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The scanning spreading resistance microscopy (SSRM) studies of heavy boron-doped diamond oxidation under high-temperature
Open Research DataThe dataset contains the results of scanning spreading resistance microscopy (SSRM) of heavy boron-doped diamond (BDD) electrodes subjected to high-temperature oxidation in a furnace at 600 Celsius. The micrographs reveal the local change of electric properties at certainly crystallographic orientations of BDD grains and at the grain boundaries due...
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List of initial and final geometries of hybrid organic-inborganic perovskites
Open Research DataList of initial and optimized geometries of hybrid organic-inorganic perovskites. Calculations were performed on DFT level of theory. Those results were reported in the Influence of Orientational Disorder on the Optical Absorption Properties of the Hybrid Metal‐Halide Perovskite CH3NH3PbI3 publication. Geometries, HOMO, LUMO, Band gap energies are concatenated...
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Zarządzanie relacjami z klientami a przewaga konkurencyjna
PublicationW artykule poruszono kluczowe kwestie związane z rynkową koncepcją marketingu relacji w kontekście Customer Relationship Management. Właściwe stosowanie odpowiednio dobranego systemu CRM ukazano jako metodę uzyskiwania przewagi konkurencyjnej.
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Wiedza marketingowa w świetle zakresów obowiązków zawodów marketingowych
PublicationW artykule określono wymaganą wiedzę z zakresu marketingu od kandydatów po studiach wyższych do pracy w zawodach marketingowych. Cel ten osiągnięto poprzez analizę zakresu obowiązków na stanowiskach marketingowych.
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Doświadczenie jako wartość dla klienta
PublicationMarketing doświadczeń opiera się na przekonaniu, że oprócz produktu i usługi konieczne jest wyodrębnienie dodatkowej wartości, jaką jest niepowtarzalne doświadczenie, spełniające racjonalne i emocjonalne oczekiwania nabywcy. Autorka opisuje rolę doświadczeń w kształtowaniu postaw konsumenckich oraz budowaniu satysfakcji i lojalności klienta. Omawia również zasady służące projektowaniu pozytywnych doświadczeń zakupowych.
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Performance Evaluation of GAM in Off-Body Path Loss Modelling for Body Area Networks
PublicationThis paper addresses the performance evaluation of an off-body path loss model, based on measurements at 2.45 GHz, which has been developed with the use of the Generalised Additive Model, allowing to model a non-linear dependence on different predictor variables. The model formulates path loss as a function of distance, antennas’ heights, antenna orientation angle and polarisation, results showing that performance is very sensitive...
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Przedsiębiorczość turystyczna w gminach nadmorskich województwa pomorskiego jako przejaw aktywności zawodowej w społecznościach ''ludzi morza'' - w świetle badań socjologicznych
PublicationTematem artykułu jest zjawisko przedsiębiorczości turystycznej - prowadzenie usług turystycznych w wybranych gminach woj. pomorskiego. Opis rodzajów usług, standardu, form reklamy i marketingu przedsiębiorczości turystycznej. Artykuł na podstawie przeprowadzonych badań.
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Przedsiębiorczość turystyczna w gminach nadmorskich województwa pomorskiego jako przejaw aktywności zawodowej w społecznościach ludzi morza w świetle tle badań socjologicznych
PublicationTematem artykułu jest zjawisko przedsiębiorczości turystycznej - prowadzenie usług turystycznych w wybranych gminach woj. pomorskiego. Opis rodzajów usług, standardu, form reklamy i marketingu przedsiębiorczości turystycznej. Artykuł na podstawie przeprowadzonych badań.
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Testing the durability and function of road traffic management devices
PublicationTraffic management measures (vertical signs and horizontal marking, reflective elements) are used for guiding vehicles optically, indicating road mileage, marking objects in road gauge, marking vehicle and pedestrian safeguards and driver information and warning. This paper presents a synthesis of a literature study and the results of research conducted under stage one of the project LifeRoSE. The requirements for different traffic...
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Strategie zarządzania obszarami śródmiejskimi - kwestia przestrzeni handlu
PublicationArtykuł opisuje strategie zarządzania śródmiejskimi przestrzeniami handlu, m. in. Town Centre Management (TCM) jak i Business Improvement Districts (BID). Artykuł zawiera opis genezy strategii oraz głównych zadań przez nie realizowanych (zarządzanie, marketing, estetyzacja, ochrona). Artykuł kończy spojrzenie na alternatywy dla komercyjnych aspektów BID związanych z zarządzeniem śródmieściem jako strategią aktywizacji społecznej.
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Muhammad Mushafiq MSc
PeopleDoctoral student at the Faculty of Management and Economics. Muhammad Mushafiq has high interest in the research of corporate finance and risk management. He previously holds Masters of Science in Finance with Magna Cum Laude and Bachelor of Business Administration in Marketing and Finance with highest position. His research has appeared in the Journal of Retailing & Consumer Services, International Journal of Emerging Markets...
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A BODIPY‐Based Molecular Rotor in Giant Unilamellar Vesicles: A Case Study by Polarization‐Resolved Time‐Resolved Emission and Transient Absorption Spectroscopy
PublicationBODIPY and BODIPY-derived systems are widely applied as fluorophores and as probes for viscosity detection in solvents and biological media. Their orientational and rotational dynamics in biological media are thus of vital mechanistic importance and extensively investigated. In this contribution, polarization-resolved confocal microscopy is used to determine the orientation of an amphiphilic BODIPY-cholesterol derivative in homogeneous...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublicationPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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Consequences of suboptimal design of Building Integrated Photovoltaic Installation – a case study for Gdansk, Poland
PublicationThe carried out analysis concerns 2 kWp building integrated photovoltaic installation (BIPV) at the Chemistry Faculty of Gdansk University of Technology. It was proven that the generated energy data for every month diverge significantly from the expected vales. It is corelated with suboptimal orientation of the installation itself, as well as with the tilt angle varying from optimal.
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AFM images of the platinum (111) single crystal surface as delivered, without the polishing treatment
Open Research DataPlatinum (111) single crystal surface images as delivered, without polishing treatment. Topographic measurements in contact mode. NTEGRA Prima (NT-MDT) device. CSG probe 10.
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DEMS Developing E-marketing Skills for the Business Market
ProjectsProject realized in Department of Marketing according to 2021-1-PL01-KA220-HED-000032209 agreement from 2021-12-02
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Attractors of dissipative homeomorphisms of the infinite surface homeomorphic to a punctured sphere
PublicationA class of dissipative orientation preserving homeomorphisms of the infinite annulus,pairs of pants, or generally any infinite surface homeomorphic to a punctured sphere isconsidered. We prove that in some isotopy classes the local behavior of such homeomor-phisms at a fixed point, namely the existence of so-called inverse saddle, impacts thetopology of the attractor — it cannot be arcwise connected
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ENTERPRISE ACTIVITIES MODELING BY BPMN NOTATION
PublicationDepending on the process behavior, available know-how and organizational goals, different techniques and tools can be used for business process modeling. We concentrate on e-commerce, and try to find the best marketing strategy for the sales process improvement. In the paper we present the multilayer approach to define enterprise scenarios. This allows us to collect the suitable knowledge necessary for enterprise analysis and improvement....
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Marketing - wykład - lato 2022
e-Learning Courses -
Innowacje jako wyzwanie dla działań marketingowych banków komercyjnych
PublicationW referacie przedstawiona została istota innowacji w funkcjonowaniu banków komercyjnych na rynku polskim. Na podstawie danych statystycznych przeprowadzona została analiza poziomu innowacyjności banków i innych instytucji finansowych z uwzględnieniem zróżnicowania podmiotowego oraz ze względu na rodzaje innowacji. W pracy zidentyfikowane zostały również podstawowe grupy czynników wpływających na innowacje i związane z nimi działania...
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Optymizm przedsiębiorców a ich postawy wobec zmian
PublicationArtykuł dotyczy postaw przedsiębiorców wobec wprowadzania zmian w zarządzanych przez nich firmach. Celem podjętych badań była weryfikacja hipotezy, że poziom optymizmu przedsiębiorcy wpływa na akceptację sytuacji zmian w organizacji i otwartość na jej wdrażanie. Badaniom kwestionariuszowym poddano przedsiębiorców działających na terenie Trójmiasta. Wykorzystano Skalę Orientacji Pozytywnej oraz adaptację Skali Postaw Pracowniczych...
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Piotr Figura dr inż.
PeoplePiotr Figura is employed as an assistant professor at the Department of Finance at the Faculty of Management and Economics, Gdansk University of Technology. He is a member of Commission for the Verification of Learning Outcomes, as well as an academic reviewer of the Central Exemination Booard. He is the author or co-author of several scientific monographs including: Standard financial indicators for stock enterprises; Classical...
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Shaping of the workpiece surface in single-disc lapping
PublicationShape errors of the tool exert a dominant influence on the shape accuracy of the workpiece. The correlation between flatness errors of the lap and flatness errors of the workpieces was checked experimentally and determined analytically. Computer model of the workpiece shaping by lapping was developed. Evaluation method of the workpiece orientation as well as some simulation results for a lap with shape errors of convexity and cincavity...
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Obsługa klienta jako narzędzie uzyskiwania przewagi konkurencyjnej przedsiębiorstwa.
PublicationPrzedstawione jest rosnące znaczenie obsługi klienta jako czynnika konkurencyjności rynkowej. Interpretowane jest pojęcie obsługi klienta. Ukazane jest miejsce obsługi klienta w marketingu. Szczególny nacisk kładziony jest na prezentację zintegrowanego systemy obsługi klienta bazującego na trzech grupach elementów: elementach przedtransakcyjnych, transakcyjnych i potransakcyjnych.
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Three-dimensional conceptual model for service-oriented simulation
Publicationn this letter, we propose a novel three-dimensional conceptual model for an emerging service-oriented simulation paradigm. The model can be used as a guideline or an analytic means to find the potential and possible future directions of the current simulation frameworks. In particular, the model inspects the crossover between the disciplines of modeling and simulation, service-orientation, and software/systems engineering. Finally,...
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THE INFLUENCE OF PET MECHANICAL PROPERTIES ON SBM PROCESS PARAMETERS – LITERATURE REVIEW
PublicationIn the paper it is said about the influence of PET (polyethylene terephthalate) mechanical properties on SBM (stretch blow molding) process output parameters changes. The below paper mentions also about the influence of PET orientation and crystallization processes on mechanical and thermal properties of PET material during SBM process. All mechanical data of PET material and SBM process output parameters changes are from collected...
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Jarosław Krajewski dr
PeopleDoctor of economics in the discipline of economics. In 2007, he completed his master's degree at the Faculty of Economics and Management, majoring in management and marketing, specializing in IT in management. He defended his doctoral dissertation in 2012. Author of several scientific publications on the application of quantitative methods in macroeconomics and insurance. In his professional life, he has many years of experience...
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Jerzy Proficz dr hab. inż.
PeopleJerzy Proficz, Ph.D. is the director of the Centre of Informatics – Tricity Academic Supercomputer & networK (CI TASK) at Gdansk University of Technology, Poland. He earned his Ph.D. (2012) in HPC (High Performance Computing) in the subject of supercomputer resource provisioning and management for on-line data processing D.Sc. (2022) in the discipline: Information and Communication Technology. Author and co-author of over 50...
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Po co administracji publicznej zarządzanie? Propozycja dydaktyczna
PublicationCelem opracowania było przedstawienie motywów, które zdecydowały o wprowadzaniu problematyki elementów zarządzania na studium podyplomowe adresowane dla prcowników instytucji administracji publicznej. W artykule przybliżono tematykę zajęć - cztery moduły tematyczne: konkurencyjność i jakość, elementy marketingu, podstawy zarządzania wiedzą, elementy zarządzania publicznego - oraz stosowane metody dydaktyczne.
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23lato_ZII_N_Wprowadzenie do marketingu
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Wprowadzenie do marketingu
e-Learning Courses -
2023N_lato_ZII_Wprowadzenie do marketingu
e-Learning Courses -
Two-particle entropy and structural ordering in liquid water
PublicationEntropies of simple point charge (SPC) water were calculated over the temperature range 278-363 K using the two-particle correlation function approximation. Then, the total two-particle contribution to the entropy of the system was divided into three parts, which we call translational, configurational, and orientational. The configurational term describes the contribution to entropy, which originates from spatial distribution of...
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Computer-Supported Polysensory Integration Technology for Educationally Handicapped Pupils
PublicationIn this paper, a multimedia system providing technology for hearing and visual attention stimulation is shortly presented. The system aims to support the development of educationally handicapped pupils. The system has been presented in the context of its configuration, architecture, and therapeutic exercise implementation issues. Results of pupils’ improvements after 8 weeks of training with the system are also provided. Training...
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Curlicues generated by circle homeomorphisms
PublicationWe investigate the curves in the complex plane which are generated by sequences of real numbers being the lifts of the points on the orbit of an orientation preserving circle homeomorphism. Geometrical properties of these curves such as boundedness, superficiality, local discrete radius of curvature are linked with dynamical properties of the circle homeomorphism which generates them: rotation number and its continued fraction...
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublicationThe main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information;...
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Marriage Better marina management, harbour network consolidation and water tourism marketing in the southern Baltic rim
ProjectsProject realized in Faculty of Management and Economics according to WTPB.02.03.00-56-024/11-00 agreement from 2012-01-25
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Membrane Sterols Modulate the Binding Mode of Amphotericin B without Affecting Its Affinity for a Lipid Bilayer
PublicationMembrane-active antibiotics are known to selectively target certain pathogens based on cell membrane properties, such as fluidity, lipid ordering, and phase behavior. These are in turn modulated by the composition of a lipid bilayer and in particular by the presence and type of membrane sterols. Amphotericin B (AmB), the golden standard of antifungal treatment, exhibits higher activity toward ergosterol-rich fungal membranes, which...
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Mechanism of Binding of Antifungal Antibiotic Amphotericin B to Lipid Membranes: An Insight from Combined Single-Membrane Imaging, Microspectroscopy, and Molecular Dynamics
PublicationAmphotericin B is a lifesaving polyene antibiotic used in the treatment of systemic mycoses. Unfortunately, the pharmacological applicability of this drug is limited because of its severe toxic side effects. At the same time, the lack of a well-defined mechanism of selectivity hampers the efforts to rationally design safer derivatives. As the drug primarily targets the biomembranes of both fungi and humans, new insights into the...
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Monitoring zapotrzebowania na usługi i kształtowanie oferty ośrodka innowacji
PublicationOmówiono istotę współczesnego marketingu usług z punktu widzenia ośrodka innowacji. Przedstawiono sposoby minitorowania potrzeb klientów ośrodka innowacji. Określono główne obszary analizy i wyboru rynku pod kątem kształtowania oferty ośrodka innowacji. Wskazano sposoby wykorzystania wniosków z monitoringu i analizy rynku do kształtowania portfela usług ośrodka innowacji oraz jego aktualizacji.
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Tensile validation tests with failure criteria comparison for various GFRP laminates
PublicationThe paper studies the mechanical properties of glass fibre reinforced polymers (GFRP) with various types and orientation of reinforcement. Analyzed specimens manufactured in the infusion process are made of polymer vinyl ester resin reinforced with glass fibres. Several samples were examined containing different plies and various fibres orientation [0, 90] or [+45, –45]. To assess the mechanical parameters of laminates, a series...
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The influence of PET mechanical properties on Stretch Blow Molding (SBM) process
PublicationIn the paper it is said about the influence of PET mechanical properties on SBM process parameters changes. The below paper mentions also about the influence of PET orientation and crystallization processes which have a very big influence on mechanical and thermal properties of PET material during SBM process. All mechanical data of PET material and SBM process parameters change in time are been got from collected literature which...
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Essentials of marketing BiM_ summer 2022
e-Learning Courses -
E-marketing and trend analysis - 2023
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E-marketing and trend analysis - 2022
e-Learning Courses -
The concept of aida applied to online interactive advertisement: an youtube case study
PublicationThis paper presents an approach of application of the AIDA framework to interactive advertisements presented on social media channels. The first section introduces the definitions of social media and its categorization. It is given an overview of the online video service YouTube.com. The second section describes social media marketing. The third section presents a theoretical introduction of traditional and interactive advertisement....
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublicationeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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Światła miasta
PublicationKsiążka w całości poświęcona jest współczesnym trendom oświetlenia miast. Autorka przedstawia w niej: -zarys historyczny stosowania ośweitlenia w przestrzeniach publicznych, - funkcje użytkowe i dekoracyjne oświetlenia, - róznego rodzaju formy marketingu prowadzonego z wykorzystaniem światła. Ponadto publikacja przybliża nową rolę światła w mieście - interpretację przestrzeni świtłaem, ukazującą niecodzienne scenografie świetlne...
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Screening of predicted synergistic multi-target therapies in glioblastoma identifies new treatment strategies
PublicationAbstract Background IDH-wildtype glioblastoma (GBM) is a highly malignant primary brain tumor with a median survival of 15 months after standard of care, which highlights the need for improved therapy. Personalized combination therapy has shown to be successful in many other tumor types and could be beneficial for GBM patients. Methods We performed the largest drug combination screen to date in GBM, using a high-throughput effort...
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A Cu/Zn heterometallic complex with solvent-binding cavity, catalytic activity for the oxidation of 1-phenylethanol and unusual magnetic properties
PublicationMononuclear and polymeric complexes of zinc(II) and copper(II) have been synthesized using two isomers of the hemi-salen ligand with a different mutual orientation of donor atoms. The heterometallic Cu/Zn metallocycle features a catalytic niche filled with the molecule of water and molecules of methanol. This unusual compound exhibits both pronounced catalytic activity in the reaction of oxidation of a secondary alcohol to ketone...