pavement performance. This paper presents results of the comprehensive research of viscoelastic behaviour of asphalt mixes and pavement structures with layers made with warm mix asphalt additives at...
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Ekspertyza techniczna dotycząca możliwości zainstalowania zbiornika na wodę o pojemności 10 m3 na poziomie III piętra budynku rotundy Akwarium Gdyńskiego MIR-PIB, Gdynia Aleja Jana Pawła II 1
PublicationW opracowaniu wykonano analizę statyczno- wytrzymałościową istniejącej żelbetowej belki stropowej w celu określenia jej nośności.
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Engineering boron and nitrogen codoped carbon nanoarchitectures to tailor molecularly imprinted polymers for PFOS determination
PublicationPer- and polyfluoroalkyl substances (PFAS) have gained significant attention as emerging contaminants due to their persistence, abundance, and adverse health effects. Consequently, the urgent need for ubiquitous and effective sensors capable of detecting and quantifying PFAS in complex environmental samples has become a priority. In this study, we present the development of an ultrasensitive molecularly imprinted polymer (MIP)...
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Communication as a Factor Limiting University-Business Cooperation
PublicationObjective - Despite the broad extent of the scientific activity dealing with university-business cooperation, Poland has yet to develop a satisfactory cooperation strategy that takes business needs into account. This issue is still relevant due to the need for continuous improvement and resulting benefits aimed at improving enterprise competitiveness. Methodology/Technique - Authors of this article attempt to select an overriding...
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Specyfika usługi edukacyjnej szkoły wyższej w kontekście marketingowym
PublicationZmiany, jakie zaszły na rynku usług edukacji wyższej, pomimo wielu barier i trudności, skłaniają uczelnie do zastosowania metod zarządzania zaczerpniętych ze świata biznesu, w tym między innymi marketingu. Dobranie odpowiednich narzędzi marketingowych dla uczelni wymaga rozpoznania specyfiki usług przez nie oferowanych. Zdaniem Autorki usługa edukacji wyższej należy do grupy usług określanych mianem profesjonalnych, stąd też koncepcja...