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Wyniki wyszukiwania dla: brand%20loyalty
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Antecedents and Consequences of Brand Loyalty
PublikacjaThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublikacjaThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublikacjaSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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Brand loyalty creation in the social network. Does the product category matter?
PublikacjaThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football
PublikacjaPurpose: In the current era of fake news, illusions, manipulations, and other artificial attributes of virtuality and reality, authenticity is a virtue that people highly appreciate. This study examines the influence of the personal brand authenticity of top football players on loyalty to the football discipline in general, via the mediation of personal brand identification. Design: Based on data collected from a convenience sample...
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Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study
PublikacjaThe concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...
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Journal of Brand Strategy
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The impact of brand communication on brand equity through Facebook
PublikacjaPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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The effects of perceived risk, brand value, and brand trust on eWOM
PublikacjaUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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Effects of social media communication on brand equity and brand purchase intention
PublikacjaThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublikacjaThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Framing the Temporal Dimensions of a Brand
PublikacjaDrawing on existing research dealing with time in brand and brand management, this paper aims at providing a comprehensive and coherent framework of some time-related concepts, with a special emphasis on what happens when a brand reaches the senescence stage. In addition, it strives to consider what happens when a brand becomes long-lived enough, looking at the brand’s customer base. While undoubtedly time affects customers’ age...
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Journal of Product & Brand Management
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City brand equity, a marketing perspective
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JOURNAL OF BAND RESEARCH
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RAND JOURNAL OF ECONOMICS
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Customer Assessment of Brand Valuation and Social Media
PublikacjaThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublikacjaBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Image as a key factor of brand value at social media
PublikacjaThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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Online brand communities’ contribution to digital business models
PublikacjaAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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The study of polish consumer's online brand-related activities
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Impact of Usability Website Attributes on Users’ Trust, Satisfaction and Loyalty
PublikacjaThis paper presents the results of an experimental study aimed at identifying possible relationships among website usability characteristics, consumer satisfaction, trust and loyalty. These factors regard not only customer satisfaction in a transactional sense, but in the long term they may affect e-customer behavior, opinions, recommendations and attitudes toward using on-line services in general. The study was performed with...
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Determination of authenticity of brand perfume using electronic nose prototypes
PublikacjaThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublikacjaThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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The Journal of Ayn Rand Studies
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublikacjaThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
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Implementing second-order CFA model for the factorial validity of brand equity
PublikacjaThe purpose of this study was to test the implementation of a second-order CFA model for the factorial validity of Aaker’s consumer-based brand equity framework. To test the proposed theoretical model 186 data sets generated through a standardized onlinesurvey were evaluated. The data wasanalyzedusing structural equation modeling with AMOS 21.0 software. The results demonstrated that the higher order CFA model for consumer-based...
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublikacjaPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublikacjaBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Grand Challenges on the Theory of Modeling and Simulation
PublikacjaModeling & Simulation (M&S) is used in many different fields and has made many significant contributions. As a field in its own right, there have been many advances in methodologies and technologies. In 2002 a workshop was held in Dagstuhl, Germany, to reflect on the grand challenges facing M&S. Ten years on, a series of M& S Grand Challenge activities are marking a decade of progress and are providing an opportunity to reflect...
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Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publikacjahe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
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Smart acoustic band structures
PublikacjaSmart acoustic band structures exhibit very interesting and non-standard physical properties due to the periodic nature of their certain characteristic on different scale levels. They manifest mostly in their frequency spectra as socalled frequency band-gaps or stop-bands, what has a great impact on the behaviour of these structures in relation to the propagation of vibro-acoustic signals that can be transmitted through the structures...
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Journal of Brand Management
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User-generated images and its impact on consumer-based brand equity and on purchase intention
PublikacjaResearchers and brand managers have limited knowledge of the effects that different types of user-generated content (UGC) have on consumers’ perception of brands and behavior. In this study we investigated 301 authors of a specific category of UGC, i.e., user-generated images (UGI) on a social networking site to confirm the relationships of four drivers reported in literature (co-creation, empowerment, community, and self-concept)...
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Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model
PublikacjaSo far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions. Then, it is a moderator. This study aims to verify it. Besides, commitment exists in many forms and can be achieved in many ways. Hence the question, if employees are committed to the brand, then...
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Fees For Advertisements In The Right-Of-Ways Of Public Roads Incurred By A Given Bank Brand In Poland
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Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublikacjaPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
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Internacjonalizacja przedsiębiorstw z branż high-tech
PublikacjaW artykule opisano kluczowe teorie internacjonalizacji przedsiębiorstw, specyfikę internacjonalizacji firm z branż high-tech, przede wszystkim ich wczesną i szybką internacjonalizację, motywy i uwarunkowania oraz wybrane modele internacjonalizacji. W podsumowaniu wskazano na dalsze kierunki badań
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The new concept of product. Cooling band
PublikacjaThe chapter below presents the innovative solution consist in applying the cooling band to help holding the hot object. The solution was found through substitute inputs analysis and brain storm method. The new product was submitted in Polish Patent Office under the No. W.120905.
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Design of Highly Selective Dual Band Band Stop Filter using Dual-Path Step Impedance Resonator
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublikacjaEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector
PublikacjaPurpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...
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From user satisfaction to customer loyalty: addressing economic values in user-centered design of on-line services
Publikacjaartykuł omawia czynniki ekonomiczne wpływające na satysfakcję użytkownika w usługach on-line, a zwłaszcza te, które wpłacają w dłuższej perspektywie na kształtowanie lojalności klienta w stosunku do dostawcy określonych usług on-line. Przeprowadzono oceny eksperckie oraz badania z udziałem użytkowników, które pozwoliły na wskazanie preferencji użytkowników odnośnie czynników ekonomicznych. wykazano, że czynnikiem krytycznych dla...
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How Swiss Watchmaking Brands are Communicating Made in Switzerland
PublikacjaCountry-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products with positive characteristics [9]. Swiss watchmaking companies have an iconic status that is essential to their reputation - mainly due to their high quality, precision, innovation, and craftsmanship [7]. They are also using country-of-origin...
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The effect of social media communication on consumer perceptions of brands
PublikacjaResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Electrochemistry from first-principles in the grand canonical ensemble
PublikacjaProgress in electrochemical technologies, such as automotive batteries, supercapacitors, and fuel cells, depends greatly on developing improved charged interfaces between electrodes and electrolytes. The rational development of such interfaces can benefit from the atomistic understanding of the materials involved by first-principles quantum mechanical simulations with Density Functional Theory (DFT). However, such simulations are...
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Low cost microwave X-band generator
PublikacjaA low cost microwave X-band generator for educational purposes was designed and built. Its simple construction and user's interface makes it suitable for a student laboratory.The generator is based on a single frequency conversion concept. It uses a digitally tunable PLL chip for intermediate frequency generation and an active frequency multiplier for frequency conversion. The generator covers 9,7 - 11 GHz part of the X frequency...
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Design and Implementation of a Dual-band Filtering Wil-kinson Power Divider Using Coupled T-shaped Dual-band Resonators
PublikacjaThe paper introduces a novel structure of a dual-band filtering Wilkinson power divider (WPD). Its essential component is a dual-band bandpass filter (BPF), implemented using coupling lines and two T-shaped resonators. The BPF is incorporated into the divider structure to suppress the unwanted harmonics within the circuit. The latter is achieved owing to a wide stopband of the filter. The deigned dual-band WPD can suppress third...
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Technology brands in the digitally-based and network economy. Setting the background
PublikacjaThis chapter defines and draws a general picture on Digital Technologies and Technology Brands’ meaning in the current economy. It contextualises the role and channels of digital technology’s impact on their shaping technology brands in network economy. It briefly explains why digital, innovative technologies constitute a perfect background and environment for technology brands of global scope. It discusses the place of technology...
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The condition of economies. Do most valuable global brands matter?
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
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The Most Valuable Global Brands and Condition of Economies: a Spatial Approach
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value but also leverages economies. We claim that even though...
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Edyta Gołąb-Andrzejak dr hab.
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Novel Versatile Topologies and Design Optimization of Wide-Bandstop Frequency Selective Surfaces for X-Band, Ku-Band and Millimeter-Wave Applications
PublikacjaNovel designs of frequency selective surface (FSS) are presented for wideband applications in X, Ku and mmWave (millimeter Wave) bands. Two identical metallic layers of FSS are imprinted on both sides of the RO4003 substrate. The geometry parameters are optimized to maximize the bandstop at the specified in-band maximum transmission level of –10 dB; satisfaction of the latter condition is enforced through appropriate formulation...
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Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
PublikacjaThe aim of the study is to explore personal brand authenticity in social media through sentiment analysis. A survey has been conducted in the context of football players with respect to Robert Lewandowski – the most valuable Polish football-celebrity brand. Authors first assess antecedents of his brand authenticity basing on an international sample of social media users, made of 219 cases from 22 countries (intentionally excluding...
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The method of measuring the energy pass-band of a communication receiver
PublikacjaPrzedstawiono metodę wyznaczania energetycznego pasma odbiornika radiokomunikacyjnego na podstawie charakterystyki gęstości widmowej mocy szumów własnych na wyjściu odbiornika. Podano numeryczny estymator tego pasma. Wyprowadzono zależności na złożoną niepewność standardową wyznaczania szerokości pasma energetycznego odbiornika.
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Tracing of the real cross profile of the band saw wheel.
PublikacjaPrzedstawiono sytem do identyfikacji profilu koła pilarki taśmowej. Wyniki pomiarów profilu rzeczywistego służą jako dane wejściowe dla automatycznych urządzeń naprężających piły sterowanych CNC. Dopasowanie piły do profilu koła ma wpływ na jej zachowanie podczas przecinania.
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Low-cost handheld multiprobe reflectometer for the ism band
PublikacjaW artykule przedstawiona została procedura oraz działający model taniego miernika współczynnika odbicia na pasmo ISM. Koncepcja modelu oparta jest o reflektometr z multi próbkowaniem oraz wykorzystanie zintegrowanego detektora mocy firmy Analog Devices. Prototypowy miernik z interfejsem został zbudowany. Wyniki symulacji oraz eksperymentu zostały przedstawione.
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The system for identification of the band saw wheel cross profile
PublikacjaPrzedstawiono system do identyfikacji zarysu poprzecznego koła pilarki taśmowej, dzięki któremu producent pił taśmowych ma możliwość naprężenia brzeszczotu piły w sposób zapewniający jej poprawną pracę. Opisano budowę i zasadę działania systemu. Uzyskane dane mogą być wprowadzane do układów sterowania automatycznych urządzeń ze sterowaniem CNC (naprężających piły taśmowe). Dane systemu: szerokość sprawdzanych kół do 300 mm, dokładność...
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Fast geometry scaling of UWB band-notch antennas
PublikacjaImplementation of band-notch capability plays an important role in the design of ultra-wideband (UWB) antennas. At the same time, appropriate sizing of antenna geometry parameters in order to precisely allocate the notch at the required frequency as well as to ensure sufficient reflection level is quite challenging and has to be based—for reliability reasons—on full-wave electromagnetic (EM) simulations of the structure. In this...
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General Gm-C filters with finite band transconductors.
PublikacjaW pracy przedstawiono wyniki badań dotyczących wpływu skończonego pasma przenoszonych częstotliwości elementów transkonduktancyjnych na właściwości filtrów Gm-C czasu ciągłego. Opracowano miary dewiacji charakterystyk częstotliwościowych filtrów Gm-C spowodowanych skończonymi wartościami elementów pojemnościowych i rezystancyjnych na wyjściu transkonduktorów. Proponowana procedura analizy może znaleźć szerokie zastosowanie...
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EMULACJA ŚRODOWISKA DLA ZASTOSOWANIA PROTOKOŁU IN-BAND NETWORK TELEMETRY
PublikacjaOkreślenie jakości obsługi strumieni pakietów w sieci przełączników wymaga odpowiedniego środowiska badawczego w którym prowadzi się doświadczenia i pomiary wybranych wielkości. Protokół In-band Network Telemetry jest jednym z narzędzi, które można wykorzystać do realizacji tych zadań. W pracy zaproponowano zwirtualizowane środowisko badawcze w którym można emulować sieć przełączników programowalnych w języku P4 wraz z implementacją...
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Frequency-dependent coupling model for microwave band-pass filter
PublikacjaThe goal of this work was to create a circuit model which represents frequency-dependent coupling between microwave resonators. Our models are designed for in-line filters. The frequency-dependent coupling enables one to realize a transmission zero which is not possible in classical approach with frequency independent inverters. In addition, the proposed model allows us to observe out-of-band behavior, e.g. spurious resonance....
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Propagation analysis of the point-to-point radio links operating in the band
PublikacjaThe theoretical possibilities of utilizing the EHF-band frequencies for point-to-point short range communications have been discussed. The most important factors that affect propagation attenuation in this band have been briefly described, as well as relevant mathematical formulas that allow for numerical analysis of these phenomena. After that, a research have been carried out in which the authors have analyzed propagation losses...
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Radio wave propagation conditions for terrestrial radiocommunications in the EHF band
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Dual-band antenna with improved gain for WLAN and ISM applications
PublikacjaIn this Letter, a dual-band antenna with an improved gain is proposed. The structure features 9.7 and 10.4 dBi gain within 2.4 GHz to 2.5 GHz and 5 GHz to 6 GHz bands, respectively. This makes it suitable for WLAN and ISM applications. The structure comprises an asymmetrical pair of radiators and slots suspended over a reflector. The antenna is optimised in a two-stage process using a trust-region-based gradient search algorithm....
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Miniaturized dual‐band branch‐line coupler with enhanced bandwidth
PublikacjaIn this letter, a miniaturized hybrid dual-band branch-line coupler (BLC) with enhanced fractional bandwidths is proposed. Compact size and bandwidth enhancement are obtained using meandered transmission line sections with broken symmetry between cross-coupling branches. The circuit is designed at a low numerical cost using surrogate-assisted techniques. The optimized design features small size of only 0.25λg×0.19λg(28% miniaturization...
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Asymmetrical-Slot Antenna with Enhanced Gain for Dual-Band Applications
PublikacjaDual-band operation is an important feature of antennas to be applied in modern communication systems. Although high gain of radiators is rarely of concern in urban areas with densely located broadcasting stations, it becomes crucial for systems operating in more remote environments. In this work, a dual-band antenna with enhanced bandwidth is proposed. The structure consists of a driven element in the form of an asymmetrical radiator/slot...
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A Critical Reanalysis of Uncontrollable Washboarding Phenomenon in Metal Band Sawing
PublikacjaThe article analyzes the cutting process of hard bars. Investigations conducted in industrial conditions demonstrated the presence of surface errors in the machined workpieces in the form of washboard patterns. The purpose of this study was to analyze the results of cutting on band sawing machines with different band saw blades. The cutting processes were conducted on three different horizontal band sawing machine types. Analyzed...
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublikacjaThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublikacjaThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Publikacjahttps://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska
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La linguistique dans le Grand Robert : Les emplois marqués 'linguistique'
PublikacjaIl s’agit, dans ce travail, d’étudier le lexique marqué « Linguistique » dans le Grand Robert. Ce dictionnaire de langue est constitué d’une nomenclature métalinguistique qui se distingue, d’une part de celle appartenant à la langue générale, et d’autre part de celle appartenant à d’autres domaines spécialisés. Notre objectif consiste à étudier les propriétés distinguant ces différentes définitions élaborées par un lexicographe-linguiste.
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublikacjaPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Relation ship between electron scattering grand total and ionization totalcross section.
PublikacjaZaproponowano funkcję wiążącą całkowity przekrój czynny i jonizacyjny przekrój czynny na rozpraszanie elektronów na prostych drobinach węglowodorowych i perfluorowanych. Posługując się znalezioną relacją wyznaczono przekroje czynne dla kilku związków fluoru i wodoru.
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The optical properties and band gap energy of nanocrystalline La0.4Sr0.6TiO3 thin films
PublikacjaW pracy zbadano wpływ mikrostruktury na właściwości optyczne La0.4Sr0.6TiO3 przygotowanego w postaci cienkiego filmu. Gęsty film o grubości 200nm i wielkości krystalitów 14-30nm został przygotowany na szafirze.
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Channel Impulse Response Measurements at mmWave Band in Office and Conference Rooms
PublikacjaIn this paper, the measurements of the channel impulse response at mmWave band in office and conference rooms are described. The central frequency is 27 GHz with a bandwidth of 400 MHz. The description of the used measurement stand and considered environments are presented. The initial analysis of the power delay profile, mean delay, and RMS delay spread allows preliminary conclusions to be drawn that there is a significant impact...
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Band Gap Engineering toward Semimetallic Character of Quinone-Rich Polydopamine
PublikacjaSemiconductor|melanin interfaces have received increasingly more attention in the fields of photocatalysis and applied electrochemistry because of their facile synthesis, unique electrical properties, and strong capability toward photosensitization. In this work, we describe the electropolymerization of quinone-rich polydopamine (PDA) on the surface of hydrogenated TiO2 nanotubes with enhanced photoactivity in the visible spectrum....
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A low-band gap, nitrogen-modified titania visible-light photocatalyst
PublikacjaFotokatalizatory tlenku tytanu(IV) zmodyfikowanego azotem zostały zsyntetyzowane poprzez ogrzewanie wodorotlenku tytanu i mocznika w temperaturze 400ºC. Otrzymane fotokatalizatory charakteryzują się silną absorpcją w zakresie promieniowania widzialnego (400-500 nm) odznaczając się niskimi wartościami energii pasma wzbronionego (2,20 i 2,46 eV). Aktywność fotokatalityczną w świetle widzialnym potwierdzono przeprowadzając reakcję...
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Theory of valence-band and core-level photoemission from plutonium dioxide
PublikacjaThe correlated-band theory implemented as a combination of the local-density approximation with the dynamical mean-field theory is applied to PuO2. An insulating electronic structure, consistent with the experimental valence-band photoemission spectra, is obtained. The calculations yield a nonmagnetic ground state that is characterized by a noninteger filling of the plutonium 5f shell. The noninteger filling as well as the satellites...
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Fast simulation-driven design optimization of UWB band-notch antennas
PublikacjaIn this letter, a simple yet reliable and automated methodology for rapid design optimization of ultra-wideband (UWB) band-notch antennas is presented. Our approach is a two-stage procedure with the first stage focused on the design of the antenna itself, and the secondstage aiming at identification of the appropriate dimensions of the resonator with the purpose of allocating the band-notch in the desired frequency range. For the...
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A Study on Dual-band Microstrip Rectangular Patch Antenna for Wi-Fi
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Low temperature broad band dielectric spectroscopy of multiferroic Bi6Fe2Ti3O18 ceramics
PublikacjaIn the present research the tool of broadband dielectric spectroscopy was utilized to characterize dielectric behavior of Bi6Fe2Ti3O18 (BFTO) Aurivillius-type multiferroic ceramics. Dielectric response of BFTO ceramics was studied in the frequency domain (Δν=0.1Hz – 10MHz) within the temperature range ΔT=-100°C – 200°C. The Kramers-Kronig data validation test was employed to validate the impedance data measurements and it was found...
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Shear band evolution phenomena in direct shear test modelled with DEM.
PublikacjaA direct shear test is widely used in the geotechnical engineering field. It is an easy and quick test to measure the shear properties of soil. This test often replaces more expensive and difficult tri-axial shear test. Despite that the direct shear test is known and used for a long time, it is still not well investigated at the grain scale. This paper deals with the micro behaviour of the cohesionless sand inside the direct shear...
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Receiver block of antenna amplifier for WLAN systems in 5 GHz band
PublikacjaDwukierunkowe wzmacniacze antenowe (BDA) są często stosowane do zwiększania zasięgu łączności w sieciach bezprzewodowych WLAN. W artykule przedstawiono teorię, procedurę projektową oraz realizację części odbiorczej dwukierunkowego wzmacniacza do systemów WLAN na pasma 5GHz w standardach 802.11a i HiperLAN-2. Analizowano tylko te bloki, które wpływają na parametry toru odbiorczego. Aby ograniczyć koszt wzmacniacza wszystkie obwody...
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Miniaturized uniplanar triple-band slot dipole antenna with folded radiator
PublikacjaA miniaturized uniplanar slot dipole for triple-frequency operation is presented. The antenna consists of a folded slot radiator with an increased number of degrees of freedom that allow for efficient size reduction. Rigorous electromagnetic (EM)-driven design optimization is applied in order to achieve the smallest possible size while maintaining acceptable levels of antenna reflection at the required operating frequencies. The...
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Processing and structure–property relationships of natural rubber/wheat bran biocomposites
PublikacjaIn this work, wheat bran was used as cellulosic filler in biocomposites based on natural rubber. The impact of wheat bran content [ranging from 10 to 50 parts per hundred rubber (phr)] on processing, structure, dynamic mechanical properties, thermal properties, physico-mechanical properties and morphology of resulting biocomposites was investigated. For better characterization of interfacial interactions between natural rubber...
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Pomiar kapitału marek własnych detalistów
PublikacjaCelem artykułu jest przybliżenie istoty pojęcia kapitału marek własnych, zaprezentowanie potencjalnych implikacji praktycznych i przedstawienie kierunków dalszych badań w tym zakresie.
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The authenticity in social media. Club and football players’ relations
PublikacjaThe authenticity in social media is one of the crucial factors of brands success. In the era of fake news, illusions, manipulations or other artificial attributes of the virtuality and reality today it is a real source of value. The presented study aims to verify how football club and football players’ brands’ authenticity influence attitudinal loyalty in social media. Findings proved that the authenticity is something social media...
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Marta Kuc-Czarnecka dr
OsobyMarta Kuc-Czarnecka jest zastępczynią kierownika Katedry Statystyki i Ekonomii na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Pełni również funkcję pełnomocniczki Dziekana ds. akredytacji AMBA. Jest współzałożycielką Rethinking Economics Gdańsk oraz członkinią Fundacji im. Edwarda Lipińskiego na rzecz promocji pluralizmu w naukach ekonomicznych. W latach 2018-2022 była ekspertką Europejskiej Fundacji na Rzecz Poprawy...
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Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States
PublikacjaThis study contributes to the limited literature on the personal branding of knowledge workers by revealing that a culture that incorporates knowledge, learning, and collaboration supports (explicit and tacit) knowledge sharing among employees and that sharing matters for knowledge workers’ self-perceived personal brand equity. Analysis of 2,168 cases from the United States and Poland using structural equation modeling (SEM) showed...
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Capacity of Surface Production of Band Sawing in Manufacture of Oak Floor Upper Layers
PublikacjaThin lamellae, corresponding to the layer components of structural glued members, i.e., 2-ply or 3-ply glued flooring, can be manufactured in re-sawing operations of kiln-dried wood blocks or in wet technologies, which currently seem to be more common because of the shorter drying time. The re-sawing process in wet technology is conducted on dedicated thin-cutting band sawing machines with stellite-tipped band saws. The goal of...
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Design of compact self-quintuplexing antenna with high-isolation for penta-band applications
PublikacjaThis article presents a novel compact self-quintuplexing antenna architecture based on a substrate-integrated rectangular cavity (SIRC) for pentaband applications. The proposed self-quintuplexing antenna is constructed by employing an SIRC, one Pi-shaped slot (PSS), one T-shaped slot (TSS), and five 50Ω microstrip feedlines. The PSS and TSS are engraved on the top of the SIRC to create five radiating patches, which are excited...
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Effective one-band Hamiltonian for the copper-oxygen plane in the superconducting copper oxides
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Dipolowe anteny planarne do zastosowań w standardzie Ultra-Wide band
PublikacjaW pracy dokonano przeglądu dipolowych anten planarnych projektowanych dla standardu UWB. Przedstawiono przykładowe promienniki oraz symetryzatory szerokopasmowe, które składają sie na antenę dipolową. porównano dopasowania anten dla wybranych kształtów promienników.
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Temperature effect on the emission spectra of narrow band Mn4+phosphors for application in LEDs
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Hydrogen-Containing Na3HTi1–xMnxF8 Narrow-Band Phosphor for Light-Emitting Diodes
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Person Tracking in a Ferry Environment Using Ultra-Wide Band Radio Interface
PublikacjaThis article presents research and analysis of effectiveness of tracking moving people in an environment of passenger ferry, using measurements of propagation time of ultra-wide band radio signal (UWB - Ultra-Wide Band). Constructed measurement stand and results of measurements carried out in a real propagation conditions were shortly discussed.
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Rotational Molding of Linear Low-Density Polyethylene Composites Filled with Wheat Bran
PublikacjaApplication of lignocellulosic fillers in the manufacturing of wood polymer composites (WPCs) is a very popular trend of research, however it is still rarely observed in the case of rotational molding. The present study aimed to analyze the impact of wheat bran content (from 2.5 wt.% to 20 wt.%) on the performance of rotationally-molded composites based on a linear low-density polyethylene (LLDPE) matrix. Microscopic structure...