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Wyniki wyszukiwania dla: CUSTOMER COMMITMENT
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The concept of streamlining the logistics processs at the company
PublikacjaThe aim of the article is to present a concept related to the improvement of the logistics process at the company, by the modernisation of the main railway siding of the terminal. The paper present the reasons for the decision that was once made in order to obtain the expected advantages after the modernisation. The comparison of the incurred expenses and the profits that might be gained in the...
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Doświadczenie jako wartość dla klienta
PublikacjaMarketing doświadczeń opiera się na przekonaniu, że oprócz produktu i usługi konieczne jest wyodrębnienie dodatkowej wartości, jaką jest niepowtarzalne doświadczenie, spełniające racjonalne i emocjonalne oczekiwania nabywcy. Autorka opisuje rolę doświadczeń w kształtowaniu postaw konsumenckich oraz budowaniu satysfakcji i lojalności klienta. Omawia również zasady służące projektowaniu pozytywnych doświadczeń zakupowych.
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Attributes of Entrepreneurial Teams as Elements of a Mental Model
PublikacjaAn entrepreneurial team can be defined as a small group of individuals holding ownership or control positions who create or develop an entrepreneurial venture and have shared commitments towards each other. Entrepreneurial teams start numerous new ventures or affect the performance of firms due to their social capital based on some characteristic attributes. The mental models of teams refer to internal, organised representation...
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Etyka marketingu - czy marketing jest etyczny?
PublikacjaOd jakiegoś czasu pojawiają się krytyczne głosy wobec marketingu, jako działań nieetycznych, wycelowanych przeciwko klientom i społeczeństwu jako całości. Można stwierdzić, że wizerunek marketingu jest w tym kontekście negatywny. Celem artykułu jest próba odpowiedzi na pytanie czy marketing jest etyczny. Stwierdzono, że istotą marketingu jest dbanie o dobro interesariuszy przedsiębiorstw oraz łączenie interesu firmy, klientów...
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Automatyczna weryfikacja klienta bankowego w oparciu o multimodalne technologie biometryczne
PublikacjaW referacie przedstawiono przegląd rozwiązań wykorzystywanych w bankach do weryfikacji tożsamości klientów. Ponadto zawarto opis metod biometrycznych aktualnie wykorzystywanych w placówkach bankowych wraz z odniesieniem do skuteczności i wygody korzystania z dostępnych rozwiązań. Zaproponowano rozszerzenie zakresu wykorzystania technologii biometrycznych, wskazując kierunek rozwoju systemów bezpieczeństwa dla poprawy dostępu do...
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Delivery of Ancillary Services in Distribution Power Systems
PublikacjaOne of the technical and organizational challenges the power system faces in deregulated market conditions is to organize an ancillary services market. The growing share of distributed generation of variable (intermittent) energy sources and a change in the market position of consumers, causes the demand for distributed delivery of ancillary services. For this purpose, it is sought to use the ability of the regulatory measures:...
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Hybrid Finite Element Method Development for Offshore Structures’ Calculation with the Implementation of Industry Standards
PublikacjaIn the design process of offshore steel structures, it is typical to employ commercial calculation codes in which simulationand evaluation of results are performed on the basis of the available standards (e.g. API, DNV, Lloyds). The modelingand solution rely on finite element methods and cover the simulation of the structure’s properties along with the influenceof the marine environment – sea currents, wave...
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Analiza holenderskich doświadczeń w zakresie logistyki miejskiej
PublikacjaW artykule dokonano analizy holenderskich doświadczeń w zakresie logistyki miejskiej i organizacji systemu dostaw towarów na przykładzie Utrechtu. Wybór miasta podyktowany był ponad 20 letnim konsekwentnym zaangażowaniem i doświadczeniem w tej dziedzinie. Przedstawiono zmiany w podejściu do problemów miejskiego transportu ładunków z punktu widzenia polityki krajowej oraz przebieg procesu decentralizacji odpowiedzialności na poziom...
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IMPACT OF THE ORGANISATION OF MEGA SPORTING EVENTS ON SELECTED ELEMENTS OF THE TOURISM SECTOR
PublikacjaIntroduction. In the world-wide literature, there is no unanimity in the assessment of the impact of mega sporting events on the tourism sector. Therefore, the main purpose of this study was to quantify the impact of mega sporting events on changes in tourist inflow and the amount of expenditure incurred by visitors. Material and methods. In this study, an ex-post analysis of many different categories of mega sporting events was...
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Doing Well by Doing Good- CSR in a Global Context
PublikacjaNowadays, there is a general understanding that stakeholders are crucial for the successful enterprise. There is also a need to think about Corporate Social Responsibility (CSR) in a global context. Never before corporations enjoyed so much power and authority. Corporations need to evolve, re-think their strategies and change their processes accordingly. However, as of now, there is no agreed way of measuring overall sustainability...
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Practical issues for the implementation of survivability and recovery techniques in optical networks
PublikacjaFailures in optical networks are inevitable. They may occur during work being done for the maintenance of other infrastructures, or on a larger scale as the result of an attack or large-scale disaster. As a result, service availability, an important aspect of Quality of Service (QoS), is often degraded. Appropriate fault recovery techniques are thus crucial to meet the requirements set by the Service Level Agreements (SLAs) between...
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Active management of equipment cooling in hoteling data centers
PublikacjaHoteling data centers are designated for housing computing and storage units of many, usually small customers, as opposed to traditional data centers supporting own computing and storage resources of a bigger company. One of the services to be provided to consumer’s equipment is cooling. Cooling in data centers is prevalently achieved by circulating air in computer room. Efficient cooling requires delivering cold air from central...
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Machine Learning and Text Analysis in an Artificial Intelligent System for the Training of Air Traffic Controllers
PublikacjaThis chapter presents the application of new information technology in education for the training of air traffic controllers (ATCs). Machine learning, multi-criteria decision analysis, and text analysis as the methods of artificial intelligence for ATCs training have been described. The authors have made an analysis of the International Civil Aviation Organization documents for modern principles of ATCs education. The prototype...
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Waste printer ink as modifier for natural rubber/carbon black composites: No haste, use waste
PublikacjaFrom a sustainability perspective, achieving a greener future with a minimal carbon footprint requires maximizing waste materials' reuse. The four pillars of satisfying customer demands are processing, price, properties, and performance. Along with such a global policy, this work seeks to utilize waste printer ink (WPI) as a source of carbon in combination with low- and high-surface carbon black (LCB and HCB, respectively) additives...
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Enabling Deeper Linguistic-based Text Analytics – Construct Development for the Criticality of Negative Service Experience
PublikacjaSignificant progress has been made in linguistic-based text analytics particularly with the increasing availability of data and deep learning computational models for more accurate opinion analysis and domain-specific entity recognition. In understanding customer service experience from texts, analysis of sentiments associated with different stages of the service lifecycle is a useful starting point. However, when richer insights...
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Symulacja skrócenia procesu kompletacji z wykorzystaniem karty przebiegu czynności na przykładzie wybranego marketu DIY
PublikacjaW artykule przeanalizowano zagadnienia dotyczące gospodarki magazynowej, wykorzystania infrastruktur magazynowej i manipulacyjnej oraz zagospodarowania przestrzeni magazynowej w zakresie realizowanych procesów w magazynie wybranego marketu budowlanego DIY (ang. Do-It-Yourself). Z wykorzystaniem takich narzędzi, jak mapa procesu oraz karta przebiegu czynności przeprowadzono analizę procesu kompletacji towarów dla wybranego zamówienia...
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Modele budowy wartości dla klienta - charakterystyka i rozwinięcie
PublikacjaRozwój form realizacji biznesu umożliwił zbadanie nowych obiektów związanych z generowaniem wartości dla klienta i przedsiębiorstwa. W pracy scharakteryzowano logiki tworzenia wartości będące podstawą modeli łańcucha wartości, sklepu wartości, sieci wartości oraz chmury wartości. Zaproponowano także wprowadzenie nowego składnika do struktury tych modeli w postaci węzła wartości.
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublikacjaThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Usability Testing of Mobile Applications: A Methodological Framework
PublikacjaLess than five percent of all mobile applications have become successful throughout 2023. The success of a new mobile application depends on a variety of factors ranging from business understanding, customer value, and perceived quality of use. In this sense, the topic of usability testing of mobile applications is relevant from the point of view of user satisfaction and acceptance. However, the current knowledge seems to be fragmented,...
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Digital Transformation and Its Influence on Sustainable Manufacturing and Business Practices
PublikacjaThe paper focuses on the relationship between businesses and digital transformation, and how digital transformation has changed manufacturing in several ways. Aspects like Cloud Computing, vertical and horizontal integration, data communication, and the internet have contributed to sustainable manufacturing by decentralizing supply chains. In addition, digital transformation inventions such as predictive analysis and big data analytics...
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Thermal performance of a prototype plate heat exchanger with minichannels under boiling conditions
PublikacjaTo solve the problem and to meet the requirements of customers in the field of high heat fluxes transfer in compact units, a new design of plate heat exchanger with minichannels (minichannels PHE) was proposed. The aim was to construct a compact heat exchanger of high effectiveness for the purpose of household cogeneration ORC system. In this paper the experimental analysis of an assembled prototype of such compact heat exchanger...
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Trendy w e-usługach
PublikacjaW artykule przedstawiono trendy w sektorze e-biznesu pokazujące perspektywy zmian w usługach. Zwrócono uwagę jak zmienia się podejście do samego procesu usługi, jak zmienia się sposób świadczenia samej usługi. Autor przedstawia trendy nie tylko związane z zastosowaniem nowoczesnych technologii, ale również związane z otwieraniem nowych segmentów rynku jakimi są np. społeczności. W wyniku analizy przytoczonych przykładów wykorzystania...
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Wyznaczanie stref efektywności kanałów dystrybucji na przykładzie wybranego producenta artykułów
PublikacjaWybór kanału dystrybucji zalicza się do decyzji strategicznych, ponieważ pod uwagę należy wziąć zarówno aspekty ekonomiczne, jak i te, które są związane z obsługą klienta. We współczesnych kanałach dystrybucji, które cechuje duża różnorodność wynikająca ze sposobu przepływu towarów z miejsca ich produkcji do miejsca konsumpcji, istotne znaczenie będzie miał sprawny i szybki przepływ strumieni finansowych, materiałowych i informacyjnych....
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The role of ergonomics in architectonic and marketing operations
PublikacjaThe 20th century, along with the development of mass culture, brought a rapid increase of marketing communications significance. At first, this branch of art had an informational function associated with advertising operations. Nowadays, an increase of marketing specialists’ interest in influencing a human being by the space they stay in may be observed. Ergonomics plays an important role in such operations. The aim of this article...
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Static Series and Shunt-series PE Voltage-quality Controllers
PublikacjaAs presented in the Chap. 7 static shunt power electronics (PE) voltage-quality controllers protect the utility electrical system from the unfavorable impact of customer loads. Shunt controllers, as shown in Chap. 6, are recommended mainly for mitigation of the causes of disturbances, and not their effects in distanced nodes of a power-electronics system. In the case when reduction of disturbances effects is required, which leads...
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The Use of Big Data in Regenerative Planning
PublikacjaWith the increasing significance of Big Data sources and their reliability for studying current urban development processes, new possibilities have appeared for analyzing the urban planning of contemporary cities. At the same time, the new urban development paradigm related to regenerative sustainability requires a new approach and hence a better understanding of the processes changing cities today, which will allow more efficient...
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UNIVERSITY - COMPANY COOPERATION IN THE CONTEXT OF THE GEODESY AND CARTOGRAPHY DEVELOPMENT
PublikacjaThis article presents aspects of the cooperation between university and the company, on the example of Polish technical universities, which educate students, in the field of geodesy and cartography (among many others. Nowadays scientific development is one of the most important elements affecting the economy of the country. This involves continuous contact between the two parties, the business community and the scientific societies....
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Selective Laser Melting of Ti Alloy for Manufacturing The Prosthetic Elements
PublikacjaThe selective laser melting (SLM) is the additive manufacturing method of custom-designed parts. The used materials and the applications are various, including medicine. The titanium and its alloys are materials for which the dimensional quality, surface smoothness and no or extremely low porosity are difficult to reach. In this paper, the successful attempt to obtain by SLM the individually designed prosthetic bridges is described....
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STRATEGIA DOBORU PROCESU PRODUKCYJNEGO WG. REAKCJI NA ZAMÓWIENIA KLIENTA
PublikacjaW opracowaniu poruszono zagadnienie doboru strategii wytwarzania w zakresie procesu produkcyjnego. W ramach tego zagadnienia dokonano podziału procesów produkcyjnych wg różnych kryteriów. Skupiano się na podziale procesów wg. reakcji na zamówienia klienta. Przedstawiono pokrótce najistotniejsze cechy charakteryzujące tego typu procesy. By móc określić strategię w zakresie procesu produkcyjnego zestawiono kryteria wyboru procesu...
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublikacjaEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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Agile Commerce in the light of Text Mining
PublikacjaThe survey conducted for this study reveals that more than 84% of respondents have never encountered the term “agile commerce” and do not understand its meaning. At the same time, they are active participants of this strategy. Using digital channels as customers more often than ever before, they have already been included in the agile philosophy. Based on the above, the purpose of the study is to analyse major text sets containing...
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Towards solving heterogeneous fleet vehicle routing problem with time windows and additional constraints: real use case study
PublikacjaIn advanced logistic systems, there is a need for a comprehensive optimization of the transport of goods, which would reduce costs. During past decades, several theoretical and practical approaches to solve vehicle routing problems (VRP) were proposed. The problem of optimal fleet management is often transformed to discrete optimization problem that relies on determining the most economical transport routes for a number of vehicles...
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Economics of credit scoring management
PublikacjaCredit scoring models constitute an inevitable element of modern risk and profitability management in retail financial lending institutions. Quality,or separation power of a credit scoring model is usually assessed with the Gini coefficient. Generally, the higher Gini coefficient the better, as in this way a bank can increase number of good customers and/or reject more bad applicants. In...
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Licht, Luft, Sonne und Farbe. Ucząc się dziś od Gustava Oelsnera
PublikacjaArtykuł przedstawia główne przesłanki podjęcia tematu całego tomu. Jest kluczem do powiązania wszystkich zamieszczonych w tomie prac, poruszających temat współczesnych interpretacji miasta, czerpiących z dorobku modernistycznych planistów i architektów - reformatorów miasta, oraz modernistycznej myśli architektonicznej i urbanistycznej. Główną postacią nie tylko tego artykułu, ale i całego tomu, jest Gustav Oelsner, architekt miejski...
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublikacjaThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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Limiting distribution of the three-state semi-Markov model of technical state transitions of ship power plant machines and its applicability in operational decision-making.
PublikacjaThe article presents the three-state semi-Markov model of the process {W(t): t 0} of state transitions of a ship power plant machine, with the following interpretation of these states: s1 – state of full serviceability, s2 – state of partial serviceability, and s3 – state of unserviceability. These states are precisely defined for the ship main engine (ME). A hypothesis is proposed which explains the possibility of application...
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Interactive Prototypes in Teaching User-Centred Design and Business Process Modelling
PublikacjaThis publication describes experiences gathered during the use of interactive prototyping in two areas: design of user interfaces for a touch screen information kiosk and interactive prototyping of business processes. Prototyping is promoted here as a technique useful for both visualizing design concepts and for stimulating communication within relevant teams. Developing interactive prototypes of use interfaces is discussed here...
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Proces zmiany sprzedawcy energii elektrycznej w Polsce
PublikacjaOstatnie kilkanaście lat w polskiej energetyce to okres dynamicznych zmian. Jednym z istotnych przykładów tych przemian jest liberalizacja rynku energii. Wprowadzone, w krajowej energetyce, mechanizmy rynku konkurencyjnego umożliwiają odbiorcom energii m.in. swobodny wybór sprzedawcy energii elektrycznej w formule TPA. W artykule przedstawiony został proces zmiany sprzedawcy bazujący na generalnej umowie dystrybucji (GUD). W trakcie...
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Opportunities and challenges for exploiting drones in agile manufacturing systems
PublikacjaDrones have become an advanced supply chain implementation instrument, especially in connecting warehouses to outlet points or even individual customers. However, their potential application in an intra-logistics framework has not been studied, let alone explored so far. Modeling and simulations in virtual environments can help explore and evaluate the opportunities for practical and profitable applications of drones in manufacturing...
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The Method of Selecting the Interval of Functional Tests Taking into Account Economic Aspects and Legal Requirements
PublikacjaThe article discusses the problem of choosing the optimal frequency of functional tests, taking into account the reliability and law requirements, but also the impact of business aspects in the company. The subject of functional test interval is well described for purposes of the process industry. Unfortunately, this is not the case for the machinery safety functions with low demand mode. This is followed by a presentation of the...
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New Challenges in Management and Economics in 21st century. Selected studies and examples
PublikacjaIn Chapter 1 authors describe the method used to assess the level of readiness of an organization to introduce the Lean Six Sigma concept supporting the Quality 4.0 assumptions, which is gaining more and more interest not only in large organizations, but also in the SME sector. Its use will be illustrated by the example of a small service company. Chapter 2 presents the characteristics of blockchain technology applications in the...
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Usability and relational factors in user-perceived quality of online services
PublikacjaThe purpose of this paper is to identify the key determinants of con-sumer-perceived usability of online service websites and their impact on e-loyalty potential, expressed by customer’s willingness to return and to recommend the website to others. In this experimental usability study fifteen video-recorded users performed specific tasks in financial, travel and health online service websites. After completing the tasks users filled...
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Odnowa modelu biznesu
PublikacjaW artykule przedstawiono wyniki badań teoretycznych nad istotą odnowy strategicznej biznesu. Odnowę tę oparto na restauracji ciągu zarządzania strategicznego.
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Las pełen muzyki:Unikatowe walory architektury Opery Leśnej w Sopocie, dawniej i obecnie
PublikacjaZakończona sukcesem współczesna modernizacja architektury , konstrukcji i elementów nowej estetyki kultowego obiektu Opery Leśnej w Sopocie daje podstawę do snucia optymistycznych wniosków na temat przyszłości rozwoju kultury muzycznej w szerokim tego słowa znaczeniu Cała.przestrzeń nowoczesnego funkcjonalnego obiektu o innowacyjnej konstrukcji zadaszenia nad sceną i powiększoną 5000 miejs- widownią ,jest nową atrakcja...
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Problems of varistor quality assessment during exploitation
PublikacjaVaristors are commonly used elements which protect power supply networks against high-voltage surges or lightning. Therefore, quality and endurance of these elements is important to avoid losses when an expensive laboratory equipment would not be protected from random overvoltages. Additionally, excessive leakage currents generate serious costs due to high energy consumption. The paper presents shortly properties of varistors that...
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Analysis of an Energy Management System of a Small Plant Connected to the Rural Power System
PublikacjaThis paper presents the analysis of an energy management system (EMS) implemented to fulfill the requirements of a microgrid (MG) power supply owned by a small industrial company and connected to the rural power system. The main goal of this system is to ensure connection with the existing rural power system in terms of energy exchange, as well as to perform islanding mode operation of the microgrid based on the energy demand of...
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A method of Functional Test interval selection with regards to Machinery and Economical aspects
PublikacjaThis paper discusses the problem of choosing the optimal frequency of functional test, including the reliability calculations and production efficiency, but also the effect of company risk management. The proof test as a part of the functional test interval is well described for the process industry. Unfortunately, this situation is not the case for the machinery safety functions with low demand mode. Afterwards, it is presented...
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Transformation of the countryside into an open-air museum as a way to rescure its spatial layout and to improve the quality of live = Przekształcenie wsi w muzeum na wolnym powietrzu jako sposób ratowania jej układu przestrzennego i poprawy jakości życia mieszkańców
PublikacjaSince the first open-air museums until today, the exposition subject-matter has been specialized (ethnographic, archeological, industrial and technical skansens). But idea of the existence of such objects remains unchanged. Still, the goal is to show the collection of wooden buildings in the environment as close to their origin as possible or in the home environment. These distinguish the skansens and make them different then municipal...
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PROMOWANIE USUGI PRZELEWU NATYCHMIASTOWEGO BLUECASH W BANKACH SPÓŁDZIELCZYCH
PublikacjaCelem pracy jest prezentacja Systemu Płatności BlueCash, którego operatorem jest firma Blue Media S.A.. Wskazuje on również na charakterystykę usługi szybkiego przelewu. Celem szczegółowym jest wskazanie na formy promocji stosowane przez banki w celu poinformowania klientów o dostępności płatności natychmiastowych. Tytułem zebrania danych na temat form promocji, autor przeprowadził badanie ankietowe pośród banków uczestników systemu płatności.
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Determinants of the surface quality, density and dimensional correctness in selective laser melting of the Ti-13Zr-13Nb alloy
PublikacjaSelective laser melting is widely used for custom-designed elements. Successful manufacturing depends on laser treatment parameters and material features. This research aimed to determine the effects of laser power, scan time and hatch distance on surface quality, relative density and dimensional precision for cuboids made of the Ti-13Zr-13Nb alloy. The influence of energy density, energy flux and pre-heating was seen to be decisive...