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Wyniki wyszukiwania dla: MARKETING ORIENTATION
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How to achieve sustainability?-Employee's point of view on company's culture and CSR practice
PublikacjaThe people are the company. This study aims to examine the structure of relationships between company culture, performance, corporate social responsibility (CSR), and reputation, as seen from the employee's perspective, to determine which company culture factors most influence CSR practice and, as a result, sustain a company's development and improve its performance. To accomplish this goal, we conducted a survey among employees...
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A literature survey of the influence of preform reheating and stretch blow moulding with hot mould process parameters on the properties of PET containers – part 2.
PublikacjaThe hot fill process is an inexpensive conventional filling technology for high-acidity products (pH < 4.5). It allows certain drinks (sensitive beverages such as fruit and vegetable juices, nectars, soft drinks, vitaminised water) to be stored at ambient temperature without the need for chemical preservatives. The primary feature of the bottles used in the hot fill process is their temperature stability, i.e. the ability to retain...
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A literature survey of the influence of preform reheating and stretch blow molding with hot mold process parameters on the properties of PET containers. Part I.
PublikacjaThe hot fill process is an inexpensive conventional filling technology for high-acidity products (pH < 4.5). It allows certain drinks (sensitive beverages such as fruit and vegetable juices, nectars, soft drinks, vitaminized water) to be stored at ambient temperature without the need for chemical preservatives. The primary feature of the bottles used in the hot fill process is their temperature stability, i.e. the ability to retain...
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Pressure-induced flow processing behind the superior mechanical properties and heat-resistance performance of poly(butylene succinate)
PublikacjaWe propose a pressure-induced flow (PIF) processing method for the simultaneous enhancement of strength, toughness, and heat resistance of biodegradable poly(butylene succinate) (PBS). The pressure and temperature were systematically adjusted to optimize the tensile strength of PBS. Under the optimized processing conditions, the structured PBS was characterized by relatively high strength of 89.5 MPa, toughness of 21.4 kJ·m−2 ,...
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublikacjaInformation comes as basic good which affects social well-being. A modern society and a modern state – its administration, education, culture, national economy and armed forces – cannot function efficiently without a rationally developed field of information. The quality of the functioning of that system depends on a specific feature of information, that is namely: its reliability which makes it possible for us to evaluate accuracy,...
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The forecasts-based instrument rule and decision making. How closely interlinked? The case of Sweden
PublikacjaResearch background: The Central Bank of Sweden declared in years 1999–2006 the implementation of the Svensson’s concept of inflation forecast targeting (IFT). It means that the repo rate decision-making process depends on the inflation forecasts. The concept evolved from the strict IFT with the decision-making algorithm called ‘the rule of thumb’ to the flexible IFT. Purpose of the article: The aim of...
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Sklepy typu pop-up – od Guerilla Stores marki Comme de Garcons przez unikalne doświadczenie zakupowe Bikini Berlin do ... ?
PublikacjaObiekty, sklepy typu pop- up pojawiały się w miastach ponad dziesięć lat temu. Otwierane są na krótki okres czasu w celu promocji marki i nawiązania bezp o- średniego kontaktu z odbiorcą. Pop -up’y różnią się od tradycyjnych, stacjona r- nych sklepów rodzajem prowadzonej w nich działalności, mającym na celu przede wszystkim promocję marki. Pierwsze tymczasowe obiekty, tzw. Guerilla stores , stworzone zostały w 2004 roku...
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Marketing, W, Zarządzanie i inżynieria produkcji, sem. 5, zima 22/23
Kursy Online -
Diagnostics of pillars in St. Mary’s Church (Gdańsk, Poland) using the GPR method
PublikacjaThe main goal of this study was non-destructive evaluation of pillars in the St. Mary’s Church (Gdańsk, Poland) using the ground penetrating radar (GPR) technique. The GPR inspection was conducted on four brick masonry pillars and five pillars strengthened by reinforced concrete jacketing. Data were acquired with a 2 GHz antenna along longitudinal and transverse profiles. The study involved the estimation of the electromagnetic...
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Zarządzanie relacjami na rynku usług edukacyjnych szkół wyższych. A. Drapińska.
PublikacjaZmiany zachodzące w otoczeniu szkół wyższych, a zwłaszcza pojawienie się mechanizmów rynkowych, zmuszają uczelnie do poszukiwania odpowiednich działań, pozwalających na budowanie przewagi konkurencyjnej. Nowe podejście do zarządzania staje się koniecznością.Autorka proponuje w książce nowatorskie podejście do zarządzania i marketingu w szkolnictwie wyższym, jakim jest zarządzanie relacjami. Jest ono propozycją nowoczesnego zarządzania,...
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Diagnostic tolerances' evaluation method of the start-up exhaust temperature of a naval gas turbine
PublikacjaThe conducted investigations aimed to elaborate the method of marking diagnostic tolerances of the exhaust temperature of a gas turbine observed during engine's start-up process. The diagnostic tolerances were determined by means of statistical inference by creating the hypothesis about a normal distribution of the start-up exhaust temperature's dispersion in the initial operation moment, which was subsequently verified applying...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublikacjaBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Hidden Champions of Poland
PublikacjaPoland is a country with a strong entrepreneurial spirit. The hidden champions’ performance has been closely related to political and economic changes: the fall of communism in 1989 and the transition from a centrally planned economy to a market economy. This led to the emergence of small private businesses focused on the domestic market. The accession to the European Union in 2004 created new perspectives for the hidden champions’...
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Evaluation of Machine Learning Methods for the Experimental Classification and Clustering of Higher Education Institutions
PublikacjaHigher education institutions have a big impact on the future of skills supplied on the labour market. It means that depending on the changes in labour market, higher education institutions are making changes to fields of study or adding new ones to fulfil the demand on labour market. The significant changes on labour market caused by digital transformation, resulted in new jobs and new skills. Because of the necessity of computer...
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Data Integration from GPS and Inertial Navigation Systems for Pedestrians in Urban Area
PublikacjaThe GPS system is widely used in navigation and the GPS receiver can offer long-term stable absolute positioning information. The overall system performance depends largely on the signal environments. The position obtained from GPS is often degraded due to obstruction and multipath effect caused by buildings, city infrastructure and vegetation, whereas, the current performance achieved by inertial navigation systems (INS) is still...
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Design and numerical testing of 5-box gfrp shell footbridge
PublikacjaThe paper formulates new design conditions for composite footbridges, taking into account the material and structural specificity of these objects, i.e. the strength condition, the serviceability condition and the frequency condition. A GFRP composite footbridge labelled with CFB2 code has been designed, with the original superstructure in the form of an opened-closed 5-box girder. The foot and cycle track bridge is simply supported,...
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Study on surface termination of boron-doped diamond electrodes under anodic polarization in H2SO4 by means of dynamic impedance technique
PublikacjaAnodic oxidation is a popular way to modify termination bonds at boron doped diamond electrodes altering their electrochemical and physicochemical properties. Our studies, performed with dynamic electrochemical impedance spectroscopy technique, supported with X-ray photoelectron spectroscopy and ellipsometry analysis prove its utility in continuous on-line monitoring of impedance changes on the electrode surface under polarization...
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Mechanical and fracture properties of concrete reinforced with recycled and industrial steel fibers using Digital Image Correlation technique and X-ray micro computed tomography
PublikacjaPaper presents investigation of fracture phenomenon in plain concrete and in concrete reinforced with both recycled steel fibers (RSF) and industrial steel fibers (ISF). The wedge splitting test (WST), which enables stable crack propagation for quasi-brittle materials, was carried out on 75 75 75 mm cube samples. Initially, fracture process zone development was investigated only on the surface of samples using Digital Image Correlation...
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A strong preference for the TA/TA dinucleotide step discovered for an acridine-based, potent antitumor dsDNA intercalator, C-1305: NMR-driven structural and sequence-specificity studies
PublikacjaTriazoloacridinone C-1305, a potent antitumor agent recommended for Phase I clinical trials, exhibits high activity towards a wide range of experimental colon carcinomas, in many cases associated with complete tumor regression. C-1305 is a well-established dsDNA intercalator, yet no information on its mode of binding into DNA is available to date. Herein, we present the NMR-driven and MD-refined reconstruction of the 3D structures...
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Soiling Effect Mitigation Obtained by Applying Transparent Thin-Films on Solar Panels: Comparison of Different Types of Coatings
PublikacjaDust accumulation on the front cover of solar panels is closely linked to location and orientation of photovoltaic (PV) installation. Its build-up depends on the module tilt angle, frequency of precipitation, humidity, wind strength and velocity, as well as grain size. Additionally, soil composition is determined by solar farm surroundings such as local factories, agricultural crops, and traffic. Over time, molecules of atmospheric...
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Aggregation properties of some zirconium phosphate loaded with dirhenium(III) complexes
PublikacjaOne of the important areas of modern science is the selection of the right forms of drug delivery. Layered inorganic nanoparticles, such as zirconium phosphate, have proven themselves well in this area. The study of the properties of these systems and methods of their preparation makes it possible to determine a rational technology of their manufacture, storage conditions as well as suggest a possible mechanism of therapeutic action....
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A METHOD OF TRUST MANAGEMENT IN WIRELESS SENSOR NETWORKS
PublikacjaThe research problem considered in this paper is how to protect wireless sensor networks (WSN) against cyber-threats by applying trust management and how to strengthen network resilience to attacks targeting the trust management mechanism itself. A new method, called WSN Cooperative Trust Management Method (WCT2M), of distributed trust management in multi-layer wireless sensor networks is proposed and its performance is evaluated....
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X-ray and UV Radiation Damage of dsDNA/Protein Complexes
PublikacjaRadiation and photodynamic therapies are used for cancer treatment by targeting DNA. However, efficiency is limited due to physico-chemical processes and the insensitivity of native nucleobases to damage. Thus, incorporation of radio- and photosensitizers into these therapies should increase both efficacy and the yield of DNA damage. To date, studies of sensitization processes have been performed on simple model systems, e.g.,...
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Ewa Stolarek-Muszyńska
OsobyMarketing and Communication Manager with 10 years of experience in the B2B and B2C sector. Currently, PhD. student of Gdańsk University of Technology exploring the concept of Knowledge Management within business and NGO sector.
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On the origin of surfaces-dependent growth of benzoic acid crystal inferred through the droplet evaporation method
PublikacjaCrystal growth behavior of benzoic acid crystals on different surfaces was examined. The performed experiments documented the existence of very strong influence introduced by polar surfaces as glass, gelatin, and polyvinyl alcohol (PVA) on the growth of benzoic acid crystals. These surfaces impose strong orientation effect resulting in a dramatic reduction of number of faces seen with x-ray powder diffractions (XPRD). However,...
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Utilization of oriented crystal growth for screening of aromatic carboxylic acids cocrystallization with urea
PublikacjaThe possibility of molecular complex formation in the solid state of urea with benzoic acid analogues was measured directly on the crystallite films deposited on the glass surface using powder X-ray diffractometry (PXRD). Obtained solid mixtures were also analyzed using Fourier transform infrared spectroscopy (FTIR). The simple droplet evaporation method was found to be efficient, robust, fast and cost-preserving approach for first...
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On the origin of surfaces-dependent growth of benzoic acid crystal inferred through the droplet evaporation method
PublikacjaCrystal growth behavior of benzoic acid crystals on different surfaces was examined. The performed experiments documented the existence of very strong influence introduced by polar surfaces as glass, gelatin, and polyvinyl alcohol (PVA) on the growth of benzoic acid crystals. These surfaces impose strong orientation effect resulting in a dramatic reduction of number of faces seen with x-ray powder diffractions (XPRD). However,...
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On the origin of surfaces-dependent growth of benzoic acid crystal inferred through the droplet evaporation method
PublikacjaCrystal growth behavior of benzoic acid crystals on different surfaces was examined. The performed experiments documented the existence of very strong influence introduced by polar surfaces as glass, gelatin, and polyvinyl alcohol (PVA) on the growth of benzoic acid crystals. These surfaces impose strong orientation effect resulting in a dramatic reduction of number of faces seen with x-ray powder diffractions (XPRD). However,...
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Fading Modelling in Dynamic Off-Body Channels
PublikacjaThis paper presents an off-body fading channel model for Body Area Networks (BANs) in indoor environments. The proposed model, which is based on both simulations and measurements in a realistic environment, consists of three components: mean path loss, body shadowing, and multipath fading. Seven scenarios in an indoor environment (a medium-size room with furniture, mostly consisting of wooden tables and chairs) have been measured:...
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An Off-Body Channel Model for Body Area Networks in Indoor Environments
PublikacjaThis paper presents an off-body channel model for body area networks (BANs) in indoor environments. The proposed model, which is based on both simulations and measurements in a realistic environment, consists of three components: mean path loss, body shadowing, and multipath fading. Seven scenarios in a realistic indoor office environment containing typical scatterers have been measured: five were static (three standing and two...
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Detection and size estimation of crack in plate based on guided wave propagation
PublikacjaThe paper presents results of the comprehensive theoretical and experimental investigation of crack detection in metallic plate using guided wave propagation. The main aim of the paper is to develop the novel method which would allow for linear crack size estimation with the use of minimal number of the transducers. In general, there exists the relation between length of the propagation path and the wave amplitude value. However,...
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University Students’ Research on Artificial Intelligence and Knowledge Management. A Review and Report of Multi-case Studies
PublikacjaLeading technologies are very attractive for students preparing their theses as the completion of their studies. Such an orientation of students connected with professional experiences seems to be a crucial motivator in the research in the management and business areas where these technologies condition the development of professional activities. The goal of the paper is the analysis of students’ thesis topics defended in the last...
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Multifrequency Nanoscale Impedance Microscopy (m-NIM): A novel approach towards detection of selective and subtle modifications on the surface of polycrystalline boron-doped diamond electrodes
PublikacjaIn this paper, we describe the modification of Nanoscale Impedance Microscopy (NIM), namely, a combination of contact-mode atomic force microscopy with local impedance measurements. The postulated approach is based on the application of multifrequency voltage perturbation instead of standard frequency-by-frequency analysis, which among others offers more time-efficient and accurate determination of the resultant impedance spectra...
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Smart Weighing Scale with Feet-Sampled ECG
PublikacjaIn a smart home, health and well-being monitoring systems could be embedded in everyday devices providing a pervasive care. A home bathroom scale is an example of such a device, typically used to measure body weight and very often its composition (e.g. body water/fat percentage). In this paper, we analyzed a potential use of the bathroom scale to measure electrocardiogram (ECG) from electrodes located on the scale's tile. In particular...
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A Cross-Polarisation Discrimination Analysis of Off-Body Channels in Passenger Ferryboat Environments
PublikacjaThere is a need for investigating radio channels for Body Area Networks considering the depolarisation phenomenon and new types of environments, since these aspects are becoming very important for systems design and deployment. This paper presents an analysis of cross-polarisation discrimination for off-body channels based on a measurement campaign performed in a passenger ferryboat, i.e., where all walls, floors and ceilings are...
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A Method of Fast and Simultaneous Calibration of Many Mobile FMCW Radars Operating in a Network Anti-Drone System
PublikacjaA market for small drones is developing very fast. They are used for leisure activities and exploited in commercial applications. However, there is a growing concern for accidental or even criminal misuses of these platforms. Dangerous incidents with drones are appearing more often, and have caused many institutions to start thinking about anti-drone solutions. There are many cases when building stationary systems seems to be aimless...
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Zarządzanie i Marketing ( WILIŚ / Budownictwo / Niestacjonarne II stopnia / semestr I) - 2022/2023
Kursy Online -
Zarządzanie i Marketing, Budownictwo / studia stacjonarne II st. / sem. II, 2022/2023
Kursy OnlinePrzedmiot dla studentów kierunku Budownictwo Stacjonarne II stopnia / semestr II semestr zimowy 2022/2023 Prowadzący: dr inż. Magdalena Apollo Wykład: Przedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku Laboratorium: Realizacja projektu semestralnego w postaci planu marketingowego dla wybranej firmy budowlanej
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Zarządzanie i Marketing ( WILIŚ / Budownictwo / Niestacjonarne II stopnia / semestr I) - 2023/2024
Kursy Online -
Zarządzanie i Marketing, Budownictwo / studia stacjonarne II st. / sem. II, 2023/2024
Kursy OnlinePrzedmiot dla studentów kierunku Budownictwo Stacjonarne II stopnia / semestr II semestr zimowy 2023/2024 Prowadzący: dr inż. Magdalena Apollo Wykład: Przedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku Laboratorium: Realizacja projektu semestralnego w postaci planu marketingowego dla wybranej firmy budowlanej
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Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk
PublikacjaArtykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...
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Współczesny Word of Mouth – dylematy pojęciowe
PublikacjaPrzekaz ustny (Word of Mouth) jest obecnie jednym z najważniejszych czynników, które mają wpływ na klientów podczas podejmowania decyzji o zakupie, a także na zarządzanie ich zachowaniami w procesie dokonywania zakupów. Szczególne znaczenie ma on w przypadku dóbr niematerialnych, o wysokim ryzyku zakupu, jakim są usługi. Rosnąca liczba jego nowych form i coraz bardziej skomplikowana natura, związana głównie z umieszczaniem opinii...
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Re-thinking the city in the context of suburban landscapes. The case of Visula River delta water - landscapes and urban transformation processes in Gdańsk
PublikacjaThe text draws attention to the significant role of landscape formations surrounding the city and their role in marking out directions for the transformation and development of urban areas with the particular emphasis on public spaces. The article presents the need for a more conscious design strategies that are based on connectedness of urban spaces, which is built on landscape's characteristics, as an essential starting point...
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PODSTAWY ZARZĄDZANIA I MARKETINGU - wykład ( prowadzący: dr inż. Marcin Szczepański )
Kursy OnlineKurs przeznaczony dla studentów III semestru studiów inżynierskich na kierunku Transport, zajęcia wykładowe.
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PODSTAWY MARKETINGU - Z I ST, sem. 2 - lato 2023/24
Kursy Online -
Etyka public relations - jak uczyć, dylematy nauczyciela akademickiego
PublikacjaArtykuł porusza niezmiernie ważny problem - jak przekazywać wiedzę o fundamentalnych zasadach etycznych w prowadzeniu wszelkiej działalności gospodarczej, jak kształcić postawy odpowiedzialnego przedsiębiorcy i pracownika. Dziedzina Public relations w ostatnich latach cieszy się bardzo złą opinią - tak w Polsce jak i na świecie - autorka artykułu porusza ten problem wskazując, że istotą public relations są działania , mające na...
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Technology transfer centers as an instrument for the development of technological capabilities
PublikacjaPurpose of the article is to show how technology transfer centers (TTCs) can affect the development of technological capabilities as a result of cooperation between the science and business sectors on the example of Polish experiences in this field. Scientific aims: The first scientific aim was to present the role of TTCs in the development of technological capabilities. The second scientific aim was to discuss the research results...
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Markthal Rotterdam as a contemporary continuation of nineteenth-entury market-halls' architectural ideas in Europe, 3rd International Multidisciplinary Scientific Conference, Social Sciences and Arts, Conference proceedings, book 4, Arts, Performing Arts, Architecture and design, Volume II, Vienna, Austria; pp. 391-398
PublikacjaIn the nineteenth century the reorganization of the European city local trading model resulted in the network of a series of newly constructed covered market halls. The large-format objects superseded the trade forms of previous streets and squares. In the second half of the twentieth century the panoply of the public trade markets was dominated by food super- and hypermarkets. It seemed that the era of old-time market halls,...
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Segmentation of academic community for the purposes of mobility plan development – case study of Gdansk University of Technology
PublikacjaThe objective of the paper is to analyse the structure of academic community for its transport behaviour and attitudes using the example of the Gdansk University of Technology (the GUT) in Poland. Once understood, the group can be divided into homogenous sub-groups and studied for their potential and ways to influence their behaviour, attitudes and transport patterns. The results may be used to develop dedicated actions designed...
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Kreowanie wizerunku miasta przez działania rewitalizacyjne - przykład Gdańska
PublikacjaArtykuł wskazuje potencjał działań rewitalizacyjnych w procesie budowania wizerunku miasta. W tym kontekście podkreślono rolę city-marketingu, przywołując koncepcję miasta jako produktu. Zaakcentowano także różnicę pomiędzy marketingiem urbanistycznym a turystycznym. Ukazano również związek pomiędzy kreowaniem wizerunku miasta, a rozwojem przemysłów dóbr kultury oraz turystyką miejską. Koncentrując się na przykładzie Gdańska, wskazano...