Search results for: customers%20behaviours
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Etyka marketingu - czy marketing jest etyczny?
PublicationOd jakiegoś czasu pojawiają się krytyczne głosy wobec marketingu, jako działań nieetycznych, wycelowanych przeciwko klientom i społeczeństwu jako całości. Można stwierdzić, że wizerunek marketingu jest w tym kontekście negatywny. Celem artykułu jest próba odpowiedzi na pytanie czy marketing jest etyczny. Stwierdzono, że istotą marketingu jest dbanie o dobro interesariuszy przedsiębiorstw oraz łączenie interesu firmy, klientów...
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Anna Baj-Rogowska dr
PeopleAnna Baj-Rogowska is employed as an assistant professor at the Department of Informatics in Management at the Faculty of Management and Economics, Gdańsk University of Technology. Her higher education is connected with the University of Gdańsk, where she graduated from a master's degree in business informatics, doctoral studies and then obtained a PhD degree in economics in management science (Department of Business Informatics...
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Delivery of Ancillary Services in Distribution Power Systems
PublicationOne of the technical and organizational challenges the power system faces in deregulated market conditions is to organize an ancillary services market. The growing share of distributed generation of variable (intermittent) energy sources and a change in the market position of consumers, causes the demand for distributed delivery of ancillary services. For this purpose, it is sought to use the ability of the regulatory measures:...
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublicationBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Data for meta-analysis on interversions reducing car use
Open Research DataThis dataset contains the results of a meta-analysis of reported interventions reducing car use. To standardise intervention effects reported in different scales, the Hedges’ g effect size measure was used (ratio of raw difference in samples’ means and pooled standard deviation). The standardised studies outcomes, along with overall outcome, were...
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Ancillary services to grids provided with distributed generation
PublicationThe paper introduces system for utilization of the customer-side generated energy. Additionally system can secure some ancillary services to grids. Those services include: current active filtering, load voltage stabilization and in case of grid voltage faults - uninterruptible load supplying (possible with energy storage device). Presented experimental results confirm flexibility of this arrangement in processes of power delivery...
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Practical issues for the implementation of survivability and recovery techniques in optical networks
PublicationFailures in optical networks are inevitable. They may occur during work being done for the maintenance of other infrastructures, or on a larger scale as the result of an attack or large-scale disaster. As a result, service availability, an important aspect of Quality of Service (QoS), is often degraded. Appropriate fault recovery techniques are thus crucial to meet the requirements set by the Service Level Agreements (SLAs) between...
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Active management of equipment cooling in hoteling data centers
PublicationHoteling data centers are designated for housing computing and storage units of many, usually small customers, as opposed to traditional data centers supporting own computing and storage resources of a bigger company. One of the services to be provided to consumer’s equipment is cooling. Cooling in data centers is prevalently achieved by circulating air in computer room. Efficient cooling requires delivering cold air from central...
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Machine Learning and Text Analysis in an Artificial Intelligent System for the Training of Air Traffic Controllers
PublicationThis chapter presents the application of new information technology in education for the training of air traffic controllers (ATCs). Machine learning, multi-criteria decision analysis, and text analysis as the methods of artificial intelligence for ATCs training have been described. The authors have made an analysis of the International Civil Aviation Organization documents for modern principles of ATCs education. The prototype...
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Sanctions and their role in preventing the appropriation of the creditor’s property rights in bankruptcy proceedings–the case of Poland
PublicationThe aim of this paper is to fill the cognitive gap regarding the role of sanc-tions in the protection of a creditor’s property rights in the event of an entrepreneur insolvency. The impact of sanctions on transaction costs, including their identifica-tion and types, as well as the impact on the protection of creditor rights, has been poorly recognized in the subject literature to date. This article investigates...
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Bi-GRU-APSO: Bi-Directional Gated Recurrent Unit with Adaptive Particle Swarm Optimization Algorithm for Sales Forecasting in Multi-Channel Retail
PublicationIn the present scenario, retail sales forecasting has a great significance in E-commerce companies. The precise retail sales forecasting enhances the business decision making, storage management, and product sales. Inaccurate retail sales forecasting can decrease customer satisfaction, inventory shortages, product backlog, and unsatisfied customer demands. In order to obtain a better retail sales forecasting, deep learning models...
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Wpływ usług on-line na budowanie pozytywnych relacji i lojalności klienta
PublicationW artykule omówiono wybrane problemy projektowe dotyczące współczesnych usług on-line w kontekście budowania trwałej lojalności klienta. Przedstawiono model warstwowego rozwoju usług on-line wraz z zaleceniami projektowymi zorientowanymi na budowanie i wzmacnianie lojalności klienta. Przedstawiono przykłady scenariuszy rozwoju usług e-zdrowia online. Przedstawiono możliwości dalszego rozwoju prezentowanego podejścia i plany dalszych...
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublicationeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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rigid polyurethane foams modified with selected nanofillers
PublicationThe nanofillers: natural montmoryllonite (MMT) - Bentonite, natural MMT modified with a quaternary ammonium salt - Cloisite30B, has been used in rigid polyurethane foams (PUFs). The influence of fillers amounts on processing parameters, physical-mechanical properties (density, water absorption, brittleness and compression strength) and thermal properties (thermal stability, fire behaviours) of such foams has been analysed. The...
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The role of ergonomics in architectonic and marketing operations
PublicationThe 20th century, along with the development of mass culture, brought a rapid increase of marketing communications significance. At first, this branch of art had an informational function associated with advertising operations. Nowadays, an increase of marketing specialists’ interest in influencing a human being by the space they stay in may be observed. Ergonomics plays an important role in such operations. The aim of this article...
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Thermal performance of a prototype plate heat exchanger with minichannels under boiling conditions
PublicationTo solve the problem and to meet the requirements of customers in the field of high heat fluxes transfer in compact units, a new design of plate heat exchanger with minichannels (minichannels PHE) was proposed. The aim was to construct a compact heat exchanger of high effectiveness for the purpose of household cogeneration ORC system. In this paper the experimental analysis of an assembled prototype of such compact heat exchanger...
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Antiferromagnetism and mixed valency in the new Kondo lattice compound Ce3Rh4Sn7
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Utilizing online collaborative games to facilitate Agile Software Development
PublicationEffective collaboration and interaction among the development team and between the team and the customer as well as proactive attitude in initiating and implementing improvements play vital roles in the success of agile projects. The challenge is how to address these social aspects since neither the Agile Manifesto nor the Scrum Guide specify techniques that aid the human side of software development. To fill this gap, we developed...
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Contr-rotating eccentric-mass rotors used as exciters of sinusoidal forces applied to elastically supported bodies
PublicationThe work focuses on aspects of multibody dynamics. Investigated object is a mass driven by rotations of an inertial shaker. Resulting vibrational set consists of two counter-rotating identically-unbalanced rotors. Since the mass centres of the rotors do not coincide with the axes of their rotations, significant centrifugal forces arise during rotations. As both rotors are identically unbalanced, the inter-axial force components...
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Lack of control over work and organizational citizenship behavior: overwork climate as a suppressor variable
Open Research DataThis study investigates a suppressor effect in the relationship between lack of control over work and organizational citizenship behavior (OCB). Suppressor effects operate when the addition of a predictor (in our study it is an overwork climate) increases the predictive power of another variable (lack of control over work) in predicting an outcome variable...
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Zastosowanie systemów informatycznych klasy CRM w procesach zarządzania relacjami z klientami
PublicationPrzedstawiono znaczenie i rolę systemów informatycznych w procesie zarządzania nowoczesną jednostką organizacyjną. Zaprezentowano cykl rozwojowy systemów zarządzania w dobie ciągłego zapotrzebowania na informację. Pokazano rozwój narzędzi informatycznych wspierających rozwój i funkcjonowanie przedsiębiorstw. Określono pojęcie procesu biznesowego. W szczególności zwrócono uwagę na systemy typu CRM (Customer Relationship Management)...
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Evaluating Business Accelerator Participants’ Experiences – Effectuation at Play?
PublicationResponding to the new phenomena in entrepreneurship ecosystems in Poland, the author undertakes the study that aims to explore experiences of participants of (pre)accelerator programme for start-ups. Clipster is a business an acceleration and incubation programme, where participants have a unique co-living opportunity and work on their new venture ideas. With phenomenological interviews with six nascent entrepreneurs - participants...
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Evaluating Business Accelerator Participants’ Experiences – Effectuation at Play?
PublicationResponding to the new phenomena in entrepreneurship ecosystems in Poland, the author undertakes the study that aims to explore experiences of participants of (pre)accelerator programme for start-ups. Clipster is a business an acceleration incubation programme, where participants have a unique co-living opportunity and work on their new venture ideas. With phenomenological interviews with six nascent entrepreneurs - participants...
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Towards solving heterogeneous fleet vehicle routing problem with time windows and additional constraints: real use case study
PublicationIn advanced logistic systems, there is a need for a comprehensive optimization of the transport of goods, which would reduce costs. During past decades, several theoretical and practical approaches to solve vehicle routing problems (VRP) were proposed. The problem of optimal fleet management is often transformed to discrete optimization problem that relies on determining the most economical transport routes for a number of vehicles...
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Agile Commerce in the light of Text Mining
PublicationThe survey conducted for this study reveals that more than 84% of respondents have never encountered the term “agile commerce” and do not understand its meaning. At the same time, they are active participants of this strategy. Using digital channels as customers more often than ever before, they have already been included in the agile philosophy. Based on the above, the purpose of the study is to analyse major text sets containing...
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Economics of credit scoring management
PublicationCredit scoring models constitute an inevitable element of modern risk and profitability management in retail financial lending institutions. Quality,or separation power of a credit scoring model is usually assessed with the Gini coefficient. Generally, the higher Gini coefficient the better, as in this way a bank can increase number of good customers and/or reject more bad applicants. In...
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublicationEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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Driving the Image of an Electricity Supplier through Marketing Activities
PublicationThe aim of this study is to determine how marketing actions undertaken within the marketing mix by electricity providers influence their image. Referring to the Stimulus-Organism-Response (SOR) theory, research hypotheses were formulated, and a regression model was constructed, assuming positive impacts of selected marketing actions of electricity providers on their image. A quantitative approach was employed to test the research...
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Internationalization of Born Globals from Theoretical Perspective
PublicationThe paper discusses the evolution of theoretical approaches towards internationalisation process of firms, especially SMEs. It clarifies the definitions of born global (BG) firm, presents its characteristics and the specifics of its internationalisation process. The objective of this paper is to present internationalisation process of born global firm from theoretical perspective. The article starts with presentation of the oldest...
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Usability and relational factors in user-perceived quality of online services
PublicationThe purpose of this paper is to identify the key determinants of con-sumer-perceived usability of online service websites and their impact on e-loyalty potential, expressed by customer’s willingness to return and to recommend the website to others. In this experimental usability study fifteen video-recorded users performed specific tasks in financial, travel and health online service websites. After completing the tasks users filled...
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Corporate social responsibility and forward default risk under firm and industry heterogeneity
PublicationObjective: This study aims to evaluate the impact of corporate social responsibility on forward default risk (FDR) under the setting of firm and industry heterogeneity. Research Design & Methods: This study evaluated the impact of corporate social responsibility (CSR) on FDR using the data of 497 companies from 2007-2021 in the S&P 500 index, taking into account firm and industry heterogeneity aspects. This study utilized instrumental...
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The concept of experience marketing - examples of practical application (PG_0005962), W, International Design Engineer, sem. 2, zimowy 2023/24
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Proces zmiany sprzedawcy energii elektrycznej w Polsce
PublicationOstatnie kilkanaście lat w polskiej energetyce to okres dynamicznych zmian. Jednym z istotnych przykładów tych przemian jest liberalizacja rynku energii. Wprowadzone, w krajowej energetyce, mechanizmy rynku konkurencyjnego umożliwiają odbiorcom energii m.in. swobodny wybór sprzedawcy energii elektrycznej w formule TPA. W artykule przedstawiony został proces zmiany sprzedawcy bazujący na generalnej umowie dystrybucji (GUD). W trakcie...
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Knowledge management in SMEs – selected issues.
PublicationThe success of a small or medium-size enterprise might be dependent on the way in which this company manages its knowledge. With limited access to other resources like land, capital or labor force, the access to knowledge and its effective application might become a source of competitive advantage for an SME. It is confirmed that organizations, which successfully implement the concept of knowledge management might achieve better...
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Natural sweeteners: Sources, extraction and current uses in foods and food industries
PublicationFood producers have leaned towards alternative natural and synthetic sweeteners in food formulations to satisfy market demands. Even so, several synthetic sweeteners (e.g., aspartame, saccharin, sucralose) are becoming less popular due to health-related concerns, lower nutritional values, and controversies around their safety. Conversely, natural sweeteners confer favourable customer perceptions due to their association to a healthier...
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Design of control algorithms for mobile robots in an environment with static and dynamic obstacles
PublicationThis article proposes the construction of autonomous mobile robots and designing of obstacle avoidance algorithms for them. Nowadays, mobile robots are gaining more and more popularity on the customer as well as industrial market, for example as automatic vacuum cleaners or lawnmowers. Obstacle avoidance algorithms play an important role in performance of this types of robots. The proposed algorithms were designed for builds with...
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Understanding the Relation between HR Practices and Pull Approach to Knowledge Sharing: Case Study
PublicationThe aim of this study is to identify the relationship between human resource (HR) practices, knowledge seeking and knowledge giving by applying the lenses of the motivation-opportunities-abilities framework in the context of the multinational enterprise subsidiary located in Central Europe. The article presents the research results using qualitative methodology, mainly based on semi-structured interviews among employees of a...
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Comparison of the Effectiveness of Health Systems in The European Countries-Two-Stage DEA Model
PublicationThis article compares the efficiency of health systems in selected European countries using two-stage data envelopment analysis (DEA), based on data from the EUROSTAT database. In the first step, DEA efficiency scores were calculated for health care systems and, subsequently, the external variables describing lifestyle were used to calculate the truncated regression. Health care resources (physicians, nurses, hospital beds, financial...
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The Method of Selecting the Interval of Functional Tests Taking into Account Economic Aspects and Legal Requirements
PublicationThe article discusses the problem of choosing the optimal frequency of functional tests, taking into account the reliability and law requirements, but also the impact of business aspects in the company. The subject of functional test interval is well described for purposes of the process industry. Unfortunately, this is not the case for the machinery safety functions with low demand mode. This is followed by a presentation of the...
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Opportunities and challenges for exploiting drones in agile manufacturing systems
PublicationDrones have become an advanced supply chain implementation instrument, especially in connecting warehouses to outlet points or even individual customers. However, their potential application in an intra-logistics framework has not been studied, let alone explored so far. Modeling and simulations in virtual environments can help explore and evaluate the opportunities for practical and profitable applications of drones in manufacturing...
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New Challenges in Management and Economics in 21st century. Selected studies and examples
PublicationIn Chapter 1 authors describe the method used to assess the level of readiness of an organization to introduce the Lean Six Sigma concept supporting the Quality 4.0 assumptions, which is gaining more and more interest not only in large organizations, but also in the SME sector. Its use will be illustrated by the example of a small service company. Chapter 2 presents the characteristics of blockchain technology applications in the...
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Odnowa modelu biznesu
PublicationW artykule przedstawiono wyniki badań teoretycznych nad istotą odnowy strategicznej biznesu. Odnowę tę oparto na restauracji ciągu zarządzania strategicznego.
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Ocena stanu technicznego rurociągu przesyłowego zawiesiny popiołów w Elektrowni Ostrołęka B
PublicationPrzedmiotem pracy był rurociąg przesyłowy zawiesiny popiołów przesyłanych z Elektrowni Ostrołęka B. Celem pracy było potwierdzenie przynależności próbek yvyciętych z rurociągu do określonego gatunku stali i ocena stanu materiału po eksploatacji. Dla zrealizowania tego celu wykonano: - analizę składu chemicznego materiału pobranego ze stalowych rur, - mikroanalizę warstw wierzchnich na powierzchni wewnętrznej i zewnętrznej, -...
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Las pełen muzyki:Unikatowe walory architektury Opery Leśnej w Sopocie, dawniej i obecnie
PublicationZakończona sukcesem współczesna modernizacja architektury , konstrukcji i elementów nowej estetyki kultowego obiektu Opery Leśnej w Sopocie daje podstawę do snucia optymistycznych wniosków na temat przyszłości rozwoju kultury muzycznej w szerokim tego słowa znaczeniu Cała.przestrzeń nowoczesnego funkcjonalnego obiektu o innowacyjnej konstrukcji zadaszenia nad sceną i powiększoną 5000 miejs- widownią ,jest nową atrakcja...
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Klimat pracy zespołu wirtualnego
PublicationArtykuł dotyczy klimatu pracy zespołowej, rozumianego jako wspólna dla pracowników zespołu percepcja procesów, praktyk i zachowań, które towarzyszą pracy zespołowej i mają wpływ zarówno na satysfakcję jak i na efekty pracy zespołu. Celem artykułu jest weryfikacja założenia, że wymiary klimatu pracy zespołowej, rozpoznane jako istotne dla zespołów tradycyjnych, mają swoje odzwierciedlenie również we współpracy zespołów wirtualnych....
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Energy Modeling of Single-Family Houses in the Conceptual Phase
PublicationThe aim of the article is to identify the potential impact of the latest commercial digital tools for building energy analysis on the everyday architectural practice in Poland in the context of typology and energy optimization of single –family houses. The reason for this survey is that “architect friendly” interfaces simulation results’ visualization and energy analysis tools are not given deserved attention in the architectural...
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Analysis of an Energy Management System of a Small Plant Connected to the Rural Power System
PublicationThis paper presents the analysis of an energy management system (EMS) implemented to fulfill the requirements of a microgrid (MG) power supply owned by a small industrial company and connected to the rural power system. The main goal of this system is to ensure connection with the existing rural power system in terms of energy exchange, as well as to perform islanding mode operation of the microgrid based on the energy demand of...
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Transformation of the countryside into an open-air museum as a way to rescure its spatial layout and to improve the quality of live = Przekształcenie wsi w muzeum na wolnym powietrzu jako sposób ratowania jej układu przestrzennego i poprawy jakości życia mieszkańców
PublicationSince the first open-air museums until today, the exposition subject-matter has been specialized (ethnographic, archeological, industrial and technical skansens). But idea of the existence of such objects remains unchanged. Still, the goal is to show the collection of wooden buildings in the environment as close to their origin as possible or in the home environment. These distinguish the skansens and make them different then municipal...
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Problems of varistor quality assessment during exploitation
PublicationVaristors are commonly used elements which protect power supply networks against high-voltage surges or lightning. Therefore, quality and endurance of these elements is important to avoid losses when an expensive laboratory equipment would not be protected from random overvoltages. Additionally, excessive leakage currents generate serious costs due to high energy consumption. The paper presents shortly properties of varistors that...
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A method of Functional Test interval selection with regards to Machinery and Economical aspects
PublicationThis paper discusses the problem of choosing the optimal frequency of functional test, including the reliability calculations and production efficiency, but also the effect of company risk management. The proof test as a part of the functional test interval is well described for the process industry. Unfortunately, this situation is not the case for the machinery safety functions with low demand mode. Afterwards, it is presented...