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Wyniki wyszukiwania dla: TERRITORIAL MARKETING
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Kształtowanie nowego wizerunku miast delty Wisły
PublikacjaObszar delty wisły został dotknięty szeregiem negatywnych zjawisk będących następstwem burzliwej historii tych ziem. ważnym elementem działań naprawczych jest zmiana negatywnego wizerunku miejsca oraz wzmoicnienie poczucia tożsamości terytorialnej wśród (w większości napływowej) społeczności lokalnej.artykuł przedstawia dotychczasowe dościwadczenia oraz perspektywy dalszych działań wybranych miast delty wisły dotyczących wykorzystania,...
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A novel architecture of Web-GIS for mapping and analysis of echinococcosis in Poland
PublikacjaEchinococcosis is an infectious disease transferred through ingestion of food or water which have been contaminated with eggs of the Echinococcus tapeworm, which are spread by intermediate parasite hosts. Because the latter are primarily territorial, research related to diagnosis and prevention of echinococcosis requires investigation of environmental factors, which can be supported with the use of a Geographical Information System...
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Experimental Evaluation of ND: YAG Laser Parameters and Sample Preparation Methods for Texturing Thin AISI 316L Steel Samples
PublikacjaIn mechanical and material engineering, the effect of laser texturing depends on many factors besides device specification, primarily the properties of the materials being processed, and, secondly, the preparation of the sample. Laser texturing of thin (<5 mm) samples is mostly performed utilizing short-pulse lasers, but depending on the power of the laser beam, the process can also be performed by using continuous operation lasers....
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Strategie tworzenia dobrej przestrzeni publicznej w małych i średnich miastach
PublikacjaW ostatnich latach można zaobserwować intensyfikację wysiłków władz małych i średnich miast na rzecz podniesienia jakości ich przestrzeni publicznych. Coraz częściej nowe lub odnowione przestrzenie publiczne tych miast stają się kluczowym elementem marketingu terytorialnego. Artykuł przedstawia różnorodność strategii inwestycyjnych mających służyć stworzeniu przestrzeni integracji o wysokiej jakości. Podstawowe różnice dotyczą...
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Rola inicjatyw klastrowych w kreowaniu wizerunku regionu
PublikacjaCelem niniejszego artykułu jest omówienie roli inicjatyw klastrowych w marketingu terytorialnym. Inicjatywy klastrowe, poprzez podejmowane działania na rzecz rozwoju regionu i funkcjonujących tam klastrów przedsiębiorstw stają się ważnym partnerem władz publicznych w działaniach ukierunkowanych na promocję i kreowanie pozytywnego wizerunku danej jednostki terytorialnej. Autorka na wybranych przykładach wskazuje na silne powiązania...
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Possible directions for development of C-ITS services in cities on the example of the TRISTAR System
PublikacjaDuring the previous EU financial perspective (2007 - 2013), we observed an intensification of the evelopment of transport management systems using ITS services in Polish cities. One of the biggest territorially and functionally system is Tri-city TRISTAR system, the implementation of which was completed in 2015. The concept of the TRISTAR system and its architecture was developed in the years 2002-2007. Currently, we can observe...
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Redesign of the Research Platform for Monitoring, Control and Security of Critical Infrastructure Systems
PublikacjaCritical Infrastructure Systems (CISs) play a key role in modern societies. Their sustainable operation depends heavily on the performance of dedicated structures and algorithms targeting monitoring, control and security aspects. In previous work a Research Platform (RP) for the design and simulation of such systems was presented. This works updates the information on the RP through the description of major hardware and software...
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublikacjaTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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How Swiss Watchmaking Brands are Communicating Made in Switzerland
PublikacjaCountry-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products with positive characteristics [9]. Swiss watchmaking companies have an iconic status that is essential to their reputation - mainly due to their high quality, precision, innovation, and craftsmanship [7]. They are also using country-of-origin...
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublikacjaThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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Development of trolleybus public transport in Gdynia as part of sustainable mobility strategy
PublikacjaIn many EU cities trolleybuses are experiencing a period of revitalization. New lines, new and modern trolley-buses, the use of auxiliary propulsion battery, eco-logical values and others, create great opportunities for that kind of public transport as an effective tool to shape transport policy in accordance with the principles of sustainable mobility. Gdynia is one of three cities in Poland with trolleybuses public transport...
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Active and Dynamic Graphical Code for Object Identification in Healthcare
PublikacjaA new approach for item marking using two dimensional discrete graphics markers. Proposed solution allow o change the code rapidly, upon request and in the case of thermal markers make the code invisible for unauthorized observers. Connecting the proposed codes with wearable multmedial platform such as eGlasses can create new possibilities in human-environment interaction.
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Conflict handling in small firms’ foreign business relationships
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The impact of brand communication on brand equity through Facebook
PublikacjaPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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Online brand communities’ contribution to digital business models
PublikacjaAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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Program lojalnościowy jako narzędzie budowania trwałych relacji z klientami
PublikacjaPrzedsiębiorstwa, funkcjonując na coraz bardziej konkurencyjnym rynku, stale poszukują nowych form uzyskiwania przewagi konkurencyjnej. Staje się to coraz trudniejsze wobec licznych działań podejmowanych przez podmioty działające w tej samej branży. W latach 90. ubiegłego stulecia zrodziła się koncepcja marketingu relacji. Obserwując działania podmiotów branży hotelarskiej, wydaje się być ona nadal aktualna. Głównym działaniem...
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Organizacja systemu opieki nad seniorami wyzwaniem dla samorządów lokalnych
PublikacjaA significant part of the activities undertaken so far under the senior policy, also at the local level, have been focused on seniors’ social (physical and educational) activation. The growing number of the oldest seniors, with limited independence, living alone in single‑person households, away from their families, will force the policy priorities to be reoriented in such a way as to develop efforts to provide different types...
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COVID-19 and digital deprivation in Poland
PublikacjaResearch background: The problem of digital deprivation is already known, but the COVID-19 pandemic has highlighted its negative consequences. A global change in the way of life, work and socialisation resulting from the epidemic has indicated that a basic level of digital integration is becoming necessary. During the lockdown, people were forced to use ICTs to adapt to a rapidly changing reality. Current experience with coronavirus...
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Identification of Public Service Logic (PSL) and Public Service Motivation (PSM) elements in Open Government Data (OGD) initiatives
PublikacjaWhile previous research on Open Government Data (OGD) has primarily focused on reuse and adoption, this study aims to explore the implications of the Public Service Logic (PSL) and Public Service Motivation (PSM) dimensions in the context of OGD initiatives. This study is contextualized in Tanzania wherein the OGD initiatives are at an evolving stage. For the present study, the perspectives of the 15 public officials involved in...
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Proces kształtowania nowego produktu
PublikacjaW pracy zaproponowano siedmioetapowy proces kształtowania nowych produktów, który oparto na dodatnich cechach tego rodzaju procesów występujących w literaturze światowej. Porównano najbardziej znaczące podejścia co do przebiegu procesu i wyciągnięto wnioski, które posłużyły do ustalenia podstawowych etapów i przeglądów. Proponowane etapy procesu to: identyfikacja sposobności, tworzenie koncepcji, wstępne rozpoznanie, pełne rozpoznanie...
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Influence of image transformations and quality degradations on SURF detector efficiency
PublikacjaA method for task-oriented examination of SURF keypoint detector accuracy is presented in the paper. It consists of generating test images, based on a given exemplar, processed by affine transformations: random rotation and scaling, and varying degree of degradations: darkening, blurring, noising, and compression. Details of applied degradation procedure are presented, followed by essentials of SURF-based images matching. A distance...
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A shared curriculum for daylighting education to meet the educational needs of society
PublikacjaThis article describes the collaborative creation of the curriculum for a new eLearning programme on daylighting design of buildings targeting both traditional and lifelong learners. The programme consists of an online platform integrated with a summer school for practical applications. The process was conducted through several workshops with professionals, representatives of national bodies on building regulations, academics,...
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Cultural dilemmas of international management
PublikacjaZarządzanie międzynarodowe polega na kierowaniu działalnością przedsiębiorstwa przekraczającą granice państw. Otoczenie międzynarodowe, zwłaszcza wymiar kulturowy odgrywa podstawową rolę w kształtowaniu efektywności umiędzynarodowionego podmiotu. Celem referatu jest przedstawienie problematyki zarządzania międzynarodowego w aspektach kulturowych. Pierwsza część pracy ukazuje obszary zarządzania międzynarodowego. Następnie krótko...
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Spatial differentiation of road safety in Europe based on NUTS-2 regions
PublikacjaRoad safety varies significantly across the regions in Europe. To understand the factors behind this differentiation and the effects they have, data covering 263 NUTS-2 (Nomenclature of Territorial Units for Statistics) regions across Europe (European Union and Norway) have been analysed. The assessment was made using Geographically Weighted Regression (GWR). As a dependent variable the Road Fatality Rate (RFR – number of fatalities...
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Designing with Green and Blue – Climate Adaption Proposals for Lowland Areas of Gdańsk
PublikacjaThe paper gives insight into issues explored within the framework of the SOS Climate Waterfront workshop that took place in Gdańsk in June 2019. The aim of the study was to propose solutions that will decrease the number of flooding events and span the gap between flood prevention strategies and the provision of other benefits such as ecological, urban, cultural and social. Historical cartography enquiries and research by the design...
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Value co‐creation (VCC) and value co‐destruction (VCD) via open government data (OGD): Empirical case of Tanzania
PublikacjaHaving emphasized upon the potential benefits of Open Government Data (OGD) initiatives via value derivation and innovation pursuits of the stakeholders, it falls in place to complement this line of OGD research in the specific case of Tanzania, a developing country, to support the inferences. Specifically, it is important to understand the manner in which OGD VCC-one of the hinges of OGD initiatives- and OGD VCD-a possible fall...
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Frequent Sequence Mining in Web Log Data
PublikacjaThe amount of information available even on a single web server can be huge. On the other hand, the amount of visitors (users) can often reach a number of at least six digits. Users vary in gender, age and education, and in consequence their information needs are different. Moreover, they subconsciously expect to get more adequate content after visiting the first few pages. The scope of this kind of problem relates to the domain...
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Research of the changeability of the vessels traffic intensity of inland waterways – case study for Lower Vistula
PublikacjaThe article presents an analysis of the changeability of traffic intensity of inland waterway vessels in the Vistula Delta. The concept of traffic intensity was defined, traffic flows and disturbances were identified in the studied area. The characteristics of the inland waterway traffic model are presented. The results of the analysis indicate the need to carry out modernization of inland waterways for the needs of inland waterway...
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Konkursy studenckie jako narzędzie w określaniu potencjału rewitalizacyjnego miejskich terenów zdegradowanych.
PublikacjaZgodnie z zasadami prowadzenia działań rewitalizacyjnych określonych w ustawie o rewitalizacji obowiązującej od 9 października 2015 r. oraz horyzontalnych wytycznych w zakresie rewitalizacji w programach operacyjnych na lata 2014-2020 faza przygotowawcza procesu rewitalizacji powinna zawierać wielopłaszczyznowe analizy zakończone wnioskami aplikacyjnymi ujętymi w gminnych programach rewitalizacji obszarów zurbanizowanych. Artykuł...
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Combined extraction and microextraction techniques: Recent trends and future perspectives
PublikacjaThe latest advancements in the analytical sample preparation indicate a trend of combining different extraction techniques with targeting an improvement in separation, cleanup, detection limits, enrichment factors, and dealing with complex matrices. This manuscript identifies mainly two groups of combined sample preparation techniques. The first group integrates conventional or enhanced extraction techniques with microextraction....
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Strategie rozwoju byłych miast wojewódzkich w Polsce Wschodniej
PublikacjaPrzedmiotem opracowania są strategie rozwoju 9 miast należących do najsilniejszych ośrodków poza obecnymi miastami wojewódzkimi w najsłabiej rozwiniętych polskich regionach. Miasta te mogą dawać szansę aktywizacji swojego otoczenia. Przyczynić się do tego mogą dobre strategie zwiększające konkurencyjność miast i pobudzające rozwój. Celem badań było uzyskanie odpowiedzi na pytania, czy i w jakim stopniu badane strategie: (1) zgodne...
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Financial impact analysis of going public at the Warsaw Stock Exchange: Using Fuzzy Set Theory to understand behaviours of mature companies
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NEW PRODUCT DEVELOPMENT FROM THE PERSPECTIVE OF CREATING A COMPETITIVE ADVANTAGE
PublikacjaIt is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...
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Customer Engagement Consequences for Firms
PublikacjaPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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Molecular basis for the DNA damage induction and anticancer activity of asymmetrically substituted anthrapyridazone PDZ-7
Publikacjanthrapyridazones, imino analogues of anthraquinone, constitute a family of compounds with remarkable anti-cancer activity. To date, over 20 derivatives were studied, of which most displayed nanomolar cytotoxicity towards broad spectrum of cancer cells, including breast, prostate and leukemic ones. BS-154, the most potent derivative, had IC50 values close to 1 nM, however, it was toxic in animal studies. Here, we characterize another...
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublikacjaPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Providing Public Space Continuities in Post-Industrial Areas through Remodelling Land/Water Connections
PublikacjaThis article examines the problem of urban transformation strategies applied in recent years which are based on the creation of new water areas and modification of existing ones. The research is an attempt to prove that modifications of plans of water areas and forms of their borders may play an important role in achieving the best quality public spaces in post-industrial territories. The basis for demonstrating the importance...
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QR CODE JAKO NARZĘDZIE KOMUNIKACJI Z KLIENTAMI
PublikacjaKażdą nową technologię użytkownicy muszą zacząć postrzegać jako użyteczną, aby mogła się ona upowszechnić. W ten sposób działania z nią związane stają się codziennością. Jednak oprócz użyteczności dla konsumentów istotna jest też prostota użytkowania technologii. Obie cechy dotyczą technologii mobilnych i związanych z nimi działań określanych mianem marketingu mobilnego . Zalicza się do nich: wysyłanie SMS i MMS, włączanie bluetooth...
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublikacjaInformation comes as basic good which affects social well-being. A modern society and a modern state – its administration, education, culture, national economy and armed forces – cannot function efficiently without a rationally developed field of information. The quality of the functioning of that system depends on a specific feature of information, that is namely: its reliability which makes it possible for us to evaluate accuracy,...
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The forecasts-based instrument rule and decision making. How closely interlinked? The case of Sweden
PublikacjaResearch background: The Central Bank of Sweden declared in years 1999–2006 the implementation of the Svensson’s concept of inflation forecast targeting (IFT). It means that the repo rate decision-making process depends on the inflation forecasts. The concept evolved from the strict IFT with the decision-making algorithm called ‘the rule of thumb’ to the flexible IFT. Purpose of the article: The aim of...
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Sklepy typu pop-up – od Guerilla Stores marki Comme de Garcons przez unikalne doświadczenie zakupowe Bikini Berlin do ... ?
PublikacjaObiekty, sklepy typu pop- up pojawiały się w miastach ponad dziesięć lat temu. Otwierane są na krótki okres czasu w celu promocji marki i nawiązania bezp o- średniego kontaktu z odbiorcą. Pop -up’y różnią się od tradycyjnych, stacjona r- nych sklepów rodzajem prowadzonej w nich działalności, mającym na celu przede wszystkim promocję marki. Pierwsze tymczasowe obiekty, tzw. Guerilla stores , stworzone zostały w 2004 roku...
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Post‐Second World War Reconstruction of Polish Cities: The Interplay Between Politics and Paradigms
PublikacjaBy the end of the Second World War, many of the Polish cities—and especially their historic centres—were in ruins. This was caused by both bombings and sieges conducted by the Nazis and Soviets. The particular group of cities is associated with former German lands—now called the “Recovered Territories”—which were incorporated into the borders of Poland as compensation for its Eastern Borderlands lost to the Soviet Union. These...
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Diagnostics of pillars in St. Mary’s Church (Gdańsk, Poland) using the GPR method
PublikacjaThe main goal of this study was non-destructive evaluation of pillars in the St. Mary’s Church (Gdańsk, Poland) using the ground penetrating radar (GPR) technique. The GPR inspection was conducted on four brick masonry pillars and five pillars strengthened by reinforced concrete jacketing. Data were acquired with a 2 GHz antenna along longitudinal and transverse profiles. The study involved the estimation of the electromagnetic...
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Analysis of the impact of socio-economic development on road safety based on the example of Baltic Sea Region countries
PublikacjaBaltic Sea Region (BSR) is a specific region of Europe, bringing together countries with different levels of socio-economic development. The main common point is territorial access to the Baltic Sea and the importance of maritime transport in the transportation of goods. The region consists of 9 countries, including Germany, Poland, Lithuania, Latvia, Estonia, Finland, Sweden, Denmark and Russia (more specifically, Kaliningrad...
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Zarządzanie relacjami na rynku usług edukacyjnych szkół wyższych. A. Drapińska.
PublikacjaZmiany zachodzące w otoczeniu szkół wyższych, a zwłaszcza pojawienie się mechanizmów rynkowych, zmuszają uczelnie do poszukiwania odpowiednich działań, pozwalających na budowanie przewagi konkurencyjnej. Nowe podejście do zarządzania staje się koniecznością.Autorka proponuje w książce nowatorskie podejście do zarządzania i marketingu w szkolnictwie wyższym, jakim jest zarządzanie relacjami. Jest ono propozycją nowoczesnego zarządzania,...
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Diagnostic tolerances' evaluation method of the start-up exhaust temperature of a naval gas turbine
PublikacjaThe conducted investigations aimed to elaborate the method of marking diagnostic tolerances of the exhaust temperature of a gas turbine observed during engine's start-up process. The diagnostic tolerances were determined by means of statistical inference by creating the hypothesis about a normal distribution of the start-up exhaust temperature's dispersion in the initial operation moment, which was subsequently verified applying...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublikacjaBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Hidden Champions of Poland
PublikacjaPoland is a country with a strong entrepreneurial spirit. The hidden champions’ performance has been closely related to political and economic changes: the fall of communism in 1989 and the transition from a centrally planned economy to a market economy. This led to the emergence of small private businesses focused on the domestic market. The accession to the European Union in 2004 created new perspectives for the hidden champions’...
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Wskaźnik przedsiębiorczości w jednostkach terytorialnych Polski – zróżnicowanie w czasie i przestrzeni
PublikacjaPrzedmiotem artykułu jest analiza zjawiska prowadzenia działalności gospodarczej przez osoby fizyczne, mierzonego poprzez wskaźnik liczby tych osób na 100 osób w wieku produkcyjnym. Wskaźnik ten nazywany jest nieraz wskaźnikiem przedsiębiorczości, mimo, że mierzy tylko jeden z jej przejawów. Badania prowadzono w układzie podregionów, powiatów i gmin (według ich rodzaju, z wyodrębnieniem miast w gminach miejsko-wiejskich). Celem...
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X-ray and UV Radiation Damage of dsDNA/Protein Complexes
PublikacjaRadiation and photodynamic therapies are used for cancer treatment by targeting DNA. However, efficiency is limited due to physico-chemical processes and the insensitivity of native nucleobases to damage. Thus, incorporation of radio- and photosensitizers into these therapies should increase both efficacy and the yield of DNA damage. To date, studies of sensitization processes have been performed on simple model systems, e.g.,...