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Wpływ usług on-line na budowanie pozytywnych relacji i lojalności klienta
PublicationW artykule omówiono wybrane problemy projektowe dotyczące współczesnych usług on-line w kontekście budowania trwałej lojalności klienta. Przedstawiono model warstwowego rozwoju usług on-line wraz z zaleceniami projektowymi zorientowanymi na budowanie i wzmacnianie lojalności klienta. Przedstawiono przykłady scenariuszy rozwoju usług e-zdrowia online. Przedstawiono możliwości dalszego rozwoju prezentowanego podejścia i plany dalszych...
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublicationBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Ancillary services to grids provided with distributed generation
PublicationThe paper introduces system for utilization of the customer-side generated energy. Additionally system can secure some ancillary services to grids. Those services include: current active filtering, load voltage stabilization and in case of grid voltage faults - uninterruptible load supplying (possible with energy storage device). Presented experimental results confirm flexibility of this arrangement in processes of power delivery...
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Bi-GRU-APSO: Bi-Directional Gated Recurrent Unit with Adaptive Particle Swarm Optimization Algorithm for Sales Forecasting in Multi-Channel Retail
PublicationIn the present scenario, retail sales forecasting has a great significance in E-commerce companies. The precise retail sales forecasting enhances the business decision making, storage management, and product sales. Inaccurate retail sales forecasting can decrease customer satisfaction, inventory shortages, product backlog, and unsatisfied customer demands. In order to obtain a better retail sales forecasting, deep learning models...
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublicationeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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Utilizing online collaborative games to facilitate Agile Software Development
PublicationEffective collaboration and interaction among the development team and between the team and the customer as well as proactive attitude in initiating and implementing improvements play vital roles in the success of agile projects. The challenge is how to address these social aspects since neither the Agile Manifesto nor the Scrum Guide specify techniques that aid the human side of software development. To fill this gap, we developed...
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Zastosowanie systemów informatycznych klasy CRM w procesach zarządzania relacjami z klientami
PublicationPrzedstawiono znaczenie i rolę systemów informatycznych w procesie zarządzania nowoczesną jednostką organizacyjną. Zaprezentowano cykl rozwojowy systemów zarządzania w dobie ciągłego zapotrzebowania na informację. Pokazano rozwój narzędzi informatycznych wspierających rozwój i funkcjonowanie przedsiębiorstw. Określono pojęcie procesu biznesowego. W szczególności zwrócono uwagę na systemy typu CRM (Customer Relationship Management)...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Ocena stanu technicznego rurociągu przesyłowego zawiesiny popiołów w Elektrowni Ostrołęka B
PublicationPrzedmiotem pracy był rurociąg przesyłowy zawiesiny popiołów przesyłanych z Elektrowni Ostrołęka B. Celem pracy było potwierdzenie przynależności próbek yvyciętych z rurociągu do określonego gatunku stali i ocena stanu materiału po eksploatacji. Dla zrealizowania tego celu wykonano: - analizę składu chemicznego materiału pobranego ze stalowych rur, - mikroanalizę warstw wierzchnich na powierzchni wewnętrznej i zewnętrznej, -...
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Driving the Image of an Electricity Supplier through Marketing Activities
PublicationThe aim of this study is to determine how marketing actions undertaken within the marketing mix by electricity providers influence their image. Referring to the Stimulus-Organism-Response (SOR) theory, research hypotheses were formulated, and a regression model was constructed, assuming positive impacts of selected marketing actions of electricity providers on their image. A quantitative approach was employed to test the research...
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Corporate social responsibility and forward default risk under firm and industry heterogeneity
PublicationObjective: This study aims to evaluate the impact of corporate social responsibility on forward default risk (FDR) under the setting of firm and industry heterogeneity. Research Design & Methods: This study evaluated the impact of corporate social responsibility (CSR) on FDR using the data of 497 companies from 2007-2021 in the S&P 500 index, taking into account firm and industry heterogeneity aspects. This study utilized instrumental...
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublicationDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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Natural sweeteners: Sources, extraction and current uses in foods and food industries
PublicationFood producers have leaned towards alternative natural and synthetic sweeteners in food formulations to satisfy market demands. Even so, several synthetic sweeteners (e.g., aspartame, saccharin, sucralose) are becoming less popular due to health-related concerns, lower nutritional values, and controversies around their safety. Conversely, natural sweeteners confer favourable customer perceptions due to their association to a healthier...
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Knowledge management in SMEs – selected issues.
PublicationThe success of a small or medium-size enterprise might be dependent on the way in which this company manages its knowledge. With limited access to other resources like land, capital or labor force, the access to knowledge and its effective application might become a source of competitive advantage for an SME. It is confirmed that organizations, which successfully implement the concept of knowledge management might achieve better...
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Design of control algorithms for mobile robots in an environment with static and dynamic obstacles
PublicationThis article proposes the construction of autonomous mobile robots and designing of obstacle avoidance algorithms for them. Nowadays, mobile robots are gaining more and more popularity on the customer as well as industrial market, for example as automatic vacuum cleaners or lawnmowers. Obstacle avoidance algorithms play an important role in performance of this types of robots. The proposed algorithms were designed for builds with...
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A new concept of contemporary marketing
PublicationPurpose: This conceptual paper aims to propose a new concept of marketing that responds well to the needs of a changing world, taking into account the continuous development of the service economy and the revolution in the development of the Internet and related tools. Methodology/Approach: The proposed concept is based on well-researched theories: service marketing, experience marketing, relationship marketing and digital marketing...
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Energy Modeling of Single-Family Houses in the Conceptual Phase
PublicationThe aim of the article is to identify the potential impact of the latest commercial digital tools for building energy analysis on the everyday architectural practice in Poland in the context of typology and energy optimization of single –family houses. The reason for this survey is that “architect friendly” interfaces simulation results’ visualization and energy analysis tools are not given deserved attention in the architectural...
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The Role of a Software Product Manager in Various Business Environments
PublicationThe aim of the paper is to identify the role of the software product manager depending on the size of the company and the characteristics of the product they are working on. This has been achieved in cooperation with 15 experts from the IT industry. The companies were divided into 4 levels of size: micro-enterprises, small businesses, medium businesses and large enterprises. The characteristics of the products were divided into...
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Doświadczenie jako wartość dla klienta
PublicationMarketing doświadczeń opiera się na przekonaniu, że oprócz produktu i usługi konieczne jest wyodrębnienie dodatkowej wartości, jaką jest niepowtarzalne doświadczenie, spełniające racjonalne i emocjonalne oczekiwania nabywcy. Autorka opisuje rolę doświadczeń w kształtowaniu postaw konsumenckich oraz budowaniu satysfakcji i lojalności klienta. Omawia również zasady służące projektowaniu pozytywnych doświadczeń zakupowych.
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Automation of the Road Gate Operations Process at the Container Terminal—A Case Study of DCT Gdańsk SA
PublicationThe future increased terminal capacity will result in more container movement through the road complex and rail siding, which are one of the most critical areas (potential bottlenecks) in the container terminal. Truck turnaround time is one of the major factors that customers take into account while deciding how many container volumes they will handle through the container terminal. To enable to optimize increased traffic with...
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Hybrid Finite Element Method Development for Offshore Structures’ Calculation with the Implementation of Industry Standards
PublicationIn the design process of offshore steel structures, it is typical to employ commercial calculation codes in which simulation and evaluation of results are performed on the basis of the available standards (e.g. API, DNV, Lloyds). The modeling and solution rely on finite element methods and cover the simulation of the structure’s properties along with the influence of the marine environment – sea currents, wave and wind loading,...
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Agile Requirements Prioritization in Practice: Results of an Industrial Survey
PublicationAgile software development stresses the importance of providing the customer with a product of a maximized business value. To achieve that, requirements prioritization is used. Agile development methods like Scrum define guidelines for prioritization, however practitioners do not necessarily have to follow them. Our goal was to investigate the industry practice related to requirements prioritization process, including its timing,...
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Hybrid Finite Element Method Development for Offshore Structures’ Calculation with the Implementation of Industry Standards
PublicationIn the design process of offshore steel structures, it is typical to employ commercial calculation codes in which simulationand evaluation of results are performed on the basis of the available standards (e.g. API, DNV, Lloyds). The modelingand solution rely on finite element methods and cover the simulation of the structure’s properties along with the influenceof the marine environment – sea currents, wave...
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Symulacja skrócenia procesu kompletacji z wykorzystaniem karty przebiegu czynności na przykładzie wybranego marketu DIY
PublicationW artykule przeanalizowano zagadnienia dotyczące gospodarki magazynowej, wykorzystania infrastruktur magazynowej i manipulacyjnej oraz zagospodarowania przestrzeni magazynowej w zakresie realizowanych procesów w magazynie wybranego marketu budowlanego DIY (ang. Do-It-Yourself). Z wykorzystaniem takich narzędzi, jak mapa procesu oraz karta przebiegu czynności przeprowadzono analizę procesu kompletacji towarów dla wybranego zamówienia...
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Modele budowy wartości dla klienta - charakterystyka i rozwinięcie
PublicationRozwój form realizacji biznesu umożliwił zbadanie nowych obiektów związanych z generowaniem wartości dla klienta i przedsiębiorstwa. W pracy scharakteryzowano logiki tworzenia wartości będące podstawą modeli łańcucha wartości, sklepu wartości, sieci wartości oraz chmury wartości. Zaproponowano także wprowadzenie nowego składnika do struktury tych modeli w postaci węzła wartości.
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Wyznaczanie stref efektywności kanałów dystrybucji na przykładzie wybranego producenta artykułów
PublicationWybór kanału dystrybucji zalicza się do decyzji strategicznych, ponieważ pod uwagę należy wziąć zarówno aspekty ekonomiczne, jak i te, które są związane z obsługą klienta. We współczesnych kanałach dystrybucji, które cechuje duża różnorodność wynikająca ze sposobu przepływu towarów z miejsca ich produkcji do miejsca konsumpcji, istotne znaczenie będzie miał sprawny i szybki przepływ strumieni finansowych, materiałowych i informacyjnych....
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Trendy w e-usługach
PublicationW artykule przedstawiono trendy w sektorze e-biznesu pokazujące perspektywy zmian w usługach. Zwrócono uwagę jak zmienia się podejście do samego procesu usługi, jak zmienia się sposób świadczenia samej usługi. Autor przedstawia trendy nie tylko związane z zastosowaniem nowoczesnych technologii, ale również związane z otwieraniem nowych segmentów rynku jakimi są np. społeczności. W wyniku analizy przytoczonych przykładów wykorzystania...
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Waste printer ink as modifier for natural rubber/carbon black composites: No haste, use waste
PublicationFrom a sustainability perspective, achieving a greener future with a minimal carbon footprint requires maximizing waste materials' reuse. The four pillars of satisfying customer demands are processing, price, properties, and performance. Along with such a global policy, this work seeks to utilize waste printer ink (WPI) as a source of carbon in combination with low- and high-surface carbon black (LCB and HCB, respectively) additives...
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Enabling Deeper Linguistic-based Text Analytics – Construct Development for the Criticality of Negative Service Experience
PublicationSignificant progress has been made in linguistic-based text analytics particularly with the increasing availability of data and deep learning computational models for more accurate opinion analysis and domain-specific entity recognition. In understanding customer service experience from texts, analysis of sentiments associated with different stages of the service lifecycle is a useful starting point. However, when richer insights...
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Software Factory project for enhancement of student experiential learning
PublicationProviding opportunities for students to work on real-world software development projects for real customers is critical to prepare students for the IT industry. Such projects help students to understand what they will face in the industry and experience real customer interaction and challenges in collaborative work. To provide this opportunity in an academic environment and enhance the learning and multicultural teamwork experience,...
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STRATEGIA DOBORU PROCESU PRODUKCYJNEGO WG. REAKCJI NA ZAMÓWIENIA KLIENTA
PublicationW opracowaniu poruszono zagadnienie doboru strategii wytwarzania w zakresie procesu produkcyjnego. W ramach tego zagadnienia dokonano podziału procesów produkcyjnych wg różnych kryteriów. Skupiano się na podziale procesów wg. reakcji na zamówienia klienta. Przedstawiono pokrótce najistotniejsze cechy charakteryzujące tego typu procesy. By móc określić strategię w zakresie procesu produkcyjnego zestawiono kryteria wyboru procesu...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublicationThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Usability Testing of Mobile Applications: A Methodological Framework
PublicationLess than five percent of all mobile applications have become successful throughout 2023. The success of a new mobile application depends on a variety of factors ranging from business understanding, customer value, and perceived quality of use. In this sense, the topic of usability testing of mobile applications is relevant from the point of view of user satisfaction and acceptance. However, the current knowledge seems to be fragmented,...
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Digital Transformation and Its Influence on Sustainable Manufacturing and Business Practices
PublicationThe paper focuses on the relationship between businesses and digital transformation, and how digital transformation has changed manufacturing in several ways. Aspects like Cloud Computing, vertical and horizontal integration, data communication, and the internet have contributed to sustainable manufacturing by decentralizing supply chains. In addition, digital transformation inventions such as predictive analysis and big data analytics...
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A note on the applications of artificial intelligence in the hospitality industry: preliminary results of a survey
PublicationIntelligent technologies are widely implemented in different areas of modern society but specific approaches should be applied in services. Basic relationships refer to supporting customers and people responsible for services offering for these customers. The aim of the paper is to analyze and evaluate the state-of-the art of artificial intelligence (AI) applications in the hospitality industry. Our findings show that the major...
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Static Series and Shunt-series PE Voltage-quality Controllers
PublicationAs presented in the Chap. 7 static shunt power electronics (PE) voltage-quality controllers protect the utility electrical system from the unfavorable impact of customer loads. Shunt controllers, as shown in Chap. 6, are recommended mainly for mitigation of the causes of disturbances, and not their effects in distanced nodes of a power-electronics system. In the case when reduction of disturbances effects is required, which leads...
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The Use of Big Data in Regenerative Planning
PublicationWith the increasing significance of Big Data sources and their reliability for studying current urban development processes, new possibilities have appeared for analyzing the urban planning of contemporary cities. At the same time, the new urban development paradigm related to regenerative sustainability requires a new approach and hence a better understanding of the processes changing cities today, which will allow more efficient...
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UNIVERSITY - COMPANY COOPERATION IN THE CONTEXT OF THE GEODESY AND CARTOGRAPHY DEVELOPMENT
PublicationThis article presents aspects of the cooperation between university and the company, on the example of Polish technical universities, which educate students, in the field of geodesy and cartography (among many others. Nowadays scientific development is one of the most important elements affecting the economy of the country. This involves continuous contact between the two parties, the business community and the scientific societies....
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Development of a simulation model of the activities of a transport and forwarding enterprise in the organization of international road cargo transportation
PublicationThe object of this study is the process of planning the work of a transport and forwarding company when serving different categories of customers who need organizational support for the delivery of goods by road transport in international traffic. The solved problem is due to the need to devise recommendations for organizing the work of forwarders when interacting with customers of transport and forwarding services that export...
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Interactive Prototypes in Teaching User-Centred Design and Business Process Modelling
PublicationThis publication describes experiences gathered during the use of interactive prototyping in two areas: design of user interfaces for a touch screen information kiosk and interactive prototyping of business processes. Prototyping is promoted here as a technique useful for both visualizing design concepts and for stimulating communication within relevant teams. Developing interactive prototypes of use interfaces is discussed here...
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublicationThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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Limiting distribution of the three-state semi-Markov model of technical state transitions of ship power plant machines and its applicability in operational decision-making.
PublicationThe article presents the three-state semi-Markov model of the process {W(t): t 0} of state transitions of a ship power plant machine, with the following interpretation of these states: s1 – state of full serviceability, s2 – state of partial serviceability, and s3 – state of unserviceability. These states are precisely defined for the ship main engine (ME). A hypothesis is proposed which explains the possibility of application...
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Marketing a społeczna odpowiedzialność biznesu – sprzeczne idee?
PublicationNegatywny wizerunek marketingu postrzeganego jako koncepcja kreująca nowe potrzeby i nakłaniająca klientów do zwiększania konsumpcji spowodował, że marketing wydaje się być sprzeczny z ideą rozwoju zrównoważonego i społecznej odpowiedzialności biznesu. W artykule przedstawiono rozważania czy rzeczywiście tak jest i czy stosowanie działań marketingowych jest rozbieżne z celami rozwoju zrównoważonego . Stwierdzono, że realizowanie...
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Wybrane elementy logistycznej obsługi klienta
PublicationMarketing relacji zakłada wynegocjowaną obietnicę obsługi, która na rynku transportu miej-skiego oznacza pewność zrealizowania usługi przewozowej dla określonego pasażera, w danej relacji, danym środkiem transportu, po określonej cenie, w oczekiwanych warunkach przewozu i w założonym przez organizatora transportu zbiorowego czasie. Uniwersalność zasad obsługi klienta powoduje, że Zarząd Komunikacji Miejskiej w Gdyni od początku...
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Ocena stanu technicznego konstrukcji pras filtracyjnych w Grupowej Oczyszczalni Ścieków „DĘBOGÓRZE” w Gdyni
PublicationPodstawowym celem pracy była rzeczowa ocena z punktu widzenia technicznego stanu trzech pras filtracyjnych, usytuowanych w budynku, położonym w Oczyszczalni Ścieków ‘DEBOGÓRZE w Gdyni. Zakres prac obejmował szczegółowa ocenę trzech układów w każdej prasie a mianowicie: - hydraulicznego, - sterowania i automatyki, - mechanicznego – związanego ze sprawdzeniem stanu konstrukcji nośnej i obudów.. Opis i analiza stanu poszczególnych...
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A comprehensive overview of software product management challenges
PublicationThe principal focus of software product management is to ensure the economic success of the product, which means to prolong the product life as much as possible with modest expenditures to maximizs profits. Software product managers play an important role in the software development organization while being responsible for the strategy, business case, product roadmap, high-level requirements, product deployment (release-management),...
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NADZOROWANIE WYPOSAŻENIA DO MONITOROWANIA I POMIARÓW WEDŁUG WYMAGAŃ WYBRANYCH NORM ORAZ PRZEPISÓW PRAWNYCH
Publication: Przyrządy pomiarowe stanowią zasadniczy element złożonego systemu oceny jakości wyrobów na wszystkich etapach produkcji. Odpowiednio zaprojektowane procedury opisujące procesy kontrolne i pomiarowe, sprawnie zorganizowane i przeprowadzane operacje monitorowania i pomiarów parametrów procesów i produktów oraz skutecznie funkcjonujący nadzór nad wyposażeniem do monitorowania i pomiarów w organizacji są podstawą do wykazania, że...
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Analiza sentymentu jako narzędzie monitorowania wyników finansowych przedsiębiorstwa
PublicationMedia społecznościowe tworzą globalną platformę do dzielenia się interesującymi pomysłami lub nowościami, komentarzami i recenzjami. Stanowią bogate źródło danych do eksploracji opinii w celu pozyskania wcześniej nieznanej i użytecznej wiedzy biznesowej, która umożliwi nie tylko zwinne zarządzanie na rzecz skutecznej obsługi klienta, ale również powinna mieć odzwierciedlenie w finansowych wynikach przedsiębiorstwa. Za główny cel...
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Sustainable energy consumption – Empirical evidence of a household in Poland
PublicationThere is an expected increase in the demand for electricity from households in European countries. The outcome of the growing proportion of renewable energy sources in the energy supply mix should result in improved customer awareness regarding their electricity usage. Additionally, they must assume a more proactive role in overseeing their electricity usage. Innovation and pollution management have become crucial catalysts for...
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User Authentication by Eye Movement Features Employing SVM and XGBoost Classifiers
PublicationDevices capable of tracking the user’s gaze have become significantly more affordable over the past few years, thus broadening their application, including in-home and office computers and various customer service equipment. Although such devices have comparatively low operating frequencies and limited resolution, they are sufficient to supplement or replace classic input interfaces, such as the keyboard and mouse. The biometric...