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Search results for: marketing mix
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An electrochemical biosensor for the determination of hormone Human Chorionic Gonadotropin (hCG) in human serum
PublicationThis work describes the modification of a gold electrode to create an electrochemical biosensor capable of detecting human chorionic gonadotropin (hCG). The biosensor was obtained by modifying the gold electrode with cysteamine and oligopeptide (PPLRINRHILTR). The modification steps of the gold electrode were confirmed by cyclic voltammetry (CV) and impedance electrochemical spectroscopy (EIS) measurements. The conducted EIS experiments...
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Wpływ warunków zgrzewania metodą Friction Stir Welding na własności mechaniczne i jakość złączy ze stopu aluminium
PublicationCelem niniejszych badań było porównanie wpływu kształtu narzędzia na złącze oraz uzyskanie wartości parametrów zgrzewania tarciowego z przemieszaniem (FSW) zapewniających najlepszą możliwą jakość złącza. Zastosowanym materiałem był stop aluminium EN AW-3004 (AlMn1Mg1). Według najlepszej wiedzy autorów dotychczas nie przedstawiono żadnych badań tego stopu w kwestii zgrzewania FSW. Złącza pięcioczołowe wykonano samodzielnie opracowanym...
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Combined extraction and microextraction techniques: Recent trends and future perspectives
PublicationThe latest advancements in the analytical sample preparation indicate a trend of combining different extraction techniques with targeting an improvement in separation, cleanup, detection limits, enrichment factors, and dealing with complex matrices. This manuscript identifies mainly two groups of combined sample preparation techniques. The first group integrates conventional or enhanced extraction techniques with microextraction....
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Financial impact analysis of going public at the Warsaw Stock Exchange: Using Fuzzy Set Theory to understand behaviours of mature companies
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Customer Engagement Consequences for Firms
PublicationPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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NEW PRODUCT DEVELOPMENT FROM THE PERSPECTIVE OF CREATING A COMPETITIVE ADVANTAGE
PublicationIt is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...
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Hybrid metal and non-metal activation of Oxone by magnetite nanostructures co-immobilized with nano-carbon black to degrade tetracycline: Fenton and electrochemical enhancement with bio-assay
PublicationElectrochemically synthesized magnetite nanostructures (ESMNPs) as a metal activator and nano-carbon black (NCB) as a non-metal activator were co-immobilized by alginate natural polymer to activate Oxone for the degradation of tetracycline (TC) antibiotic. The formation of sulfate radical was indirectly confirmed during the Oxone/ESMNPs/NCB/alginate process via the addition of scavenging compounds. This study revealed the high...
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Coupling of Blood Pressure and Subarachnoid Space Oscillations at Cardiac Frequency Evoked by Handgrip and Cold Tests: A Bispectral Analysis
PublicationThe aim of the study was to assess blood pressure–subarachnoid space (BP–SAS) width coupling properties using time–frequency bispectral analysis based on wavelet transforms during handgrip and cold tests. The experiments were performed on a group of 16 healthy subjects (F/M; 7/9) of the mean age 27.2 ± 6.8 years and body mass index of 23.8 ± 4.1 kg/m². The sequence of challenges was first handgrip and then cold test. The handgrip...
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Development of fragility curves in adjacent steel moment-resisting frames considering pounding effects through improved wavelet-based refined damage-sensitive feature
PublicationFragility curves present useful information related to earthquake-induced probability assessment of steel moment-resisting frames (MRFs) and determine the probability of the damage exceedance at different floor levels of MRFs. The review of the literature shows that most of the previous studies dealing with the fragility curves were based on conventional measures, such as spectral acceleration at the first mode period, peak...
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Molecular basis for the DNA damage induction and anticancer activity of asymmetrically substituted anthrapyridazone PDZ-7
Publicationnthrapyridazones, imino analogues of anthraquinone, constitute a family of compounds with remarkable anti-cancer activity. To date, over 20 derivatives were studied, of which most displayed nanomolar cytotoxicity towards broad spectrum of cancer cells, including breast, prostate and leukemic ones. BS-154, the most potent derivative, had IC50 values close to 1 nM, however, it was toxic in animal studies. Here, we characterize another...
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublicationPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Klasyfikacja sygnału EKG przy użyciu konwolucyjnych sieci neuronowych
PublicationAutomation and improvement of diagnostic process is a vital element of medicine development and patient’s condition self-control. For a long time different ECG signal classification methods exist and are successfully applied, nevertheless their accuracy is not always satisfying enough. The lack of identification of an existing abnormality, which is very similar to a normal heartbeat is the biggest issue - for example premature...
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Klasyfikacja sygnału EKG przy użyciu konwolucyjnych sieci neuronowych
PublicationAutomation and improvement of diagnostic process is a vital element of medicine development and patient’s condition self-control. For a long time different ECG signal classification methods exist and are successfully applied, nevertheless their accuracy is not always satisfying enough. The lack of identification of an existing abnormality, which is very similar to a normal heartbeat is the biggest issue - for example premature...
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Immunological response of sheep to injections of plasmids encoding Toxoplasma gondii SAG1 and ROP1 genes
PublicationInfection with the intracellular protozoan parasite Toxo¬plasma gondii (T. gondii) causes health problems to both humans and livestock and has a large economic impact worldwide. The immune response in sheep following infection with T. gondii was evaluated using six different combinations of plasmid DNA, recombinant antigen and adjuvant. Sheep were generally vaccinated twice by intramuscular injection with plasmid DNA containing...
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Optimization of electrochemical doping approach resulting in highly photoactive iodine-doped titania nanotubes
PublicationThe paper focuses on the optimization procedure concerning the synthesis method resulting in highly ordered titania nanotubes doped with iodine atoms. The doping process was based on the electrochemical treatment of a titania nanotube layer immersed in a potassium iodide (KI) solution acting as an iodine precursor. A number of endeavors were undertaken in order to optimize the doping conditions. Electrolyte concentration, reaction...
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Influence of feed rate on the granularity and homogenity of oak sawdust obtained during the sawing process on the frame sawing machine PRW15M
PublicationOpisano wpływ prędkości posuwu na skład granulometryczny i jednorodność trocin dębowych otrzymanych podczas procesu przecinania na pilarce ramowej PRW15M. Wykazano, że otrzymane trociny mogą być wykorzystane w produkcji produktów drewnopochodnych w ilości 75% dla posuwu 0.36 m/min i 82% przy posuwie 1.67 m/min. Pozostałe trociny stanowią odpad.
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Investigation of low-temperature cracking in newly constructed high-modulus asphalt concrete base course of a motorway pavement
PublicationThe paper presents the issue of low-temperature transverse cracks which have developed in newly constructed base courses made of high-modulus asphalt concrete mix (HMAC). Numerous transverse cracks developed in the analysed HMAC base during the winter season before the pavement was actually completed, both at the transverse joint locations and in the areas between them. This had not happened so far on such a scale during road construction...
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Evaluation of Professional Demands and Financial Reward Through the Perception of Police Managers
PublicationThe aim of the study was to examine the relationship between job demands and salary in the subjective perception of mid-level police managers. An occupational stress model in which effort spent on job demands are not balanced by the received reward, was adopted. The study comprised 51 police officers (4 women). The partial least squares method was used for the analysis, and the SmartPLS 2.0 program was applied. The income and...
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Computational modeling of molecularly imprinted polymers as a green approach to the development of novel analytical sorbents
PublicationThe development of novel molecularly imprinted polymers (MIP) sorbents for specific chemical compounds require a lot of tedious and time-consuming laboratory work. Significant quantities of solvents and reagents are consumed in the course of the verification of appropriate configurations of polymerization reagents. Implementation of molecular modeling in the MIP sorbent development process appears to provide a solution to this...
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QR CODE JAKO NARZĘDZIE KOMUNIKACJI Z KLIENTAMI
PublicationKażdą nową technologię użytkownicy muszą zacząć postrzegać jako użyteczną, aby mogła się ona upowszechnić. W ten sposób działania z nią związane stają się codziennością. Jednak oprócz użyteczności dla konsumentów istotna jest też prostota użytkowania technologii. Obie cechy dotyczą technologii mobilnych i związanych z nimi działań określanych mianem marketingu mobilnego . Zalicza się do nich: wysyłanie SMS i MMS, włączanie bluetooth...
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublicationInformation comes as basic good which affects social well-being. A modern society and a modern state – its administration, education, culture, national economy and armed forces – cannot function efficiently without a rationally developed field of information. The quality of the functioning of that system depends on a specific feature of information, that is namely: its reliability which makes it possible for us to evaluate accuracy,...
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Level and trend uncertainties of Kyoto relevant greenhouse gases in Poland.W: IIASA Home page. Mid-Summer Workshop of Young Scientists Summer Program. 18-19 July 2002, Laxenburg, Austria. Laxenburg: Int. Inst. Applied Syst.** 2002. Dostępny z Internetu: http://www.iiasa.ac.at IIASA - Publications Catalog [s. 1-38, 1 rys. 13 tab. bibliogr. 27 poz.] Poziom i trend niepewności oszacowania emisji gazów cieplarnianych w Polsce
PublicationScharakteryzowano metody określania niepewności szacowania emisji gazów cie-plarnianych z różnych źródeł. Wykonano badania i skomentowano wyniki.
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Tailoring the Stability of Ti-Doped Sr2Fe1.4TixMo0.6−xO6−δ Electrode Materials for Solid Oxide Fuel Cells
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The Snow Team Problem
PublicationWe study several problems of clearing subgraphs by mobile agents in digraphs. The agents can move only along directed walks of a digraph and, depending on the variant, their initial positions may be pre-specified. In general, for a given subset~$\cS$ of vertices of a digraph $D$ and a positive integer $k$, the objective is to determine whether there is a subgraph $H=(\cV_H,\cA_H)$ of $D$ such that (a) $\cS \subseteq \cV_H$, (b)...
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Clearing directed subgraphs by mobile agents
PublicationWe study several problems of clearing subgraphs by mobile agents in digraphs. The agents can move only along directed walks of a digraph and, depending on the variant, their initial positions may be pre-specified. In general, for a given subset S of vertices of a digraph D and a positive integer k, the objective is to determine whether there is a subgraph H=(V,A) of D such that (a) S is a subset of V, (b) H is the union of k directed...
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The unstable thermoelectric effect in non-stoichiometric Cu2Se during the non-equilibrium phase transition
PublicationThe superionic α ↔ β phase transition in Cu1.96Se thermoelectric material is investigated by means of thermal analysis (DSC) and measurements of Seebeck coefficient and electrical conductivity. Results of the DSC measurements with 1–10 K/min heating and cooling rates show that the material is close to the equilibrium phase composition during the transformation. However, the kinetic limitation of the process exists, which is indicated...
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Risks caused by microbiologically influenced corrosion in diesel fuel storage tanks
PublicationMicrobiologically influenced corrosion (MIC) poses serious problems for the petrochemical and refinery industries. Particularly favourable conditions for MIC arise in storage tanks and transmission pipelines for mixtures of diesel oil with the addition of a biocomponent (in Poland 7%). The best conditions for the development of MIC occur at the fuel-water interface, where microorganisms are provided with a source of food and water,...
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The forecasts-based instrument rule and decision making. How closely interlinked? The case of Sweden
PublicationResearch background: The Central Bank of Sweden declared in years 1999–2006 the implementation of the Svensson’s concept of inflation forecast targeting (IFT). It means that the repo rate decision-making process depends on the inflation forecasts. The concept evolved from the strict IFT with the decision-making algorithm called ‘the rule of thumb’ to the flexible IFT. Purpose of the article: The aim of...
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Immunophenotyping and transcriptional profiling of in vitro cultured human adipose tissue derived stem cells
PublicationAdipose-derived stem cells (ASCs) have become an important research model in regenerative medicine. However, there are controversies regarding the impact of prolonged cell culture on the ASCs phenotype and their differentiation potential. Hence, we studied 10 clinical ASCs replicates from plastic and oncological surgery patients, in six-passage FBS supplemented cultures. We quantified basic mesenchymal cell surface marker transcripts...
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Design and Synthesis of NTU-9/C3N4 Photocatalysts: Effects of NTU-9 Content and Composite Preparation Method
PublicationHybrid materials based on graphitic carbon nitride (g-C3N4) and NTU-9 metal–organic frameworks (MOF) were designed and prepared via solvothermal synthesis and calcination in air. The as-prepared photocatalysts were subsequently characterized using Brunauer–Emmett–Teller (BET) analysis, UV-Vis diffuse reflectance spectroscopy (DRS), photoluminescence (PL) emission spectroscopy, X-ray diffraction (XRD), X-ray photoelectron spectroscopy...
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Separation of CO2 from flue gas in air-sparged hydrocyclone (ash) reactor
PublicationPrzedmiotem badań była absorpcja dwutlenku węgla w wodnym roztworze wodorotlenku sodu, z fazy gazowej w skali laboratoryjnej i technologicznej z wykorzystaniem reaktora typu ash. Natężenie przepływu powietrza wynosiło 900 dm3/min a wodnego roztworu NaOH 15 dm3/min w skali technologicznej. Zbadano stężenie CO2, pH w fazie ciekłej, wpływ natężenia przepływu fazy gazowej i fazy ciekłej na efektywność absorpcji
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Decolorisation of Methylene Blue with Sodium Persulfate Activated with Visible Light in the Presence of Glucose and Sucrose
PublicationThe paper presents the results of research on the methylene blue (MB) degradation with sodium persulfate (PDS) activated with visible light (Vis) in the presence of glucose and sucrose. The following test were examined: absence and presence of sugars in concentrations of 50–300 mM, presence and absence of Vis radiation, pH of the model solution (6.0–12.0), identification of free radicals, kinetics of the pseudo-first-order reaction....
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Solvothermal synthesis and structural characterization of three polyoxotitanium-organic acid clusters
PublicationThree new titanium oxo-clusters Ti4O2(OiPr)10(OOCPhMe)2 (I), Ti6O4(OEt)8(OOCPhMe)8 (II) and Ti6O6(OEt)6(OOCCHPh2)6 (III) were obtained by easy one-step solvothermal reactions of titanium(IV) isopropoxide, alcohols and carboxylic acids. The three compounds were characterized by single-crystal and powder X-ray diffraction, TGA/DSC, optical and electron microscopy, and FTIR and NMR spectroscopy. X-ray powder diffraction and spectroscopy...
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Sklepy typu pop-up – od Guerilla Stores marki Comme de Garcons przez unikalne doświadczenie zakupowe Bikini Berlin do ... ?
PublicationObiekty, sklepy typu pop- up pojawiały się w miastach ponad dziesięć lat temu. Otwierane są na krótki okres czasu w celu promocji marki i nawiązania bezp o- średniego kontaktu z odbiorcą. Pop -up’y różnią się od tradycyjnych, stacjona r- nych sklepów rodzajem prowadzonej w nich działalności, mającym na celu przede wszystkim promocję marki. Pierwsze tymczasowe obiekty, tzw. Guerilla stores , stworzone zostały w 2004 roku...
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Szpital przy Wielkiej Alei?
PublicationPrzypomniano niemiecki projekt pierwszego wielkiego szpitala w Gdańsku z przełomu XIX i XX wieku.
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A comparative study on the decolorization of Tartrazine, Ponceau 4R, and Coomassie Brilliant Blue using persulfate and hydrogen peroxide based Advanced Oxidation Processes combined with Hydrodynamic Cavitation
PublicationDecolorization of Ponceau 4R, Tartrazine, and Coomassie Brilliant Blue (CBB) was studied using hybrid processes of hydrodynamic cavitation (HC) with potassium persulfate (KPS) and hydrogen peroxide (H2O2). The different properties of these dyes such as hydrophobicity, molecular structures, and molecular weights provided this opportunity to investigate the effects of these factors by comparing the decolorization values of the dyes....
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Diagnostics of pillars in St. Mary’s Church (Gdańsk, Poland) using the GPR method
PublicationThe main goal of this study was non-destructive evaluation of pillars in the St. Mary’s Church (Gdańsk, Poland) using the ground penetrating radar (GPR) technique. The GPR inspection was conducted on four brick masonry pillars and five pillars strengthened by reinforced concrete jacketing. Data were acquired with a 2 GHz antenna along longitudinal and transverse profiles. The study involved the estimation of the electromagnetic...
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EUDEM2: The European Union in humanitarian demining. State of the art on humanitarian demining.
PublicationPrzedstawiono projekt 5 Programu Ramowego. Opisano stan technologii technik wykrywania min lądowych w krajach europejskich.
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Zarządzanie relacjami na rynku usług edukacyjnych szkół wyższych. A. Drapińska.
PublicationZmiany zachodzące w otoczeniu szkół wyższych, a zwłaszcza pojawienie się mechanizmów rynkowych, zmuszają uczelnie do poszukiwania odpowiednich działań, pozwalających na budowanie przewagi konkurencyjnej. Nowe podejście do zarządzania staje się koniecznością.Autorka proponuje w książce nowatorskie podejście do zarządzania i marketingu w szkolnictwie wyższym, jakim jest zarządzanie relacjami. Jest ono propozycją nowoczesnego zarządzania,...
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Zur Wiedergeburt einer historischen Gitterbrucke
PublicationMit Blick auf die komplizierte Geschichte der 160 Jahre alten schmiedeeisernen Gitterbrücke in Tczew (deutsch: Dirschau) über die Weichsel und in Bezug auf die Ideen ihrer Ertüchtigung wird im folgenden Beitrag die Untersuchung zur Probebelastung der originalen Felder des Überbaus beschrieben. Der historische Überbau der Weichselbrücke Dirschau wird dabei mit einer neuen Fahrbahn belastet. Es konnte die erforderliche Tragfähigkeit...
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Diagnostic tolerances' evaluation method of the start-up exhaust temperature of a naval gas turbine
PublicationThe conducted investigations aimed to elaborate the method of marking diagnostic tolerances of the exhaust temperature of a gas turbine observed during engine's start-up process. The diagnostic tolerances were determined by means of statistical inference by creating the hypothesis about a normal distribution of the start-up exhaust temperature's dispersion in the initial operation moment, which was subsequently verified applying...
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Pomiędzy kontrolą i zaufaniem – jakich liderów potrzebują wirtualne zespoły projektowe
PublicationArtykuł dotyczy zarządzania zespołem wirtualnym, które jest szczególnym wyzwaniem ze względu na rozproszenie geograficzne członków zespołu oraz porozumiewanie się za pośrednictwem technologii informacyjnej. Skoncentrowano się na utrzymywaniu odpowiedniej proporcji pomiędzy zaufaniem i kontrolą zespołu i opracowano listę rekomendacji dla liderów zespołów wirtualnych, dotyczących budowania zaufania i koordynacji pracy. Do realizacji...
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Hidden Champions of Poland
PublicationPoland is a country with a strong entrepreneurial spirit. The hidden champions’ performance has been closely related to political and economic changes: the fall of communism in 1989 and the transition from a centrally planned economy to a market economy. This led to the emergence of small private businesses focused on the domestic market. The accession to the European Union in 2004 created new perspectives for the hidden champions’...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Architektura protestantów na Żuławach. Szkic problematyki
PublicationSzkic problematyki budowy kościołów na terenie Żuław od przełomu XV i XVI w., po wiek XIX.
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Identification, cloning, expression, and characterizationof a highly thermostable single-stranded-DNA-binding protein (SSB) from Deinococcus murrayi
PublicationZidentyfikowano i scharakteryzowano białko SSB-podobne, pochodzące z Deinococcus murrayi (DmuSSB). Otrzymany w reakcji PCR fragment zawierający kompletny gen ssb sklonowano w systemie ekspresyjnym Escherichia coli. Gen składa się z 826 nt, kodujących 276 reszt aminokwasowych z wyliczoną teoretycznie masą cząsteczkową monomeru równą 30,14 kDa. DmuSSB zawiera dwie domeny wiążące jednoniciowe DNA OBna monomer I funkcjonuje jako homodimer....
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Human Computer Interface for Tracking Eye Movements Improves Assessment and Diagnosis of Patients With Acquired Brain Injuries
PublicationOne of the first clinical signs differentiating the minimally conscious state from the vegetative state is the presence of smooth pursuit eye movements occurring in direct response to moving salient stimuli. Glasgow Coma Scale (GCS) is one of the most commonly used diagnostic tools for acute phase assessment of the level of consciousness, together with a neurological examination. These classic measures are limited to qualitative...
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Examining Quality of Hand Segmentation Based on Gaussian Mixture Models
PublicationResults of examination of various implementations of Gaussian mix-ture models are presented in the paper. Two of the implementations belonged to the Intel’s OpenCV 2.4.3 library and utilized Background Subtractor MOG and Background Subtractor MOG2 classes. The third implementation presented in the paper was created by the authors and extended Background Subtractor MOG2 with the possibility of operating on the scaled version of...
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Application of lightweight cement composite with foamed glass aggregate in shell structures
PublicationThe purpose of the paper is to investigate the abilities of applying Granulated Expanded Glass Aggregate (GEGA) as a natural volume substitute of aggregate as a component of lightweight concrete. The GEGA aggregates used in the experiments were made of confused glass waste. In order to achieve satisfactory strength of concrete Granulated Ash Aggregate (GAA) was added as well. To produce specimens three grain sizes of aggregates...
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Kolonie robotnicze fundacji Abegga we Wrzeszczu
PublicationPrzedstawienie zabytkowych osiedli społecznych z końca XIX w. zbudowanych we Wrzeszczu dla robotników przez specjalnie utworzoną fundację.