Wyniki wyszukiwania dla: STAKEHOLDERS SATISFACTION - MOST Wiedzy

Wyszukiwarka

Wyniki wyszukiwania dla: STAKEHOLDERS SATISFACTION

Wyniki wyszukiwania dla: STAKEHOLDERS SATISFACTION

  • Security information sharing for smart grids: Developing the right data model

    Publikacja

    The smart grid raises new security concerns which require novel solutions. It is commonly agreed that to protect the grid the effective collaboration and information sharing between the relevant stakeholders is prerequisite. Developing a security information sharing platform for the smart grid is a new research direction which poses several challenges related to the highly distributed and heterogeneous character of the grid. In...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Data Model Development for Security Information Sharing in Smart Grids

    The smart grid raises new security concerns which require novel solutions. It is commonly agreed that to protect the grid, the effective collaboration and information sharing between the relevant stakeholders is prerequisite. Developing a security information sharing platform for the smart grid is a new research direction which poses several challenges related to the highly distributed and heterogeneous character of the grid. In...

    Pełny tekst do pobrania w portalu

  • An Empirical Study on the Impact of Gender on Mobile Applications Usability

    Publikacja

    - IEEE Access - Rok 2022

    In the area of broadband wireless Internet, mobile applications have already replaced their desktop equivalents and are recognized as valuable tools for any size of businesses and for private use. With the emergence of millions of apps, the quality of their interaction with the user remains an open question for software vendors. While female and male requirements and preferences are not always similar, to the best of our knowledge,...

    Pełny tekst do pobrania w portalu

  • Irregularities in university processes concerning the Lean Management typology: The pilot study results

    Publikacja

    - Rok 2022

    Purpose: Identify the attitudes regarding key irregularities in university activities of universities referring to muda, mura, and muri from the perspective of two groups of stakeholders - academic teachers and administration/service personnel. Study design/methodology/approach: A pilot quantitative study with the use of a questionnaire containing 48 statements regarding six categories of irregularities assessed according to the...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • IRREGULARITIES IN UNIVERSITY PROCESSES CONCERNING THE LEAN MANAGEMENT TYPOLOGY. THE PILOT STUDY RESULTS

    Purpose: Identify the attitudes regarding key irregularities in university activities of universities referring to muda, mura, and muri from the perspective of two groups of stakeholders - academic teachers and administration/service personnel. Study design/methodology/approach: A pilot quantitative study using a questionnaire containing 48 statements regarding six categories of irregularities assessed according to the 5-point...

    Pełny tekst do pobrania w portalu

  • Exploring DAD and ADD Methods for Dealing with Urban Heat Island Effect

    Publikacja

    The Urban Heat Island (UHI) effect in the context of climate change and temperature fluctuations is an increasing challenge for contemporary cities. Numerous activities focus on mitigation and adaptation to the UHI effect using both appropriately selected design strategies and technological solutions. However, not all of these technologies support the postulates of ecological and low-carbon cities. Their design, implementation,...

    Pełny tekst do pobrania w portalu

  • Social Entrepreneurship through Cooperatives: Founder Insights

    Publikacja
    • B. Huybrechts
    • T. Nelson
    • D. Nelson
    • G. Trasiani
    • K. Harris
    • R. Pashov
    • M. Starnawska
    • G. Esposito
    • A. Carobolante
    • F. Dufays
    • N. O’Shea

    - Rok 2013

    In this research we are interested in how social entrepreneurs think about their organizational creation process in the context of cooperatives, and how cooperatives conceptualize and actualize their ‘care for community’ social principles. In this interface of organizational purpose and form, we find a variety of interesting issues presented by our interview sample of founders of young, global organizations from six nations. Discussing...

  • ‘Personas for lighting’. Three methods to develop personas for the indoor lighting environment

    Publikacja

    - ENERGY AND BUILDINGS - Rok 2023

    The objective of this research is to describe and compare three different methods of generating ‘persona for lighting’ to envision users’ behaviour within the lighting environment. ‘Personas’ are used to represent typical users, highlighting their needs, perspectives, and expectations to aid user-centric design approaches. The researchers looked for the most useful method of shaping ‘personas for lighting’ to learn about users’...

    Pełny tekst do pobrania w portalu

  • Informal Settlements and International Migrants: The city of Rome (Italy) as Case Study

    Publikacja

    - Rok 2021

    Today, urbanization is happening at an unprecedentedly rapid rate, owing heavily to the influx of migrants. Empirical evidence shows the development of informal settlements in cities as a result of migration, including Rome. Furthermore, information on informal settlements is either insufficient or inadequate, which makes it challenging for architects, urban planners, and policymakers to form viable solutions to deal with the situations...

    Pełny tekst do pobrania w portalu

  • Cybersecurity and Privacy in Standards for Smart Grids – a Comprehensive Survey

    Resilient information and communications technologies are a prerequisite for reliable operation of smart grid. In recent years, many standards for the new form of electricity network have been proposed, which results in operators and other smart grid stakeholders having difficulties in finding the documents which can be related to their particular problems. The purpose of this paper is to bring in all smart grid standards that...

    Pełny tekst do pobrania w portalu

  • State of the Art of Automated Buses

    Publikacja
    • J. Ainsalu
    • V. Arffman
    • M. Bellone
    • M. Ellner
    • T. Haapamäki
    • N. Haavisto
    • E. Josefson
    • A. Ismailogullari
    • E. Pilli-sihvola
    • O. Madland... i 13 innych

    - Sustainability - Rok 2018

    Urban transportation in the next few decades will shift worldwide towards electrification and automation, with the final aim of increasing energy efficiency and safety for passengers. Such a big change requires strong collaboration and efforts among public administration, research and stakeholders in developing, testing and promoting these technologies in the public transportation. Working in this direction, this work provides...

    Pełny tekst do pobrania w portalu

  • Bridging the gap between business process models and use-case models

    Publikacja

    - Rok 2014

    Today's software development methodologies are equipped with a plethora of methods and techniques for business process engineering and Requirements Engineering. However, heavy investments in IT have not brought forth expected results. What seems to be lacking is a systematic approach that consolidates both disciplines to gain a synergistic effect. To address this challenge we extend Use-Case Driven Approach (UCDA) by binding use...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Doświadczenie jako wartość dla klienta

    Marketing doświadczeń opiera się na przekonaniu, że oprócz produktu i usługi konieczne jest wyodrębnienie dodatkowej wartości, jaką jest niepowtarzalne doświadczenie, spełniające racjonalne i emocjonalne oczekiwania nabywcy. Autorka opisuje rolę doświadczeń w kształtowaniu postaw konsumenckich oraz budowaniu satysfakcji i lojalności klienta. Omawia również zasady służące projektowaniu pozytywnych doświadczeń zakupowych.

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Developing Novel Solutions to Realise the European Energy - Information Sharing & Analysis Centre

    Publikacja

    For more effective decision making in preparation for and response to cyberevents in the energy sector, multilevel situation awareness, from technical to strategic is essential. With an uncertain picture of evolving threats, sharing of the latest cybersecurity knowledge among all sector stakeholders can inform and improve decisions and responses. This paper describes two novel solutions proposed during the formation of the European...

    Pełny tekst do pobrania w portalu

  • QUALITY GAPS IN HIGHER EDUCATION FROM THE PERSPECTIVE OF STUDENTS

    Publikacja

    - Foundations of Management - Rok 2021

    The presented research work relates to the category of quality in higher education. This article aims to present the determinants of the quality of education in the context of international standards. The background of the considerations is the Bologna Declaration and the European Higher Education Area. The results of the research carried out with the use of the nominal group method and the data analysis carried out based on the...

    Pełny tekst do pobrania w portalu

  • Joanna Czerska dr inż.

    Joanna Czerska jestem człowiekiem, którego misją i pasją jest rozwój ludzi i organizacji. Moje motto to: „Nie ma takiej fantazji, której wola i rozum ludzki nie zdołałby przekształcić w rzeczywistość.”   William Shakespeare W życiu kieruję się wartościami szacunku, pracy zespołowej i pozytywnego nastawienia. To one mnie definiują i decydują o tym jakim jest człowiekiem.Moja przygoda z Lean rozpoczęła się, podczas pisania pracy...

  • Generating actionable evidence from free-text feedback to improve maternity and acute hospital experiences: A computational text analytics & predictive modelling approach

    Publikacja
    • A. Ojo
    • N. Rizun
    • M. Isazad Mashinchi
    • G. Walsh
    • J. Gruda
    • M. N. Narayana
    • M. Venosa
    • C. Foley
    • D. Rohde
    • R. Flynn

    - EUROPEAN JOURNAL OF PUBLIC HEALTH - Rok 2023

    Background Patient experience surveys are a key source of evidence for supporting decision-making and quality improvement in healthcare services. These surveys contain two main types of questions: closed and open-ended, asking about patients’ care experiences. Apart from the knowledge obtained from analysing closed-ended questions, invaluable insights can be gleaned from free-text data. Advanced analytics techniques are increasingly...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Action Research: Cooperation of Practitioners and Researchers for Knowledge Development in Public Organisations

    Publikacja

    - Rok 2019

    Action Research (AR) is not only a research method or a research strategy for solving a research problem, but also an effective tool for developing knowledge and implementing changes in the organization. The aim of AR is to bring about a change within the studied area and get participants to initiate changes, in which the researcher and the recipient collaborate in investigating the problem and developing a relevant solution. AR...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Employees’ self-expansion as a mediator between perceived work conditions and work engagement and productive behaviors

    Publikacja

    - Rok 2019

    There has been increasing scientific interest in the relationships between self-perception and group identity development processes as well as the behavioural implications of these processes in organizational contexts. Recently, the concept of workplace self-expansion has been introduced to work and organizational psychology. That is, the self-expanding characteristics of work and the workplace have been related to job satisfaction...

  • Place attachment, place identity and aesthetic appraisal of urban landscape

    As the aesthetic of the Polish cities became a topic of wider discussions, it is important to detect the potentialrole of human-place relations. Two studies (N = 185 & N = 196) were conducted to explore the relationship betweenplace attachment, place identity and appraisal of urban landscape. Satisfaction with urban aesthetic was predicted by twodimensions of place attachment (place inherited and place...

    Pełny tekst do pobrania w portalu

  • Rapid surrogate-assisted statistical analysis of compact microstrip couplers

    Publikacja

    In this paper, a technique for low-cost statistical analysis and yield estimation of compact microwave couplers has been presented. The analysis is executed at the level of a fast surrogate model representing selected characteristic points of the coupler response that are critical to determine satisfaction/violation of the prescribed design specifications. Because of less nonlinear dependence of the characteristic points on geometry...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Performance Models of a Multidomain IMS/NGN Service Stratum

    Publikacja

    - Rok 2021

    This paper quantifies call processing performance (CPP) of a multidomain IMS/NGN architecture, which was proposed to deliver current and future telecommunication services with strict quality requirements, independently of the transport network technologies. A realistic simulation model is used as a reference for evaluation of the analytical results, in which vari-ous types of queuing systems are applied to model the opera-tion...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • ENISA Study: Challenges in Securing Industrial Control Systems

    Publikacja

    - Rok 2013

    In 2011, the European Network and Information Security Agency (ENISA) conducted a study in the domain of Industrial Control Systems (ICS). Its objective was to obtain the current view on the ICS protectionprimarily in Europe but also in the international context. The portrait' included threats, risks, and challenges in the area of ICS protection as well as national, pan European, and international initiatives on ICS security. The...

  • Od modelu biznesu przedsiębiorstwa do modelu biznesu organizacji publicznej

    Zadowolenie obywateli z jakości życia jest związane z poziomem zaspokajania ich potrzeb, wśród których występuje możliwość korzystania z dóbr publicznych. Wiąże się to z dostępem do usług publicznych. Gospodarzami w zakresie świadczenia tych usług są organizacji publiczne. Zatem z rozumowania logicznego wynika, że wzrost zadowolenia mieszkańców może nastąpić wówczas, gdy podniesie się dostępność i poziom jakości usług publicznych....

    Pełny tekst do pobrania w portalu

  • Zasady efektuacji w działaniach początkujących przedsiębiorców

    Artykuł dotyczy efektuacyjnego, dynamicznego modelu przedsiębiorczości stanowiącego odpowiedź na wymagania zmiennego, niepewnego otoczenia biznesowego, w którym funkcjonują współcześni przedsiębiorcy. We wcześniejszych badaniach, obejmujących stosowanie pięciu zasad efektuacji w prowadzeniu firm, różni autorzy odnosili się głównie do dojrzałych przedsiębiorców, charakteryzujących się doświadczeniem w zakładaniu i prowadzeniu własnego...

    Pełny tekst do pobrania w portalu

  • A socially responsible university - an attempt to approach the system

    It is the author's thesis that social responsibility of university is an integrated system of both knowledge management (KM), quality management (QM) and organizational development (OD) processes. The author determined that the university "bond" is an institutional culture (IC). An integrated system is the way to create university an open system co-operated and co-opetited with stakeholders. The stakes are high in game - both students...

  • Gdańsk Urban Initiative Laboratory

    Publikacja

    Gdansk is Poland's principal seaport, situated on the southern edge of the Gdansk Bay on the Baltic Sea. The city is the capital and largest city of the Pomeranian Voivodeship. Gdansk, in a conurbation with the city of Gdynia and the resort town of Sopot, and suburban communities, jointly forms Poland's fourth largest metropolitan area, with a population approaching 1.4 million. The pathways towards the Micro ULL FWE Nexus Square...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Students’ soft urban planning skills and local development are the benefits from the Fair of Good Practice. Small cities - big challengesprogramme

    The urban planner in practice needs soft skills when dealing with public consultations connected to local development plans. To improve the abilities of architecture and urban planning students to discuss solutions and to support the development of local public spaces of small towns in the Pomeranian voivodeship ( province) in Poland, the Fair of Good Practice. Small cities - big challenges programme...

    Pełny tekst do pobrania w portalu

  • Polska adaptacja Metody Oceny Wypalenia Zawodowego (BAT-PL) autorstwa Schaufeliego i współpracowników

    Publikacja

    - Psychiatria Polska - Rok 2021

    Aim. The study aimed to present the Polish version of the Burnout Assessment Tool (BAT-PL) by Schaufeli et al. and to assess its validity and reliability. The tool measures the core symptoms of burnout (BAT-C): exhaustion, mental distance, cognitive and emotional impairment, and its secondary symptoms (BAT-S): psychosomatic complaints and psychological distress. Method. The participants were 255 nursing staff members....

    Pełny tekst do pobrania w portalu

  • Emotions and Their Relation with Knowledge Risks in Organizations

    Publikacja

    - Rok 2023

    The aim of this chapter is to analyze and present knowledge risks from the perspective of emotions. Every year, new studies are published, where novel aspects of knowledge management field are examined and tested. One of such aspects that is worth examination and exploration is the role of emotions (both positive and negative) experienced by employees and managers that can contribute to their behaviors concerning knowledge risks...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Can Historic Interiors with Large Cubature be Turned Acoustically Correct?

    Publikacja

    - Archives of Acoustics - Rok 2016

    Historic interiors with large cubature, such as reception, theatrical, and concert halls, need to be renovated periodically if they are to be preserved as cultural heritage for future generations. In such cases it is necessary to maintain appropriate balance between requirements imposed by heritage conservation authorities office which are usually being given a higher priority, applicable safety regulations, and the comfort of...

    Pełny tekst do pobrania w portalu

  • Metodyka wdrażania Zarządzania Wiekiem w Przedsiebiorstwach i Organizacjach Publicznych uczestniczących w projekcie Best Agers Lighthouses

    Publikacja

    Celem artykułu jest przedstawienie metodyki wdrażania zarządzania wiekiem w małych i średnich przedsiębiorstwach i organizacjach publicznych Regionu Morza Bałtyckiego, opracowanej w ramach projektu Best Agers Lighthouses –Strategic Age Management for SME in the Baltic Sea Region. W artykule opisano m.in. sekwencję kluczowych działań podjętych podczas procesu wdrażania oraz strukturę podmiotową wspierającą współpracę uczestników...

  • Quantitative Storytelling in the Making of a Composite Indicator

    Publikacja

    - Social Indicators Research - Rok 2020

    The reasons for and against composite indicators are briefly reviewed, as well as the available theories for their construction. After noting the strong normative dimension of these measures—which ultimately aim to ‘tell a story’, e.g. to promote the social discovery of a particular phenomenon, we inquire whether a less partisan use of a composite indicator can be proposed by allowing more latitude in the framing of its construction....

    Pełny tekst do pobrania w portalu

  • Acceptance Testing of Software Products for Cloud-Based On-Line Delivery

    Publikacja

    Software products intended for on-line delivery by distributors serving an open community of subscribers are developed in a specific life-cycle model, in which roles of the major stakeholders are strongly separated, unlike in any other software development model known in software engineering. Its specificity underlines the fact that a distributor of the final product, responsible for its acceptance for publication and delivery...

    Pełny tekst do pobrania w portalu

  • Corporate Social Responsibility and Family Business: Current Debates and Future Prospects

    This paper aims at examining the main perspectives on corporate social responsibility (CSR) in family firms discussed in international literature. The topic of CSR has grown exponentially in the last two decades in both, business practice and as an area of interest among academics and researchers. Most studies focus on multinational corporations, some on small and medium enterprises (SMEs) and the smallest number on family business...

    Pełny tekst do pobrania w portalu

  • E-experiments in physics. Proper business process management, collaborative development process and project management guidance – remedy for avoiding the main IT project’s failure

    Only a few of learning aids and simulations of physical phenomena allow for building interactive experiments; experiments similar to those that should be conducted in physics laboratories at schools. Group of staff from Gdansk University of Technology decided to fill this market niche by designing and constructing a set of virtual experiments – so called e-experiments. To avoid common problems that a lot of IT products brought...

    Pełny tekst do pobrania w portalu

  • Sustainable Knowledge Sharing Model for IT Agile Projects

    Publikacja

    - Rok 2022

    In order to overcome work environment challenges and remain competitive in the market, organisations must adapt. An organisation's competitiveness can be improved through knowledge sharing; however, improvement without responsibility can have a negative impact on the sociotechnical environment which people cannot fully comprehend. According to researchers, business involvement in sustainable development goals remains minimal [51]....

    Pełny tekst do pobrania w portalu

  • Etyka marketingu - czy marketing jest etyczny?

    Publikacja

    Od jakiegoś czasu pojawiają się krytyczne głosy wobec marketingu, jako działań nieetycznych, wycelowanych przeciwko klientom i społeczeństwu jako całości. Można stwierdzić, że wizerunek marketingu jest w tym kontekście negatywny. Celem artykułu jest próba odpowiedzi na pytanie czy marketing jest etyczny. Stwierdzono, że istotą marketingu jest dbanie o dobro interesariuszy przedsiębiorstw oraz łączenie interesu firmy, klientów...

    Pełny tekst do pobrania w portalu

  • Design of a Multidomain IMS/NGN Service Stratum

    Publikacja

    - Rok 2018

    The paper continues our research concerning the Next Generation Network (NGN), which is standardized for delivering multimedia services with strict quality and includes elements of the IP Multimedia Subsystem (IMS). A design algorithm for a multidomain IMS/NGN service stratum is proposed, which calculates the necessary CSCF servers CPU message processing times and link bandwidths with respect to the given maximum values of mean...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Smart experience engineering to support collaborative design problems based on constraints modelling

    Publikacja

    Engineering design is a knowledge intensive process. Experts' experiences from different product life-cycle stages play a key role in problem solving during design decision making by linking up knowledge to find better solutions for a specific design problem. Different approaches have been used to support Collaborative and Concurrent Product Design, such as Constraint Satisfaction Problem (CSP) modelling. Additionally, due to the...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Effects of Storing Flux-Cored Wires under Various Conditions

    Welding processes involving the use of flux-cored wires are becoming increasingly popular, particularly in shipbuilding as well as in off-shore and civil engineering. The article presents characteristics of the welding process, its areas of application as well as advantages and disadvantages (e.g. necessity of ensuring appropriate conditions for the storage of filler metal wires). The satisfaction of quality-related requirements...

    Pełny tekst do pobrania w portalu

  • Automation of the Road Gate Operations Process at the Container Terminal—A Case Study of DCT Gdańsk SA

    The future increased terminal capacity will result in more container movement through the road complex and rail siding, which are one of the most critical areas (potential bottlenecks) in the container terminal. Truck turnaround time is one of the major factors that customers take into account while deciding how many container volumes they will handle through the container terminal. To enable to optimize increased traffic with...

    Pełny tekst do pobrania w portalu

  • Among Friends: The Role of Friendship in Alternative Organizations

    Publikacja

    - Zarządzanie Mediami - Rok 2021

    Friendship, a mutual and profound relationship, permeates history of human culture and occurs in all social situations, including professional and informal human activities. In organizations, it devel­ops through processes of communication and generates a communication culture of kindness and support. Organizational friendship enhances work engagement and satisfaction, as well as helps to promote individual ends. This article investigates...

    Pełny tekst do pobrania w portalu

  • ZARZADZANIE ORGANIZACJĄ TYPU SMART

    Publikacja

    Zaprezentowano organizacji, w której charakterystykę wpisano następujące cechy: strategiczne uwarunkowanie, maksymalną innowacyjność, atrakcyjność dla interesariuszy, rozwijanie osobowości pracowników oraz twórczość w działaniu. Te atrybuty, tworzą koncepcję organizacji SMART (akronim od pierwszych liter powyższych cech), która wyróżnia się dodatkowo strukturą opartą o dynamicznie kreowane zespoły oraz skutecznym wspomaganiem...

  • Are creative users more apt in reusing and adopting Open Government Data (OGD)? Gender differences

    Publikacja
    • C. H. Alexopoulos
    • S. Saxena
    • N. Rizun
    • R. Matheus
    • M. Janssen

    - Thinking Skills and Creativity - Rok 2024

    Open Government Data (OGD) has been considered as a potent instrument for value creation and innovation by a range of stakeholders. Given that individual ingenuity is a function of individual and environmental factors, it is important to understand how the OGD adoption and usage is a factor of creative performance behaviors (CPB), viz., Problem Identification (PI), Information Search (IS), Idea Generation (IG) and Idea Promotion...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • An Analysis of Airline GRI and SDG Reporting

    Publikacja

    - Rok 2024

    This study aims to increase our understanding of the Global Reporting Initiative’s (GRI) topic-specific disclosures and the sustainable development goals (SDGs) addressed in the global passenger airline industry’s sustainability reporting (SR). Based on a quantitative content analysis of the industry’s sustainability reports from the financial year 2019 (FY19), this study reveals that airlines focused more on reporting environmental...

    Pełny tekst do pobrania w portalu

  • Selecting Requirements Documentation Techniques for Software Projects: a Survey Study

    Publikacja

    A significant number of techniques dedicated to requirements specification and documentation is described in the available sources. As there is no purpose to use all of them, a selection has to be made, taking into consideration the context of a given software project, for example its size, usage of agile approach or stakeholders' technical competency. This paper is intended to provide guidelines for such selection. We reviewed...

    Pełny tekst do pobrania w portalu

  • Security Information Sharing for the Polish Power System

    Publikacja

    - Rok 2015

    The Polish Power System is becoming increasingly more dependent on Information and Communication Technologies which results in its exposure to cyberattacks, including the evolved and highly sophisticated threats such as Advanced Persistent Threats or Distributed Denial of Service attacks. The most exposed components are SCADA systems in substations and Distributed Control Systems in power plants. When addressing this situation...

  • Barriers to inter-company cooperation in clusters

    Clusters have proved to be an important source of competitiveness for the economic development of regions within the European Union. One of the main goals of cluster development is to stimulate cooperation between companies in one or a few related sectors. The stakeholders of a cluster, as well as the local economy, can derive many benefits from such cooperation. However, there are numerous barriers, which make it difficult for...

    Pełny tekst do pobrania w portalu

  • Challenges of branding and marketing of clusters

    Clusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...

    Pełny tekst do pobrania w portalu