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Search results for: integrated marketing communication
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Forecasting energy consumption and carbon dioxide emission of Vietnam by prognostic models based on explainable machine learning and time series
PublicationThis study assessed the usefulness of algorithms in estimating energy consumption and carbon dioxide emissions in Viet- nam, in which the training dataset was used to train the models linear regression, random forest, XGBoost, and AdaBoost, allowing them to comprehend the patterns and relationships between population, GDP, and carbon dioxide emissions, energy consumption. The results revealed that random forest, XGBoost, and AdaBoost...
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ENTERPRISE ACTIVITIES MODELING BY BPMN NOTATION
PublicationDepending on the process behavior, available know-how and organizational goals, different techniques and tools can be used for business process modeling. We concentrate on e-commerce, and try to find the best marketing strategy for the sales process improvement. In the paper we present the multilayer approach to define enterprise scenarios. This allows us to collect the suitable knowledge necessary for enterprise analysis and improvement....
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Prediction based on integration of Decisional DNA and a feature selection algorithm Relief-F
PublicationThe paper presents prediction model based on Decisional DNA and Set of experienced integrated with Relief_F algorithm for feature selection
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Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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A Survey of Vehicular Network Systems for Road Traffic Management
PublicationIn this survey, we analyze the proposals of vehicular communication systems in the context of road traffic management. Starting with the definition of communications between vehicles (V2V), vehicles-to-infrastructure (V2I) and vehicles-to-everything (V2X), we first focus on the requirements and current standards for the Intelligent Transport Systems (ITS), including the maximum communication delay, the communication range and the...
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Reliable OFDM Data Transmission with Pilot Tones and Error-Correction Coding in Shallow Underwater Acoustic Channel
PublicationThe performance of Underwater Acoustic Communication (UAC) systems are strongly related to the specific propagation conditions of the underwater channel. Horizontal, shallow-water channels are characterised by extremely disadvantageous transmission properties, due to strong multipath propagation and refraction phenomena. The paper presents the results of communication tests performed during a shallow, inland-water experiment with...
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NetBaltic System-Heterogenous Wireless Network for Maritime Communications
PublicationIn case of maritime communications, we observe a growing interest in deployment of multitask satellite-based solutions and development of new maritime-specific systems intended for improvements in safety of e-navigation. Analysis of different types of currently used maritime communication systems leads, however, to a conclusion that neither global and still very expensive satellite systems nor cheaper, but short-ranged transmission...
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Innowacje jako wyzwanie dla działań marketingowych banków komercyjnych
PublicationW referacie przedstawiona została istota innowacji w funkcjonowaniu banków komercyjnych na rynku polskim. Na podstawie danych statystycznych przeprowadzona została analiza poziomu innowacyjności banków i innych instytucji finansowych z uwzględnieniem zróżnicowania podmiotowego oraz ze względu na rodzaje innowacji. W pracy zidentyfikowane zostały również podstawowe grupy czynników wpływających na innowacje i związane z nimi działania...
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Study of the Performance of DSSS UAC System Depending on the System Bandwidth and the Spreading Sequence
PublicationA signal transmitted in an Underwater Acoustic Communication (UAC) system operating in a shallow-water channel suffers from strong time dispersion due to multipath propagation. This causes the Inter-Symbol Interference (ISI) observed in the received signal, which significantly limits the communication system’s reliability and transmission rate. In such propagation conditions, the Direct-Sequence Spread Spectrum (DSSS) method is...
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Diurnal variability of atmospheric water vapour, precipitation and cloud top temperature across the global tropics derived from satellite observations and GNSS technique
PublicationThe diurnal cycle of convection plays an important role in clouds and water vapour distribution across the global tropics. In this study, we utilize integrated moisture derived from the global navigation satellite system (GNSS), satellite precipitation estimates from TRMM and merged infrared dataset to investigate links between variability in tropospheric moisture, clouds development and precipitation at a diurnal time scale. Over...
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Underwater Acoustic Communications in Time-Varying Dispersive Channels
PublicationUnderwater acoustic communication (UAC) system designers tend to transmit as much information as possible, per unit of time, at as low as possible error rate. However, the bit rate achieved in UAC systems is much lower than for wire or radio-communication systems. This is due to disadvantageous properties of the UAC channels, namely the sea and inland waters. Estimation of UAC channel transmission properties is possible within...
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Application of Doubly Connected Dominating Sets to Safe Rectangular Smart Grids
PublicationSmart grids, together with the Internet of Things, are considered to be the future of the electric energy world. This is possible through a two-way communication between nodes of the grids and computer processing. It is necessary that the communication is easy and safe, and the distance between a point of demand and supply is short, to reduce the electricity loss. All these requirements should be met at the lowest possible cost....
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Employees With Autism Spectrum Disorders in the Digitized Work Environment: Perspectives for the Future
PublicationThe aim of this article is to examine the opportunities for employees with autism spectrum disorders (ASDs), arising from digital technology (DT) development. The author discusses assistive technology (AT) as a mean of creating a better work environment, making the digitized workplace more friendly for people with ASD. A possible solution of communication problems is replacing the interpersonal communication between employees with...
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Non-Satellite Broadband Maritime Communications for e-Navigation Services
PublicationThe development of broadband network access technologies available to users on land has triggered a rapid expansion of a diverse range of services provided by terrestrial networks. However, due to limitations of digital communication technologies in the off-shore area, the maritime ICT systems evolution so far has not followed that trend. Despite the e-navigation initiative defining the set of Maritime Services, the progress in...
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Funkcje dydaktyczne naukowych kół marketingu
PublicationSkuteczne nauczanie marketingu w polskich uczelniach jest niezwykle trudnym i złożonym procesem. Marketing w swej naturze jest ściśle związany z praktyką gospodarczą. Absolwent szkoły wyższej powinien - oprócz kompleksowej wiedzy teoretycznej - być przygotowany do rozwiązywania rzeczywistych problemów rynkowych. Pozyskanie praktycznych umiejętności wykorzystania wiedzy zdobywanej w toku studiów oraz rozwinięcie umiejętności organizacyjnych...
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Experimental Comparison of Designed Inductance Coils for Wireless Power Transfer
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The Dark Side of Media and Technology: A 21st Century Guide to Media and Technological Literacy [Book Review]
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The Analysis and Solutions to the Problems of IPv6 Configuration Migration of Small Networks
PublicationThe paper analyzes the problems of IPv4 to IPv6 migration processes and indicates the areas in which migration can be done without expensive replacement of hardware, software and organizational changes. This paper presents the migration tools developed for the SOHO network administrators. The tools provide theoretical knowledge and practical advices on migrating to IPv6 and enable automation of the migration process. The article...
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Standards with cybersecurity controls for smart grid - A systematic analysis
PublicationIn recent years numerous standards related to the cybersecurity of smart grids have been published, which led to the challenge for operators in obtaining indications that match their specific objectives and contexts. Although several studies approached this problem by providing more or less comprehensive surveys and overviews of smart grid cybersecurity standards, none of them was dedicated to the actual and important subject of...
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Performance and Power-Aware Modeling of MPI Applications for Cluster Computing
PublicationThe paper presents modeling of performance and power consumption when running parallel applications on modern cluster-based systems. The model includes basic so-called blocks representing either computations or communication. The latter includes both point-to-point and collective communication. Real measurements were performed using MPI applications and routines run on three different clusters with both Infiniband and Gigabit Ethernet...
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Playing the Sprint Retrospective
PublicationIn agile software development, where great emphasis is put on effective informal communication, success depends heavily on human and social factors. However, Scrum does not specify any techniques that aid the human side of software development. In this paper we investigate the use of 6 collaborative games for the Sprint Retrospective. Each game was implemented twice in a Scrum team in Intel Technology Poland. The received feedback...
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Square root RC Nyquist filter of fractional delay
PublicationIn this paper we propose a discrete-time FIR (finite impulse response) filter which couples the role of square root Nyquist filter with fractional delay filter. This filter enables to substitute for a cascade of square root RC (SRRC) Nyquist filter and fractional delay filter in one device/algorithm. The aim is to compensate for transmission delay in communication system. Statistically defined performances, e.g. BER (bit error...
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublicationThe main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information;...
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Wybrane aspekty wyboru specjalności przez studentów kierunku zarządzania i marketingu
PublicationW artykule zajęto się problematyką wyboru specjalności przez studentów kierunku zarządzanie i marketing. W szczególności autora interesowały następujące zagadnienia dotyczące wyboru specjalności przez studentów w zakresie magisterskich studiów uzupełniających (MSU): źródła i rodzaje informacji, hierarchia kryteriów, powody wyboru, osoby doradzające, satysfakcja z podjętej decyzji. Odpowiedzi na te zagadnienia udzielone na podstawie...
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Among Friends: The Role of Friendship in Alternative Organizations
PublicationFriendship, a mutual and profound relationship, permeates history of human culture and occurs in all social situations, including professional and informal human activities. In organizations, it develops through processes of communication and generates a communication culture of kindness and support. Organizational friendship enhances work engagement and satisfaction, as well as helps to promote individual ends. This article investigates...
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Synchronization system for underwater acoustic communications using in shallow waters
PublicationA reliable synchronization system of the transmitted data frame has a significant impact on the efficiency of the underwater communication system. This applies in particular to communication systems dedicated to work in shallow waters, where the phenomenon of multipath permanently occurs. To overcome these difficulties, the concept of a synchronization system consisting of two broadband signals of opposite monotonicity was presented....
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ZINTEGROWANE ZARZĄDZANIE STREFĄ PRZYBRZEŻNĄ ORAZ URBANISTYKA – PROJEKT NOWYCH SPECJALNOŚCI NA KIERUNKU GOSPODARKA PRZESTRZENNA NA POLITECHNICE GDAŃSKIEJ
PublicationNa studiach II stopnia na kierunku gospodarka przestrzenna na Wydziale Architektury Politechniki Gdańskiej w 2017 r. otwierane są dwie specjalności: urbanistyka i zintegrowane zarządzanie strefą przybrzeżną. Trzon programu studiów dla obu specjalności jest wspólny i oparty na dotychczasowych standardach kształcenia na tym kierunku. Specjalność zintegrowane zarządzanie strefą przybrzeżną jest odpowiedzią na konieczność wprowadzenia...
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The concept of aida applied to online interactive advertisement: an youtube case study
PublicationThis paper presents an approach of application of the AIDA framework to interactive advertisements presented on social media channels. The first section introduces the definitions of social media and its categorization. It is given an overview of the online video service YouTube.com. The second section describes social media marketing. The third section presents a theoretical introduction of traditional and interactive advertisement....
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublicationeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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A low complexity double-talk detector based on the signal envelope
PublicationA new algorithm for double-talk detection, intended for use in the acoustic echo canceller for voice communication applications, is proposed. The communication system developed by the authors required the use of a double-talk detection algorithm with low complexity and good accuracy. The authors propose an approach to doubletalk detection based on the signal envelopes. For each of three signals: the far-end speech, the microphone...
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Investigation of Parallel Data Processing Using Hybrid High Performance CPU + GPU Systems and CUDA Streams
PublicationThe paper investigates parallel data processing in a hybrid CPU+GPU(s) system using multiple CUDA streams for overlapping communication and computations. This is crucial for efficient processing of data, in particular incoming data stream processing that would naturally be forwarded using multiple CUDA streams to GPUs. Performance is evaluated for various compute time to host-device communication time ratios, numbers of CUDA streams,...
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A current-controlled FET
PublicationA novel semiconductor device, viz., Horizontally-Split-Drain Current-Controlled Field-Effect Transistor (HSDCCFET) with two control electrodes is proposed in this works. For the sake of brevity, the device can be called a CCFET. Operating principle of the proposed transistor is based on one of the galvanomagnetic phenomena, the Biot-Savart-Laplace law and a Gradual Channel Detachment Effect (GCDE). The transistor is dedicated...
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Production activity control in a flexible machining cell considering part measuring condition. W: Computer integrated manufacturing. Advanced design and management. Ed.: B. Skołud, D. Krenczyk. Warszawa: Wydaw. Nauk.-Tech. **2003 s. 494-501, 6 rys. 1 tabl. bibliogr. 9 poz. Sterowanie procesu produkcyjnego w elastycznym gnieździe obróbkowym z uwzg- lędnieniem funkcji kontroli wytwarzanych przedmiotów.
PublicationPrzedstawiono modele struktur organizacyjnych przebiegu procesu organizacyj-nego w rzeczywistym zrobotyzowanym elastycznym gnieździe obróbki (EGO) z udziałem współrzędnościowej maszyny pomiarowej CNC. Badano eksperymentalnie występujące współzależności pomiędzy analizowanymi planami kontroli przed-miotów wytwarzanych i strategiami szeregowania operacji procesu technologi-cznego obróbki, z wykorzystaniem zintegrowanych modeli...
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5G Technologies in Intelligent Transport Systems - Architectures, Virtualization and Network Slicing
PublicationIn the paper, 5G communication technologies implemented for Intelligent Transport Systems are discussed. Firstly, the essence of the 5G system concept is presented, and the problem of network functions virtualization (NFV) is analyzed. Moreover, the principle of virtualization is explained. Secondly, the analysis of network slicing is performed, from the point of view of transport systems implementation in the...
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Voice Multilateration System
PublicationThis paper presents an innovative method of locating airplanes, which uses only voice communication between an air traffic controller and the pilot of an aircraft. The proposed method is described in detail along with its practical implementation in the form of a technology demonstrator (proof of concept), included in the voice communication system (VCS). A complete analysis of the performance of the developed method is presented,...
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Challenges in providing support for management of evidence-based arguments
PublicationThe paper considers selected challenges related to the application of evidence based arguments and maps them on the tool support level. In particular, we consider: communication and teamwork, handling large arguments, evidence management and integration, argument assessment and communication, change control and reporting, evidence reuse, user data security and argument portfolio management. Then we explain how these challenges...
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CSR and innovation or CSR as non-technological innovation
PublicationThis chapter investigates the relationship between Corporate Social Responsibility (CSR) and innovation process. There is an ongoing discussion in the literature regarding this relationship, in particular on its one- or bidirectional nature and possible antecedents or mediating factors. This research addresses this gap and aims to provide more conceptual clarity and synthesize the different types of relationships between CSR and...
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Accurate design of pseudoelliptic inline SIW filters with frequency-dependent couplings
PublicationThis paper presents an accurate synthesis method for inline SIW (Substrate Integrated Waveguide) generalized Chebyshev bandpass filters with frequency-dependent couplings. The technique is based on the synthesis of a coupling matrix that takes into account the impedance of the frequency-dependent stub. Thus, a loading effect compensation in adjacent resonators (via resonant frequency adjustment) and coupling elements (via coupling-value...
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Functional safety with cybersecurity for the control and protection systems on example of the oil port infrastructure
PublicationSafety and cybersecurity aspects consist of two different group of functional requirements for the industrial control and protection systems in the oil port installation. It is the main reason why the analyses of safety and cybersecurity shouldn’t be integrated directly. These article presented some important issues of the functional safety analysis with regard to cybersecurity aspects in the oil seaport infrastructure. The proposed...
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On Radar DoA Estimation and Tilted Rotating Electronically Scanned Arrays
PublicationWe consider DoA estimation in a monopulse radar system employing a tilted rotating array. We investigate the case of nonzero steering angles, in which case the mapping between the target’s azimuth and elevation in the global coordinate system and their counterparts in the array local coordinate system becomes increasingly nonlinear and coupled. Since estimating the azimuth using coherently integrated signals might be difficult because...
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Integration of inertial sensors and GPS system data for the personal navigation in urban area
PublicationGPS and Inertial Navigation Systems (INS) have complementary properties and they are therefore well suited for integration. The integrated solution offers better long-term accuracy than a stand-alone INS and better integrity, availability and continuity or a stand-alone GPS receiver, making it suitable for demanding applications. The complementary features of INS and GPS are the main reasons why integrated GPS/INS systems are becoming...
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Fast Collaborative Graph Exploration
PublicationWe study the following scenario of online graph exploration. A team of k agents is initially located at a distinguished vertex r of an undirected graph. At every time step, each agent can traverse an edge of the graph. All vertices have unique identifiers, and upon entering a vertex, an agent obtains the list of identifiers of all its neighbors. We ask how many time steps are required to complete exploration, i.e., to make sure...
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Fast collaborative graph exploration
PublicationWe study the following scenario of online graph exploration. A team of k agents is initially located at a distinguished vertex r of an undirected graph. At every time step, each agent can traverse an edge of the graph. All vertices have unique identifiers, and upon entering a vertex, an agent obtains the list of identifiers of all its neighbors. We ask how many time steps are required to complete exploration, i.e., to make sure...
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Analysis of Impulse Responses Measured in Motion in a Towing Tank
PublicationThe growing interest in developing autonomous underwater vehicles (AUVs) and creating underwater sensor networks (USNs) has led to a need for communication tools in underwater environments. For obvious reasons, wireless means of communication are the most desirable. However, conducting research in real conditions is troublesome and costly. Moreover, as hydroacoustic propagation conditions change very significantly, even during...
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Analysis of Impulse Responses Measured in Motion in a Towing Tank
PublicationThe growing interest in developing autonomous underwater vehicles (AUVs) and creating underwater sensor networks (USNs) has led to a need for communication tools in underwater environments. For obvious reasons, wireless means of communication are the most desirable. However, conducting research in real conditions is troublesome and costly. Moreover, as hydroacoustic propagation conditions change very significantly, even during...
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ICT and social development. Conceptual considerations.
PublicationThis chapter is intended to provide basic ideas and concepts related to technology, technological progress and society. It explains how and why technology and society are interrelated, forming a dynamic, complex and interdependent evolutionary system. It introduces the terms Digital (ICT) Revolution and information and communication technologies (ICTs), showing elementary features of new technologies. The chapter explains why ICTs...
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APIS – Agent Platform for Integration of Services
PublicationThe paper presents an approach to creating the platform for development and evaluation of complex tasks execution algorithms. Proposed solution is based on an agent paradigm where independent peers can cooperate and negotiate in order to execute specified tasks which are defined only by the final output description. Tasks are realized by the means of services exposed by different peers. In case when there is no single service fulfilling...
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PROJEKT STANDARDÓW DOSTĘPNOŚCI DLA OSÓB ZE SZCZEGÓLNYMI POTRZEBAMI DO TRANSPORTOWYCH WĘZŁÓW PRZESIADKOWYCH
PublicationW artykule opisano projekt standardów dostępności zintegrowanych węzłów przesiadkowych, które zawierają spójne dla wszystkich elementów ZWP z uwzględnieniem potrzeb i wymagań osób ze szczególnymi potrzebami zasady projektowania, budowy i utrzymania oraz minimalne parametry kluczowych dla samodzielnej realizacji podróży przez osoby ze szczególnymi potrzebami rozwiązań i udogodnień. Przedstawione standardy zawierają zasady i wymagania...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Organizational culture and coopetition: An exploratory study of the features, models and role in the Polish Aviation Industry
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