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Search results for: MARKETING MIX
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Zur Wiedergeburt einer historischen Gitterbrucke
PublicationMit Blick auf die komplizierte Geschichte der 160 Jahre alten schmiedeeisernen Gitterbrücke in Tczew (deutsch: Dirschau) über die Weichsel und in Bezug auf die Ideen ihrer Ertüchtigung wird im folgenden Beitrag die Untersuchung zur Probebelastung der originalen Felder des Überbaus beschrieben. Der historische Überbau der Weichselbrücke Dirschau wird dabei mit einer neuen Fahrbahn belastet. Es konnte die erforderliche Tragfähigkeit...
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Zarządzanie relacjami na rynku usług edukacyjnych szkół wyższych. A. Drapińska.
PublicationZmiany zachodzące w otoczeniu szkół wyższych, a zwłaszcza pojawienie się mechanizmów rynkowych, zmuszają uczelnie do poszukiwania odpowiednich działań, pozwalających na budowanie przewagi konkurencyjnej. Nowe podejście do zarządzania staje się koniecznością.Autorka proponuje w książce nowatorskie podejście do zarządzania i marketingu w szkolnictwie wyższym, jakim jest zarządzanie relacjami. Jest ono propozycją nowoczesnego zarządzania,...
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Diagnostic tolerances' evaluation method of the start-up exhaust temperature of a naval gas turbine
PublicationThe conducted investigations aimed to elaborate the method of marking diagnostic tolerances of the exhaust temperature of a gas turbine observed during engine's start-up process. The diagnostic tolerances were determined by means of statistical inference by creating the hypothesis about a normal distribution of the start-up exhaust temperature's dispersion in the initial operation moment, which was subsequently verified applying...
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Pomiędzy kontrolą i zaufaniem – jakich liderów potrzebują wirtualne zespoły projektowe
PublicationArtykuł dotyczy zarządzania zespołem wirtualnym, które jest szczególnym wyzwaniem ze względu na rozproszenie geograficzne członków zespołu oraz porozumiewanie się za pośrednictwem technologii informacyjnej. Skoncentrowano się na utrzymywaniu odpowiedniej proporcji pomiędzy zaufaniem i kontrolą zespołu i opracowano listę rekomendacji dla liderów zespołów wirtualnych, dotyczących budowania zaufania i koordynacji pracy. Do realizacji...
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Hidden Champions of Poland
PublicationPoland is a country with a strong entrepreneurial spirit. The hidden champions’ performance has been closely related to political and economic changes: the fall of communism in 1989 and the transition from a centrally planned economy to a market economy. This led to the emergence of small private businesses focused on the domestic market. The accession to the European Union in 2004 created new perspectives for the hidden champions’...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Architektura protestantów na Żuławach. Szkic problematyki
PublicationSzkic problematyki budowy kościołów na terenie Żuław od przełomu XV i XVI w., po wiek XIX.
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Identification, cloning, expression, and characterizationof a highly thermostable single-stranded-DNA-binding protein (SSB) from Deinococcus murrayi
PublicationZidentyfikowano i scharakteryzowano białko SSB-podobne, pochodzące z Deinococcus murrayi (DmuSSB). Otrzymany w reakcji PCR fragment zawierający kompletny gen ssb sklonowano w systemie ekspresyjnym Escherichia coli. Gen składa się z 826 nt, kodujących 276 reszt aminokwasowych z wyliczoną teoretycznie masą cząsteczkową monomeru równą 30,14 kDa. DmuSSB zawiera dwie domeny wiążące jednoniciowe DNA OBna monomer I funkcjonuje jako homodimer....
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Human Computer Interface for Tracking Eye Movements Improves Assessment and Diagnosis of Patients With Acquired Brain Injuries
PublicationOne of the first clinical signs differentiating the minimally conscious state from the vegetative state is the presence of smooth pursuit eye movements occurring in direct response to moving salient stimuli. Glasgow Coma Scale (GCS) is one of the most commonly used diagnostic tools for acute phase assessment of the level of consciousness, together with a neurological examination. These classic measures are limited to qualitative...
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TGA data of MXenes catalysts
Open Research DataData contain results from TGA measurement of the Ti3C2Tx MXenes produced via acidic etching aluminum from MAX Phase (Ti3C2-Al-Ti3C2-Al-Ti3C2) using different etching agents, HF/HCl and HF/H2SO4 with different weight ratios (1:3, 1:4, and 1:5). The samples were labeled as MXene HF/HCl X:Y and MXene HF/H2SO4 X:Y, where X:Y means the acids weight ratios. ...
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Application of lightweight cement composite with foamed glass aggregate in shell structures
PublicationThe purpose of the paper is to investigate the abilities of applying Granulated Expanded Glass Aggregate (GEGA) as a natural volume substitute of aggregate as a component of lightweight concrete. The GEGA aggregates used in the experiments were made of confused glass waste. In order to achieve satisfactory strength of concrete Granulated Ash Aggregate (GAA) was added as well. To produce specimens three grain sizes of aggregates...
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Examining Quality of Hand Segmentation Based on Gaussian Mixture Models
PublicationResults of examination of various implementations of Gaussian mix-ture models are presented in the paper. Two of the implementations belonged to the Intel’s OpenCV 2.4.3 library and utilized Background Subtractor MOG and Background Subtractor MOG2 classes. The third implementation presented in the paper was created by the authors and extended Background Subtractor MOG2 with the possibility of operating on the scaled version of...
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[22.06.2021] Mid-term evaluation - Information Meeting for 2nd year PhD students
e-Learning CoursesInformation meeting on 22.06.2021 2nd-year PhD students
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[27.04.2022] Mid-term evaluation - Information Meeting for 2nd year PhD students
e-Learning CoursesInformation meeting on 27.04.2022 2nd-year PhD students
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[16.03.2023] Mid-term evaluation - Information Meeting for 2nd year PhD students
e-Learning CoursesInformation meeting on 16.03.2023 2nd-year PhD students
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Kolonie robotnicze fundacji Abegga we Wrzeszczu
PublicationPrzedstawienie zabytkowych osiedli społecznych z końca XIX w. zbudowanych we Wrzeszczu dla robotników przez specjalnie utworzoną fundację.
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Mateusz Muchlado dr
PeopleMateusz Muchlado - assistant professor at the Department of Management and Quality Engineering. He obtained a doctoral degree in management and quality sciences in 2020 at the Faculty of Management and Economics of the Gdańsk University of Technology, defending his thesis entitled "Outsourcing in selected medical entities of the Pomeranian Voivodeship". Associated with the Gdańsk University of Technology since 2010, a graduate...
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XRD patterns of MXenes catalysts
Open Research DataData contain results from XRD measurements of the Ti3C2Tx MXenes produced via acidic etching aluminum from MAX Phase (Ti3C2-Al-Ti3C2-Al-Ti3C2) using different etching agents, HF/HCl and HF/H2SO4 with different weight ratios (1:3, 1:4, and 1:5). The samples were labeled as MXene HF/HCl X:Y and MXene HF/H2SO4 X:Y, where X:Y means the acids weight ratios....
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Raman spectra of MXenes catalysts
Open Research DataData contain results from Raman spectroscopy of the Ti3C2Tx MXenes produced via acidic etching aluminum from MAX Phase (Ti3C2-Al-Ti3C2-Al-Ti3C2) using different etching agents, HF/HCl and HF/H2SO4 with different weight ratios (1:3, 1:4, and 1:5). The samples were labeled as MXene HF/HCl X:Y and MXene HF/H2SO4 X:Y, where X:Y means the acids weight ratios. ...
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SEM images of MXene catalysts
Open Research DataData contain results SEM measurements of the Ti3C2Tx MXenes produced via acidic etching aluminum from MAX Phase (Ti3C2-Al-Ti3C2-Al-Ti3C2) using different etching agents, HF/HCl and HF/H2SO4 with different weight ratios (1:3, 1:4, and 1:5). The samples were labeled as MXene HF/HCl X:Y and MXene HF/H2SO4 X:Y, where X:Y means the acids weight ratios. MAX...
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Paweł Szalewski mgr inż.
PeopleAbsolwent Politechniki Gdańskiej Wydziału Oceanotechniki i Okrętownictwa specjalność Zarządzanie i Marketing w Gospodarce Morskiej oraz Wydziału Zarządzania i Ekonomii specjalność Zarządzanie Systemami Produkcyjnymi. Certyfikowany auditor wiodący systemu jakości. Auditor systemu środowiskowego. Obecnie zatrudniony jako wykładowca na Politechnice Gdańskiej na Wydziale Oceanotechniki i Okrętownictwa w Katedrze Technologii Obiektów...
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Assessment of Adjustment of GNSS Railway Measurements with Parameter-Binding Conditions in a Stationary Scenario
PublicationThe study aims to assess the applicability of the ordinary least squares method, robust estimation, and conditions-binded adjustment in processing the six synchronous coordinate pairs of global navigation satellite system (GNSS) receivers. The research is part of the research project InnoSatTrack, focused on the enhancement of the determination of geometrical parameters of railway tracks using GNSS, inertial, and other sensors....
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The electrochemical studies of thin boron-doped diamond films deposited at conductive poly(lactic acid) 3D prints
Open Research DataThe dataset contains the electrochemical characteristics of the electrodes composed of thin boron-doped diamond films coated on commercially available graphene-doped polylactide acid. The boron doping level expressed as the [B]/[C] ratio in the gas phase for these studies was 500 and 10,000 ppm.
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Morphology and structure of ammonium vanadates synthesis by hydrothermal method
Open Research DataThe DataSet contains the XRD patterns, FTIR spectra, and scanning electron microscopy (SEM) micrographs of ammonium vanadates synthesis by hydrothermal method from different NH4VO3 precursors. The results reveal that a mixture of (NH4)V4O10xH2O and(NH4)0.76V4O10 was obtained for both precursors, however the contribution of each phase was different for...
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Metoda i algorytmy sterowania procesami miksowania dźwięku za pomocą gestów w oparciu o analizę obrazu wizyjnego
PublicationGłównym celem rozprawy było opracowanie systemu miksowania dźwięku za pomocą gestów rąk wykonywanych w powietrzu oraz zbadanie możliwości oferowanych przez takie rozwiązanie w porównaniu ze współczesną metodą miksowania sygnałów fonicznych, wykorzystującą środowisko komputera. Opracowany system rozpoznaje zarówno dynamiczne jak i statyczne gesty rąk. Rozpoznawanie gestów dynamicznych zrealizowano w oparciu o metody logiki rozmytej...
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Uwagi o architekturze koszar huzarów we Wrzeszczu
PublicationOmówienie układu przestrzennego i architektury koszar pruskiej kawalerii z przełomu XIX i XX w. położonych w Gdańsku Wrzeszczu.
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Pojazd do niszczenia min morskich
Inventions -
Początki fortyfikacji nadbrzeżnych Gdańska
Publicationartykuł dotyczy początków fortyfikacji w rejonie ujścia Wisły, od twierdzy Wisłoujście do baterii artyleryjskich z II połowy XIX w.
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The TPR reduction profile of Ce0.9M0.1O2
Open Research DataThe dataset includes the TPR reduction profiles of Ce0.9M0.1O2 (where M=Mn, Fe, Co, Ni, Cu) nanopowders prepared by the reverse microemulsion method. After the synthesis powders were dried, then calcined at 500 degrees for 2 h. The measurements were carried out in H2/Ar mixture from 100C to 900C. Gas flow:40ml/min and temperature ramp: 10deg/min.
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A METHOD OF TRUST MANAGEMENT IN WIRELESS SENSOR NETWORKS
PublicationThe research problem considered in this paper is how to protect wireless sensor networks (WSN) against cyber-threats by applying trust management and how to strengthen network resilience to attacks targeting the trust management mechanism itself. A new method, called WSN Cooperative Trust Management Method (WCT2M), of distributed trust management in multi-layer wireless sensor networks is proposed and its performance is evaluated....
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X-ray and UV Radiation Damage of dsDNA/Protein Complexes
PublicationRadiation and photodynamic therapies are used for cancer treatment by targeting DNA. However, efficiency is limited due to physico-chemical processes and the insensitivity of native nucleobases to damage. Thus, incorporation of radio- and photosensitizers into these therapies should increase both efficacy and the yield of DNA damage. To date, studies of sensitization processes have been performed on simple model systems, e.g.,...
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Stocznia Gdańska.
PublicationPublikacja na temat historii powstania i funkcjonowania Stoczni Gdańskiej. Rozwój przestrzenny i funkcjonalny od poł. XIX w do czasów współczesnych.
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Green products from herbal medicine wastes by subcritical water treatment
PublicationHerbal medicine wastes (HMWs) are byproducts of medicine factories, which are mainly landfilled for their environmental problems. Only bearing in mind the contamination and concerns caused by the COVID-19 pandemic and environmental emissions, the worth of herbal medicine wastes management and conversion to green products can be understood. In this work, subcritical water treatment was carried out batch-wise in a stainless tube...
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Zarządzanie i Marketing ( WILIŚ / Budownictwo / Niestacjonarne II stopnia / semestr I) - 2022/2023
e-Learning Courses -
Zarządzanie i Marketing, Budownictwo / studia stacjonarne II st. / sem. II, 2022/2023
e-Learning CoursesPrzedmiot dla studentów kierunku Budownictwo Stacjonarne II stopnia / semestr II semestr zimowy 2022/2023 Prowadzący: dr inż. Magdalena Apollo Wykład: Przedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku Laboratorium: Realizacja projektu semestralnego w postaci planu marketingowego dla wybranej firmy budowlanej
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Zarządzanie i Marketing ( WILIŚ / Budownictwo / Niestacjonarne II stopnia / semestr I) - 2023/2024
e-Learning Courses -
Zarządzanie i Marketing, Budownictwo / studia stacjonarne II st. / sem. II, 2023/2024
e-Learning CoursesPrzedmiot dla studentów kierunku Budownictwo Stacjonarne II stopnia / semestr II semestr zimowy 2023/2024 Prowadzący: dr inż. Magdalena Apollo Wykład: Przedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku Laboratorium: Realizacja projektu semestralnego w postaci planu marketingowego dla wybranej firmy budowlanej
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Ewa Stolarek-Muszyńska
PeopleMarketing and Communication Manager with 10 years of experience in the B2B and B2C sector. Currently, PhD. student of Gdańsk University of Technology exploring the concept of Knowledge Management within business and NGO sector.
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Effective Air Quality Prediction Using Reinforced Swarm Optimization and Bi-Directional Gated Recurrent Unit
PublicationIn the present scenario, air quality prediction (AQP) is a complex task due to high variability, volatility, and dynamic nature in space and time of particulates and pollutants. Recently, several nations have had poor air quality due to the high emission of particulate matter (PM2.5) that affects human health conditions, especially in urban areas. In this research, a new optimization-based regression model was implemented for effective...
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Optical properties of the chemotherapy drugs used in the central nervous system lymphoma therapy: monitoring drug delivery
PublicationOur aim is to optically monitor the delivery of the chemotherapy drugs for brain tumours, particularly used in the central nervous system (CNS) lymphoma therapy. In vivo monitoring would help to optimize the treatment and avoiding unnecessary medications. Moreover, it would be beneficial to be able to measure which of the multi-regimen drugs actually do penetrate and how well into the brain tissue. There exist several potential...
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Balanced Spider Monkey Optimization with Bi-LSTM for Sustainable Air Quality Prediction
PublicationA reliable air quality prediction model is required for pollution control, human health monitoring, and sustainability. The existing air quality prediction models lack efficiency due to overfitting in prediction model and local optima trap in feature selection. This study proposes the Balanced Spider Monkey Optimization (BSMO) technique for effective feature selection to overcome the local optima trap and overfitting problems....
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Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk
PublicationArtykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...
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Współczesny Word of Mouth – dylematy pojęciowe
PublicationPrzekaz ustny (Word of Mouth) jest obecnie jednym z najważniejszych czynników, które mają wpływ na klientów podczas podejmowania decyzji o zakupie, a także na zarządzanie ich zachowaniami w procesie dokonywania zakupów. Szczególne znaczenie ma on w przypadku dóbr niematerialnych, o wysokim ryzyku zakupu, jakim są usługi. Rosnąca liczba jego nowych form i coraz bardziej skomplikowana natura, związana głównie z umieszczaniem opinii...
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The situation of young mothers in the Polish labour market
PublicationThe purpose of the article is to present the situation of young women combining professional and paternal responsibilities in the Polish labour market. The papaer presents the results of interviews conducted with six young mothers.
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Re-thinking the city in the context of suburban landscapes. The case of Visula River delta water - landscapes and urban transformation processes in Gdańsk
PublicationThe text draws attention to the significant role of landscape formations surrounding the city and their role in marking out directions for the transformation and development of urban areas with the particular emphasis on public spaces. The article presents the need for a more conscious design strategies that are based on connectedness of urban spaces, which is built on landscape's characteristics, as an essential starting point...
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A Nonlinear Model of a Mesh Shell
PublicationFor a certain class of elastic lattice shells experiencing finite deformations, a continual model using the equations of the so-called six-parameter shell theory has been proposed. Within this model, the kinematics of the shell is described using six kinematically independent scalar degrees of freedom — the field of displacements and turns, as in the case of the Cosserat continuum, which gives reason to call the model under consideration...
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Optimization of Bread Production Using Neuro-Fuzzy Modelling
PublicationAutomation of food production is an actively researched domain. One of the areas, where automation is still not progressing significantly is bread making. The process still relies on expert knowledge regarding how to react to procedure changes depending on environmental conditions, quality of the ingredients, etc. In this paper, we propose an ANFIS-based model for changing the mixer speed during the kneading process. Although the...
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Study of preference for surround microphone techniques, used in the recording of choir and instrumental ensemble
PublicationThe aim of this paper is to describe the process of choosing the best surround microphone technique for recording of choir with an instrumental ensemble. First, examples of multichannel microphone techniques including those used in the recording are described. Then, the assumptions and details of music recording in Radio Gdansk Studio are provided as well as the process of mixing of the multichannel recording. The extensive subjective...
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Monika Arczyńska dr inż. arch.
PeopleArchitect and researcher with over 10 years of international experience in cultural projects. She has been working on the designs of Grand Egyptian Museum in Cairo, Palestinian Museum in East Bank, Giant’s Causeway Visitor Centre and National Centre for Contemporary Art in Moscow (with Heneghan Peng Architects). As a founder of A2P2 architecture & planning she runs architecture department of the company. In 2018 together with...
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Methane (CH4) calibration set of FTIR spectra
Open Research DataThe calibration spectra for CH4 concentration calibration were supplied with this dataset