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Wyniki wyszukiwania dla: social media marketing
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Corporate Social Responsibility
Kursy Online -
Social Convergence in Nordic NUTS-3 Regions
PublikacjaGeographical proximity, common historical roots and collaboration within the Nordic Council make the Nordic countries, often wrongly treated as monoliths. However, in reality, Nordic regions differ in terms of broadly defined social and economic development. Issues concerning the standard of living are one of the priorities of the Helsinki Treaty signed by Nordic countries. The main goal of this paper is to analyze the existence...
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The potential of computational methods for the categorization of architectural objects on the example of media architecture
PublikacjaThe paper presents an example of the categorization of architectural objects and assessment of the characteristics of urban space, based on the analysis of specific features of architectural objects and urban landscape. The conducted analysis refers to media architecture and is presented in the complex context of the development of media solutions. The field of influence of IT on architecture is also stressed, both on the architect’s...
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Looking for Social Enterprise Models in Poland: institutional and historical context
PublikacjaThe paper is an attempt at identification of key social enterprise models in Poland. The authors recognize three models: entrepreneurial non-profit organizations, cooperatives as well as social integration clubs and centres. Their social and institutional background is presented together with institutional trajectories of social enterprise development.
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Social Entrepreneurship through Cooperatives: Founder Insights
PublikacjaIn this research we are interested in how social entrepreneurs think about their organizational creation process in the context of cooperatives, and how cooperatives conceptualize and actualize their ‘care for community’ social principles. In this interface of organizational purpose and form, we find a variety of interesting issues presented by our interview sample of founders of young, global organizations from six nations. Discussing...
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Marketing
Kursy Onlinekurs w jęz. angielskim dla studentów specjalności Inżynieria Danych
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The Successful Case of Social Cooperative 50+ as an Example of Value Creation
PublikacjaThe article presents the successful case of social cooperative 50+ as an Example of Value Creation. Authors discuss an idea of social enterprises and social cooperatives and success factors of them.
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Thermal imaging in automatic rodent’s social behaviour analysis
PublikacjaLaboratory rodent social behaviour analysis is an extremely important task for biological, medical and pharmacological researches. In this work thermal images features that facilitate analysis are presented. Methods to distinguish objects on the basis of thermal distribution are tested. Actions of grooming or biting one rodent by another - important social behaviour incidents - are clearly visible...
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Social convergence in Nordic countries at regional level
PublikacjaResearch background: Geographical proximity, common historical roots and collaboration within the Nordic Council cause the Nordic countries to be often wrongly treated as monoliths. However, in reality, Nordic regions differ in terms of broadly defined social and economic development. Issues concerning the standard of living are one of the priorities of the Helsinki Treaty signed by Nordic countries. Purpose of the article: The...
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On the material symmetry group for micromorphic media with applications to granular materials
PublikacjaWithin the framework of the theory of nonlinear elastic micromorphic continua we introduce the new definition of the local material symmetry group. The group consists of ordered triples of second- and third-order tensors describing such changes of a reference placement that cannot be recognized with any experiment. Using the definition we characterize the micromorphic isotropic media, micromorphic fluids, solids and special intermediate...
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Social entrepreneurship and its hybridity determining resource challenges and chances
PublikacjaIn this conceptual paper, the author aims to grasp what are the particular challenges and opportunities in social entrepreneurship, in terms of resource access and mobilization, considering the hybrid nature of social enterprise. To this end, the author points to the nature of hybridity and discusses what advantages and disadvantages are inherent in financial, human and physical resources access for social enterprises as hybrid...
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Social Learning in Cluster Organizations and Accumulation of Technological Capability
PublikacjaThe purpose of the paper is to present how members of cluster organizations perceive their role in the accumulation of technological capability through social learning. The paper presents the results of a qualitative study of four cluster organizations. The theoretical foundation of the study are the communities of practice and the organizational inertia theories. The study indicates that the dynamics of technological capability...
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Two-phase flow in heterogeneous porous media with non-wetting phase trapping
PublikacjaThis article presents amathematical model describing flowof two fluid phases in a heterogeneous porous medium. Zaproponowano model matematyczny przepływu dwufazowego w drobnoziarnistym ośrodku porowatym zawierającym inkluzje gruboziarniste. Inkluzje charakteryzują się niższą wartością ciśnienia wejścia dla płynu niezwilżającego (np. powietrze, ropa naftowa) niż materiał podstawowy. Podczas nawadniania takiego ośrodka dochodzi do...
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The use of innovative application in creating new marketing space for cultural and entertainment events in the local market
PublikacjaThe following article describes the problems concerning marketing of mass events in the local market and potential solutions. In the first part the barriers that occur in communication between the organizers and the articipants are defined. In the process of identifying problems the results of research conducted for the needs article were used. In following sections the solution with use of Smartphone app is shown. The features that...
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Signal propagation in electromagnetic media described by fractional-order models
PublikacjaIn this paper, signal propagation is analysed in electromagnetic media described by fractional-order (FO) models (FOMs). Maxwell’s equations with FO constitutive relations are introduced in the time domain. Then, their phasor representation is derived for one-dimensional case of the plane wave propagation. With the use of the Fourier transformation, the algorithm for simulation of the non-monochromatic wave propagation is introduced....
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Modern trends in solid phase extraction: New sorbent media
PublikacjaBased on the recently published literature, this review provides an update of the most important features and application of formats and devices employed in solid phase extraction (SPE). Special attention was paid on new trapping media proposed in SPE prior the chromatography analysis, based on the use of nanostructured materials, including carbon nanomaterials, electrospun nanofibers, dendrimes and magnetic nanoparticles, molecular...
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Lonely and thinking about the past: The role of time perspectives, Big Five traits and perceived social support in loneliness of young adults during COVID-19 social distancing
PublikacjaBackground In Spring 2020, due to the COVID-19 pandemic, the Polish government introduced a policy of social distancing. Being apart from one’s social network had the potential to evoke feelings of loneliness. The aim of the study was to find out how time perspectives might contribute to feeling lonely during the social distancing period, controlling for Big Five personality traits and perceived social support. Participants...
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Marketing relacji : zastosowanie marketingu relacji
PublikacjaW podrozdziale opisano warunki implementacji marketingu relacji w przedsiębiorstwie. Zwrócono między innymi uwagę na strukturę organizacyjną, system dostarczania klientom wartości oraz branżę, w której działa firma. Wskazano również na korzyści wynikające z zastosowania działań marketingu relacji w firmie.
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City brand equity, a marketing perspective
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Marketing relacji w nowoczesnym przedsiębiorstwie.
PublikacjaPrezentowana jest koncepcja marketingu relacji i sposób jej implikacji w polskiej firmie usługowej PBP ''Orbis''. W pierwszej części przedstawiana jest istota marketingu relacji (sposób definiowania tego pojęcia, specyfika koncepcji, proces kształtowania lojalnego klienta). W drugiej części ukazano tworzenie relacji z klientem instytucjonalnym w PBP ''Orbis''. Trzecia część dotyczy kształtowania wcześniej nawiązanych relacji z...
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Angelica Pegani Mgr
OsobyAbsolwentka Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej (2017), studiów podyplomowych dla kadry kierowniczej wyższego szczebla Executive Master of Business Administration (MBA, 2021) oraz Doctor of Business Administration (DBA, 2021) w Głównej Szkole Menedżerskiej oraz Apsley Business School w Londynie. Ukończyła również Program Przedsiębiorczości na Massachusetts Institute of Technology (PgC, 2021). Po dwóch latach...
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Simulation of Wave Propagation in Media Described by Fractional-Order Models
PublikacjaIn this paper, algorithms for simulation of the wave propagation in electromagnetic media described by fractional-order (FO) models (FOMs) are presented. Initially, fractional calculus and FO Maxwell's equations are introduced. The problem of the wave propagation is formulated for media described by FOMs. Then, algorithms for simulation of the non-monochromatic wave propagation are presented which employ computations in the time...
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Social development and ICT adoption. Recent evidence from developing world
PublikacjaThis paper is designed to provide empirical evidence on the relationship between the process of ICT diffusion and social development across selected low-income and lowermiddle- income countries during the period of 2000 and 2014. It main target it so identify whether in low-income and lower-middle-income economies, ICT development and social development (social empowerment) are correlated.
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Media społecznościowe i ich znaczenie w edukacji przyrodniczej
PublikacjaMedia społecznościowe i ich rola w edukacji przyrodniczej. Media społecznościowe stają się nieodłącznym elementem spędzania wolnego czasu przez współczesne społeczeństwo. Niewiele osób zdaje sobie sprawę z możliwości wykorzystania tego zjawiska do celów edukacyjnych. W dwóch grupach społecznych przeprowadzono badania ankietowe dotyczące zagadnień przyrodniczych. Celem badań było uzyskanie...
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Social Entrepreneurship Research – Challenges, Explanations and Suggestions for the Field Development
PublikacjaEmploying critical review and reflection on the key literature in the area of entrepreneurship and management studies in social entrepreneurship field, this paper aims to outline the current challenges this field is facing, while introducing related explanations and suggesting required changes. The current field of social entrepreneurship research is at its nascent stage, which is determined by ongoing definitional debates and...
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Study on the student's perception of marketing activities undertaken by Gdansk and Mangalore
Dane BadawczeNowadays, the urban areas very often attract the poor and the unemployed, leading to the creation of neighbourhoods of poverty (slums) and other economic and social problems. All over the World cities include sustainable goals in their development strategies but the question is, whether the city development strategies foresee activities devoted also...
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On possible applications of media described by fractional-order models in electromagnetic cloaking
PublikacjaThe purpose of this paper is to open a scientific discussion on possible applications of media described by fractional-order (FO) models (FOMs) in electromagnetic cloaking. A 2-D cloak based on active sources and the surface equivalence theorem is simulated. It employs a medium described by FOM in communication with sources cancelling the scattered field. A perfect electromagnetic active cloak is thereby demonstrated with the use...
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Exploring the role of social networks among entrepreneurial Polish immigrants
PublikacjaThe paper reports on the explanatory case study among seven Polish enterprising migrants from Aberdeen Scotland. The aim of the paper is to examine role of social support structure and social networks for enterprising Poles. It also attempts to extend of Waldinger et al (2000) ethnic business development model in the context of entrepreneurial strategies taken from by immigrants from their country of origin, claiming that transition...
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The impact of mass-media campaigns on physical activity: a review of reviews through a policy lens
PublikacjaBackground This review of reviews aimed to: (1) summarize the evidence from published reviews on the effectiveness of mass-media campaigns to promote physical activity (PA) or PA-related determinants (intermediate psychological and proximal outcomes) and (2) to identify policy-relevant recommendations related to successful PA campaigns. Methods An extensive literature search was performed on 1 March 2021. Reviews that evaluated...
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SOCIAL ENTREPRENEURS – WHAT MAKES THEM DIFFERENT FROM BUSINESS UNDERTAKERS
PublikacjaSocial entrepreneurs, very often operate with highly limited resources, not to say with virtually nothing. They possess motivation, but apart from financial or technical resources very often they also need complex set of skills, especially those connected with leadership. Social entrepreneurship is similar to business entrepreneurship in many way, however there are some differences. Both similarities and differences can be find...
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Corporate Social Responsibility BiM
Kursy Online -
EU state aid - compatible with the internal market for social reasons
Dane BadawczeThe dataset encompasses a choice of Polish and foreign bibliography, together with a list of important individual EC decisions issued in the period 2007-2013 on state aid delivered to final consumers for social reasons ( in Poland and in selected UE member states), in form of different financial instruments. Thanks to this compilation the reader is...
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Generalization of Kramers-Krönig relations for evaluation of causality in power-law media
PublikacjaClassical Kramers-Krönig (K–K) relations connect real and imaginary parts of the frequency-domain response of a system. The K–K relations also hold between the logarithm of modulus and the argument of the response, e.g. between the attenuation and the phase shift of a solution to a wave-propagation problem. For square-integrable functions of frequency, the satisfaction of classical K–K relations implies causality in the time domain....
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FDTD Method for Electromagnetic Simulations in Media Described by Time-Fractional Constitutive Relations
PublikacjaIn this paper, the finite-difference time-domain (FDTD) method is derived for electromagnetic simulations in media described by the time-fractional (TF) constitutive relations. TF Maxwell’s equations are derived based on these constitutive relations and the Grünwald–Letnikov definition of a fractional derivative. Then the FDTD algorithm, which includes memory effects and energy dissipation of the considered media, is introduced....
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The importance of trust and altruistic social orientation for COVID-19 distress
PublikacjaBackground: The COVID-19 pandemic, the biggest global health crisis in decades, has been a difficult experience for nations all over the world. In the present study we wanted to assess to what extent a positive attitude towards others, expressed in altruistic social orientation and a high level of trust, would be linked to lower levels of COVID-19 distress in infected and non-infected individuals. Participants and procedure:...
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On Dynamic Extension of a Local Material Symmetry Group for Micropolar Media
PublikacjaFor micropolar media we present a new definition of the local material symmetry group considering invariant properties of the both kinetic energy and strain energy density under changes of a reference placement. Unlike simple (Cauchy) materials, micropolar media can be characterized through two kinematically independent fields, that are translation vector and orthogonal microrotation tensor. In other words, in micropolar continua...
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The first International Comparative Social Enterprise Models Working Paper: Poland
PublikacjaIn this paper, social enterprise models: entrepreneurial nonprofit organizations, cooperatives and vocational enterprises for the disabled are presented. Their emergence and institutionalization in the Polish social enterprise organizations landscape is provided and analysed. Also, the authors point to the convergences and divergences between these three models. Additionally historical background and institutional trajectories...
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SKYSCRAPER'S PUBLIC AREAS: THE IMPACT ON SPACE AND SOCIAL LIFE
PublikacjaIn recent years, more careful consideration is taken into social issues of designing skyscrapers by humanizing adherent internal and external public areas. Case studies of The Shard (London: 2012), 122 Leadenhall Street (London: 2014), 20 Fenchurch Street (London: 2014), Heron Tower (London: 2011), Tower 25 (Nicosia: 2013), Zoofenster (Berlin: 2012), DNB House (Oslo: 2012), Centrum Biurowe Neptun (Gdansk, 2014), Skytower (Wroclaw:...
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Internet i media społecznościowe w procesie rekrutacji - perspektywa rekruterów
PublikacjaCelem artykułu jest wskazanie najpopularniejszych metod rekrutacyjnych opartych o techniki związane z Internetem i mediami społecznościowymi stosowanych obecnie przez rekruterów. Część empiryczna tekstu odwołuje się do wyników badań jakościowych zrealizowanych w oparciu o technikę wywiadu swobodnego, przeprowadzonych wśród profesjonalnych rekruterów, uczestniczących w procesie doboru pracowników do przedsiębiorstw. Wśród wniosków...
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Social benefits valuation of hosting non-mega sporting events
PublikacjaPurpose In the study, an attempt was made to estimate the social benefits resulting from three non-mega sporting events organized in Ergo Arena located on the border of two cities in Poland. By attributing a value to intangible social benefits, the intangible effect was determined and compared to the expenditure incurred in the construction of Ergo Arena Hall. Design/methodology/approach In order to value social intangible effects...
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Discriminatory expressions, the young and social networks: The effect of gender
PublikacjaIn the framework of the «Project I: CUD» (Internet: Creatively Unveiling Discrimination), carried out in the United Kingdom, Italy, Belgium, Romania and Spain, we conducted a study into the expressions of discrimination used by young people on social network sites. To do so we designed a methodological strategy for detecting discriminatory content in 493 Facebook profiles and used this strategy to collect 363 examples for further...
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Green analytical chemistry: Social dimension and teaching
PublikacjaGreen Analytical Chemistry (GAC) is the idea which every analytical chemist should be familiar of. Due to continuous improvement in the subject both from the aspects of theory and experimentation, the dynamic way analytical chemistry studies are evolving in the frame of chemistry degrees should not be surprising. Recently, many efforts have been made in order to include Green Chemistry principles to Education, also in the field...
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Social Aspects of Modern Technology
Kursy Online -
About being entrepreneurial in challenging environments – theorizing on the social enterprise behavior in Poland
PublikacjaEntrepreneurial behaviors in challenging institutional environments have been widely investigated in the literature. One of the characteristics of these environments is resource scarcity. This is particularly valid in the context of social entrepreneurship. The aim of this paper is to identify entrepreneurial behaviors in social entrepreneurship and what is happening behind these processes in the context of transition country,...
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Models of using the Internet by young Poles and their social capital.
PublikacjaHighlights • Study examining Polish youth on internet usage styles. • Online communication is the most common form of spending time on the Internet. •...
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Marketing relacji : Specyficzne cechy marketingu relacji
PublikacjaRozdział piąty opracowania dotyczy marketingu relacji. W drugim podrozdziale prezentowane są specyficzne cechy marketingu relacji. Ukazywane są one poprzez porównanie marketingu relacji z marketingiem transakcji. Wykazywana jest także specyfika wymiany między klientem a przedsiębiorcą w ramach omawianej koncepcji marketingu.
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Greenwashing sins - the indicators of ecological marketing immaturity
PublikacjaThe paper presents the main features of so called "green washing". Unethical aspects of that new phenomena are presented and some corrective actions are proposed by the authors.
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Marketing i inżynieria w projektach rynkowych
PublikacjaOmówiono rolę marketingu w projektach rynkowych i jego związki z inżynierią w procesie tworzenia wartości dla klientów. Scharakteryzowano istotę biznesu, wykazując rosnące skomplikowanie oraz współzależność działań na współczesnym rynku. Omówiono pojęcie marketingu oraz funkcje inżynierii w procesie oferowania wartości klientom. Wskazano podstawowe obszary, w których występują powiązania inżynierii z rynkiem i marketingiem. Określono...
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Territorial Marketing
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2022
Kursy Online -
Marketing Terytorialny
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2023
Kursy Online -
MARKETING IM_2021
Kursy Online -
Marketing terytorialny
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów, w formule online.
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MARKETING IM_2022
Kursy Online -
MARKETING ID_2024
Kursy Online -
Indicator of coverage of expenses with income from contributions in the Social Insurance Fund
Dane BadawczeThe consequences of the COVID-19 pandemic negatively affected the picture of the financial situation of the Social Insurance Fund. In the period from January to June this year. the fund's expenditure amounted to PLN 130.0 billion, while revenues from premiums and their derivatives amounted to PLN 92.2 billion. As a result, in the first half of this...
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Social perception of technological innovations at sports facilities: justification for financing ‘white elephants’ from public sources? The case of Euro 2012 Stadiums in Poland
PublikacjaThe main purpose of the paper is to provide a monetary valuation of social benefits in connection with the hypothetical implementation of technological innovations at four Euro 2012 stadiums in Poland. Not only the construction of the sport’s arenas, but also the ongoing maintenance drain the pockets of Polish taxpayers. At the same time Euro 2012 stadiums remain underused, which familiarize the host cities with the concept of ‘white...
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COMPARISON OF THE CONVENTIONAL AND ALTERNATIVE GRANULAR MATERIALS FOR DUAL-MEDIA FILTRATION OF GROUNDWATER: PILOT PLANT TESTING
PublikacjaNowadays, occurrence of abnormal mineral or organic natural (geogenic) compounds concentrations, in ground and infiltration water, but also quite often in surface waters, is now a common problem encountered in Poland, Europe and many other countries throughout the world. The most concern is usually paid on the removal of iron (Fe) and manganese (Mn) as well as anthropogenic compounds (in particular referring to the organic compounds...
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Marketing in services
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FACES OF MODERNISM - URBAN PLANNING OF SOCIAL HOUSING ESTATES IN GDANSK AND HAMBURG-ALTONA
PublikacjaThe paper aims to compare the modernistic social housing estates built during the interwar period in the Free City of Gdansk and in Altona, the small neighbour of Hamburg. The comparison is based on the analysis of the factors, which significantly affected the decisions regarding spatial transformations and the development of both cities in that time. These factors include primarily: poor living conditions, resulting from the explosive...
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The Future of the University? Social Activism among Young Polish Scholars
PublikacjaThe question “Quo vadis, Academia?” is posed by scholars, research administrators, journalists and is also ofound in public opinion in Poland in different contexts. Authors of the article do not call into question the necessity of changes of contemporary universities, but they think that the source of changes should be characterized by a bottom-up approach, especially by those who have already achieved extraordinary scientific...
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Self-advocates with intellectual disability about their work as social educators – a qualitative Polish study
PublikacjaThe paper presents the opinions of self-advocates with mild intellectual disability about their work as social educators – public self-advocates raising disability awareness. Six semi-structured individual interviews were conducted. Data was analyzed within the framework of Interpretative Phenomenological Analysis. The themes which emerged from the interviews comprise: the motives of educators to work as self-advocates, opportunities...
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Topic 1: Transformations / Spatial form design, scale 1:1
Kursy OnlineBrief description: The subject matter of the spatial form design classes is transformation. First, a black square becomes a flat graphic composition, which is then converted to color. The final stage of the transformation process is a spatial object, which is by assumption devoid of any utilitarian functions. Course content / classes schedule: 1. Graphic. The task is to create an achromatic flat composition in the contrast...
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Aging in the Social Space
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Social and Solidarity Economy
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublikacjaWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Corporate Social Responsibility and Family Business: Current Debates and Future Prospects
PublikacjaThis paper aims at examining the main perspectives on corporate social responsibility (CSR) in family firms discussed in international literature. The topic of CSR has grown exponentially in the last two decades in both, business practice and as an area of interest among academics and researchers. Most studies focus on multinational corporations, some on small and medium enterprises (SMEs) and the smallest number on family business...
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Przestrzeń Społeczna (Social Space)
Czasopisma -
Improving social competencies of architecture students through participatory design of marketplace regeneration
PublikacjaThe article discusses the involvement of architecture students in actual urban regeneration projects through participatory design and tray to respond question how it can improve students social competences, and benefit their future careers as architects and urban planners. By using the example of the student workshops conducted in 2019 at the Faculty of Architecture, GdanskTech, the article discusses the specific methods applied...
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Critical perspectives on media architecture
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Social Capital, Human Capital, Tacit Knowledge, and Innovations: A Polish-US Cross-Country Study
PublikacjaThis study measures the relationship between human and social capital (internal and external) and tacit knowledge sharing's influence on innovativeness among knowledge workers employed in Polish (n=1050) and US (n=1118) organizations. The structural equation modeling method revealed that internal social capital matters more for organizational innovativeness in the US. In Poland, both external and internal were important. Specifically,...
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Social Differentiation of the Perception and Human Tissues Donation for Research Purposes.
PublikacjaThe willingness to donate human biological material for research purposes is shaped by socio-cultural factors; however, there is a lack of studies analysing the social perception of different human tissues, which may affect such willingness. This study aimed to distinguish different sociocultural categories of human tissues and types of potential donors based on their willingness to donate material. Quantitative research was...
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On the peculiarities of anti-plane surface waves propagation for media with microstructured coating
PublikacjaWe discuss new type of surface waves which exist in elastic media with surface energy. Here we present the model of a coating made of polymeric brush. From the physical point of view the considered model of surface elasticity describes a highly anisotropic surface coating. Here the surface energy model could be treated as 2D reduced strain gradient continuum as surface strain energy depends on few second spatial derivatives of...
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Anna Drapińska dr hab.
Osobydr hab. Anna Drapińska, prof. PG wykształcenie - magister ekonomii - Uniwersytet Gdański, Wydział Zarządzania (1993) stopień / tytuł naukowy doktor habilitowany nauk ekonomicznych w zakresie nauk o zarządzaniu – Uniwersytet Ekonomiczny we Wrocławiu, Wydział Nauk Ekonomicznych (2012) doktor nauk ekonomicznych w zakresie ekonomii – Politechnika Gdańska, Wydział Zarządzania i Ekonomii (1998) zatrudnienie Politechnika Gdańska,...
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Hidden Markov Models for Visual Processing of Marketing Leaflets
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Methodological challenges in social entrepreneurship – on the nexus of economics and management area
PublikacjaIn this paper we make an attempt distinguishing challenges in SE research agenda in Polish and beyond. We identify what can impede the development of this area in Polish discourse These challenges vary in scope. They involve the dilemma between either economics or management as disciplinary settings. Also the understanding of social economy as such determines the chaos. Additionally, divergences in paradigms where researchers situate...
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Modele relacji między Corporate Social Responsibility a public relations
PublikacjaArtykuł jest próbą usystematyzowania dotychczasowych rozstrzygnięć dotyczących relacji między CSR [Corporate Social Responsibility] i public relations - występujących tak w literaturze przedmiotu jak i w praktyce organizacji. Autorka prezentuje też własną koncepcję, proponując trzy modele, które opisują i wyjaśniają nie tylko wzajemne relacje między CSR i PR, ale też i wyjaśniają funkcje, jakie nadaje się w organizacjach działaniom...
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The Dark Side of Media and Technology: A 21st Century Guide to Media and Technological Literacy [Book Review]
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Signal Propagation in Electromagnetic Media Modelled by the Two-Sided Fractional Derivative
PublikacjaIn this paper, wave propagation is considered in a medium described by a fractional-order model, which is formulated with the use of the two-sided fractional derivative of Ortigueira and Machado. Although the relation of the derivative to causality is clearly specified in its definition, there is no obvious relation between causality of the derivative and causality of the transfer function induced by this derivative. Hence, causality...
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Corporate social responsibility and forward default risk under firm and industry heterogeneity
PublikacjaObjective: This study aims to evaluate the impact of corporate social responsibility on forward default risk (FDR) under the setting of firm and industry heterogeneity. Research Design & Methods: This study evaluated the impact of corporate social responsibility (CSR) on FDR using the data of 497 companies from 2007-2021 in the S&P 500 index, taking into account firm and industry heterogeneity aspects. This study utilized instrumental...
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The analysis of temperature changes of the saliva traces left on the fur during laboratory rats social contacts
PublikacjaAutomatic analysis of complex rodent social be- havior, especially aggressive ones, is of important scientific interest. In this paper we analyze the properties of the data created as a result of aggressive rodent social behavior. Detec- tion of specific aggressive behaviors is based on the event of leaving traces of saliva on the fur of the attacked individual, which are clearly visible in the thermal imaging. The traces change...
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Corporate social responsibility and forward default risk mediated by financial performance and goodwill
PublikacjaIn today’s business environment, corporate social responsibility (CSR) has become an increasingly significant factor for firms. This study is driven by the motivation to add to the current literature by investigating the mediating elements that explain the relationship between CSR and forward default risk. In this paper, we attempt to identify the important mediators and give a more comprehensive explanation of this connection...
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Volunteerism in the last year as a moderator between empathy and altruistic social value orientation: An exploratory study
PublikacjaVolunteerism is a sustained prosocial activity, and young adults are one of the most important targets for organizations recruiting volunteers. Empathy and altruistic social value orientation measured by a decomposed game are dispositional traits that might foster engagement in volunteerism. Using a self-report online-based questionnaire study on two groups of young adults (aged 18-35, N = 224 non-volunteers and N = 178 volunteers...
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INTEGRATION OF THE MOBILE PLATFORMS BASED ON SOCIAL NETWORK SERVICE DIRECTED AT USERS LOCALIZATION
PublikacjaThis paper presents an architecture overview and some aspects of implementation of the social network service directed at users localization. It shows how web services can be used as a tool for integrating different mobile platforms with a web application. The main focus is set on communication between system elements and related problems.
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[Soft Skills] Smart metering - social risk perception and risk governance
Kursy OnlineThe aim of the course is to broaden the understanding of the risks associated with technology and to present the concept of social risk perception and risk management in the context of smart metering technology. In the current phase of technological development - called the Fourth Industrial Revolution - rapid and profound changes are creating new, particularly destabilizing threats. In the increasingly complex technological systems...
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Marketing Research IM
Kursy Online -
Marketing IM_winter 2023
Kursy Online -
GP- Marketing terytorialny
Kursy OnlineKurs przeznaczony jest dla studentów Gospodarki Przestrzennej trzeciego semestru magisterskiego. Przedmiotem wykładów są zagadnienia związane z marketingiem terytorialnym, w tym między innymi z aspektami marketingu miasta, marki miejsca, brandingu miejskiego oraz planami i strategiami marketingu terytorialnego.
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Social Entrepreneurship and Social Enterprise Phenomenon: Antecedents, Processes, Impact across Cultures and Contexts
Publikacja.
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Influence of heterogeneous air entry pressure on large scale unsaturated flow in porous media
PublikacjaThe paper presents numerical simulations of water infiltration in unsaturated porous media containing coarse-textured inclusions embed- ded in fine-textured background material. The calculations are performed using the two-phase model for water and air flow and a simplified model known as the Richards equation. It is shown that the Richards equation cannot correctly describe flow in the presence of heterogeneities. How- ever, its...
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Corporate social responsibility and project management: towards a better understanding of their relationship
PublikacjaThe main purpose of this article is to identify the fields of convergence, if any, between two management concepts and business practices, namely Corporate Social Responsibility (CSR) and Project Management (PM). To achieve the formulated goal, a systematic literature review (SLR), including bibliometric analysis, LOESS regression analysis, and text mining, was performed. This analysis allowed us to distinguish five categories...
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Wykład Marketing, sponsoring w zarządzaniu klubem piłkarskim
WydarzeniaWydziałowa Rada Studentów WZiE, Samorząd Studentów PG oraz Koło Naukowe Profit zapraszają na wykład „Marketing i sponsoring jako narzędzia w zarządzaniu klubem piłkarskim”.
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Novel Tools as New Challenges to HRM Communicational Practices (and the Increasingly Important Social Role of the Manager)
PublikacjaEach communicational process consists inseparably of three aspects: the linguistic (which means the whole language content of the message), technical (which states the form of the message) and the social (meaning social relations, emotions, behaviours). The recent COVID-19 pandemic deeply influenced several layers of our lives. But the main aim of this chapter is to focus on the communicational processes that normally take place...
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How does institutional and natural social support shape the beliefs about psychological help among policemen?
PublikacjaEffectiveness of social support mechanisms results from interacting subjective factors (beliefs about help from others) and context (social network available). Organized institutional support and perception of natural support reduce barriers in obtaining psychological help.
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Roads unsafety - social costs
PublikacjaThe condition of road safety has a significant impact on the quality of citizens' life. Yearly, one in a hundred families in Poland suffers because of road accidents. It is affected by them not only in material terms but first and foremost in moral terms. Road accidents are one of the main causes of degradation in the quality of life. In Poland we hardly know anything about the fate of the road traffic victims, their life problems...
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Electro-optical transducer based on indium-tin-oxide-coated optical fiber for analysis of ionized media
PublikacjaThe paper introduces a concept of an optical fiber based electro-optical transducer for monitoring of ionized media, such as low-temperature plasma. It utilizes optical fiber with a section of a core coated with tailored indium tin oxide (ITO) thin film and thus combines the optical phenomena of lossy-mode resonance (LMR) with the electrostatic probe. ITO is an optically transparent and electrically conductive material and if its...
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The Perception of an Entrepreneur’s Structural, Relational and Cognitive Social Capital among Young People in Poland - An Exploratory Study
PublikacjaThe goal of the current paper is to verify how an entrepreneur’s structural, relational and cognitive social capital levels are perceived by young people in Poland. The research involved a group of 374 undergraduate business students from a Polish university as participants. Participants completed a survey on entrepreneurial cognitions. It was found that participants assess the level of an entrepreneur’s social capital as relatively...
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A review of digital fashion research: before and beyond communication and marketing
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Modelling of elastic response of granular media
PublikacjaW pracy przedstawiono opis gruntowego ośrodka ziarnistego w ujęciu jego nieciągłości.Podano przejście opisu tego ośrodka do opisu ośrodka gruntowego ciągłego. Podano rozwiązania ciągłe stanu naprężenia wg. rozwiązania Mindlina. Podano określenie wartości parametrów sprężystych ośrodka ciągłego przy bardzo małych odkształceniach. Przeanalizowano wpływ różnych czynników na określenie modułu odkształcenia sprężystego. Podano sposób...