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Wyniki wyszukiwania dla: MEDIA
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Komunikacja marketingowa, jako istotny instrument kreujący wizerunek nowego produktu
PublikacjaNiniejszy rozdział przybliża czytelnikom zagadnienia związane z komunikacją marketingową w kontekście wprowadzania na rynek nowych produktów. Opisano w nim pojęcie komunikacji marketingowej, elementy procesu komunikacji marketingowej oraz funkcje pełnione przez komunikację. Przybliżono też rodzaje strategii (w tym strategie przekazu) i omówiono kanały komunikacji. Scharakteryzowano również metody ustalania budżetu na realizację...
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Inbound marketing a skuteczna komunikacja marketingowa
PublikacjaCelem artykułu jest ukazanie koncepcji inbound marketing jako przykładu nowego podejścia do planowania i realizacji polityki komunikacji marketingowej w Internecie. Współcześnie klienci nie chcą być atakowani nachalną reklamą lub zanudzani przez nieatrakcyjne treści. Odwracają się od marek, które prowadzą z nimi komunikację jedynie przy użyciu tradycyjnych działań komunikacji marketingowej. Znane organizacje wykorzystują do promowania...
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Application of the Fractional Fourier Transform for dispersion compensation in signals from a fiber-based Fabry-Perot interferometer
PublikacjaOptical methods of measurement do not require contact of a probe and the object under study, and thus have found use in a broad range of applications such as nondestructive testing (NDT), where noninvasive measurement is crucial. Measuring the refractive index of a material can give a valuable insight into its composition. Low‑coherence radiation sources enable measurement of the sample’s properties across a wide spectrum, while...
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Plate heat exchanger with porous structure for potential use in ORC system
PublikacjaThe experimental analysis of passive heat transfer intensification in the case of plate heat exchanger has been carried out. The passive intensification was obtained by a modification of the heat transfer surface, which was covered by a metallic porous microlayer. The experiment was accomplished in two stages. In the first stage the commercial stainless steel gasketed plate heat exchanger was investigated, while in the second one...
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Plate heat exchanger with porous structure for potential use in ORC system
PublikacjaThe experimental analysis of passive heat transfer intensification in the case of plate heat exchanger has been carried out. The passive intensification was obtained by a modification of the heat transfer surface, which was covered by a metallic porous microlayer. The experiment was accomplished in two stages. In the first stage the commercial stainless steel gasketed plate heat exchanger was investigated, while in the second one...
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Influence of metallic porous microlayer on pressure drop and heat transfer of stainless steel plate heat exchanger
PublikacjaThe experimental analysis of passive heat transfer intensification in the case of plate heat exchanger has been carried out. On the heat transfer surface of heat exchanger the metallic porous layer was created. The experiment was accomplished in two stages. In the first stage the commercial stainless steel gasketed plate heat exchanger was investigated, while in the second one – the identical heat exchanger but with the modified...
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Modelling of elastic wave propagation in a bolted joint using a thin layer of shell elements
PublikacjaThere are many mathematical models describing the propagation of elastic waves through the imperfect boundary of two media. They were successfully applied to modelling of high frequency bulk waves and their interaction with local defects. On the other hand, the existing literature models of bolted connections ignore the aspect of imperfect connection between elements. Therefore, this paper presents the concept of application of...
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Copper-based 2D-coordination polymer as catalyst for allylation of aldehydes
PublikacjaA copper-tartrate, [Cu2(Tart)2(H2O)2]·4H2O, was synthesized at room temperature in aqueous media using copper chloride and D-tartaric acid. The compound crystallizes in the monoclinic system P21 space group and was characterized by infrared spectroscopy, thermogravimetry, X-ray powder diffraction and the results are in good agreement with the single crystal...
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Theoretical Model of Acoustic Wave Propagation in Shallow Water
PublikacjaThe work is devoted to the propagation of low frequency waves in a shallow sea. As a source of acoustic waves, underwater disturbances generated by ships were adopted. A specific feature of the propagation of acoustic waves in shallow water is the proximity of boundaries of the limiting media characterised by different impedance properties, which affects the acoustic field coming from a source situated in the water layer “ deformed”...
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Synthesis and biological evaluation of novel analogues of batracylin with synthetic amino acids and adenosine: an unexpected effect on centromere segregation in tumor cells through a dual inhibition of topoisomerase IIa and Aurora B
PublikacjaIn the search for new anticancer agents we designed and synthesized batracylin derivatives with linking synthetic amino acid side chains of different lengths and adenosine. Unexpectedly, we have found that in water and the culture media adenosine–amino acid–BAT conjugates form supramolecular structures and this prevents these compounds from entering cells. Consequently, these compounds exerted no biological activity when tested...
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Brand loyalty creation in the social network. Does the product category matter?
PublikacjaThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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Elektrownia Ostrołęka C w budowie a „momentum-FSI”
PublikacjaMimo przeszkód, trwa budowa elektrowni Ostrołęka C. O tym zapewniają nas główni decydenci – Jarosław Małkowski, Prezes Elektrowni Ostrołęka, czy Sławomir Żygowski, Prezes GE Power, firmy odpowiedzialnej projekt, wykonanie i budowę. Możemy o tym dowiedzieć się w mediach społecznościowych. Ale te same media informują również, że 31 lipca 2019 r. Sąd okręgowy w Poznaniu stwierdził nieważność uchwały Walnego Zebrania Akcjonariuszy...
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Under the Fire of Disinformation. Attitudes Towards Fake News in the Ukrainian Frozen War
PublikacjaIn this article, we examine individual attitudes towards fake news in the extreme conditions of a propaganda war, taking into account the complex regional social and historical conditions. For this purpose, within the mobile boundary zone during frozen war in Ukraine, we conducted qualitative research among representatives of generations X and Z (high school teachers and students). Being accustomed to fake news turned out to be...
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Learning design of a blended course in technical writing
PublikacjaBlending face-to-face classes with e-learning components can lead to a very successful outcome if the blend of approaches, methods, content, space, time, media and activities is carefully structured and approached from both the student’s and the tutor’s perspective. In order to blend synchronous and asynchronous e-learning activities with traditional ones, educators should make them inter-dependent and develop them according to...
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Fluorescence of nanodiamond cocktails: pH-induced effects through interactions with comestible liquids
PublikacjaFluorescent nanodiamonds with nitrogen-vacancy centers have become important nanoscale probes for sensing and imaging. The surface chemistry of the nanodiamonds influences their emission, interactions, and quantum properties. In this work, we propose to utilize fluorescent nanodiamonds as photostable markers for investigation of comestible liquids. We prepared nanodiamond/comestibles suspensions/cocktails with a wide range of pH...
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Inhibitors of amino acids biosynthesis as antifungal agents
PublikacjaFungal microorganisms, including the human pathogenic yeast and filamentous fungi, are able to synthesize all proteinogenic amino acids, including nine that are essential for humans. A number of enzymes catalyzing particular steps of human-essential amino acid biosynthesis are fungi specific. Numerous studies have shown that auxotrophic mutants of human pathogenic fungi impaired in biosynthesis of particular amino acids exhibit...
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Blogi jako platforma komunikowania na przykładzie blogów uczelnianych
PublikacjaW artykule stawiam tezę o istotnej roli blogów jako niezwykle skutecznej platformie komunikacyjnej w dobie konwergencji mediów. Szczególnie ważną rolę to specyficzne narzędzie komunikacyjne może odegrać w działaniach public relations uczelni: jako narzędzie za pomocą którego można najpełniej realizować funkcje uczelni i te, które realizuje najwyższy poziom rozwoju PR - w komunikacji dwukierunkowej symetrycznej zgodnie z modelem...
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Bile salts in digestion and transport of lipids
PublikacjaBecause of their unusual chemical structure, bile salts (BS) play a fundamental role in intestinal lipid digestion and transport. BS have a planar arrangement of hydrophobic and hydrophilic moieties, which enables the BS molecules to form peculiar self-assembled structures in aqueous solutions. This molecular arrangement also has an influence on specific interactions of BS with lipid molecules and other compounds of ingested food...
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Efficiency of acoustic heating produced in the thermoviscous flow of a fluid with relaxation
PublikacjaInstantaneous acoustic heating of a fluid with thermodynamic relaxation is the subject of investigation. Among others, viscoelastic biological media described by the Maxwell model of the viscous stress tensor, belong to this type of fluid. The governing equation of acoustic heating is derived by means of the special linear combination of conservation equations in differential form, allowing the reduction of all acoustic terms in...
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Removal of BTEX Compounds From Waste Gases; Destruction and Recovery Techniques
PublikacjaThe tendency for BTEX compounds (benzene, toluene, ethylbenzene, xylenes) to spread into all compartments of the environment together with their influence on both ecosystem and human health means that the emission of thesecompounds into the air is becoming the matter of worldwide concern. The legal regulations introduced by the European Union governing the assessment and management of air quality obliges member states to systematically...
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A model, design, and implementation of an efficient multithreaded workflow execution engine with data streaming, caching, and storage constraints
PublikacjaThe paper proposes a model, design, and implementation of an efficient multithreaded engine for execution of distributed service-based workflows with data streaming defined on a per task basis. The implementation takes into account capacity constraints of the servers on which services are installed and the workflow data footprint if needed. Furthermore, it also considers storage space of the workflow execution engine and its cost....
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Influence of water and mineral oil on the leaks in satellite motor commutation unit clearances
PublikacjaThe article describes the flow rates of mineral oil and water flowing, as working media, through the commutation unit of a hydraulic satellite motor. It is demonstrated that geometrical dimensions of commutation unit clearances change as a function of the machine shaft rotation angle. Methods for measuring the rate of this flow and the pressure in the working chamber are presented. The results of pressure measurements in the working...
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Examples of numerical simulations of two-dimensional unsaturated flow with VS2DI code using different interblock conductivity averaging schemes
PublikacjaFlow in unsaturated porous media is commonly described by the Richards equation. This equation is strongly nonlinear due to interrelationships between water pressure head (negative in unsaturated conditions), water content and hydraulic conductivity. The accuracy of numerical solution of the Richards equation often depends on the method used to estimate average hydraulic conductivity between neighboring nodes or cells of the numerical...
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Local material symmetry group for first- and second-order strain gradient fluids
PublikacjaUsing an unified approach based on the local material symmetry group introduced for general first- and second-order strain gradient elastic media, we analyze the constitutive equations of strain gradient fluids. For the strain gradient medium there exists a strain energy density dependent on first- and higher-order gradients of placement vector, whereas for fluids a strain energy depends on a current mass density and its gradients....
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Application of advanced spectroscopic methods in the assessment of the leachability degree of hazardous elements from the matrix of cellular concretea
PublikacjaDue to its structure, autoclaved cellular concrete exhibits good insulating properties with relatively high compressive strength values. It is increasingly used in construction because of its economic attractiveness. Autoclaved cellular concrete is mainly used in interior structure layers, and therefore its potential exposure to heavy metal leaching from the matrix may be related to the presence of a high pH medium from other materials...
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Ionic liquids in extraction techniques: Determination of pesticides in food and environmental samples
PublikacjaThe intensive use of pesticides in agricultural practices has promoted the appearance of environmentaland public health problems. Due to that, scientists face challenges with developing simple, fast, sensitive,selective, and low-cost methods dedicated to determining pesticide residues in food and environmentalsamples. Following thefifth principle of Green Analytical Chemistry, chemists are searching for greeneralternatives for...
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Network society: a concept of smart information management
PublikacjaAutomatic enhancement of Internet broadcasted news has been recently gaining increasing importance and interest. Existing applications and models of textual Event Detection in online media are based on the analysis of news distributed via RSS (Rich Site Summary called also Really Simple Syndication) channels or available at news websites. It assumes that each piece of news is equally available to the reader and, therefore, describes...
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Pomorska Biblioteka Cyfrowa dla każdego
PublikacjaNiniejsza publikacja to efekt projektu „Miasto: szukam!”. Zrealizował go zespół Media- labu Gdańsk działający w Instytucie Kultury Miejskiej w Gdańsku przy wsparciu Fundacji Orange. Projekt dotyczył twórczego wykorzystywania utworów domeny publicznej – tych, z których można swobodnie korzystać. Dzięki temu można tworzyć nowe rzeczy i rozwijać się. Autorom zależało nam na tym, aby zainspirować młodych...
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Optically transparent boron-doped nanocrystalline diamond films for spectroelectrochemical measurements on different substrates
PublikacjaFabrication process of optically transparent boron nanocrystalline diamond (BNCD) electrode on silicon and quartz substrate was shown. The B-NCD films were deposited on the substrates using Microwave Plasma Assisted Chemical Vapor Deposition (MWPACVD) at glass substrate temperature of 475 ºC. A homogenous, continuous and polycrystalline surface morphology with high sp3 content in B-NCD films and film thickness depending from substrate...
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Influence of metallic porous microlayer on pressure drop and heat transfer of stainless steel plate heat exchanger
PublikacjaThe experimental analysis of passive heat transfer intensification in the case of plate heat exchanger has been carried out. The metallic porous layer was created on the heat transfer surface of analyzed unit. The experiment was accomplished in two stages. In the first stage the commercial stainless steel gasketed plate heat exchanger was investigated, while in the second one – the identical heat exchanger but with the modified...
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Chapter 8 – Active Sampling of Air
PublikacjaThis chapter reviews the literature information on analytical techniques and laboratory equipment used for active sampling of air (atmospheric and indoor) in regular monitoring research. It describes popular analytical devices applied for sample collection using various types of polymeric bags, e.g. Tedlar bags, Teflon or Nafion bags, and/or stainless steel vacuum containers. It reviews literature data about the application of...
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Fractional Order Circuit Elements Derived from Electromagnetism
PublikacjaIn this paper, derivations of fractional-order (FO) circuit-element equations from electromagnetism are presented. Whilst many papers are devoted to FO modelling of electrical circuits, there are no strong foundations for such an approach. Therefore, we investigate relations between the FO electromagnetism and the FO circuit theory. Our derivations start from quasi-static (QS) approximations of Maxwell's equations in media with...
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Buried Object Characterization Using Ground Penetrating Radar Assisted by Data-Driven Surrogate-Models
PublikacjaThis work addresses artificial-intelligence-based buried object characterization using 3-D full-wave electromagnetic simulations of a ground penetrating radar (GPR). The task is to characterize cylindrical shape, perfectly electric conductor (PEC) object buried in various dispersive soil media, and in different positions. The main contributions of this work are (i) development of a fast and accurate data driven surrogate modeling...
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Lipids and Food Quality
PublikacjaThis chapter deals with lipids present in food as well as their chemical, biological, and functional properties. The chapter begins with a presentation of the main groups of lipids including their chemical structure and physical properties. The physical properties of lipids affecting food processing are covered. Then, the role of lipids in human nutrition is presented. This is followed by a description of the undesirable changes...
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Non-places in the centre of the historic Main Town in Gdansk? – Design Thinking as a method of solving problems in cities
PublikacjaThe interiors of reconstructed extensive blocks of the historic Main Town in Gdansk are nowadays degraded areas, full of cars, with “holes” after never-finished archaeological excavations. It is not surprising that inhabitants avoid them. These are NON-PLACES. This situation prompts social movements to act. The first step towards the change was the interdisciplinary and transdisciplinary project of revitalization of one of the...
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The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland
PublikacjaThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...
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The Impact of Information and Communications Technology on the Rise of Urban Social Movements in Poland
PublikacjaThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile of...
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Progress in development of molecularly imprinted polymers as sorbents for sample preparation
PublikacjaSample preparation has been one of the most often investigated steps in analytical procedures.These investigations are focused on problems such as isolation of analytes from the sample matrix, matrix implification, analyte enrichment to the level above the detection limit of the instrumentation used, and the removal of interfering species to improve the final determination. Techniques based on solid (adsorption) and pseudo liquid...
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Design analysis of ORC micro-turbines making use of thermal energy of oceans
PublikacjaThe article presents the results of the analysis of energy conversion cycles making use of thermal energy of oceans. The objects of analysis were two cases of closed Organic Rankine Cycle (ORC) power plants, which were: the cycle in which the vapour of the working medium was produced by warm oceanic water in the circum-equatorial zone, and the so-called “arctic” cycle in which this vapour was produced by non-frozen water in the circumpolar...
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Numerical Simulations of Seepage in Dikes Using unsaturated and Two-Phase Flow Models
PublikacjaModeling of water flow in variably saturated porous media, including flood dikes, is often based on the Richards equation, which neglects the flow of pore air, assuming that it remains at constant atmospheric pressure. However, there is also evidence that the air flow can be important, especially when the connectivity between the pore air and atmospheric air is lost. In such cases a full two-phase air-water flow model should be...
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Gold nanoparticles evaluation using functional optical coherence tomography
PublikacjaThe main object of this research was to assess the ability to characterize the gold nanoparticles using optical modalities like optical coherence tomography. Since the nanoparticles, especially gold one, have been very attractive for medical diagnosis and treatment the amount of research activities have been growing rapidly. The nanoparticles designed for different applications like contrast agents or drugs delivery change the...
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Dietary antioxidants as a source of hydrogen peroxide
PublikacjaStudies of 54 antioxidants revealed that 27 of them, mainly polyphenols, generated hydrogen peroxide (H2O2) when added to Dulbecco’s modified Eagle’s medium (DMEM), other media used for culture of mammalian and yeast cells and phosphate-buffered saline. The most active antioxidants were: propyl gallate (PG), (−)-epigallocatechin gallate (EGCG) and quercetin (Q). Chelex treatment and iron chelators decreased H2O2 generation suggesting...
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Risks associated with the transportation of hazardous materials on public roads
PublikacjaA significant proportion of the transport of hazardous materials is carried out on public roads. Therefore, the safety of such transport is becoming increasingly important. Every catastrophe involving hazardous materials has a negative impact on direct road users and the surrounding environment, becauses its range is mostly not local. It follows that in the event of such catastrophe, its effects should be minimized. This is possible...
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WYBRANE WŁAŚCIWOŚCI FIZYCZNO-CHEMICZNE MIKROSFER I MOŻLIWOŚĆ ICH WYKORZYSTANIA W KOMPOZYTACH CEMENTOWYCH : The selected physico-chemical properties of microspheres and possibility of their use in cement composites
PublikacjaMicrospheres are formed during the mineral transformation stage in coal combustion. Their content in fly ashes from the combustion of different types of coals varies over a rather wide range from 0.01 to 4.8 wt.%. The microspheres have three main elements, silicon, aluminum and iron, the oxides of which account for about 89.0 wt.% of the material. Mineralogical analysis using XRD shows that microspheres mainly contain mullite and...
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Automated Classifier Development Process for Recognizing Book Pages from Video Frames
PublikacjaOne of the latest developments made by publishing companies is introducing mixed and augmented reality to their printed media (e.g. to produce augmented books). An important computer vision problem that they are facing is classification of book pages from video frames. The problem is non-trivial, especially considering that typical training data is limited to only one digital original per book page, while the trained classifier...
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Effect of TiO2 Concentration on Microstructure and Properties of Composite Cu–Sn–TiO2 Coatings Obtained by Electrodeposition
PublikacjaIn this work, Cu–Sn–TiO2 composite coatings were electrochemically obtained from a sulfate bath containing 0–10 g/L of TiO2 nanoparticles. The effect of TiO2 particles on kinetics of cathodic electrodeposition has been studied by linear sweep voltammetry and chronopotentiometry. As compared to the Cu–Sn alloy, the Cu–Sn–TiO2 composite coatings show rougher surfaces with TiO2 agglomerates embedded in the metal matrix. The highest...
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Study on CPU and RAM Resource Consumption of Mobile Devices using Streaming Services
PublikacjaStreaming multimedia services have become very popular in recent years, due to the development of wireless networks. With the growing number of mobile devices worldwide, service providers offer dedicated applications that allow to deliver on-demand audio and video content anytime and everywhere. The aim of this study was to compare different streaming services and investigate their impact on the CPU and RAM resources, with respect...
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Presence and distribution of antibiotic-resistant bacteria in multiphase activated sludge system
PublikacjaIn total 237 isolates of coliforms (113 strains) and enterococci (124 stains) from influent, mixed liquor in bioreactor and effluent of wastewater treatment plant (WWTP), were isolated on selective media and examined for antibiotic resistance. From 50 to 80% of the coliform strains isolated from the raw and treated sewage were resistant against ceftazidime CAZ, cefuroxim CXM, cefalotin KF and against amoxicillin AML, and only below...
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Badania właściwości i struktury spawanych austenitycznych rur wymienników ciepła
PublikacjaJednymi z najczęściej stosowanych wymienników ciepła są urządzenia o budowie płaszczowo-rurowej. Dzięki odpowiedniemu ułożeniu elementów względem siebie oraz właściwym wymiarom uzyskuje się wymianę ciepła poprzez ścianki rur. Aby była ona efektywna, niezbędne są materiały o odpowiednich własnościach. Jednocześnie agresywne media działające na urządzenie wymuszają stosowanie stali odpornych na korozję. W zależności od parametrów...
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E-learning course "International comparative studies on SMEs"
PublikacjaProjekt Leonardo da Vinci "International comparative studies and course development on SMEs" został zainspirowany poprzednim projektem LdV "A European Diploma in SME Management". Bazując na poprzednich doświadczeniach projektowych zaproponowano opracowanie struktur dla opisania narodowych systemów małych i średnich przedsiębiorstw (ang. SME Small Media Enterprises) przy wykorzystaniu dostępnych krajowych danych. Udowodniono, że...