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Wyniki wyszukiwania dla: integrated marketing communication
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THE INFLUENCE OF GESTALT THEORY ON ERNST CASSIRER’S PHENOMENOLOGY OF SYMBOLIC FORMS
PublikacjaIn the opinion of many scholars the notion of symbolic pregnancy is one of the key concepts in Ernst Cassirer’s philosophy of symbolic forms. Without a proper under-standing of its conceptual frame Cassirer’s philosophy lacks a consistent foundation. The notion symbolic pregnancy offers the mechanism of distinction of symbolic forms. The newest investigations (also in unpublished or less known, neglected writings of the philosopher)...
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Determining and verifying the safety integrity level with security aspects
PublikacjaSafety and security aspects consist of two different group of functional requirements for the control and protection systems. It is the reason why the analyses of safety and security shouldnt be integrated directly. The paper proposes extension of the currently used methods of functional safety analyses. It can be done with inclusion of the level of information security assigned to the technical system. The article addresses some...
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Polish Experience of Implementing Vision Zero
PublikacjaPurpose of Review The aim of this study is to present an outline and the principles of Poland’s road safety strategic programming as it has developed over the last 25 years since the first Integrated Road Safety System with a strong focus on Sweden’s “Vision Zero”. Recent Findings Countries that have successfully improved road safety have done so by following strategies centred around the idea that people are not infallible and...
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Gdańsk Urban Initiative Laboratory
PublikacjaGdansk is Poland's principal seaport, situated on the southern edge of the Gdansk Bay on the Baltic Sea. The city is the capital and largest city of the Pomeranian Voivodeship. Gdansk, in a conurbation with the city of Gdynia and the resort town of Sopot, and suburban communities, jointly forms Poland's fourth largest metropolitan area, with a population approaching 1.4 million. The pathways towards the Micro ULL FWE Nexus Square...
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Computer-Aided Automated Greenery Design—Towards a Green BIM
PublikacjaContemporary climate challenges are changing the architect’s awareness, which results in a broader spectrum of interest. The available software enables the design of vegetation, but it is often very limited and requires specialist knowledge. The available software allows the creation of individual solutions based on visual algorithms or writing scripts; however, they are still not common methods used in architecture and urban planning....
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Revitalisation Living Lab as a Format to Accelerate an Energy Transition in Polish Rural Areas: The Case Studies of Metropolitan Outskirts Gdańsk-Orunia and Lubań
PublikacjaThe paper deals with the issue of energy transition in the revitalization process dedicated to the rural and semi-rural areas of the Pomerania Region (PR). Two distinct areas, located in sub- and ex-urban zones of the Gdańsk-Gdynia-Sopot Metropolitan Area (OMGGS), in which bottom-up community initiatives have been playing a key role in the transformation, have been focused on. The village of Lubań (Municipality of Nowa Karczma)...
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The environmental dimension of city dwellers’ quality of life and the city’s social and spatial variability
PublikacjaThe purpose of this paper is to attempt an analysis of the environmental dimension of the quality of life using quantitative surveys conducted among residents of Gdańsk. In the paper, we make reference to the theoretical assumptions ensuing from the concept of a comprehensive and integrated approach to the development of the urban environment, whilst noting the profound impact humans bring to their evaluation of the environmental...
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Speech synthesis controlled by eye gazing
PublikacjaA method of communication based on eye gaze controlling is presented. Investigations of using gaze tracking have been carried out in various context applications. The solution proposed in the paper could be referred to as ''talking by eyes'' providing an innovative approach in the domain of speech synthesis. The application proposed is dedicated to disabled people, especially to persons in a so-called locked-in syndrome who cannot...
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LLA : A New Anypath Routing Scheme Providing Long Path Lifetime in VANETs
PublikacjaVehicular ad-hoc networks (VANETs) are a promising solution to improve the road traffic safety, reduce the environmental pollution, or simply provide the on-board infotainment services. However, these actions are often not possible due to high mobility of vehicles causing frequent failures of VANET links. In this paper, we focus on anypath routing to improve the reliability of multihop VANET communications. In particular, the paper...
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Smart Modeling of Maritime Vessels
PublikacjaCurrently, the market offers many visualization tools available to graphic designers, engineers, managers and academics working on maritime environments. The practice of visualization involves making and manipulating images that convey novel phenomena and ideas. Visual communication, together with virtual reality environments, is an emerging and rapidly evolving discipline. It brings great advantage over written word or voice alone,...
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The Realization of NGN Architecture for ASON/GMPLS Network
PublikacjaFor the last decades huge efforts of telecommunication,Internet and media organizations have been focusingon creating standards and implementing one common networkdelivering multimedia services - Next Generation Network.One of the technologies which are very likely to beused in NGN transport layer is ASON/GMPLS optical network.The implementation of ASON/GMPLS technology usingopen source software and its results are the subject...
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Application of Maximum-Length Sequences to impulse response measurement of hydroacoustic communications systems
PublikacjaThere is a growing interest in digital transmission of telemetry data on ultrasonic waves. The dependence of signal attenuation on squared frequency, specific to the hy-droacoustic systems, induces problems that do not exist in monochromatic, narrowband radio communications systems. For adapting the transmission parameters to current propagation conditions, a precise knowledge of instantaneous changes of channel performances is...
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Visual Management as the support in building the concept of continuous improvement in the enterprise
PublikacjaThe following article presents one of the selected tools of the Lean Management concept – visual management. This method enables enterprises to strengthen their process of continuous improvement. Due to the support of visual management, it is possible to manage information more effectively by the managerial board and to improve communication process within in the particular company. In the first part, the author describes the concept...
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Quantum strategies for rendezvous and domination tasks on graphs with mobile agents
PublikacjaThis paper explores the application of quantum nonlocality, a renowned and unique phenomenon acknowledged as a valuable resource. Focusing on an alternative application, we demonstrate its quantum advantage for mobile agents engaged in specific distributed tasks without communication. The research addresses the significant challenge of rendezvous on graphs and introduces a distributed task for mobile agents grounded in the graph...
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Knowledge work and knowledge workers in knowledge-based economy - theoretical considerations
PublikacjaIt is often claimed that an organization is as good as people working in it and that talented workers are the driving force of an organization. To cope with the growing requirements of knowledge-based economy, organizations need a special type of workers - knowledge workers. This is especially important in organizations building their competitive advantage on innovations and the application of information and communication technologies...
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Linking Fashion and Tourism: From Body to Clothing and Lifestyle
PublikacjaThere are many profound links between fashion and tourism. This chapter provides a critical reflection, mainly from a philosophical, historical, and linguistic perspective, on the dynamic relationship and parallel evolution between these two sectors. It explains how their intercon nectedness form and mirror contemporary society. This chapter classifies the connections between the two, starting with the person, her body, and the...
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Identification of Emotions Based on Human Facial Expressions Using a Color-Space Approach
PublikacjaHCI technology improves human-computer interaction. Such communication can be carried out with the use of emotions that are visible on the human face since birth. In this paper the Emotion system for detecting and recognizing facial expressions, developed in the MSc work, is presented. The system recognizes emotion from webcam video in real time. It is based on color segmentation and morphological operations. The system uses a...
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Remote command and control capabilities for data acquisition systems provided by delay-tolerant network mechanisms
PublikacjaThe paper presents an assessment of a remote device reconfiguration service employing a Delay Tolerant Network (DTN) mechanisms. This service has been implemented as a part of a communication appliance dedicated to marine data transfer in off-shore and open sea areas. The service has been successfully deployed and validation test have been completed. The practical use-case has been defined as remote access to the equipment operating...
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Experimental certification of an informationally complete quantum measurement in a device-independent protocol
PublikacjaMinimal informationally complete positive operator-valued measures (MIC-POVMs) are special kinds of measurement in quantum theory in which the statistics of their d2-outcomes are enough to reconstruct any d-dimensional quantum state. For this reason, MIC-POVMs are referred to as standard measurements for quantum information.Here, we report an experiment with entangled photon pairs that certifies, for what we believe is the first...
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AEGIS – Mobile Device for Generating Electromagnetic Curtain for Special Applications and Countering the Threats of RCIED
PublikacjaIn the article the assumptions, design and realization of the technological demonstrator of a mobile device for generating an electromagnetic curtain (with a cryptonym AEGIS) were presented, both in the area of hardware and software. The device is designed to block the radio communication systems by which it is possible to detonate the Radio Controlled Improvised Explosive Devices (RCIEDs). The preliminary laboratory tests of the...
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Tracing of dynamic objects in distributed interactive simulation systems
PublikacjaDistributed interactive simulation systems require integration of several areas of computer science and applied mathematics to enable each individual simulation object to visualize effectively dynamic states of other objects. Objects are unpredictable,i.e., controlled by their local operators, and are remote, i.e., must rely on some transmission media to visualize dynamic scene from their local perspectives. The paper...
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Wizualna komunikacja marketingowa w architekturze
PublikacjaKomunikacja marketingowa jest pojęciem z zakresu ekonomii, które coraz częściej pojawia się w związku z kształtowaniem architektury, jako przestrzeni współczesnego życia. Z punktu widzenia marketingu bardzo ważny jest produkt: architektura i przestrzeń same mogą stać się produktami, ale przede wszystkim mogą być identyfikowalnym wizualnie opakowaniem dla produktu. Siedziba przedsiębiorstwa czy salon sprzedaży musi być rozpoznawalny...
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Impact evaluation of a cycling promotion campaign using daily bicycle counters data: The case of Cycling May in Poland
PublikacjaThe promotion of active and sustainable transport modes as an alternative to motorised individual transport has become a key policy priority in Europe, to reduce air pollution, road congestion, noise, traffic injuries, and the adverse health outcomes of sedentary lifestyles. Policymakers are implementing a wide range of measures to encourage this shift in attitudes and behaviours. These interventions are most valuable when targeting...
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Hidden Champions of Poland
PublikacjaPoland is a country with a strong entrepreneurial spirit. The hidden champions’ performance has been closely related to political and economic changes: the fall of communism in 1989 and the transition from a centrally planned economy to a market economy. This led to the emergence of small private businesses focused on the domestic market. The accession to the European Union in 2004 created new perspectives for the hidden champions’...
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Filozofia sieci 5G - radioinformatyka i wirtualizacja. Część 2. Wirtualny system 5G.
PublikacjaPrzedstawiono najważniejsze właściwości sieci 5G z punktu widzenia istoty jej działania. Uporządkowano najistotniejsze pojęcia służące do opisu sieci 5G, zwłaszcza w kontekście rozwiązań softwarowych, wirtualizacji sieci oraz jej architektury fizycznej i funkcjonalnej. Wprowadzono i zdefiniowano wiele pojęć wynikających z nowej ery rozwoju radiokomunikacji, w tym pojęcie radioinformatyki, systemu radioinformatycznego, sieci radioinformatycznej....
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Maszyny elektryczne wokół nas. Poszukiwanie dróg do nauczania na kierunku Elektrotechnika Politechniki Gdańskiej = Electrical machines around us. searching for teaching ways at electrical engineering of the Gdansk University of Technology
PublikacjaStreszczenie angielskie: This paper provides a summary of the didactic assumptions, goals and approach concerning the syllabus and description/modelling of electrical machines (EM) for teaching in the field of power electrical engineering at the Gdansk University of Technology. They have been used to write e-text book entitled "Electrical machines around us" that covered the lectures on electrical machines given for the second...
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A Linear Phase Filter in Quadruplet Topology With Frequency-Dependent Couplings
PublikacjaThis letter presents a design of a linear phase microwave bandpass filter. The filter is composed of four resonators arranged in the quadruplet topology. Making the cross and one direct coupling dispersive gives additional design flexibility. The first advantage of using frequency-dependent couplings is the possibility to chose an arbitrary location of a pair of complex transmission zeros (TZs) in the s-domain. The second one is...
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Knowledge-based functional safety and security management in hazardous industrial plants with emphasis on human factors
PublikacjaExisting and emerging new hazards have significant potential to impact destructively operation of technical systems, hazardous plants, and systems / networks of critical infrastructure. The programmable control and protection systems play nowadays an important role in reducing and controlling risk in the process of hazardous plant operation. It is outlined how to deal with security related hazards concerning such systems to be...
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Survey on Applications of Multimedia Technology to Examine Impact of Roadside Advertising on Drivers
PublikacjaThe correct location of ads, both static and moving, in close proximity of the roadway is an issue of high significance in the context of road safety. This publication aims to provide support in solving these issues by presenting a range of options for the implementation of extensive, multi-faceted research, using modern technology to allow an objective assessment of the risks arising from the presence of advertising spots in the...
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Atomic Force Microscope data post-processing algorithm for higher harmonics imaging
PublikacjaPrevious works have proved that higher harmonics topography imaging using atomic force microscope (AFM) can significantly enhanced its measurement capabilities. Integrated tools dedicated to most of microscopes allow to visualize the investigated surface only by one selected harmonic. Because of the different characteristics of a sample, scanning tip and the environment, appropriate harmonic selection is time consuming and requires...
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Design of a Distributed System using Mobile Devices and Workflow Management for Measurement and Control of a Smart Home and Health
PublikacjaThe paper presents design of a distributed system for measurements and control of a smart home including temper- atures, light, fire danger, health problems of inhabitants such as increased body temperature, a person falling etc. This is done by integration of mobile devices and standards, distributed service based middleware BeesyCluster and a workflow management system. Mobile devices are used to measure the parameters and are...
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Perspectives of Telematics Implementation in Tri-City Transport Systems Management and Planning
PublikacjaIn 2010 the City of Gdynia applied for match funding the project ''Implementation of the Integrated Traffic Management System TRISTAR in Tri-City" under the Operational Programme Infrastructure and Environment. This year the project has been placed on a list approved by the Ministry of Infrastructure. Tri-City proceeds with a tender for the implementation of the system. The project will be implemented in key elements are included...
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Risk Diagnosis and Management with BBN for Civil Engineering Projects during Construction and Operation
PublikacjaThe authors demonstrate how expert knowledge about the construction and operation phases combined with monitoring data can be utilized for the diagnosis and management of risks typical to large civil engineering projects. The methodology chosen for estimating the probabilities of risk elements is known as Bayesian Belief Networks (BBN). Using a BBN model one can keep on updating the risk event probabilities as the new evidence...
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RSS-Based DoA Estimation for ESPAR Antennas Using Support Vector Machine
PublikacjaIn this letter, it is shown how direction-of-arrival (DoA) estimation for electronically steerable parasitic array radiator (ESPAR) antennas, which are designed to be integrated within wireless sensor network nodes, can be improved by applying support vector classification approach to received signal strength (RSS) values recorded at an antenna's output port. The proposed method relies on ESPAR antenna's radiation patterns measured...
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Procedure based functional safety and information security management of industrial automation and control systems on example of the oil port installations
PublikacjaThe approach addresses selected technical and organization aspects of risk mitigation in the oil port installations with regard to functional safety and security requirements specified in standards IEC 61508, IEC 61511 and IEC 62443. The procedure for functional safety management includes the hazard identification, risk analysis and assessment, specification of overall safety requirements and definition of...
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The Use of Gravimetric Measurements to Determine the Orthometric Height of the Benchmark in the Port of Gdynia
PublikacjaThis paper contains a description of the technology used to make gravimetric measurements of the height of a reference point located in the Port of Gdynia, Poland. Measurements were made using a CG-5 gravimeter manufactured by LaCoste & Romberg Scintrex Inc., and determinations of position used a Leica Viva GS15 receiver integrated with a network of HxGN SmartNet GNSS reference stations. The measuring methodology required gravimeter...
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CHALK & TALK OR SWIPE & SKYPE?
PublikacjaTechnology in classroom is a matter of heated discussions in the field of education development, especially when multidisciplinary education goes along with language skills. Engineers’ education requires theoretical and practical knowledge. Moreover, dedicated computer skills become crucial for both young graduates and experienced educators on the labor market. Teaching online with or without using different Learning Management...
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Instalacje PV zintegrowane z budynkiem
PublikacjaBIPV (ang. Building Integrated Photovoltaics) - architektoniczne, strukturalne i estetyczne systemy fotowoltaicznezintegrowane z budynkami - to jedna z najbardziej obiecujących form wykorzystania energii odnawialnej,pozwalająca na połączenie systemu generującego energie elektryczna z obiektami takimi jak domy mieszkalne,szkoły i biurowce. Obecnie instalacje takie powstają na całym świecie, głównie w prestiżowych projektach, takichjak...
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Integrating modelling, simulation and data management tools to create a planning support system for the improvement of air quality by urban planning solutions
PublikacjaThe urbanization pressure requires urban planners, designers, and policy makers to be more responsive to the challenges related to improving the quality of the urban environment and the living conditions of the inhabitants. One of the many environmental issues that need to be taken into account is urban air pollution. As the process of urban ventilation and air pollution dis-persion is significantly affected by the urban layout,...
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Quality inspection system in flexible manufacturing cell.
PublikacjaPublikacja dotyczy struktury procesu produkcyjnego w środowisku komputerowo zintegrowanego wytwarzania (computer integrated manufacturing - CIM). Ukazuje ona aspekty kontroli jakości wykonania części na różnych etapach procesu wytwórczego, podkreślając jego istotność. W celu dokonania szczegółowej analizy problemu zebrano dane o jakości wykonania części na poszczególnych poziomach wytwarzania. Analizy dowiodły, że jakość wykonania...
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Virtual immersive environments
PublikacjaYet a higher level of active systems may be achieved when users are fully immersed in an interface which is a 3D computer generated virtual world and can interact with surrounding objects of that world as they were in a real one. This is the issue covered by Chapter 7. Interaction in such a world is both multidimensional and multimodal, with the possibility of free movement of the user in any direction and the simultaneous stimulation...
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In-ADC, Rank-Order Filter for Digital Pixel Sensors
PublikacjaThis paper presents a new implementation of the rank-order filter, which is established on a parallel-operated array of single-slope (SS) analog-to-digital converters (ADCs). The SS ADCs use an “on-the-ramp processing” technique, i.e., filtration is performed along with analog-to-digital conversion, so the final states of the converters represent a filtered image. A proof-of-concept 64 × 64 array of SS ADCs, integrated with MOS...
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Toolchain Modeling: Comprehensive Engineering Plans for Industry 4.0
PublikacjaThe fourth industrial revolution (Industry 4.0) elevates the complexity and autonomy of industrial systems and engineering environments to levels not seen before. The novel challenges involve not only the software running on the partaking autonomous devices, but also architectural considerations and the technological infrastructure around the entire engineering process. In this paper, complementing the trends in industrial systems...
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Teaching infrastructure urbanism to aid participatory planning
PublikacjaThe teaching of urban planning at faculties of architecture entails constant tension, caused by issues related to the priorities among urban design (the form) and urban planning (the process). The authors note that knowledge of the relationship between urban design and infrastructure planning, particularly within the realm of public debate within the local community, is of key importance in educating young urban planners. Described...
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Microsphere structure application for supercapacitor in situ temperature monitoring
PublikacjaConstant, real-time temperature monitoring of the supercapacitors for efficient energy usage is in high demand and seems to be crucial for further development of those elements. A fiber-optic sensor can be an effective optoelectronic device dedicated for in-situ temperature monitoring of supercapacitors. In this work, the application of the fiber-optic microstrucutre with thin zinc oxide (ZnO) coating fabricated in the atomic layer...
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State of Development of Intelligent Transport Systems Services on National Roads in Poland
PublikacjaIn recent years we can see intensifying implementation of Intelligent Transport System (ITS) measures in Polish cities and on national roads. The architecture of the National Traffic Management System (KSZR) will enable the implementation of a uniform, integrated and intelligent ICT system to launch ITS systems that are the most important for drivers and the General Directorate for National Roads and Motorways (GDDKiA). This paper...
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ADAPTIVE PREDICTIONS OF THE EURO/ZŁOTY CURRENCY EXCHANGE RATE USING STATE SPACE WAVELET NETWORKS AND FORECAST COMBINATIONS
PublikacjaThe paper considers the forecasting of the euro/Polish złoty (EUR/PLN) spot exchange rate by applying state space wavelet network and econometric forecast combination models. Both prediction methods are applied to produce one-trading-day- ahead forecasts of the EUR/PLN exchange rate. The paper presents the general state space wavelet network and forecast combination models as well as their underlying principles. The state space...
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Miniaturized Dual-Band SIW-Based Bandpass Filters Using Open-Loop Ring Resonators
PublikacjaThis article presents two novel architectures of dual-band substrate integrated waveguide (SIW) bandpass filters (BPFs). Initially, two identical open-loop ring resonators (OLRRs) are coupled face-to-face on the top of the SIW cavity to realize a dual-band single-pole BPF. To obtain two-pole dual-band characteristics, two OLRRs resonant units are assembled horizontally within the top metal layer of the SIW, which is a technique...
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Analiza wydajności kolektora słonecznego przeznaczonego dla systemu ogrzewania budynku o niskim zapotrzebowaniu na ciepło
PublikacjaNiniejsza praca przedstawia wyniki badań numerycznych kolektora słonecznego, przeznaczonego dla budynków o niskim zapotrzebowaniu na ciepło. W pracy przedstawiono nowatorską koncepcję kolektora słonecznego o obniżonej wydajności, niskich kosztach wykonania oraz wykorzystującego istniejące elementy konstrukcji przekryć budynku. Istotną zaletą kolektora jest brak ingerencji w architekturę zewnętrzną budynku. Za pomocą symulacji numerycznej...
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Metody wykorzystania energii z rekuperacji w transporcie szynowym
PublikacjaW artykule przedstawiony został przegląd metod wykorzystania energii pochodzącej z hamowania odzyskowego. Wśród znanych i stosowanych w praktyce metod wymieniono wykorzystanie odzyskanej energii na nietrakcyjne potrzeby własne pojazdu, magazynowanie odzyskanej energii w zasobnikach (pokładowych lub stacjonarnych) i wykorzystywanie jej w razie potrzeby, transformację i zwrot odzyskanej energii do krajowej sieci zasilania, a także...