Search results for: PUBLIC AREA
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Komunikacja marketingowa, jako istotny instrument kreujący wizerunek nowego produktu
PublicationNiniejszy rozdział przybliża czytelnikom zagadnienia związane z komunikacją marketingową w kontekście wprowadzania na rynek nowych produktów. Opisano w nim pojęcie komunikacji marketingowej, elementy procesu komunikacji marketingowej oraz funkcje pełnione przez komunikację. Przybliżono też rodzaje strategii (w tym strategie przekazu) i omówiono kanały komunikacji. Scharakteryzowano również metody ustalania budżetu na realizację...
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Kształtowanie tożsamości na przykładzie małych miast województwa pomorskiego
PublicationSmall towns form an important element of the landscape, economy, both social and cultural life of our regions. Moreover, the way they develop determine regional indicators of the quality of life. These centers take today attempt to redefine its role and place in the spatial structures of the region, looking for new impulses and development opportunities to improve the living conditions of the local public. They have deeply divergent...
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HEALTH-AFFIRMING EVERYDAY LANDSCAPES IN SUSTAINABLE CITY. THEORIES AND TOOLS
PublicationAs cities and urban population continue to grow, causing serious threats to public health, the development of health-affirming urban landscapes becomes even more important topic than ever before. The purpose of this paper is to answer the question which qualities of urban landscape make it the health-affirming landscape. In the first part of the paper, a concept of health-affirming landscapes and a modern approach to sustainable...
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Detection and localization of selected acoustic events in acoustic field for smart surveillance applications
PublicationA method for automatic determination of position of chosen sound events such as speech signals and impulse sounds in 3-dimensional space is presented. The evens are localized in the presence of sound reflections employing acoustic vector sensors. Human voice and impulsive sounds are detected using adaptive detectors based on modified peak-valley difference (PVD) parameter and sound pressure level. Localization based on signals...
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Dynamics of productivity in higher education: cross-european evidence based on bootstrapped Malmquist indices
PublicationAbstract This study examines patterns of productivitychange in a large set of 266 public higher educationinstitutions (HEIs) in 7 European countries across the timeperiod 2001-2005. We adopt consistent bootstrap estimationprocedures to obtain confidence intervals for Malmquistindices of HEI productivity and their components.Consequently, we are able to assess the statistical significanceof changes in HEI productivity, efficiency...
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MARKETING STRATEGY - SPACE AS A PRODUCT.ARCHITECTURE AS A MARKETING DEVICE.
PublicationSpace has its measurable financial value. From the economic point of view place can be treated as a product that fights for appearing in tourists' and investors' consciousnesses. Space - treated as the object of demand and supply - becomes an element in a marketing game. To reach its maximal value the given space should be competitive to other spaces, from which it wants to stand out. However, in the field of architecture - and...
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HEALTH-AFFIRMING EVERYDAY LANDSCAPES IN SUSTAINABLE CITY. THEORIES AND TOOLS
PublicationAs cities and urban population continue to grow, causing serious threats to public health, the development of health-affirming urban landscapes becomes even more important topic than ever before. The purpose of this paper is to answer the question which qualities of urban landscape make it the health-affirming landscape. In the first part of the paper, a concept of health-affirming landscapes and a modern approach to sustainable...
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Monitoring Lead Concentration in the Surrounding Environmental Components of a Lead Battery Company: Plants, Air and Effluents—Case Study, Kenya
PublicationLead (Pb) pollution from smelters and lead–acid battery has become a serious problem worldwide owing to its toxic nature as a heavy metal. Stricter regulations and monitoring strategies have been formulated, legislated and implemented in various parts of the world on heavy metal usage. Developed countries such as the USA and in Europe largely operate within the set standards, however, developing countries such as Kenya, Nigeria...
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An application of blended and collaborative learning in spatial planning course
PublicationSpatial Planning is a master course for graduate students of Environmental Engineering. The course is based on assumptions that students’ future work will be connected with spatial planning, and spatial issues will have an influence on their everyday lives. To familiarize students with environmental issues in planning, the teams of students get an assignment to design an urban space, waterfront along a stream. The whole project...
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Museum of the Second World War in Gdansk as an Example of Contemporary Design Trends in Museum Buildings
PublicationAt a time when history gives us one of the last opportunities to confront our knowledge of World War II, with the knowledge of people living in those days, there are buildings created with strong transmission not only architectural, but also of a great emotional load. At the same time, when the political system does not forbid to speak openly about the past period, and the technology allows you to create structures, about which...
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Use of Daylight and Aesthetic Image of Glass Facades in Contemporary Buildings
PublicationThe paper deals with the architecture of contemporary buildings in respect to their aesthetic image created by the use of natural light. Sustainability is regarded as a principle of contemporary architecture, where daylighting is an important factor as it affects energy consumption and environmental quality of the space inside a building. Environmental awareness of architecture, however, involves a much wider and more holistic...
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Wskaźniki skuteczności wybranych narzędzi komunikacji marketingowej
PublicationW literaturze można znaleźć wiele opisów skuteczności i efektywności narzędzi komunikacji marketingowej. Autorka odnosi jednak wrażenie, iż w niektórych opracowaniach autorzy stosują pojęcia skuteczności i efektywności zamiennie. Wiele publikacji opisuje wskaźniki stosowane jedynie w mediach głównych, takich jak: TV, radio, prasa oraz kino. Kryzys gospodarczy jest powodem poważnych zmian w planowaniu mediów. Organizacje chcą stosować...
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Application of Artificial Intelligence by Poland’s Public Administration
PublicationThis chapter presents an overview and analysis of artificial intelligence-driven solutions created and implemented by or with the support of Poland’s central public administration (PA). After discussing governance of AI-related issues, we analyze a set of examples of AI innovation to map the actors and their relations within the ecosystem, describe the field where innovation in AI for PA occurs, and highlight the potentialities...
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Removal of Pharmaceutically Active Compounds in Sequencing Batch Reactor
PublicationIn recent years, considerable attention was paid to the presence of organic micro-pollutants such as Active Pharmaceutical Ingredients (API) in the aquatic environment due to their negative impact on public health and aquatic ecosystems. Numerous papers have pointed out API presence as common constituents of effluents from Wastewater Treatment Plants (WWTPs). This is the result of various efficiencies of API removal by conventional...
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Chronic Rhinosinusitis—Microbiological Etiology, Potential Genetic Markers, and Diagnosis
PublicationChronic rhinosinusitis (CRS) is a significant public health problem. Bacterial colonization and impaired mucociliary clearance play a significant role in the inflammatory process. Several inflammatory pathways and host defense elements are altered in CRS, which may contribute to observed differences in the microbiome. To date, researching CRS has been difficult due to limited access to the studied tissue and a lack of available...
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Lessons learned in a decade: Medical‐toxicological view of tattooing
PublicationTattooing has been part of the human culture for thousands of years, yet only in the past decades has it entered the mainstream of the society. With the rise in popularity, tattoos also gained attention among researchers, with the aim to better understand the health risks posed by their application. 'A medical-toxicological view of tattooing'-a work published in The Lancet almost a decade ago, resulted from the international collaboration...
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Blogi jako platforma komunikowania na przykładzie blogów uczelnianych
PublicationW artykule stawiam tezę o istotnej roli blogów jako niezwykle skutecznej platformie komunikacyjnej w dobie konwergencji mediów. Szczególnie ważną rolę to specyficzne narzędzie komunikacyjne może odegrać w działaniach public relations uczelni: jako narzędzie za pomocą którego można najpełniej realizować funkcje uczelni i te, które realizuje najwyższy poziom rozwoju PR - w komunikacji dwukierunkowej symetrycznej zgodnie z modelem...
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The analysis of the conditions for best practices’ transfer
PublicationOne of the tasks of the Project Partners was identifying best practices in strengthening the economic activity of women and older people in the context of developing the competitiveness and innovation of SMEs, as well as determining the possibilities and conditions of their transfer. Transfer in this case is understood as the implementation of selected and described solutions in enterprises and public organizations from all the...
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─ Formation of a state institution on the basis of a process analysis - The concept of the institution of cadastre
PublicationModification of the structures of public administration encounters major obstacles. Institutional changes are difficult to introduce due to their complexity and broad impact. Non-substantial (political) factors are of importance as well. The resistance to change is aggravated by how difficult it is for decision-makers to assess the impact of the changes that are proposed. We present a method of handling such issues based on the...
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Short-term Price Reaction to Involuntary Bankruptcies Filed in Bad Faith: Empirical Evidence from Poland
PublicationPurpose: Assessing the reaction of the prices of shares of companies listed in the Warsaw Stock Exchange to the public disclosure of information about the filing a bankruptcy petition in bad faith by creditors. Design/Methodology/Approach: Event study analysis. Findings: It can therefore be assumed that the filing of an unfounded bankruptcy petition does not, in the short term, have a statistically significant negative impact on...
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Computer-Aided Greenery Design—Prototype Green Structure Improving Human Health in Urban Ecosystem
PublicationIncreasing population and urbanization, with climate change consequences, such as rising temperatures, influence public health and well-being. The search to improve the quality of life in cities becomes one of the priority objectives. A solution can be found in the role of greenery in an urban environment and its impact on human health. This opens a path toward experimentation on microclimate green structures that can be inserted...
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Geo-Questionnaire for Environmental Planning: The Case of Ecosystem Services Delivered by Trees in Poland
PublicationStudies on society and the environment interface are often based on simple questionnaires that do not allow for an in-depth analysis. Research conducted with geo-questionnaires is an increasingly common method. However, even if data collected via a geo-questionnaire are available, the shared databases provide limited information due to personal data protection. In the article, we present open databases that overcome those limitations....
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Towards Open Research Data in the Economics Discipline
PublicationNowadays, Open Research Data, as one of the three pillars of Open Science (along with Open Access and Open Scholarly Communication), is gaining enormous attention from different academic and commercial environments. A wide range of scientific disciplines represent and produce different types of data and at the same time, gather different issues and problems in terms of sharing and dissemination research output. This chapter aims...
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Recent advances in aqueous virus removal technologies
PublicationThe COVID-19 outbreak has triggered a massive research, but still urgent detection and treatment of this virus seems a public concern. The spread of viruses in aqueous environments underlined efficient virus treatment processes as a hot challenge. This review critically and comprehensively enables identifying and classifying advanced biochemical, membrane-based and disinfection processes for effective treatment of virus-contaminated...
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Mapping negative unintended consequences of disruptive technologies use in smart cities
PublicationSmart cities governance (SCG) consists of both to foster technology-enabled innovation, and to utilize disruptive technologies (DT) outcomes and impacts to increase public value of urban services. Despite widespread discussion of DT benefits, scientific literature identifies multiple determinants of unintended negative consequences (UC) of DT deployment in smart city initiatives. By considering UC as the negative aspects resulting...
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INTERNAL DETERMINANTS OF FIRMS’ INNOVATIVENESS
PublicationThis article presents an analysis of the determinants of a firm’s innovativeness deriving from its internal potential and characteristics. The analysis is based on research carried out on 1355 firms that applied for public subsidies from the Innovative Economy Operational Program in 2014. The methods applied are logit regression, comparative analysis and literature review. The analysis is structured ac- cording to Bielski’s model...
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The linkage between knowledge risk management and organizational performance
PublicationThe purpose of this study is to examine the effect of knowledge risk management (KRM) on organizational performance, with measures considered as “softer” measures of performance, i.e. innovativeness, responsiveness, sustainability, and agility. Data were collected using an online questionnaire sent to private and public orga- nizations located all over the world. The analysis and hypotheses testing were performed using structural...
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ROAD SAFETY WITHIN THE "INTEGRATED SYSTEM OF TRANSPORT SAFETY"
PublicationThe concept of the “Integrated System of Transport Safety” in Poland is a novel solution, built upon the best practices available from only a handful of countries in the world. In the last few decades, the extent of applying integrated transport safety systems to improve transport safety systems has varied; nevertheless, studying the experience of the safest countries in the world we can say that enormous progress has been achieved...
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A taxonomy of challenges to resilient message dissemination in VANETs
PublicationInter-vehicular communications is seen as a promising solution to a number of issues related with public road safety, road congestion management, and infotainment. However, Vehicular Ad-hoc NETworks (VANETs) characterized by high mobility of vehicles and facing a number of other issues related with high frequency wireless communications and network disconnections, encounter major challenges related with reliability of message delivery....
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From structures to landscapes – towards re-conceptualization of the urban condition
PublicationThis paper presents an original approach towards the phenomena of re-naturalization of cities and indicates its possible consequences for the urban design and planning strategies. It focuses on the ongoing shift “from structures to landscapes” in understanding urban conditions. While modern architecture introduced geomet-ric compositions against the background of nature, early modern theories of architects and sociologists started...
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A tool for integrating Web Site services over User Interface
PublicationCompanies and organizations are building information systems by integrating previously independent applications, together with new developments. This integration process has to deal with existing applications, which can only be used through their specific interfaces, and often cannot be modified. Integration of web applications running remotely and controlled by separate organizations becomes even more complicated, as their user...
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THE ROLE OF NATURE IN PLACEMAKING WITHIN THE LIMITS OF HISTORIC CITIES
PublicationThis paper focuses on the role of nature in placemaking within historic cities. There are two different approaches to placemaking – The first is a more traditional approach, i.e. complete building process which entails significant investments. The second is “Lighter, Quicker, Cheaper” approach proposed by the Project for Public Spaces organization. This article discusses the role, importance and place of nature in both approaches....
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Exploring universities' efficiency differentials between countries in a multi-year perspective: an application of bootstrap DEA and Malmquist index to Italy and Poland, 2001-2011
PublicationThis study employs data envelopment analysis (DEA) to evaluate relative efficiency of a sample of 54 Italian and 30 Polish public universities for the period between 2001 and 2011. The examination is conducted in two steps: first unbiased DEA efficiency scores are estimated and then are regressed on external variables to quantitatively asses the direction and magnitude of the impact of potential determinants. The analysis shows...
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How can Systems Thinking Help Us Handling the COVID-19 Crisis?
PublicationPurpose: COVID-19 pandemic outbreak remains one of the most influential events in the global economy over the recent years. While being primarily public health-related, it has a tremendous impact on many other aspects, such as public transport, education, and business management. Many businesses were forced to introduce rapid changes to their business models in order to survive. The aim of this paper is to show the complexity and...
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Reshaping of Coastlines as the Beginning of Urban Structures Changes in North Poland
PublicationThis article discusses the problem of strategies concerning the processes of re-shaping the Baltic Sea southern coastline applied recently in North Poland. The undertaken research is an attempt to identify the relationship between the modifications of coastline forms and the positive changes of urban structures. It can be seen that these modifications are needed because of the problems of existing shoreline erosion. It can be also...
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Gender and Digital Divide - Information and Communication Technologiesand their Impact on Equality
PublicationIn the entire Europe more women than men graduate from tertiaryeducation institutes. However, they are underrepresented in scientific and engineering disciplines. Women researchers still constitute a minority in the Government and Higher Education Sectors. A number of industry reports highlight a low number of women in IT occupations49. This has led to a variety of public policy measures, such as subsidies on community provision,...
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Algorithms of chemicals detection using raman spectra
PublicationRaman spectrometers are devices which enable fast and non-contact identification of examined chemicals. These devices utilize the Raman phenomenon to identify unknown and often illicit chemicals (e.g. drugs, explosives)without the necessity of their preparation. Now, Raman devices can be portable and therefore can be more widely used to improve security at public places. Unfortunately, Raman spectra measurements is a challenge...
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Sésame, ouvre-toi: internationalisme phraséologique à contenu universel
PublicationPhraseological units, characterised by their opaque meaning, are the subject of multiple theoretical works. The following article adds to this discussion by providing another interesting example. It analyses the case of the Arabic phraseological unit ‘open sesame’ from the “Ali Baba and the Forty Thievesˮ folk tale, permeating into French, Italian, Polish, Turkish and Japanese – languages distant both linguistically and culturally....
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A Triplet-Learnt Coarse-to-Fine Reranking for Vehicle Re-identification
PublicationVehicle re-identification refers to the task of matching the same query vehicle across non-overlapping cameras and diverse viewpoints. Research interest on the field emerged with intelligent transportation systems and the necessity for public security maintenance. Compared to person, vehicle re-identification is more intricate, facing the challenges of lower intra-class and higher inter-class similarities. Motivated by deep...
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SENSITIVITY OF PUBLIC PLACES IN GDAŃSK OSOWA DISTRICT
PublicationThis paper summarises the results of the research carried out at the University of Ljubljana, Faculty of Architecture, Slovenia, during the PhD visiting period of the first author from the Gdansk University of Technology, Poland, in the framework of the PhD course "Sensitive urban places", leaded by the second author. Focusing to the specific problems of the Gdansk Osowa district in Poland, this research develops the idea of sensitivity...
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Efficient removal of 2,4,6-trinitrotoluene (TNT) from industrial/military wastewater using anodic oxidation on boron-doped diamond electrodes
PublicationWith growing public concern about water quality particular focus should be placed on organic micropollutants, which are harmful to the environment and people. Hence, the objective of this research is to enhance the security and resilience of water resources by developing an efficient system for reclaiming industrial/military wastewater and protecting recipients from the toxic and cancerogenic explosive compound – 2,4,6-trinitrotoluene...
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A Comprehensive Review of Phytonutrients as a Dietary Therapy for Obesity
PublicationObesity is a complex medical condition mainly caused by eating habits, genetics, lifestyle, and medicine. The present study deals with traditional diets like the Mediterranean diet, Nordic diet, African Heritage diet, Asian diet, and DASH, as these are considered to be sustainable diets for curing obesity. However, the bioavailability of phytonutrients consumed in the diet may vary, depending on several factors such as digestion...
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LEAN MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS. HOW TO BEGIN?
PublicationThe objective of this article is to present an outline of a concept aimed at identifying the possibilities of using Lean Management foundations in determining the sources of irregularities occurring in university processes from the perspective of various stakeholder groups. A research methodology is presented that creates the basis for initiating programmes modernising university processes in line with the principles of the LM...
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Light Symposium. Connecting health research with lighting practice
PublicationThanks to state-of-the-art medical and environmental research, our current understanding about the impact of light and lighting is improving at a rapid rate. While the evolution of lighting technologies offers promising design possibilities, it also poses new challenges to planners and the general public. This is further complicated by the fact that today’s modern indoor lifestyle means we can be completely disconnected from nature...
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Architektura pomników poświęconych ofiarom ataków terrorystycznych jako kontynuacja realizacji komemoratywnych kształtowanych w postpamięci
Publicationarchitecture of Memorials Dedicated to the Victims of terrorist attacks as a continuation of commemorative Structures created within Post-memory Having the rich art of commemorating events of the Second World War as a key reference, this article will try to show how contemporary architectural interven- tions in public space make attempts to respond to the social need of dealing with traumatic events and formulating a new attitude...
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Use of Bi-Temporal ALS Point Clouds for Tree Removal Detection on Private Property in Racibórz, Poland
PublicationTrees growing on private property have become an essential part of urban green policies. In many places, restrictions are imposed on tree removal on private property. However, monitoring compliance of these regulations appears difficult due to a lack of reference data and public administration capacity. We assessed the impact of the temporary suspension of mandatory permits on tree removal, which was in force in 2017 in Poland,...
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Modeling SARS‐CoV‐2 proteins in the CASP‐commons experiment
PublicationCritical Assessment of Structure Prediction (CASP) is an organization aimed at advancing the state of the art in computing protein structure from sequence. In the spring of 2020, CASP launched a community project to compute the structures of the most structurally challenging proteins coded for in the SARS-CoV-2 genome. Forty-seven research groups submitted over 3000 three-dimensional models and 700 sets of accuracy estimates on...
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Benchmarking the Digital Government Value Chain
PublicationDigital Government (DG) benchmarking is an academically vivid topic and, equally important, a tool with the potential to provide valuable insights to policymakers and public managers responsible for digital policies at the level of countries and international bodies. Alas, this potential remains largely untapped in the current DG benchmarking practice. In our study, we identify the reasons and propose a way of mitigating them....
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Social Capital, Human Capital, Tacit Knowledge, and Innovations: A Polish-US Cross-Country Study
PublicationThis study measures the relationship between human and social capital (internal and external) and tacit knowledge sharing's influence on innovativeness among knowledge workers employed in Polish (n=1050) and US (n=1118) organizations. The structural equation modeling method revealed that internal social capital matters more for organizational innovativeness in the US. In Poland, both external and internal were important. Specifically,...
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Ionic liquids in extraction techniques: Determination of pesticides in food and environmental samples
PublicationThe intensive use of pesticides in agricultural practices has promoted the appearance of environmentaland public health problems. Due to that, scientists face challenges with developing simple, fast, sensitive,selective, and low-cost methods dedicated to determining pesticide residues in food and environmentalsamples. Following thefifth principle of Green Analytical Chemistry, chemists are searching for greeneralternatives for...