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Wyniki wyszukiwania dla: INBOUND MARKETING
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Collective Uncertainty Entanglement Test
PublikacjaFor a given pure state of a composite quantum system we analyze the product of its projections onto aset of locally orthogonal separable pure states. We derive a bound for this product analogous to theentropic uncertainty relations. For bipartite systems the bound is saturated for maximally entangled statesand it allows us to construct a family of entanglement measures, we shall call collectibility. As thesequantities are experimentally...
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Analiza osadów dennych pod kątem ich właściwości nawozowych
PublikacjaThe analysis of bottom sediments in terms of their fertilizing properties. In paper the characterize of sediments as product to nature usage was done. Analyzed material was taken from ecological treatment system located in wastewater treatment plant in Swarzewo (Pomerania Region) about flow Q= 6000 m3/d. Measurements of dry matter and organic matter content, as well as nitrogen concentrations and phosphorus fractions: loosely...
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Determination of free tyrosine in equestrian supplements by LC–MS/MS and comparison of its quantity with total free amino acids content in view of doping control
PublikacjaThe reports on the probable beneficial impact of tyrosine (TYR) supplementation on performance enhancement have contributed to the growth of interest in TYR in equestrian sports field and related industries, such as the manufacture of dietary and nutritional supplements. In this study, the first attempt to the assessment of horses exposure to TYR during nutritional supplementation was demonstrated by quantification of unbound TYR...
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QR CODE JAKO NARZĘDZIE KOMUNIKACJI Z KLIENTAMI
PublikacjaKażdą nową technologię użytkownicy muszą zacząć postrzegać jako użyteczną, aby mogła się ona upowszechnić. W ten sposób działania z nią związane stają się codziennością. Jednak oprócz użyteczności dla konsumentów istotna jest też prostota użytkowania technologii. Obie cechy dotyczą technologii mobilnych i związanych z nimi działań określanych mianem marketingu mobilnego . Zalicza się do nich: wysyłanie SMS i MMS, włączanie bluetooth...
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Wpływ surfaktantu anionowego LAS na mobilność frakcji fosforu w osadzie czynnym w zmiennych warunkach fizyczno-chemicznych
PublikacjaPrzedstawiono wyniki badań wpływu anionowego surfaktantu LAS na mobilność frakcji fosforu w osadzie czynnym. Podstawową rolę w procesie uwalniania fosforu do cieczy nadosadowej w warunkach beztlenowych pełniły: frakcja związana z substancją organiczną i frakcja związana z żelazem.
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublikacjaInformation comes as basic good which affects social well-being. A modern society and a modern state – its administration, education, culture, national economy and armed forces – cannot function efficiently without a rationally developed field of information. The quality of the functioning of that system depends on a specific feature of information, that is namely: its reliability which makes it possible for us to evaluate accuracy,...
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Intrinsic asymmetry with respect to adversary: a new feature of Bell inequalities
PublikacjaIt is known that the local bound of a Bell inequality is sensitive to the knowledge of the external observer about the settings statistics. Here we ask how that sensitivity depends on the structure of that knowledge. It turns out that in some cases it may happen that the local bound is much more sensitive to the adversaryʼs knowledge about the settings of one party than the other. Remarkably, there are Bell inequalities which are...
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The forecasts-based instrument rule and decision making. How closely interlinked? The case of Sweden
PublikacjaResearch background: The Central Bank of Sweden declared in years 1999–2006 the implementation of the Svensson’s concept of inflation forecast targeting (IFT). It means that the repo rate decision-making process depends on the inflation forecasts. The concept evolved from the strict IFT with the decision-making algorithm called ‘the rule of thumb’ to the flexible IFT. Purpose of the article: The aim of...
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Sklepy typu pop-up – od Guerilla Stores marki Comme de Garcons przez unikalne doświadczenie zakupowe Bikini Berlin do ... ?
PublikacjaObiekty, sklepy typu pop- up pojawiały się w miastach ponad dziesięć lat temu. Otwierane są na krótki okres czasu w celu promocji marki i nawiązania bezp o- średniego kontaktu z odbiorcą. Pop -up’y różnią się od tradycyjnych, stacjona r- nych sklepów rodzajem prowadzonej w nich działalności, mającym na celu przede wszystkim promocję marki. Pierwsze tymczasowe obiekty, tzw. Guerilla stores , stworzone zostały w 2004 roku...
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Diagnostics of pillars in St. Mary’s Church (Gdańsk, Poland) using the GPR method
PublikacjaThe main goal of this study was non-destructive evaluation of pillars in the St. Mary’s Church (Gdańsk, Poland) using the ground penetrating radar (GPR) technique. The GPR inspection was conducted on four brick masonry pillars and five pillars strengthened by reinforced concrete jacketing. Data were acquired with a 2 GHz antenna along longitudinal and transverse profiles. The study involved the estimation of the electromagnetic...
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Zarządzanie relacjami na rynku usług edukacyjnych szkół wyższych. A. Drapińska.
PublikacjaZmiany zachodzące w otoczeniu szkół wyższych, a zwłaszcza pojawienie się mechanizmów rynkowych, zmuszają uczelnie do poszukiwania odpowiednich działań, pozwalających na budowanie przewagi konkurencyjnej. Nowe podejście do zarządzania staje się koniecznością.Autorka proponuje w książce nowatorskie podejście do zarządzania i marketingu w szkolnictwie wyższym, jakim jest zarządzanie relacjami. Jest ono propozycją nowoczesnego zarządzania,...
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Diagnostic tolerances' evaluation method of the start-up exhaust temperature of a naval gas turbine
PublikacjaThe conducted investigations aimed to elaborate the method of marking diagnostic tolerances of the exhaust temperature of a gas turbine observed during engine's start-up process. The diagnostic tolerances were determined by means of statistical inference by creating the hypothesis about a normal distribution of the start-up exhaust temperature's dispersion in the initial operation moment, which was subsequently verified applying...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublikacjaBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Hidden Champions of Poland
PublikacjaPoland is a country with a strong entrepreneurial spirit. The hidden champions’ performance has been closely related to political and economic changes: the fall of communism in 1989 and the transition from a centrally planned economy to a market economy. This led to the emergence of small private businesses focused on the domestic market. The accession to the European Union in 2004 created new perspectives for the hidden champions’...
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Determination of 3-MCPD and 2-MCPD esters in edible oils, fish oils and lipid fractions of margarines available on Polish market
Publikacja3-monochloropropane-1,2-diol (3-MCPD) and 2-monochloropropane-1,3-diol (2-MCPD) are intensively investigated food contaminants, which recently emerged as a serious problem within the discovery of high levels of their fatty acid esters in lipid samples. In order to monitor the concentrations of mentioned toxicants in edible oils and fats, several analytical methods have been developed so far. This paper presents the screening research...
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A METHOD OF TRUST MANAGEMENT IN WIRELESS SENSOR NETWORKS
PublikacjaThe research problem considered in this paper is how to protect wireless sensor networks (WSN) against cyber-threats by applying trust management and how to strengthen network resilience to attacks targeting the trust management mechanism itself. A new method, called WSN Cooperative Trust Management Method (WCT2M), of distributed trust management in multi-layer wireless sensor networks is proposed and its performance is evaluated....
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X-ray and UV Radiation Damage of dsDNA/Protein Complexes
PublikacjaRadiation and photodynamic therapies are used for cancer treatment by targeting DNA. However, efficiency is limited due to physico-chemical processes and the insensitivity of native nucleobases to damage. Thus, incorporation of radio- and photosensitizers into these therapies should increase both efficacy and the yield of DNA damage. To date, studies of sensitization processes have been performed on simple model systems, e.g.,...
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Methods of Assessment of Metal Contamination in Bottom Sediments (Case Study: Straszyn Lake, Poland)
PublikacjaThe concentrations of six metals (Zn, Cu, Pb, Ni, Cr, and Cd) were investigated in bottom sediments of Straszyn Lake (North Poland). This study was designed to determine a total content of metals and to assess their mobility and bioavailability. The sequential extraction was used to fractionate metals into five fractions: exchangeable, bound to carbonates, bound to Fe–Mn oxides, bound to organic matter, and residual. The evaluation...
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Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk
PublikacjaArtykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...
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Współczesny Word of Mouth – dylematy pojęciowe
PublikacjaPrzekaz ustny (Word of Mouth) jest obecnie jednym z najważniejszych czynników, które mają wpływ na klientów podczas podejmowania decyzji o zakupie, a także na zarządzanie ich zachowaniami w procesie dokonywania zakupów. Szczególne znaczenie ma on w przypadku dóbr niematerialnych, o wysokim ryzyku zakupu, jakim są usługi. Rosnąca liczba jego nowych form i coraz bardziej skomplikowana natura, związana głównie z umieszczaniem opinii...
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Re-thinking the city in the context of suburban landscapes. The case of Visula River delta water - landscapes and urban transformation processes in Gdańsk
PublikacjaThe text draws attention to the significant role of landscape formations surrounding the city and their role in marking out directions for the transformation and development of urban areas with the particular emphasis on public spaces. The article presents the need for a more conscious design strategies that are based on connectedness of urban spaces, which is built on landscape's characteristics, as an essential starting point...
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Markthal Rotterdam as a contemporary continuation of nineteenth-entury market-halls' architectural ideas in Europe, 3rd International Multidisciplinary Scientific Conference, Social Sciences and Arts, Conference proceedings, book 4, Arts, Performing Arts, Architecture and design, Volume II, Vienna, Austria; pp. 391-398
PublikacjaIn the nineteenth century the reorganization of the European city local trading model resulted in the network of a series of newly constructed covered market halls. The large-format objects superseded the trade forms of previous streets and squares. In the second half of the twentieth century the panoply of the public trade markets was dominated by food super- and hypermarkets. It seemed that the era of old-time market halls,...
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Segmentation of academic community for the purposes of mobility plan development – case study of Gdansk University of Technology
PublikacjaThe objective of the paper is to analyse the structure of academic community for its transport behaviour and attitudes using the example of the Gdansk University of Technology (the GUT) in Poland. Once understood, the group can be divided into homogenous sub-groups and studied for their potential and ways to influence their behaviour, attitudes and transport patterns. The results may be used to develop dedicated actions designed...
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Technology transfer centers as an instrument for the development of technological capabilities
PublikacjaPurpose of the article is to show how technology transfer centers (TTCs) can affect the development of technological capabilities as a result of cooperation between the science and business sectors on the example of Polish experiences in this field. Scientific aims: The first scientific aim was to present the role of TTCs in the development of technological capabilities. The second scientific aim was to discuss the research results...
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Etyka public relations - jak uczyć, dylematy nauczyciela akademickiego
PublikacjaArtykuł porusza niezmiernie ważny problem - jak przekazywać wiedzę o fundamentalnych zasadach etycznych w prowadzeniu wszelkiej działalności gospodarczej, jak kształcić postawy odpowiedzialnego przedsiębiorcy i pracownika. Dziedzina Public relations w ostatnich latach cieszy się bardzo złą opinią - tak w Polsce jak i na świecie - autorka artykułu porusza ten problem wskazując, że istotą public relations są działania , mające na...
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Kreowanie wizerunku miasta przez działania rewitalizacyjne - przykład Gdańska
PublikacjaArtykuł wskazuje potencjał działań rewitalizacyjnych w procesie budowania wizerunku miasta. W tym kontekście podkreślono rolę city-marketingu, przywołując koncepcję miasta jako produktu. Zaakcentowano także różnicę pomiędzy marketingiem urbanistycznym a turystycznym. Ukazano również związek pomiędzy kreowaniem wizerunku miasta, a rozwojem przemysłów dóbr kultury oraz turystyką miejską. Koncentrując się na przykładzie Gdańska, wskazano...
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An Algorithm for Listing All Minimal 2-Dominating Sets of a Tree
PublikacjaWe provide an algorithm for listing all minimal 2-dominating sets of a tree of order n in time O(1.3248n) . This implies that every tree has at most 1.3248 n minimal 2-dominating sets. We also show that this bound is tigh.
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Pursuing the Deep-Learning-Based Classification of Exposed and Imagined Colors from EEG
PublikacjaEEG-based brain-computer interfaces are systems aiming to integrate disabled people into their environments. Nevertheless, their control could not be intuitive or depend on an active external stimulator to generate the responses for interacting with it. Targeting the second issue, a novel paradigm is explored in this paper, which depends on a passive stimulus by measuring the EEG responses of a subject to the primary colors (red,...
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HDAC Inhibitors: Innovative Strategies for Their Design and Applications
PublikacjaHistone deacetylases (HDACs) are a large family of epigenetic metalloenzymes that are involved in gene transcription and regulation, cell proliferation, differentiation, migration, and death, as well as angiogenesis. Particularly, disorders of the HDACs expression are linked to the development of many types of cancer and neurodegenerative diseases, making them interesting molecular targets for the design of new efficient drugs...
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Rotational Molding of Linear Low-Density Polyethylene Composites Filled with Wheat Bran
PublikacjaApplication of lignocellulosic fillers in the manufacturing of wood polymer composites (WPCs) is a very popular trend of research, however it is still rarely observed in the case of rotational molding. The present study aimed to analyze the impact of wheat bran content (from 2.5 wt.% to 20 wt.%) on the performance of rotationally-molded composites based on a linear low-density polyethylene (LLDPE) matrix. Microscopic structure...
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Why are trees still such a major hazard to drivers in Poland?
PublikacjaRoadside trees are one of Poland's most serious road safety issues. Since 2009 more than 2800 people have been killed as a result of tree collisions; this represents about 15% of all of Poland's accident fatalities between 2009 and 2013. In some of the country's regions striking a tree caused more than 30% of all road accident fatalities. With no proper regulations, guidelines or examples of good practice, roadside environments...
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Minimal double dominating sets in trees
PublikacjaWe provide an algorithm for listing all minimal double dominating sets of a tree of order $n$ in time $\mathcal{O}(1.3248^n)$. This implies that every tree has at most $1.3248^n$ minimal double dominating sets. We also show that this bound is tight.
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An algorithm for listing all minimal double dominating sets of a tree
PublikacjaWe provide an algorithm for listing all minimal double dominating sets of a tree of order $n$ in time $\mathcal{O}(1.3248^n)$. This implies that every tree has at most $1.3248^n$ minimal double dominating sets. We also show that this bound is tight.
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3-Monochloropropane-1,2-diol in Infant Foods and Human Breast Milk: Determination by GC-MS
Publikacja3-Monochloropropane-1,2-diol is one of the food borne contaminants called chloropropanols. Over the last decade plenty of analytical methods was developed in order to determine 3-monochloropropane-1,2-diol in its free and bound form in various foodstuffs with the use of GC-FID, GC-ECD, LC-TOFMS and finally GC-MS, which is now widely used in laboratories. The aim of this research was the determination of 3-monochloropropane--1,2-diol...
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The POCOBIO Database for Computed Scattering Cross-Sections for Positron Collisions with Biomolecular Systems
PublikacjaThe design of a database for positron interactions with biomolecular systems is outlined. The database contains only scattering cross sections, which are derived from theory. The data model is defined in a very flexible way, which facilitates the usage of weakly bound clusters of molecules and molecular systems with many tautomeric forms.
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Communication and Documentation Practices in Agile Requirements Engineering: A Survey in Polish Software Industry
PublikacjaRequirements engineering, system analysis and other analytical activities form the basis of every IT project. Such activities are not clearly defined in Agile development methods, but it does not mean that they are absent in an agile project. The aim of our work was to determine which practices related to requirements-related communication and which requirements documenting techniques are used in agile software projects. For this...
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Comparison of the Efficiency of Hetero- and Homogeneous Catalysts in Cellulose Liquefaction
PublikacjaBiomass liquefaction is a well-known and extensively described process. Hydrothermal processes are well understood and can be used in the fuel industry. The use of organic solvents can result in full-fledged products for use in the synthesis of polyurethanes. The plastics industry, including polyurethanes, is targeting new, more environmentally friendly solutions. One of these is the replacement of petrochemical polyols with compounds...
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Design, synthesis, and biological evaluation of tetrahydroquinolinones and tetrahydroquinolines with anticancer activity
PublikacjaColorectal cancer (CRC) is the most commonly diagnosed cancer in Europe and the United States and the second leading cause of cancer related mortality. A therapeutic strategy used for the treatment of CRC involves targeting the intracellular levels of reactive oxygen species (ROS). In this study, we synthesized a series of novel tetrahydroquinolinones and assessed their ability to inhibit CRC growth and proliferation by evoking...
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Ultrasound assisted synthesis of 3-alkynyl substituted 2-chloroquinoxaline derivatives: Their in silico assessment as potential ligands for N-protein of SARS-CoV-2
PublikacjaIn view of recent global pandemic the 3-alkynyl substituted 2-chloroquinoxaline framework has been explored as a potential template for the design of molecules targeting COVID-19. Initial in silico studies of representative compounds to assess their binding affinities via docking into the N-terminal RNA-binding domain (NTD) of N-protein of SARS-CoV-2 prompted further study of these molecules. Thus building of a small library of...
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Personal branding of artists and art-designers: necessity or desire?
PublikacjaPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
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Application tool for IP QoS network design
PublikacjaDespite the fact that differentiated-service-aware network implementation has been a widely discussed topic for quite some time, network design still proofs nontrivial. Well developed software could put an end to network designer's problems. This chapter describes work, which has been aimed at creating a comprehensive network design tool, offering a fair range of functionality and high reliability. The presented tool is able to...
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A remark on singular sets of vector bundle morphisms
PublikacjaIf characteristic classes for two vector bundles over the same base space do not coincide, then the bundles are not isomorphic. We give under rather common assumptions a lower bound on the topological dimension of the set of all points in the base over which a morphism between such bundles is not bijective. Moreover, we show that this set is topologically non-trivial.
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Związek pomiędzy jakością informacji rynkowych a sukcesem tworzenia nowych produktów
PublikacjaWyniki badania empirycznego przeprowadzonego wśród krajowych przedsiębiorstw wysokiej techniki wskazują, że jakość informacji rynkowych wykorzystywanych w rozwoju nowych produktów stanowi istotną determinantę sukcesu tego rozwoju. Na jakość tę złożyły się takie cechy jak: wiarygodność, przydatność, aktualność i kompletność informacji. W świetle rezultatów podjętego badania, każda z tych cech jest istotnie, pozytywnie powiązana...
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Pojęcie wartości jako fundament budowania relacji rynkowych
PublikacjaW artykule przedstawiono pojęcie wartości, coraz szerzej funkcjonujące zarówno w literaturze, jak i praktyce. Pokazano różne podejścia i nurty badań zajmujące się wartością. Skupiono się jednak na wartości jako na pojęciu będącym podstawą budowania relacji rynkowych. Przedstawiono model zarządzania wartością relacji, a także zwrócono uwagę na szczególne znaczenie współtworzenia wartości.
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Ocena wybranych programów lojalnościowych Grupy Hotelowej Orbis
PublikacjaW artykule dokonano analizy i oceny wybranych programów lojalnościowych stosowanych przez Grupę Hotelową Orbis. Na początku przedstawiono główne założenia dotyczące programu lojalnościowego. Następnie zaprezentowano trzy programy lojalnościowe poddane analizie. Przedstawiono nazwę programu, jego formę, marki hoteli go stosujące, korzyści dla uczestników oraz uwagi dotyczące programu. Kolejnym etapem była ocena rozpatrywanych programów....
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An Approximation of the Zero Error Capacity by a Greedy Algorithm
PublikacjaWe present a greedy algorithm that determines a lower bound on the zero error capacity. The algorithm has many new advantages, e.g., it does not store a whole product graph in a computer memory and it uses the so-called distributions in all dimensions to get a better approximation of the zero error capacity. We also show an additional application of our algorithm.
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An Approximation of the Zero Error Capacity by a Greedy Algorithm.
PublikacjaWe present a greedy algorithm that determines a lower bound on the zero error capacity. The algorithm has many new advantages, e.g., it does not store a whole product graph in a computer memory and it uses the so-called distributions in all dimensions to get a better approximation of the zero error capacity. We also show an additional application of our algorithm.
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Generation of Optimal Process Plan Alternatives for ManufacturingMechanical Components
PublikacjaOmówiono aktualny stan wiedzy dotyczący wykorzystania systemów komputerowo wspomaganego projektowania procesów technologicznych - CAPP. Przedstawiono problemy związane z integracją systemów CAPP z systemami CAD. Omówiono założenia dla generowania optymalnych wariantów procesów wytwarzania z zastosowaniem modułów technologicznych tzw. features, wg metody gałęzi i ograniczceń (ang. branch-and-bound).
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The E-Cohomological Conley Index, Cup-Lengths and the Arnold Conjecture on T 2n
PublikacjaWe show that the E-cohomological Conley index, that was introduced by the first author recently, has a natural module structure. This yields a new cup-length and a lower bound for the number of critical points of functionals on Hilbert spaces. When applied to the setting of the Arnold conjecture, this paves the way to a short proof on tori, where it was first shown by C. Conley and E. Zehnder in 1983.
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SIMPLIFIED MODELING OF STRESS AND DEFLECTION LIMIT STATES OF UNDERGROUND TANKS
PublikacjaFuel tanks are designed with regard to standard actions and operating conditions. The work analyses the impact of corrosion and other means to variation of stresses and deformation of a horizontal underground tank shell. The computations are preliminary. Due to the long computational time of the entire tank the analysis is restricted to its part only. The full analysis is bound to assess structural reliability, further allowing...