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Wyniki wyszukiwania dla: MARKETING ORIENTATION
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The Relational Benefits and the Quality of Services in Tourism
PublikacjaIn a very competitive environment, it is highly important to identify the indicators that exert a major influence on customer satisfaction and loyalty. Based on the current relationship marketing concept of relational benefits (Gwinner, Gremler, Bitner, 1998; Hennig-Thurau, Gwinner, Gremler, 2002) and destination quality (Blazquez-Resino, Molina, Esteban-Talaya, 2015), a conceptual model was built. The present paper aims to analyse...
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Dynamic Signal Strength Mapping and Analysis by Means of Mobile Geographic Information System
PublikacjaBluetooth beacons are becoming increasingly popular for various applications such as marketing or indoor navigation. However, designing a proper beacon installation requires knowledge of the possible sources of interference in the target environment. While theoretically beacon signal strength should decay linearly with log distance, on-site measurements usually reveal that noise from objects such as Wi-Fi networks operating in...
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Regional quality contests based on business excellence models – Pomeranian case study
PublikacjaCompetitions based on models of organizational excellence have significant potential. Organizations participating in these initiatives have the chance not only to get marketing benefits, but also gain comprehensive knowledge about their management systems. Moreover, thanks to the structure of models of excellence an organization can plan in detail the improvement activities in its main processes. The aim of the authors is to analyze...
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Badania doświadczenia użytkownika (User Experience) w projektowaniu interakcji użytkownik-system
PublikacjaArtykuł omawia coraz częściej używany termin "doświadczenie użytkownika" (ang. User Experience - UX) oraz je-go znaczenie dla emocjonalnych aspektów satysfakcji użytkownika produktów informatycznych i usług on-line. Dokona-no przeglądu czterech głównych podejść badawczych stosowanych obecnie w odniesieniu do tematyki UX: projektowa-nie interakcji, e-marketing, pomiary psychofizjologiczne i współprojektowanie usług. Przedyskutowano...
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Effects of social media communication on brand equity and brand purchase intention
PublikacjaThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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How non-technological innovation saved the day by using ICT
PublikacjaCertainly, the current pandemic situation provides a lot of evidence of the need for non-technological innovations, both in the area of company organization and marketing. Socio-cultural innovations are not less important. Therefore, the role of non-technological innovation during the COVID-19 pandemic is discussed in the sixth chapter. Innovations supported by digital solutions have become a silent heroes for many companies as...
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Wartość marki jako wskaźnik. Metody pomiaru
PublikacjaCelem artykułu jest przedstawienie znaczenia wskaźnika „wartość marki”1 dla celów optymalizacji strategii marketingowych w oparciu o przegląd metod pomiaru zarówno pod kątem zarządczym, jak i raportowania. Wartość marki stanowi najbardziej obiektywny wskaźnik oceny przyjętej strategii marketingowej oraz sprawności skonfigurowanej sieci wartości marki z powodu możliwości jednoznacznej oceny, czy przyjęty „marketing mix” zapewnił...
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Efficient optimization approaches for microwave assisted extraction of high-quality antioxidant compounds from Salvia officinalis L.: UHPLC-HRMS differential analysis of phenolic profiles obtained by ultrasound and microwave extraction
PublikacjaThe study aims to optimize MAE of total phenolic compounds (TPC) and antioxidant capacity from Salvia officinalis L. leaves using a definitive screening design (DSD) and I-optimal design. UHPLC-HRMS analysis was used to identify and compare the composition of MAE and UAE optimal extracts. The results showed that DSD and I-optimal design were successfully applied for the optimization of MAE targeting phenolics and other antioxidants...
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Speace frienly for the blind = Przestrzeń przyjazna dla niewidomych
PublikacjaThe article presents issues connected with accessibility of public space for people with eyesight disabilities. The use of the extravisual spatial stimuli in shaping the urban environment has been analysed. Spaces in which musltisensory spatial reception is feasible become user-friendly, as they come to meet the changing needs of their users. The article introduces a system of textures aiding spatial orientation, navigation and...
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Effect of the inclination angle of the condenser on the heat transfer coefficient value – experimental study
PublikacjaWhen considering problem of the condensation of the refrigerant in a flow inside channel, one needs to pay attention to the shape of its cross-section, the hydraulic diameter, the channel length as well as the orientation of the channel axis in space (horizontal, vertical, inclined). This paper presents an experimental study concerning the effect of the inclination angle of the condenser with a single coil pipe on the heat transfer...
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Entrepreneurial Education and Attitude among Young Generations in a Gender perspective: the Case of Polish Education System
PublikacjaThis article is an attempt to analyze the impact of entrepreneurship education on entrepreneurial attitudes and intentions of young people: male and female students of Polish high schools and universities. The author makes an effort to verify the impact of the exposure to the business education and entrepreneurs on the decision to start-up. Special emphasis will be placed on the gender differences when discussing a respective factors’...
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Entrepreneurial education and attitudes among young generations in a gender perspective: the case of Polish educational system
PublikacjaThis paper is an attempt to analyze the impact of entrepreneurship education on entrepreneurial attitudes and intentions of young people: male and female students of Polish high schools and universities. The author makes an effort to verify the impact of the exposure to the business education and entrepreneurs on the decision to start-up. Special emphasis will be placed on the gender differences when discussing a respective factors’...
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What Potential Entrepreneurs from Generation Y and Z Lack-IEO and the Role of EE
PublikacjaThis paper addresses the issue of individual entrepreneurship orientation (IEO) and entrepreneurship education (EE), which are both important for modern economic development. Intergenerational differences in these areas were discussed, especially characteristics of Generations Y and Z. The results of research conducted among 757 Polish students showing their IEO are presented. 80% of respondents displayed high levels of proactivity...
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Microstructure–Property Relationship of Polyurethane Foams Modified with Baltic Sea Biomass: Microcomputed Tomography vs. Scanning Electron Microscopy
PublikacjaIn this paper, novel rigid polyurethane foams modified with Baltic Sea biomass were compared with traditional petro-based polyurethane foam as reference sample. A special attention was focused on complex studies of microstructure, which was visualized and measured in 3D with high-resolution microcomputed tomography (microCT) and, as commonly applied for this purpose, scanning electron microscopy (SEM). The impact of pore volume,...
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Light-Modulated Sunscreen Mechanism in the Retina of the Human Eye
PublikacjaThe functioning of the human eye in the extreme range of light intensity requires a combination of the high sensitivity of photoreceptors with their photostability. Here, we identify a regulatory mechanism based on dynamic modulation of light absorption by xanthophylls in the retina, realized by reorientation of pigment molecules induced by trans–cis photoisomerization. We explore this photochemically switchable system using chromatographic...
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HCI and the economics of user experience
PublikacjaRodział przezentuje możliwości rozwinięcia zakresu tradycyjnych badań HCI (Human-Computer Interaction) o zagadnienia ekonomiczne, związane z jakością usług on-line, postrzeganą przez użytkownika/klienta. Praca zawiera modele jakości usług on-line oparte na elementach marketingu relacji i na wykorzystaniu ekonomicznych determinant zachowań konsumenckich w usługach on-line. Rozdział prezentuje modele projektowania i rozwoju przykładowych...
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Influence of magnetic field on wear in high frequency reciprocatingsliding contacts
PublikacjaResults of experimental studies concerning the influence of permanent magnetic field on wear of dry sliding contact operating at short stroke and high frequency are presented. It was found that horizontal magnetic field with different orientations relative to the sliding direction is affecting performance of the contact. The increase in frequency of sliding reduces accumulated mass loss and lowers the surface roughness of the wear...
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New patterns in the position of CEE countries in global value chains: functional specialisation approach
PublikacjaResearch background: High servitisation of manufacturing makes it impossible to separate services from manufactured goods properly, which implies difficulties in the assessment of the position of the country on the smile curve, i.e. in the proper assignment of products or services to one of the industrial process steps: pre-production, pure fabrication or post-production services. Therefore, we propose to use the business functions...
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Zaufanie i wiarygodność w komunikacji rynkowej jako podstawa budowania kapitału przedsiębiorstwa
PublikacjaCelem artykułu jest próba syntezy poglądów przedstawicieli nauki na temat znaczenia zaufania i wiarygodności w komunikacji rynkowej w procesie budowania kapitału przedsiębiorstwa. Przeprowadzona analiza literatury przedmiotu oraz wyników badań wtórnych dotyczących badanego zagadnienia wykazała, że zaufanie stanowi podstawę tworzenia wiarygodności firmy, co w efekcie przekłada się na budowanie kapitału przedsiębiorstwa. Celem poznawczym...
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Jakość i relacje z klientami na rynku usług hotelarskich.
PublikacjaWraz z rozwojem gospodarki wolnorynkowej funkcjonowanie na rynku usług hotelarskich staje się coraz trudniejsze. Istotnym elementem staje się więc badanie jakości usług i podejmowanie na podstawie wyników tych badań efektywnych działań. Kluczowe jest zatem: zdefiniowanie sposobu postrzegania jakości przez klienta, zbudowanie skutecznego instrumentu pomiaru dla jakości usług hotelarskich i dogłębna analiza wyników dostarczanych...
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Daylight design for urban residential planning in Poland: in regulations and practice. A comparison study of daylight conditions observed in the four neighbouring residential areas
PublikacjaThis paper reports on the partial results of the research aiming to illustrate how an integration of daylight design into an architectural planning process can help designers to create the residential buildings in respect to the environmental issues, solar and illuminance gains, as well as, the residents’ needs and comfort. It describes how changing daylight recommendations affected the design of the block of flats regarding their...
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Improving the production planning and control process
PublikacjaFocusing the activities of a production business on the strategy based on quality entails orientation on meeting the expectations of the customers with respect to the product itself, and the terms of its delivery. The article notes the role of the production planning and control process in improving the quality of the business offer. It identifies the objectives set for the process from the perspective of meeting the expectations...
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The Impact Of The Selected Parameters Of Fdm Manufacturing Technology On Tribological Performance Of Abs–Steel Pair Under Dry Friction
PublikacjaThe paper presents the result of tribological test of ABS and steel samples sliding under dry friction. Polymeric samples were manufactured of ABS material using FDM technology. Testing was carried out in unidirectional sliding in a ring-on-flat contact in a PT-3 tribometer. The scope of tested parameters included volumetric and mass wear, the friction coefficient, and polymeric specimen temperature. Polymeric specimens used in...
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UWARUNKOWANIA I SKUTKI ŻYWIOŁOWEJ SUBURBANIZACJI W POLSCE. CZY OPANOWANIE JEJ JEST MOŻLIWE?
PublikacjaArtykuł dotyczy procesu żywiołowej suburbanizcji (urban sprawl) w Polsce. Jego celami są: (1) analiza powiązań między negatywnymi skutkami tego procesu, (2) prezentacja negatywnych skutków dla transportu i zużycia energii oraz ładu przestrzennego, (3) analiza sposobów przeciwdziałania negatywnym procesom, w tym uwarunkowań (w szczególności ograniczeń) stosowania tych sposobów i ich skuteczności. Jako metody zastosowano: obserwację,...
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High Rise Building: The Mega Sculpture Made Of Steel, Concrete and Glass
PublikacjaHigh rise building has transformed from providing not only the expansion of floor space but functioning as mega sculpture in the city. The shift away from economic efficiency driven need is only expected to grow in the future. Based on literature studies; after analysing planning documents and case studies, it was examined whether the presumption that gaining the maximum amount of usable area is the only driving factor; or if the...
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Innowacyjność instytucji finansowych w Polsce – perspektywy rozwoju
PublikacjaUsługi finansowe będące coraz ważniejszą częścią gospodarki w krajach rozwiniętych, w dużym stopniu absorbują innowacje, stając się jednocześnie ważnymi podmiotami tworzącymi innowacje w obszarze zmian marketingowych i organizacyjnych. W artykule przedstawiono istotę innowacji w usługach finansowych. Przedstawiono podstawowe kategorie innowacji stosowanych w usługach finansowych. Na podstawie danych statystycznych dokonano analizy...
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Kształtowanie nowego wizerunku miast delty Wisły
PublikacjaObszar delty wisły został dotknięty szeregiem negatywnych zjawisk będących następstwem burzliwej historii tych ziem. ważnym elementem działań naprawczych jest zmiana negatywnego wizerunku miejsca oraz wzmoicnienie poczucia tożsamości terytorialnej wśród (w większości napływowej) społeczności lokalnej.artykuł przedstawia dotychczasowe dościwadczenia oraz perspektywy dalszych działań wybranych miast delty wisły dotyczących wykorzystania,...
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Evaluation of position estimation based on accelerometer data
PublikacjaThe paper concerns the problem of integrating data from accelerometers. A suitable model of a MEMS accelerometer is presented which is a part of inertial measurement units (IMU). Such units allow to measure orientation as well as to localize systems. They also appear to be applicable for systems positioning. The main purpose of the paper is to discuss conditions that must be satisfied to calculate the location of the sensor by...
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Modelling an accelerometer for robot position estimation
PublikacjaThe article describes a new model of a MEMS accelerometer for usage in inertial measurement units (IMU). Such units allow to measure orientation and location of the sensor/system and therefore can be applied for systems positioning. The main purpose of the paper is to model pertinent accelerometer functions substantial in determination of the location of the sensor by means of double integration of acceleration. The model takes...
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Właściwości mechaniczne tworzywa PET - przegląd literatury
PublikacjaThe article describes the influance of the microstructure and environment conditions on the mechanical properties of PET material. From the microskopic point of view, mechanical and thermal properties of PET material have the biggest influance on orientation and crystallization processes of material. From the macroskopic point of view mechanical properties can be described by parameters derived from strees-strain mechanical answers...
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Tribological Properties of Thermoplastic Materials Formed by 3D Printing by FDM Process
PublikacjaThe dataset entitled 3D printed ABS thermoplastic vs. steel. Dry sliding wear test in constant load & velocity ring on flat configuration. Test parameters: print layer thickness and orientation. Test symbol: 019_h_4 contains: the time base (expressed in seconds and minutes), the friction torque for sliding friction, rotational velocity of the counter – specimen (velocity of sliding), friction coefficient, load in the friction contact...
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Experimental Evaluation of ND: YAG Laser Parameters and Sample Preparation Methods for Texturing Thin AISI 316L Steel Samples
PublikacjaIn mechanical and material engineering, the effect of laser texturing depends on many factors besides device specification, primarily the properties of the materials being processed, and, secondly, the preparation of the sample. Laser texturing of thin (<5 mm) samples is mostly performed utilizing short-pulse lasers, but depending on the power of the laser beam, the process can also be performed by using continuous operation lasers....
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Strategie tworzenia dobrej przestrzeni publicznej w małych i średnich miastach
PublikacjaW ostatnich latach można zaobserwować intensyfikację wysiłków władz małych i średnich miast na rzecz podniesienia jakości ich przestrzeni publicznych. Coraz częściej nowe lub odnowione przestrzenie publiczne tych miast stają się kluczowym elementem marketingu terytorialnego. Artykuł przedstawia różnorodność strategii inwestycyjnych mających służyć stworzeniu przestrzeni integracji o wysokiej jakości. Podstawowe różnice dotyczą...
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Rola inicjatyw klastrowych w kreowaniu wizerunku regionu
PublikacjaCelem niniejszego artykułu jest omówienie roli inicjatyw klastrowych w marketingu terytorialnym. Inicjatywy klastrowe, poprzez podejmowane działania na rzecz rozwoju regionu i funkcjonujących tam klastrów przedsiębiorstw stają się ważnym partnerem władz publicznych w działaniach ukierunkowanych na promocję i kreowanie pozytywnego wizerunku danej jednostki terytorialnej. Autorka na wybranych przykładach wskazuje na silne powiązania...
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Redesign of the Research Platform for Monitoring, Control and Security of Critical Infrastructure Systems
PublikacjaCritical Infrastructure Systems (CISs) play a key role in modern societies. Their sustainable operation depends heavily on the performance of dedicated structures and algorithms targeting monitoring, control and security aspects. In previous work a Research Platform (RP) for the design and simulation of such systems was presented. This works updates the information on the RP through the description of major hardware and software...
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On the interspike-intervals of periodically-driven integrate-and-fire models
PublikacjaWe analyze properties of the firing map, which iterations give information about consecutive spikes, for periodically driven linear integrate-and-fire models. By considering locally integrable (thus in general not continuous) input functions, we generalize some results of other authors. In particular, we prove theorems concerning continuous dependence of the firing map on the input in suitable function spaces. Using mathematical...
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THE INFLUENCE OF WSR PARAMETER ON PET BOTTLE THICKNESS PROFILE IN SBM FROM PREFORM PROCESS
PublikacjaFrom a mechanical point of view, the thickness profile of PET bottles manufactured by ISBM process is determined by mechanical and thermal response of blown preforms. From the microscopic point of view the biggest influence on the mechanical and thermal properties of PET bottles have orientation and crystallization processes. From a technological point of view, the thickness profile of PET bottles after manufacture by SBM process...
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Viewpoint independent shape-based object classification for video surveillance
PublikacjaA method for shape based object classification is presented.Unlike object dimension based methods it does not require any system calibration techniques. A number of 3D object models are utilized as a source of training dataset for a specified camera orientation. Usage of the 3D models allows to perform the dataset creation process semiautomatically. The background subtraction method is used for the purpose of detecting moving objects...
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Image Processing Techniques for Distributed Grid Applications
PublikacjaParallel approaches to 2D and 3D convolution processing of series of images have been presented. A distributed, practically oriented, 2D spatial convolution scheme has been elaborated and extended into the temporal domain. Complexity of the scheme has been determined and analysed with respect to coefficients in convolution kernels. Possibilities of parallelisation of the convolution operations have been analysed and the results...
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On the Usefulness of the Generalised Additive Model for Mean Path Loss Estimation in Body Area Networks
PublikacjaIn this article, the usefulness of the Generalised Additive Model for mean path loss estimation in Body Area Networks is investigated. The research concerns a narrow-band indoor off-body network operating at 2.45 GHz, being based on measurements performed with four different users. The mean path loss is modelled as a sum of four components that depend on path length, antenna orientation angle, absolute difference between transmitting...
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublikacjaThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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Development of trolleybus public transport in Gdynia as part of sustainable mobility strategy
PublikacjaIn many EU cities trolleybuses are experiencing a period of revitalization. New lines, new and modern trolley-buses, the use of auxiliary propulsion battery, eco-logical values and others, create great opportunities for that kind of public transport as an effective tool to shape transport policy in accordance with the principles of sustainable mobility. Gdynia is one of three cities in Poland with trolleybuses public transport...
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How Swiss Watchmaking Brands are Communicating Made in Switzerland
PublikacjaCountry-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products with positive characteristics [9]. Swiss watchmaking companies have an iconic status that is essential to their reputation - mainly due to their high quality, precision, innovation, and craftsmanship [7]. They are also using country-of-origin...
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublikacjaTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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Active and Dynamic Graphical Code for Object Identification in Healthcare
PublikacjaA new approach for item marking using two dimensional discrete graphics markers. Proposed solution allow o change the code rapidly, upon request and in the case of thermal markers make the code invisible for unauthorized observers. Connecting the proposed codes with wearable multmedial platform such as eGlasses can create new possibilities in human-environment interaction.
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Long way to awareness. Architecture and Aesthetic at the crossroads
PublikacjaThe architectural criticism is not invited to the common analysis of the architecture together with the aesthetics. The aesthetics judges entireties whereas criticism describes the architecture from the aesthetic point of view without using common scientific language. Research areas are not located in the joint research space! The result is the ambiguity of critical judgments, the ambiguous estimation of an architectural work....
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Autonomous Control of the Underwater Remotely Operated Vehicle in Collision Situation with Stationary Obstacle
PublikacjaThe article considers the problem of autonomous control of the underwater remotely operated vehicle mini Remotely Operated Vehicle (ROV) in a collision situation with a stationary obstacle. The control of the collision avoidance process is presented as a synthesis of fuzzy proportional-differential controllers for the control of distance and orientation concerning the detected stationary obstacle. The control of the submergence...
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Generic invariant measures for iterated systems of interval homeomorphisms
PublikacjaIt is well known that iterated function systems generated by orientation preserving homeomorphisms of the unit interval with positive Lyapunov exponents at its ends admit a unique invariant measure on (0, 1) provided their action is minimal. With the additional requirement of continuous differentiability of maps on a fixed neighbourhood of {0,1} { 0 , 1 } , we present a metric in the space of such systems which renders it complete....
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Conflict handling in small firms’ foreign business relationships
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Online brand communities’ contribution to digital business models
PublikacjaAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...