Search
Filters
total: 1650
-
Catalog
displaying 1000 best results Help
Search results for: CRISIS OF MARKETING COMMUNICATION
-
Standards with cybersecurity controls for smart grid - A systematic analysis
PublicationIn recent years numerous standards related to the cybersecurity of smart grids have been published, which led to the challenge for operators in obtaining indications that match their specific objectives and contexts. Although several studies approached this problem by providing more or less comprehensive surveys and overviews of smart grid cybersecurity standards, none of them was dedicated to the actual and important subject of...
-
The Analysis and Solutions to the Problems of IPv6 Configuration Migration of Small Networks
PublicationThe paper analyzes the problems of IPv4 to IPv6 migration processes and indicates the areas in which migration can be done without expensive replacement of hardware, software and organizational changes. This paper presents the migration tools developed for the SOHO network administrators. The tools provide theoretical knowledge and practical advices on migrating to IPv6 and enable automation of the migration process. The article...
-
Funkcje dydaktyczne naukowych kół marketingu
PublicationSkuteczne nauczanie marketingu w polskich uczelniach jest niezwykle trudnym i złożonym procesem. Marketing w swej naturze jest ściśle związany z praktyką gospodarczą. Absolwent szkoły wyższej powinien - oprócz kompleksowej wiedzy teoretycznej - być przygotowany do rozwiązywania rzeczywistych problemów rynkowych. Pozyskanie praktycznych umiejętności wykorzystania wiedzy zdobywanej w toku studiów oraz rozwinięcie umiejętności organizacyjnych...
-
Sławomir Ostrowski dr inż.
PeopleSławomir Ostrowski is a research and didactic employee employed as an Assistant Professor in the Department of Informatics in Management at the Faculty of Management and Economics of the Gdańsk University of Technology. In 2018, he obtained a PhD in economic sciences in the discipline of management science. A graduate of uniform Master's-engineering studies in Management (specialization: IT Technology Management) at the Faculty...
-
Paweł Burdziakowski dr inż.
PeoplePaweł Burdziakowski, PhD, is a professional in low-altitude aerial photogrammetry and remote sensing, marine and aerial navigation. He is also a licensed flight instructor and software developer. His main areas of interest are digital photogrammetry, navigation of unmanned platforms and unmanned systems, including aerial, surface, underwater. He conducts research in algorithms and methods to improve the quality of spatial measurements...
-
Maciej Sac dr inż.
PeopleMaciej Sac received his M.Sc. degree in Telecommunications from Gdańsk University of Technology, Gdańsk, Poland in 2009. In 2022 he received his Ph.D degree in Information and Communication Technology. His research interests include IP QoS, VoIP, IMS/NGN, SDN networks as well as multimedia services and teletraffic engineering. Currently, he is employed as an assistant professor at Gdańsk University of Technology, Faculty of Electronics,...
-
A fuzzy logic model for forecasting exchange rates
PublicationThis article is devoted to the issue of forecasting exchange rates. The objective of the conducted research is to develop a predictive model with the use of an innovative methodology - fuzzy logic theory - and to evaluate its effectiveness in times of prosperity and during the financial crisis. The model is based on sets of rules written by the author in the form of IF-THEN, where expert knowledge is stored. This model is the result...
-
TOWARD A FUZZY MODEL OF POLISH INTERNET MORTGAGE MARKET
PublicationThis article presents our continuing efforts to develop a model of the Internet-based mortgage market in Poland. It sums up modeling research done over the last 4 years, also showing the stages and the process of building and verifying the proposed model consisting of three submodels. The submodels are described for three market situations; that is, a stable market, financial crisis, and economic boom. The proposed model variables...
-
Performance and Power-Aware Modeling of MPI Applications for Cluster Computing
PublicationThe paper presents modeling of performance and power consumption when running parallel applications on modern cluster-based systems. The model includes basic so-called blocks representing either computations or communication. The latter includes both point-to-point and collective communication. Real measurements were performed using MPI applications and routines run on three different clusters with both Infiniband and Gigabit Ethernet...
-
Marriage Better marina management, harbour network consolidation and water tourism marketing in the southern Baltic rim
ProjectsProject realized in Faculty of Management and Economics according to WTPB.02.03.00-56-024/11-00 agreement from 2012-01-25
-
Wybrane aspekty wyboru specjalności przez studentów kierunku zarządzania i marketingu
PublicationW artykule zajęto się problematyką wyboru specjalności przez studentów kierunku zarządzanie i marketing. W szczególności autora interesowały następujące zagadnienia dotyczące wyboru specjalności przez studentów w zakresie magisterskich studiów uzupełniających (MSU): źródła i rodzaje informacji, hierarchia kryteriów, powody wyboru, osoby doradzające, satysfakcja z podjętej decyzji. Odpowiedzi na te zagadnienia udzielone na podstawie...
-
Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublicationThe main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information;...
-
Playing the Sprint Retrospective
PublicationIn agile software development, where great emphasis is put on effective informal communication, success depends heavily on human and social factors. However, Scrum does not specify any techniques that aid the human side of software development. In this paper we investigate the use of 6 collaborative games for the Sprint Retrospective. Each game was implemented twice in a Scrum team in Intel Technology Poland. The received feedback...
-
Square root RC Nyquist filter of fractional delay
PublicationIn this paper we propose a discrete-time FIR (finite impulse response) filter which couples the role of square root Nyquist filter with fractional delay filter. This filter enables to substitute for a cascade of square root RC (SRRC) Nyquist filter and fractional delay filter in one device/algorithm. The aim is to compensate for transmission delay in communication system. Statistically defined performances, e.g. BER (bit error...
-
Sztuczne sieci neuronowe oraz metoda wektorów wspierających w bankowych systemach informatycznych
PublicationW artykule zaprezentowano wybrane metod sztucznej inteligencji do zwiększania efektywności bankowych systemów informatycznych. Wykorzystanie metody wektorów wspierających czy sztucznych sieci neuronowych w połączeniu z nowoczesną technologią mikroprocesorową umożliwia znaczący wzrost konkurencyjności banku poprzez dodanie nowych funkcjonalności. W rezultacie możliwe jest także złagodzenie skutków kryzysu finansowego.
-
Among Friends: The Role of Friendship in Alternative Organizations
PublicationFriendship, a mutual and profound relationship, permeates history of human culture and occurs in all social situations, including professional and informal human activities. In organizations, it develops through processes of communication and generates a communication culture of kindness and support. Organizational friendship enhances work engagement and satisfaction, as well as helps to promote individual ends. This article investigates...
-
Dowodzenie w Policji – koncepcja zmian w zakresie dowodzenia formacją
PublicationThe dynamic development of human civilization at the turn of the 20th and 21st centuries unfortunately generates not only positive developments. So we need to constantly improve crisis management systems. The purpose of the research was to improve the police command system. Primarily, the research was based on the methods of non-standard observation and analysis and logical construction. The article presents the command in the...
-
GIUSEPPE VOLPI. IL GRANDE MEDIATORE TRA ISTITUZIONI, POLITICA ED ECONOMIA
PublicationGiuseppe Volpi di Misurata represented a mediation point between different interests both in the economic field and in the complex national – but also regional and local – political balance that long underpinned the fascist regime. This article intends to revisit this figure between the 1920s and the Second World War. The attempt will be made to identify, through an approach that will be chronological and thematic, the passages...
-
Synchronization system for underwater acoustic communications using in shallow waters
PublicationA reliable synchronization system of the transmitted data frame has a significant impact on the efficiency of the underwater communication system. This applies in particular to communication systems dedicated to work in shallow waters, where the phenomenon of multipath permanently occurs. To overcome these difficulties, the concept of a synchronization system consisting of two broadband signals of opposite monotonicity was presented....
-
Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublicationeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
-
The concept of aida applied to online interactive advertisement: an youtube case study
PublicationThis paper presents an approach of application of the AIDA framework to interactive advertisements presented on social media channels. The first section introduces the definitions of social media and its categorization. It is given an overview of the online video service YouTube.com. The second section describes social media marketing. The third section presents a theoretical introduction of traditional and interactive advertisement....
-
A low complexity double-talk detector based on the signal envelope
PublicationA new algorithm for double-talk detection, intended for use in the acoustic echo canceller for voice communication applications, is proposed. The communication system developed by the authors required the use of a double-talk detection algorithm with low complexity and good accuracy. The authors propose an approach to doubletalk detection based on the signal envelopes. For each of three signals: the far-end speech, the microphone...
-
Investigation of Parallel Data Processing Using Hybrid High Performance CPU + GPU Systems and CUDA Streams
PublicationThe paper investigates parallel data processing in a hybrid CPU+GPU(s) system using multiple CUDA streams for overlapping communication and computations. This is crucial for efficient processing of data, in particular incoming data stream processing that would naturally be forwarded using multiple CUDA streams to GPUs. Performance is evaluated for various compute time to host-device communication time ratios, numbers of CUDA streams,...
-
A method of packet data addressing for multihop maritime communication systems
Inventions -
THE PROBLEM OF THE BANKING SYSTEM STABILITY IN THE LITERATURE
PublicationThe article is an overview of the literature output in the field of banking sector stability. In the literature a plethora of definitions of the term may be encountered. There is no universal definition of the term. Therefore, the article proposes a unique division of the existing explanations into the following groups: stability determined by the quality of the banking sector, stability in terms of its influence on the macroeconomic...
-
CSR and innovation or CSR as non-technological innovation
PublicationThis chapter investigates the relationship between Corporate Social Responsibility (CSR) and innovation process. There is an ongoing discussion in the literature regarding this relationship, in particular on its one- or bidirectional nature and possible antecedents or mediating factors. This research addresses this gap and aims to provide more conceptual clarity and synthesize the different types of relationships between CSR and...
-
Voice Multilateration System
PublicationThis paper presents an innovative method of locating airplanes, which uses only voice communication between an air traffic controller and the pilot of an aircraft. The proposed method is described in detail along with its practical implementation in the form of a technology demonstrator (proof of concept), included in the voice communication system (VCS). A complete analysis of the performance of the developed method is presented,...
-
5G Technologies in Intelligent Transport Systems - Architectures, Virtualization and Network Slicing
PublicationIn the paper, 5G communication technologies implemented for Intelligent Transport Systems are discussed. Firstly, the essence of the 5G system concept is presented, and the problem of network functions virtualization (NFV) is analyzed. Moreover, the principle of virtualization is explained. Secondly, the analysis of network slicing is performed, from the point of view of transport systems implementation in the...
-
Challenges in providing support for management of evidence-based arguments
PublicationThe paper considers selected challenges related to the application of evidence based arguments and maps them on the tool support level. In particular, we consider: communication and teamwork, handling large arguments, evidence management and integration, argument assessment and communication, change control and reporting, evidence reuse, user data security and argument portfolio management. Then we explain how these challenges...
-
Fast collaborative graph exploration
PublicationWe study the following scenario of online graph exploration. A team of k agents is initially located at a distinguished vertex r of an undirected graph. At every time step, each agent can traverse an edge of the graph. All vertices have unique identifiers, and upon entering a vertex, an agent obtains the list of identifiers of all its neighbors. We ask how many time steps are required to complete exploration, i.e., to make sure...
-
Fast Collaborative Graph Exploration
PublicationWe study the following scenario of online graph exploration. A team of k agents is initially located at a distinguished vertex r of an undirected graph. At every time step, each agent can traverse an edge of the graph. All vertices have unique identifiers, and upon entering a vertex, an agent obtains the list of identifiers of all its neighbors. We ask how many time steps are required to complete exploration, i.e., to make sure...
-
Analysis of Impulse Responses Measured in Motion in a Towing Tank
PublicationThe growing interest in developing autonomous underwater vehicles (AUVs) and creating underwater sensor networks (USNs) has led to a need for communication tools in underwater environments. For obvious reasons, wireless means of communication are the most desirable. However, conducting research in real conditions is troublesome and costly. Moreover, as hydroacoustic propagation conditions change very significantly, even during...
-
Analysis of Impulse Responses Measured in Motion in a Towing Tank
PublicationThe growing interest in developing autonomous underwater vehicles (AUVs) and creating underwater sensor networks (USNs) has led to a need for communication tools in underwater environments. For obvious reasons, wireless means of communication are the most desirable. However, conducting research in real conditions is troublesome and costly. Moreover, as hydroacoustic propagation conditions change very significantly, even during...
-
Credit default swaps and banks
PublicationThis chapter aims to explore the evolving role of credit default swaps (CDS) in managing and transferring default risk from the perspective of banks from a holistic perspective. This chapter examines credit default swaps (CDSs) as derivative financial instruments that transfer credit risk on debt securities. While CDSs offer benefits such as risk management and risk trading, they also introduce potential systemic risks, as evidenced...
-
Tweet you right back: Follower anxiety predicts leader anxiety in social media interactions during the SARS-CoV-2 pandemic
PublicationRecent research has shown that organizational leaders’ tweets can influence employee anxiety. In this study, we turn the table and examine whether the same can be said about followers’ tweets. Based on emotional contagion and a dataset of 108 leaders and 178 followers across 50 organizations, we infer and track state- and trait-anxiety scores of participants over 316 days, including pre- and post the onset of the SARS-CoV-2 pandemic...
-
Team project I (2020/21)
e-Learning CoursesWithin this team project, students will be designing a space mission. Each student will choose a subsystem: mission analysis, propulsion, communication, structure, mechanisms, power, thermal, onboard data handling. Together, by means of concurrent engineering a primary system definition will be completed.
-
ICT and social development. Conceptual considerations.
PublicationThis chapter is intended to provide basic ideas and concepts related to technology, technological progress and society. It explains how and why technology and society are interrelated, forming a dynamic, complex and interdependent evolutionary system. It introduces the terms Digital (ICT) Revolution and information and communication technologies (ICTs), showing elementary features of new technologies. The chapter explains why ICTs...
-
APIS – Agent Platform for Integration of Services
PublicationThe paper presents an approach to creating the platform for development and evaluation of complex tasks execution algorithms. Proposed solution is based on an agent paradigm where independent peers can cooperate and negotiate in order to execute specified tasks which are defined only by the final output description. Tasks are realized by the means of services exposed by different peers. In case when there is no single service fulfilling...
-
Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
-
Komunikacja marketingowa pomiędzy szkołą wyższą a studentami
PublicationW artykule poruszono problem komunikacji pomiędzy szkołą wyższą a jej najważniejszymi klientami, czyli studentami. Zwrócono uwagę, że dobra komunikacja jest jednym z najważniejszych elementów budujących relacje oraz, że niewystarczające jest obecnie wyłącznie tradycyjne postrzeganie komunikacji, zwłaszcza w przypadku tak nietypowych usług, jakimi są usługi edukacyjne szkół wyższych. Scharakteryzowane zostały trzy najważniejsze...
-
Wydatki jednostek samorządu terytorialnego w dobie kryzysu
PublicationArtykuł poświęcony jest analizie sytuacji wydatkowej jednostek samorządu terytorialnego w warunkach spowolnienia gospodarczego. Początkowo omówiono związek sytuacji gospodarczej kraju z finansami samorządu terytorialnego. Następnie została przedstawiona sytuacja gospodarcza kraju, a na jej tle wydatki jednostek samorządu terytorialnego. Zakres czasowy badań obejmuje okres od połowy roku 2005 do połowy 2009. We wnioskach skomentowano...
-
Ocena działań marketingowych instytucji kultury na transgranicznym rynku podzielonego granicą miasta Cieszyn-Czeski Cieszyn
Publication -
Wpływ aktywności online użytkowników mediów społecznościowych na kapitał marki osób znanych
Publication -
Współdziałanie na rzecz rozwoju regionalnego - Regionalne Systemy Innowacji
PublicationW opracowaniu odniesiono się do dwóch kwestii współczesnego ujęcia problematyki rozwoju regionalnego. Po pierwsze, podjęto próbę identyfikacji znaczenia innowacji w rozwoju regionalnym. Po drugie - dokonano analizy i oceny infrastruktury instytucjonalnej na rzecz tworzenia i wdrażania innowacji w polskich regionach, ze szczególnym uwzględnieniem Regionalnych Systemów Innowacji.
-
Zachowania rynkowe młodych konsumentów w Internecie w świetle badań wybranej grupy studentów trójmiejskich uczelni publicznych
PublicationKlienci obecni w wirtualnym świecie mają do wyboru ogromną ilość wyrobów, usług i informacji w różnych kategoriach i na pewno nie podlegają sterowaniu. Sprzedawcy pozostaje jedynie ich obsługiwanie, słuchanie i docenianie. Pomiędzy użytkownikami (nabywcami, sprzedawcami) zachodzą relacje, wykorzystujące Internet, jako środek komunikacji i dystrybucji. W dobie marketingu partnerskiego, gdy w coraz większej liczbie przedsiębiorstw...
-
Korzyści z budowania relacji pomiędzy szkołą wyższą a studentami
PublicationZarządzanie relacjami szkół wyższych ze studentami w coraz większym stopniu staje się przedmiotem zainteresowania zarówno badaczy zajmujących się marketingiem, jak i osób odpowiedzialnych za zarządzanie uczelniami. Podkreśla się, że budowanie relacji pomiędzy partnerami związane jest ściśle z korzyściami, jakie może przynieść dana relacja i kosztami, które trzeba ponieść w związku z jej budowaniem. W artykule przedstawione zostały...
-
Wzrost gospodarczy a rola przemysłów niskiej, średniej i wysokiej technologii
PublicationW literaturze można spotkać się ze stwierdzeniem, że produkcja w sektorze wysokich technologii jest motorem wzrostu produkcji, zatrudnienia i wydajności wielu gospodarek. Co więcej, uważa się, że rozwój przemysłu wysokiej technologii oznacza nie tylko wzrost gospodarczy, ale także zmiany w strukturze gospodarki. Stare przemysły tracą na znaczeniu a nowe gałęzie przemysłu, bazujące na wysokiej technologii, stają się krajowymi gazelami...
-
Kształtowanie relacji między pracownikami hotelu a klientami na przykładzie Grupy Hotelowej Orbis
PublicationW artykule przedstawiono proces budowania relacji z klientami hotelu. W ramach tego procesu wyodrębniono dwa etapy: pozyskiwania klienta i budowania relacji wyższego stopnia. W odniesieniu do każdego z etapów, przeanalizowano wykorzystywane instrumenty marketingowe i wskazano na konkretne działania podejmowane w ich zakresie. Podmiotem podjętego zagadnienia jest Grupa Hotelowa Orbis.
-
Zróżnicowanie w poziomie rozwoju gospodarczego pomiędzy krajami Europy. Analiza statystyczna
PublicationArtykuł przesdtawia wyniki najnowszej analizy dotyczącej porównania reltywnej pozycji Polski na tle krajów Europy, pod względem poziomu rozwoju społeczno-ekonomicznego. Analizie poddano okres 2000-2009.
-
Student - klient : czy uczelnia ma zawsze spelniać oczekiwania studentów?
PublicationJednym z podstawowych dylematów związanych z wprowadzaniem orientacji marketingowej do uczelni, a zarazem najistotniejszą barierą, jest problem traktowania studentów jako klientów. Na pierwszy rzut oka oznacza to, że zgodnie z regułami marketingowymi uczelnia powinna zaspokajać wszelkie wymagania i oczekiwania swoich klientów.Postępowanie zgodne z hasłem "Klient nasz Pan" niepokoi jednak władze zarządzające szkołami wyższymi. Autorka...