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- Publikacje 613 wyników po odfiltrowaniu
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Wyniki wyszukiwania dla: MARKETING ORIENTATION
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Podstawy marketingu Analityka Gospodarcza Niestacjonarne 2024_online
Kursy Online -
Podstawy marketingu Zarządzanie Niestacjonarne lato 2024
Kursy Online -
Zarządzanie marketingowo-logistyczne w transporcie, (PG_00056197), W, TiL, sem. 04, letni 22/23
Kursy OnlineCelem przedmiotu jest poznanie i zrozumienie mechanizmów działalności marketingowej oraz zarządzania logistycznego przedsiębiorstw transportowych. Wstępem do uszczegółowionych analiz będzie przybliżenie ekonomicznych aspektów transportu, zasad zrównoważonego transportu i marketingu zrównoważonego.
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Zarządzanie marketingowo-logistyczne w transporcie (PG_00056197), W, Specjalność: Zarządzanie logistyczne w transporcie sem. letni 2023/24
Kursy OnlineCelem przedmiotu jest poznanie i zrozumienie mechanizmów działalności marketingowej oraz zarządzania logistycznego przedsiębiorstw transportowych. Wstępem do uszczegółowionych analiz będzie przybliżenie ekonomicznych aspektów transportu, zasad zrównoważonego transportu i marketingu zrównoważonego.
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The estimation of fish lenght distribution from its acoustical measures
PublikacjaThe paper concerns the problem of estimating fish length PDF from its target strength PDF obtained from acoustic surveys. It has been shown that the target strength of single fish can be treated in the first approximation as a finction of two variables: one, which depends on fish size and the other, which depends on its angular orientation (aspect). Extending this simplified relationship to the case of fish populations allows to...
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Protection in elastic optical networks
PublikacjaIn this article, we analyze gains resulting from the use of EON architectures with special focus on transportation of cloud-ready and content-oriented traffic in the context of network resilience. EONs are a promising approach for future optical transport networks and, apart from improving the network spectral efficiency, bring such new capabilities as squeezed protection, which reduces resource requirements in failure scenarios....
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The Influence of Stretch Rod Speed on the Relationship between Preblown Bottle Aesthetic Quality and Final Blown Bottle Thickness Profile in Stretch Blow Molding from Preform Process
PublikacjaFrom a mechanical point of view, the aesthetic quality of preblown PET bottles and thickness profile of final blown PET bottles manufactured in ISBM process are determined by mechanical and thermal response of blown preforms. From the microscopic point of view the biggest influence on the mechanical and thermal properties of PET bottles have orientation and crystallization processes. From a technological point of view, the aesthetic...
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Territorial Aspects of Entrepreneurial Activity in Polish Suburban Zones
PublikacjaGlobalization has led to an increased correlation and integration of various fields in modern civilization, including those connected with allocation of entrepreneurial functions. Connection, on a global scale, has shown an increased significance of worldwide corporations. Territorial allocation of the entrepreneurial function has become the subject of translocation and revaluation. Translocation can be understood as the change...
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Wide-field magnetometry using nitrogen-vacancy color centers with randomly oriented micro-diamonds
PublikacjaMagnetometry with nitrogen-vacancy (NV) color centers in diamond has gained significant interest among researchers in recent years. Absolute knowledge of the three-dimensional orientation of the magnetic field is necessary for many applications. Conventional magnetometry measurements are usually performed with NV ensembles in a bulk diamond with a thin NV layer or a scanning probe in the form of a diamond tip, which requires a...
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Tensile failure study of 3D printed PLA using DIC technique and FEM analysis
PublikacjaThe paper presents the experimental and numerical study of the failure behaviour of Fused Filament Fabricated (FFF) Polylactic Acid (PLA) samples subjected to tensile load. The examined samples are printed in flat orientation with 0◦, 45◦ and 90◦ raster angles. During the experiments the deformation of the specimens is continuously scanned with the 3D Aramis measuring system utilizing the digital imaging correlation technique,...
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A breath of fresh air - social cognitive career theory in studying entrepreneurial intentions
PublikacjaA pinch of robustness and a pinch of freshness create an interesting story. That is why this study focuses on entrepreneurial intentions from an alternative theoretical perspective in an underexplored context. In this paper, it is argued that social cognitive career theory is relevant to the study of individual entrepreneurial cognition and behaviour, and it offers a solid framework in entrepreneurship research. This paper expands...
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The analysis of the determination of points positions using photogrammetric methods
PublikacjaThis article was created as a result of research conducted within the master thesis. The purpose of the research was to analyze the accuracy of determining the actual position of the photographed points according to the calculated parameters. The accuracy of photos alignment was determined as parameters, which determine their external and internal orientation. In order to determine the location of the determined points, it was...
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A non-linear direct peridynamics plate theory
PublikacjaIn this paper a direct non-local peridynamics theory for thin plates is developed. Peridynamic points are assumed to behave like rigid bodies with independent translation and finite rotation degrees of freedom. The non-local mechanical interaction between points is characterized by force and moment vectors. The balance equations including the linear momentum, the angular momentum and the energy are presented. Peridynamic deformation...
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E-marketing and trend analysis 2024, ID, sem. 6
Kursy Online -
Influence of image transformations and quality degradations on SURF detector efficiency
PublikacjaA method for task-oriented examination of SURF keypoint detector accuracy is presented in the paper. It consists of generating test images, based on a given exemplar, processed by affine transformations: random rotation and scaling, and varying degree of degradations: darkening, blurring, noising, and compression. Details of applied degradation procedure are presented, followed by essentials of SURF-based images matching. A distance...
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Jarosław Ziętarski dr
OsobyJarosław Ziętarski jest wykładowcą (Adiunktem) w Katedrze Finansów na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Posiada własny kanał na platformie youtube o nazwie "FAT CAT Financial Education" na którym popularyzuje wiedzę z zakresu rachunkowości zarządczej. Był w komitecie organizacyjnym międzynarodowej konferencji 28th Annual Multinational Finance Society Conference. Prowadzone przedmioty: Wprowadzenie do Finansów Zarządzanie...
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Ewa Stolarek-Muszyńska
OsobyMarketing and Communication Manager with 10 years of experience in the B2B and B2C sector. Currently, PhD. student of Gdańsk University of Technology exploring the concept of Knowledge Management within business and NGO sector.
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A shared curriculum for daylighting education to meet the educational needs of society
PublikacjaThis article describes the collaborative creation of the curriculum for a new eLearning programme on daylighting design of buildings targeting both traditional and lifelong learners. The programme consists of an online platform integrated with a summer school for practical applications. The process was conducted through several workshops with professionals, representatives of national bodies on building regulations, academics,...
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Cultural dilemmas of international management
PublikacjaZarządzanie międzynarodowe polega na kierowaniu działalnością przedsiębiorstwa przekraczającą granice państw. Otoczenie międzynarodowe, zwłaszcza wymiar kulturowy odgrywa podstawową rolę w kształtowaniu efektywności umiędzynarodowionego podmiotu. Celem referatu jest przedstawienie problematyki zarządzania międzynarodowego w aspektach kulturowych. Pierwsza część pracy ukazuje obszary zarządzania międzynarodowego. Następnie krótko...
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Patrycja Szpinek mgr inż.
OsobyUrodziła się w Gdyni (10.04.1978).W 1997 roku ukończyła IX Liceum Ogólnokształcące w Gdańsku i rozpoczęła studia na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Po zakończeniu studiów w 2003 roku rozpoczęła prace w Katedrze Chemii Analitycznej. W 2004 roku ukończyła podyplomowe studia zaoczne "Marketing i Strategie Marketingowe Przedsiębiorstw" , a w roku 2006 Europejskie Studia Specjalne na Wydziale Zarządzania i Ekonomii...
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Implementation of control system and tracking objects in a Quadcopter
PublikacjaIn this paper, we implement a quadcopter assembly with control and navigation module. The project also includes the design of the control panel for the operator which consists of a set of the micro-controller and the glove equipped with sensors and buttons. The panel has a touch screen which displays current parameters such as vehicle status, including information about orientation and geographical coordinates. The concept of quadcopter...
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Optimal shape design of multi-element trawl-doors using local surrogate models
PublikacjaTrawl-doors have a large influence on the fuel consumption of fishing vessels. Design and optimiza-tion of trawl-doors using computational models are a key factor in minimizing the fuel consump-tion. This paper presents an optimization algorithm for the shape design of trawl-door shapes using computational fluid dynamic (CFD) models. Accurate CFD models are computationally expensive. Therefore, the direct use of traditional optimization...
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Influence of permanent magnetic field on wear performance of dry sliding contacts
PublikacjaResults of experimental studies concerning the influence of permanent magnetic field on wear of dry sliding contact are presented.It was found that magnetic field of horizontal orientation is causing temporary reduction of material's hardness. It also facilitates and accelerates removal process of wear particles from the contact zone.Formation of bulges, consisting of accumulated and compacted anti-ferromagnetic material produced...
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Hybrid all-cellulose reinforcement in polypropylene matrix biocomposites for injection moulding - influence of particle geometry and volume fraction on hybrid effect
PublikacjaThe presented study is focused on evaluation of influence of reinforcement volume fraction and geometry on the occurrence of positive hybrid effect by the hybridisation of man-made cellulose fibres (rayon viscose) with cellulose microparticle fillers applied in polypropylene matrix. Four volume fractions of reinforcement were used at 1:1 combination of short man-made cellulose fibres with cellulose microfillers of different aspect...
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FRP-based reinforcement coatings of steel with application prospects in ships and offshore structures: a review
PublikacjaLatest research on novel FRP-based anti-corrosion structural coatings (for enhancing structural capacity and strengthening the coating layer) is discussed with application prospects for ships and offshore structures. In the marine environment, structures constantly face corrosion and fatigue cracks. Combining this with high operational and wave loads, it might cause a structural collapse. Recently, polymer composites have been...
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Koncepcja marketingu doświadczeń - przykłady praktycznego zastosowania, W, przedmiot humanistyczno-społeczny (wybieralny), semestr zimowy 22/23
Kursy OnlineCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy).
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Value co‐creation (VCC) and value co‐destruction (VCD) via open government data (OGD): Empirical case of Tanzania
PublikacjaHaving emphasized upon the potential benefits of Open Government Data (OGD) initiatives via value derivation and innovation pursuits of the stakeholders, it falls in place to complement this line of OGD research in the specific case of Tanzania, a developing country, to support the inferences. Specifically, it is important to understand the manner in which OGD VCC-one of the hinges of OGD initiatives- and OGD VCD-a possible fall...
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Frequent Sequence Mining in Web Log Data
PublikacjaThe amount of information available even on a single web server can be huge. On the other hand, the amount of visitors (users) can often reach a number of at least six digits. Users vary in gender, age and education, and in consequence their information needs are different. Moreover, they subconsciously expect to get more adequate content after visiting the first few pages. The scope of this kind of problem relates to the domain...
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Marcin Żmuda
OsobyMarcin Żmuda - specjalista marketingu internetowego w Google oraz założyciel agencji Embasy. Autor Update Time - wiadomościa z obszaru SEO. Pierwsze kampanie SEO przygotowywałem już w 2007 roku. Aktualnie jestem Head of SEO w firmie Orion Media Group zajmującym się zagadnieniami związanymi z pozycjonowaniem w wyszukiwarkach internetowych oraz rozbudową grupy serwisów własnych. Moja agencja, Embasy specjalizuje się przede wszystkim...
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Research of the changeability of the vessels traffic intensity of inland waterways – case study for Lower Vistula
PublikacjaThe article presents an analysis of the changeability of traffic intensity of inland waterway vessels in the Vistula Delta. The concept of traffic intensity was defined, traffic flows and disturbances were identified in the studied area. The characteristics of the inland waterway traffic model are presented. The results of the analysis indicate the need to carry out modernization of inland waterways for the needs of inland waterway...
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INTERNATIONAL MARKETING IM, sem. 2 - summer 2023/2024 - kopia
Kursy OnlineThe aim of the course is to familiarise the student with the tools used in international marketing, their specificities and strategies for operating effectively in international markets.
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer - KOPIA
Kursy OnlineThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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MARKETING MIĘDZYNARODOWY EI, sem. 6 - letni 2023/24 - kopia
Kursy Online -
MARKETING I BADANIA MARKETINGOWE_ZII N_ONLINE - sem. letni 2023/24
Kursy Online -
Podstawy Zarządzania i Marketingu (zima 2022/23)
Kursy OnlineKurs przeznaczony jest dla studentów III sem. stacjonarnych studiów inżynierskich na kierunku Transport (semestr zimowy 2022/23).
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Podstawy marketingu, ZI, SNT online, 2023/2024
Kursy Online -
Podstawy marketingu Analityka Gospodarcza Niestacjonarne Lato 2024
Kursy Online -
Triplet–Triplet Annihilation Upconverting Liposomes: Mechanistic Insights into the Role of Membranes in Two-Dimensional TTA-UC
PublikacjaTriplet−triplet annihilation upconversion (TTA-UC) implemented in nanoparticle assemblies is of emerging interest in biomedical applications, including in drug delivery and imaging. As it is a bimolecular process, ensuring sufficient mobility of the sensitizer and annihilator to facilitate effective collision in the nanoparticle is key. Liposomes can provide the benefits of two-dimensional confinement and condensed concentration...
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Multi-Camera Vehicle Tracking Using Local Image Features and Neural Networks
PublikacjaA method for tracking moving objects crossing fields of view of multiple cameras is presented. The algorithm utilizes Artificial Neural Networks (ANNs). Each ANN is trained to recognize images of one moving object acquired by a single camera. Local image features calculated in the vicinity of automatically detected interest points are used as object image parameters. Next, ANNs are employed to identify the same objects captured...
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Wideband Channel Measurements for Polarised Indoor Off-Body Communications
PublikacjaThis paper presents the initial results of wideband channel measurements for polarised off-body communication at 5.8 GHz, in an indoor environment. Channel Impulse Response measurements were performed simultaneously for two orthogonal polarisations of the wearable antenna, and repeated for vertical and horizontal orientations of the off-body one. Four types of measurement scenarios were considered in order to investigate the influence...
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Koncepcja marketingu doświadczeń - przykłady praktycznego wykorzystania (PG_00059206) (PG_00059211), W, sem. 2, zimowy 2023/24
Kursy OnlineCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy).
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Konkursy studenckie jako narzędzie w określaniu potencjału rewitalizacyjnego miejskich terenów zdegradowanych.
PublikacjaZgodnie z zasadami prowadzenia działań rewitalizacyjnych określonych w ustawie o rewitalizacji obowiązującej od 9 października 2015 r. oraz horyzontalnych wytycznych w zakresie rewitalizacji w programach operacyjnych na lata 2014-2020 faza przygotowawcza procesu rewitalizacji powinna zawierać wielopłaszczyznowe analizy zakończone wnioskami aplikacyjnymi ujętymi w gminnych programach rewitalizacji obszarów zurbanizowanych. Artykuł...
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Combined extraction and microextraction techniques: Recent trends and future perspectives
PublikacjaThe latest advancements in the analytical sample preparation indicate a trend of combining different extraction techniques with targeting an improvement in separation, cleanup, detection limits, enrichment factors, and dealing with complex matrices. This manuscript identifies mainly two groups of combined sample preparation techniques. The first group integrates conventional or enhanced extraction techniques with microextraction....
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Customer Engagement Consequences for Firms
PublikacjaPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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NEW PRODUCT DEVELOPMENT FROM THE PERSPECTIVE OF CREATING A COMPETITIVE ADVANTAGE
PublikacjaIt is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...
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Financial impact analysis of going public at the Warsaw Stock Exchange: Using Fuzzy Set Theory to understand behaviours of mature companies
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Modelling of Abdominal Wall Under Uncertainty of Material Properties
PublikacjaThe paper concerns abdominal wall modelling. The accurate prediction and simulation of abdominal wall mechanics are important in the context of optimization of ventral hernia repair. The shell Finite Element model is considered, as the one which can be used in patient-specific approach due to relatively easy geometry generation. However, there are uncertainties in this issue, e.g. related to mechanical properties since the properties...
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Backscattering properties of southern Baltic herring
PublikacjaReliable TS(L) relationship is required to improve acoustic algorithms of abundanceestimation of Baltic herring. The relationships, empirically obtained in different parts of theBaltic Sea, produce up to 8 dB – difference in the herring TS. In order to develop an accurateTS(L) relationship, it is important to analyze factors controlling the TS variability. Thepossible impact of the regional difference...
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CSR in Family Business- Ethnocentric Meaning Socially Responsible?
PublikacjaThe aim of this paper is to provide framework and key issues relevant for research on social responsibility of family business. From providing two theoretical approaches towards social responsibility such as social capital concept commenting on the familiness as a family firm resource and capability; and the stakeholder theory we move to the state of the art of family business. Then, we discuss heterogeneity among family firms...
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Mechanical behaviour of the implant used in human hernia repair under physiological loads
PublikacjaIn laparoscopic operations of abdominal hernias some recurrences still take place, even when applying a surgical mesh. This is usually caused by a failure of the connection between the tissue and the implant. The study deals with the influence of an implant’s orientation on forces in joints, which connect the mesh to human tissues. In the paper, the implant is modelled as a membrane structure within framework of the Finite Element...