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Search results for: CUSTOMER SATISFACTION
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The Role of a Software Product Manager in Various Business Environments
PublicationThe aim of the paper is to identify the role of the software product manager depending on the size of the company and the characteristics of the product they are working on. This has been achieved in cooperation with 15 experts from the IT industry. The companies were divided into 4 levels of size: micro-enterprises, small businesses, medium businesses and large enterprises. The characteristics of the products were divided into...
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A new concept of contemporary marketing
PublicationPurpose: This conceptual paper aims to propose a new concept of marketing that responds well to the needs of a changing world, taking into account the continuous development of the service economy and the revolution in the development of the Internet and related tools. Methodology/Approach: The proposed concept is based on well-researched theories: service marketing, experience marketing, relationship marketing and digital marketing...
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Model zaangażowania w relacji usługodawca-klient
PublicationW niniejszej monografii przedstawiono rozwiązania pozwalające lepiej zrozumieć złożoność relacji występujących pomiędzy usługodawcami a klientami oraz metody, które pozwalają tę wiedzę wykorzystać w doskonaleniu procesów organizacji usługowych. Monografia podejmuje problem kształtowania zaangażowania na styku usługodawca–klient jako wstępnego i koniecznego warunku rozwijania relacji w usługach. Opierając się na klasycznej drabinie...
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublicationWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Usability Testing of Mobile Applications: A Methodological Framework
PublicationLess than five percent of all mobile applications have become successful throughout 2023. The success of a new mobile application depends on a variety of factors ranging from business understanding, customer value, and perceived quality of use. In this sense, the topic of usability testing of mobile applications is relevant from the point of view of user satisfaction and acceptance. However, the current knowledge seems to be fragmented,...
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Software Factory project for enhancement of student experiential learning
PublicationProviding opportunities for students to work on real-world software development projects for real customers is critical to prepare students for the IT industry. Such projects help students to understand what they will face in the industry and experience real customer interaction and challenges in collaborative work. To provide this opportunity in an academic environment and enhance the learning and multicultural teamwork experience,...
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I love to write and create. Can I earn money doing it? Entrepreneurial process of bloggers
PublicationNew technologies and a new way of looking at the life of future generations, open up new perspectives of entrepreneurial activities. One of them is to run a blog. Although the first blogs appeared many years ago and earning money from running them is also known to bloggers, little research is devoted to this form of entrepreneurship. The analysis of this phenomenon was carried out using the netnography method, which is not common...
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Market orientation and hotel performance: The mediating effect of creative marketing programs
PublicationThis work investigates the indirect effects between market orientation and hotel performance through creative marketing programs. The focus is on exploring the indirect effects between 1) customer orientation, competitor orientation, and cross-functional integration; and 2) hotel financial performance through two aspects of creative marketing programs, namely, novelty and meaningfulness. Through an empirical analysis using structural equation...
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Opinion about causes of framing of Kingston chest (box cooler) damage, on PSV vessel VS4411 DF-PSV (B-855)
PublicationThe subject of analysis is a damage of welded connection of box cooler framing segments, made as separate bars 50mm thickness, connected by the welds in corners. Studies of documents delivered by Customer shows cracks on the fusion of filet welds and twisting of box cooler frame. The subject of analysis is a damage of welded connection of box cooler framing segments, made as separate bars 50mm thickness, connected by the welds...
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E-Technologies in Teaching Research Methodology for Engineers – a Case Study of the Course for International Postgraduate Students
PublicationThe Research Methodology course for postgraduate students is challenging, even for an experienced academic teacher. The primary objective of this course is to prepare participants to conduct scientific research and publish the results. This case study presents an original teaching method applied to Research Methodology with Emphasis on Engineering Science, for international engineering students at...
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Thriving in multicultural workplace
PublicationThriving at work is defined as the psychological state that links both a sense of vitality and learning. The vitality component of thriving may be seen as positive energy, while learning enhances a sense of competence and efficacy. Thriving sheds new light on individual psychological functioning and the experience of growth in the work context. Thriving at work promotes growth through playing an active role in interaction with...
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Different sources of market information and product innovativeness
PublicationThe purpose of this study is to identify whether the gathering of market information from different sources – i.e. from customers, competitors and other entities – is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have important theoretical and practical implications for product innovation. To achieve the purpose of the paper data concerning 287 new products...
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Antecedents and Consequences of Brand Loyalty
PublicationThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Zarządzanie relacjami z klientami a przewaga konkurencyjna
PublicationW artykule poruszono kluczowe kwestie związane z rynkową koncepcją marketingu relacji w kontekście Customer Relationship Management. Właściwe stosowanie odpowiednio dobranego systemu CRM ukazano jako metodę uzyskiwania przewagi konkurencyjnej.
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublicationThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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Generalization of Kramers-Krönig relations for evaluation of causality in power-law media
PublicationClassical Kramers-Krönig (K–K) relations connect real and imaginary parts of the frequency-domain response of a system. The K–K relations also hold between the logarithm of modulus and the argument of the response, e.g. between the attenuation and the phase shift of a solution to a wave-propagation problem. For square-integrable functions of frequency, the satisfaction of classical K–K relations implies causality in the time domain....
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Marketing a społeczna odpowiedzialność biznesu – sprzeczne idee?
PublicationNegatywny wizerunek marketingu postrzeganego jako koncepcja kreująca nowe potrzeby i nakłaniająca klientów do zwiększania konsumpcji spowodował, że marketing wydaje się być sprzeczny z ideą rozwoju zrównoważonego i społecznej odpowiedzialności biznesu. W artykule przedstawiono rozważania czy rzeczywiście tak jest i czy stosowanie działań marketingowych jest rozbieżne z celami rozwoju zrównoważonego . Stwierdzono, że realizowanie...
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Wybrane elementy logistycznej obsługi klienta
PublicationMarketing relacji zakłada wynegocjowaną obietnicę obsługi, która na rynku transportu miej-skiego oznacza pewność zrealizowania usługi przewozowej dla określonego pasażera, w danej relacji, danym środkiem transportu, po określonej cenie, w oczekiwanych warunkach przewozu i w założonym przez organizatora transportu zbiorowego czasie. Uniwersalność zasad obsługi klienta powoduje, że Zarząd Komunikacji Miejskiej w Gdyni od początku...
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Proposal of a methodology for the research of clients' demand engaging information technologies
PublicationMany researches on the customer's demands who engage the information technology in the business reveal significant mismatch in customer's expectations and technology vendors' offerings.
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Modelling of Curvature of the Railway Track Geometrical Layout Using Particle Swarm Optimization
PublicationA method of railway track geometrical layout design, based on application of cubic C-Bezier curves for describing the layout curvature is presented in the article. The control points of a cubic C-Bezier curve are obtained in an optimization process carried out using Particle Swarm Optimization algorithm. The optimization criteria are based on the evaluation of the dynamic interactions and satisfaction of geometrical design requirements.
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Seaport equipment and facilities. An offer for today, an investment for the future
PublicationIn order to meet customers' requirements and to adapt to the changing market, producers of port equipment try to provide more and more automated solutions containing future-oriented options.
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Report no: WOiO /II/46/2015 - Construction node verification test, estimation of breaking load (shear force) and destruction form
PublicationA new generation of tanks for LNG transportation has been designed. Mass reduction forced our customer to use three different materials: austenitic steel, aluminium alloy and LNG compressed wood between them. The expertise concerns structural node between tank foundation and suspension. Expertise contains: description of object of test, test principals, results and conclusions
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Motyw autonomii a oczekiwany i faktyczny poziom satysfakcji z prowadzenia działalności gospodarczej
PublicationMotyw autonomii jest niejednokrotnie wskazywany jako jeden z istotniejszych czynników skłaniających ludzi do założenia własnej działalności gospodarczej, choć nie dla każdego przedsiębiorcy jest równie ważny. W opracowaniu zaprezentowano wyniki badań przeprowadzonych w grupie początkujących przedsiębiorców. Osoby deklarujące kierowanie się motywem autonomii oczekiwały, że uzyskają wyższy poziom satysfakcji po roku prowadzenia działalności...
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Report no WOiO/II/67/2015 - Expertise about load capacity of twistlock foundation and sliding foundation
PublicationCustomer delivered to Laboratory 17 elements - twist lock foundations and sliding lock foundations (ship equipment for container lashing). Elements were selected from production series. Each element was loaded for braking load. After test visual inspection had been performed. The expertise contains: description of tested elements, test assumptions, test stand, results and conclusions
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Improving the production planning and control process
PublicationFocusing the activities of a production business on the strategy based on quality entails orientation on meeting the expectations of the customers with respect to the product itself, and the terms of its delivery. The article notes the role of the production planning and control process in improving the quality of the business offer. It identifies the objectives set for the process from the perspective of meeting the expectations...
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Architectural Space of Ideas in the Author’s Structures Presented at the Fire Painted Images Art Festival: A Case Study
PublicationThe article is aimed to discuss the place of architecture in the space of ideas. The present work discusses a specific place, the Zaspa housing estate in Gdańsk, and refers to a specific person, namely, the author of artistic installations tem- porarily exhibited in the Zaspa housing estate. Also, the wider context of the specific situations in which the exhibitions were...
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Stages of project implementation based on design-thinking concept
PublicationIn this chapter there were presented basic aspects of project management focused on an improvement of the final effect. Firstly the project ter was defined including a discusion of its core attributes and determinants of its management procedure. Next design-thinking concept was introduced as an approach to use in project management for achieving maximum consumer satissfaction.
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Effective Collaboration of Entrepreneurial Teams—Implications for Entrepreneurial Education
PublicationIn the situation of a permanent change and increased competition, business ventures are more and more often undertaken not by individuals but by entrepreneurial teams. The main aim of this paper is to examine the team principles implemented by eective entrepreneurial teams and how they dier in nascent and established teams. We also focused on the relationship between the implementation of these rules by entrepreneurial team members...
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Tax Evasion, Tax Morale, and Trade Regulations: Company-Level Evidence from Poland
PublicationObjective: To investigate the determinants of the phenomenon of evading taxes among polish entrepreneurs. In particular, I examine such factors as tax administration satisfaction, tax morale, tax burden, and the influence of trade regulations. Research Design & Methods: A survey study conducted in 2017 in Poland among 454 enterprises. I used the zero-inflated negative binomial modelling technique to examine the impact of factors...
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Krytyczne działania i czynniki sukcesu wdrażania projektów informatycznych
PublicationCelem niniejszego artykułu jest określenie, jakie działania powinny podjąć organizacje gospodarcze, aby zidentyfikowane krytyczne czynniki sukcesu projektów informatycznych, pozwalające na zwiększenie prawdopodobieństwa pomyślnego zakończenia przedsięwzięcia, zmaterializowały się. Na potrzeby niniejszego artykułu przeprowadzono badania własne. Jako metodę wybrano analizę przypadków. Badanie przeprowadzono w organizacji, która prowadziła...
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Team Roles and Team Performance in Small Virtual Software Teams
PublicationThe article presents the results of research on the composition of team roles conducted in 24 student software teams. An adaptation of M. Belbin’s model by B. Kożusznik was used. The model of team balance according to Belbin and Haaf is presented and correlations between team balance and team performance are analysed. Team performance is measured at three levels: result, satisfaction and team climate. The selected constellation...
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A Special Section on Intelligent User Interfaces in Healthcare (IUIH)
PublicationA concept of interface has evolved from the first appearance in the form of a command line interface to the established use of direct manipulation or WIMP (windows, icons, menus and pointing) interfaces in nearly all applications. Intelligent user interfaces (IUI) form a subfield of Human-Computer Interaction research. Optimal human-computer interactions are defined as ones where users are able to perform complex tasks more quickly...
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Psychological capital and happiness at work: The mediating role of employee thriving in multinational corporations
PublicationWorking in multicultural work environments of multinational corporations (MNCs) creates challenges whose expected impact on happiness is equivocal. In the following paper, we examine the relationship between psychological capital and happiness at work in the specific MNCs’ context. We assume that thriving (eudemonic well-being) at work fosters individuals’ development and enhances their happiness composed of both the affective...
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The Polish adaptation of the Burnout Assessment Tool (BAT-PL) by W. Schaufeli et al.
PublicationAim. The study aimed to present the Polish version of the Burnout Assessment Tool (BAT-PL) by Schaufeli et al. and to assess its validity and reliability. The tool measures the core symptoms of burnout (BAT-C): exhaustion, mental distance, cognitive and emotional impairment, and its secondary symptoms (BAT-S): psychosomatic complaints and psychological distress. Method. The participants were 255 nursing staff members. The construct...
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The Technological Advancement of New Products, Product Newness and Market Information
PublicationThe purpose of this study is to propose product newness and obtaining market information as mediators of the relationship between the technological advancement of a new product and its commercial success. So far, little is known about the mediators of this relationship but knowledge about the factors that strengthen or weaken it is valid, both for the theory and practice of new product management. On the one hand, product newness...
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Fast method for IEEE 802.16-2004 standard-based networks coverage measuring
PublicationThis paper presents the time and cost efficient method for measuring effective coverage of IEEE 802.16-2004 standard-based networks. This is done by performing a series of continuous measurements on the grid basis. Due to this kind of signal quality surveying, estimationof the probable coverage area can be made. It is significant that themethod is fast and is uses a standard customer equipment which makes it more accessible for...
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Mobile operators at war: opinion mining and sentiment analysis on social media
PublicationConsidering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical...
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Methods of Artificial Intelligence for Prediction and Prevention Crisis Situations in Banking Systems
PublicationIn this paper, a support vector machine has been studied due to prediction of bank crisis. To prevent outcomes of crisis situations, artificial neural networks have been characterized as applied to stock market investments, as well as to test the credibility of the bank's customers. Finally, some numerical experiments have been presented.
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublicationBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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The effects of perceived risk, brand value, and brand trust on eWOM
PublicationUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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UK travel agents’ evaluation of eLearning courses offered by destinations: an exploratory study.
PublicationThis study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents’ perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on e-learning uptake. The satisfaction of travel...
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Sources of Market Information, Its Quality and New Product Financial Performance
PublicationWhile we observe a growing interest in the role of market information in new product development (NPD), existing research has still largely ignored the quality of market information that is a crucial issue in the era of the information society. What does affect the quality of market information in new product development projects, and how does this quality influence the financial performance of new products? In this paper, we address...
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ASIC Design Example of Complex SoC with FPGA Prototyping
PublicationThe paper presents an example of the System on a Chip design, where the FPGA prototyping has been used. Two FPGA prototypes have been realized. The first FPGA prototype uses AVNET board containing Xilinx Virtex4 device accompanied by custom board with required devices. The second FPGA prototype has been built using the custom PCB with Xilinx Virtex-4 XC4VLX60 FPGA accompanied by all needed external components. The final system...
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ASIC Design Example of Complex SoC with FPGA Prototyping
PublicationThe paper presents an example of the System on a Chip design, where the FPGA prototyping has been used. Two FPGA prototypes have been realized. The first FPGA prototype uses AVNET board containing Xilinx Virtex4 device accompanied by custom board with required devices. The second FPGA prototype has been built using the custom PCB with Xilinx Virtex-4 XC4VLX60 FPGA accompanied by all needed external components. The final system...
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An Empirical Study on the Impact of Gender on Mobile Applications Usability
PublicationIn the area of broadband wireless Internet, mobile applications have already replaced their desktop equivalents and are recognized as valuable tools for any size of businesses and for private use. With the emergence of millions of apps, the quality of their interaction with the user remains an open question for software vendors. While female and male requirements and preferences are not always similar, to the best of our knowledge,...
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Ancillary services to grids provided with distributed generation
PublicationThe paper introduces system for utilization of the customer-side generated energy. Additionally system can secure some ancillary services to grids. Those services include: current active filtering, load voltage stabilization and in case of grid voltage faults - uninterruptible load supplying (possible with energy storage device). Presented experimental results confirm flexibility of this arrangement in processes of power delivery...
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Energy Losses Due to Imperfect Payment Infrastructure and Payment Instruments
PublicationOne of the strategic objectives of the European Union is a reduction in greenhouse gas emissions and improvement of energy efficiency by at least 32.5% in different areas of the economy by 2030. However, little is known about the impact of payment in retail on energy consumption. The purpose of this paper is to assess the chain of losses of time and energy, and therefore financial losses, that occur due to the imperfection of payment...
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Wpływ usług on-line na budowanie pozytywnych relacji i lojalności klienta
PublicationW artykule omówiono wybrane problemy projektowe dotyczące współczesnych usług on-line w kontekście budowania trwałej lojalności klienta. Przedstawiono model warstwowego rozwoju usług on-line wraz z zaleceniami projektowymi zorientowanymi na budowanie i wzmacnianie lojalności klienta. Przedstawiono przykłady scenariuszy rozwoju usług e-zdrowia online. Przedstawiono możliwości dalszego rozwoju prezentowanego podejścia i plany dalszych...
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublicationeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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‘Personas for lighting’. Three methods to develop personas for the indoor lighting environment
PublicationThe objective of this research is to describe and compare three different methods of generating ‘persona for lighting’ to envision users’ behaviour within the lighting environment. ‘Personas’ are used to represent typical users, highlighting their needs, perspectives, and expectations to aid user-centric design approaches. The researchers looked for the most useful method of shaping ‘personas for lighting’ to learn about users’...