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Search results for: consumer brand engagement
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Magdalena Szuflita-Żurawska
PeopleHead of the Scientific and Technical Information Services at the Gdansk University of Technology Library and the Leader of the Open Science Competence Center. She is also a Plenipotentiary of the Rector of the Gdańsk University of Technology for open science. She is a PhD Candidate. Her main areas of research and interests include research productivity, motivation, management of HEs, Open Access, Open Research Data, information...
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Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi
PublicationNajważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...
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Inflation Forecast or Forecast(s) Targeting?
PublicationThe paper refers to L.E.O. Svensson’s concept of inflation forecast targeting (IFT) and its implementation by central banks of Sweden, Norway and the Czech Republic. The study focuses on (1) inflation forecasts published by selected central banks, i.e.headline inflation and core or monetary policy-relevant (MPR) inflation, which are made on the assumption of endogenous instrument rate, (2) one-year consumer...
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Colossus from Algebron – Gamification as a Tool to Engage Students in Learning Mathematics
PublicationGamification is a tool that allows for high engagement in performing tasks that have been previously considered difficult or uninteresting. It works exceptionally well in education as it supports students in developing habits of learning and provides them with a visual representation of their progress in acquiring knowledge and skills. Skillful design of gamified academic courses enables the achievement of educational goals set...
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ANALIZA POSTAW INTERNAUTÓW WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH
PublicationCelem opracowania jest ukazanie roli, jaką odgrywają media społecznościowe i wypowiedzi internautów w kształtowaniu wizerunku marki wśród użytkowników Sieci. Artykuł prezentuje także wyniki obserwacji aktywności polskich internautów dotyczące jednej z polskich marek spożywczych. Internauci zamieszczają w Internecie różnorodne treści powiązane pośrednio lub bezpośrednio z markami. Zadaniem organizacji, podobnie jak w przypadku pozostałych...
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The innovative experimental rig for wood steam drying at atmospheric pressure
PublicationThe high cost of fossil fuel and soaring consumer interest have encouraged people in the wood industry to look for faster and more energy-efficient methods to dry lumber. The air-steam mixture as medium of drying process was used in a laboratory kiln especially arranged for that reason. Experimental rig is based on automatic control system. At the time of drying measurements of the internal temperature, wood temperature, moisture...
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Move into the open space – what can we expect from moving artistic interventions to open urban spaces?
PublicationThe paper discuses the role of incorporating creative engagement into the processes of urban and social development using cultural means of action and expression and the potential of artistic interventions in public space. The block of initiatives within the People’s Smart Sculpture EU project, realized by Gdańsk City Gallery, has been named “Move Into The Open Space”. This paper will provide...
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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublicationCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
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Impact of Macroeconomic Shocks on Financial Performance and Risk Management: A Case Study of LPP SA During the COVID-19 Pandemic and the Ukraine War
PublicationThis study analyses the impact of two major macroeconomic shocks—the COVID-19 pandemic and the Ukraine war—on the financial stability of LPP SA, a leading apparel company in Poland and Central and Eastern Europe. This research uses the coefficient of variation to assess changes in financial volatility and evaluates the effectiveness of LPP SA’s risk management strategies. The findings reveal that, while the COVID-19 pandemic had...
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Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams?
PublicationInnovation, relationships, cooperation, and knowledge are key factors which determine a competitive advantage in the networked economy. A network serves as a contemporary form of market process coordination. Network economy, according to the idea of prosumerism, is founded on collaboration of individual creators based on a network of values instead of hierarchical dependencies. Another feature of a network is that it imposes symmetry...
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Agata Ewa Chudzicka-Czupała
PeopleShe is a specialist in psychology (work and organizational psychology, health psychology). She works at the SWPS University, Department of Psychology, Poland. She conducts research in the field of health psychology, dealing with the psychological costs of volunteering, participation in traumatic events, determinants of mental health, and stress in difficult situations such as pandemics or war. In researching these phenomena,...
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Self-adwokatura jako forma wolontariatu osób z niepełnosprawnością
PublicationSelf-advocacy is both a competence necessary for independent adult life and a form of activity of people with disability in terms of exercising their rights to self-determine. It is also a form of social inclusion and participation, often having a character of volunteer engagement of people with disability in work for their minority group. Although the access of people with disability to the sphere of supporting other people...
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GROUPS OF GERMAN DOMESTIC APPLIANCE MANUFACTURERS ACCORDING TO NEW PRODUCT DEVELOPMENT PRACTICES
PublicationFinding the best way to develop new products has been always a hot topic for practitioners and academics. However, so far only a few of these kinds of studies have concentrated on a single industry. In this paper, we group German domestic appliance manufacturers with regards to their new product development (NPD) practices to discover their attitude to NPD effort. By conducting a survey we found that three different groups of manufacturers...
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Driving the Image of an Electricity Supplier through Marketing Activities
PublicationThe aim of this study is to determine how marketing actions undertaken within the marketing mix by electricity providers influence their image. Referring to the Stimulus-Organism-Response (SOR) theory, research hypotheses were formulated, and a regression model was constructed, assuming positive impacts of selected marketing actions of electricity providers on their image. A quantitative approach was employed to test the research...
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Zaufanie w zespole badawczym – studium przypadku (projekt CD NIWA realizowany na Politechnice Gdańskiej)
PublicationArtykuł dotyczy tematyki klimatu pracy zespołowej, ze szczególnym uwzględnieniem zaufania w zespole jako czynnika warunkującego zaangażowanie, efektywność i innowacyjność zespołu. Przeanalizowano znaczenie oraz wymiary zaufania w zespole badawczym na podstawie koncepcji International Team Trust Indicator, czyli dziesięciowymiarowego modelu zaufania. Celem artykułu jest analiza klimatu współpracy i poziomu zaufania w interdyscyplinarnym...
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Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk
PublicationArtykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...
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Doświadczenie jako wartość dla klienta
PublicationMarketing doświadczeń opiera się na przekonaniu, że oprócz produktu i usługi konieczne jest wyodrębnienie dodatkowej wartości, jaką jest niepowtarzalne doświadczenie, spełniające racjonalne i emocjonalne oczekiwania nabywcy. Autorka opisuje rolę doświadczeń w kształtowaniu postaw konsumenckich oraz budowaniu satysfakcji i lojalności klienta. Omawia również zasady służące projektowaniu pozytywnych doświadczeń zakupowych.
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OIL-ASSISTED THERMO-MECHANICAL RECLAMATION OF GROUND TIRE RUBBER
PublicationNowadays, it is crucial to seek for the methods of by-products and waste utilization, considering both environmental and economic factors. The example of waste material generated in the massive amounts, which requires the attention is ground tire rubber generated during recycling of post-consumer car tires. It can be applied as a filler into different polymer matrices, but to enhance its effectivity proper modifications should...
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An Algorithm for Optimizing the Determination of Cycling Routes on the Example of the Gdansk Agglomeration
PublicationPhysical activity is an essential part of a healthy lifestyle. One of the manifestations of the change in a society type from consumer to information one is the understanding of the importance of ecology and a healthy lifestyle. This is evident, inter alia, in the inventiveness and involvement of the society in the start-up and solutions referred to as the Smart City. One example is the development of e-bike rental and local investments...
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Assessing Acute Toxicity and Endocrine Disruption Potential of Selected Packages Internal Layers Extracts
PublicationThe focus of the present study is migration of toxic substances from food contact materials and its actual influence on the health of the final consumer. Two food packagings (metal cans, TetraPack®) and five simulants medias (water, ethanol, acetic acid, DMSO, artificial saliva) were selected for simulation studies. For assessment of acute toxicity and endocrine disruption potential of extract samples, two biotests (Microtox® and...
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Corporate Social Responsibility and Family Business: Current Debates and Future Prospects
PublicationThis paper aims at examining the main perspectives on corporate social responsibility (CSR) in family firms discussed in international literature. The topic of CSR has grown exponentially in the last two decades in both, business practice and as an area of interest among academics and researchers. Most studies focus on multinational corporations, some on small and medium enterprises (SMEs) and the smallest number on family business...
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Edible black ant Smith (Carebara vidua) as human food – A systematic review
PublicationMeeting food security is one of the major global challenges to ensure sufficient supply of food for current and future generations, considering increasing population growth and climate change issues. Consequently, the consumption of edible insects as an alternative food source has recently gained global attention for combating global food insecurity. The present review aims to provide information on the recent progress in consumption...
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OCENA DOBROSTANU W KRAJACH OECD Z WYKORZYSTANIEM DATA ENVELOPMENT ANALYSIS
PublicationDobrostan (well-being) jest pojęciem wieloaspektowym obejmującym czynniki wpływające na satysfakcję z życia. Celem artykułu jest ocena dobrostanu społeczeństw krajów OECD w 2013 roku, na podstawie danych z bazy OECD Regional Well-Being. Uwzględniono 9 obszarów: dochody gospodarstw domowych, miejsce pracy, warunki zamieszkania, poziom wykształcenia, zdrowie, środowisko, bezpieczeństwo, zaangażowanie obywatelskie i dostęp do usług....
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Elderly persons professional activity - substantive issues and methodological challenges
PublicationPopulation ageing in Europe and mass withdrawal from professional activity leads to a number of adverse phenomena, such as increased public spending, reduced consumer demand and the growing problem of social exclusion. The study focuses on the problems of population ageing in Europe as well as on the feasible steps that may be taken with a view to professional activation of the elderly. The first part is concerned with the trends...
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TOXICOLOGICAL ASSESSMENT OF FOOD PACKAGES EXTRACTS
PublicationIn the scientific literature related to the widely understood issue of packaging materials designed to have contact with food (Food Contact Materials – FCM) there is much information on raw materials used for their production, their physiochemical properties, types and parameters. There is also a great number of publications on the management and disposal of used packaging. Unfortunately, not much attention is given to the matters...
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DAB vs DAB+ Radio Broadcasting: a Subjective Comparative Study
PublicationIn the age of digital media, delivering high quality content to consumers is one of the most demanding tasks. There exist numerous broadcasting standards, with different pros and cons, and the DAB/DAB (Digital Audio Broadcasting) system is one of the most popular among them. From an engineer’s perspective, efficient resource management under limited bandwidth conditions has always been a challenge. In this paper a subjective quality...
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PRELIMINARY FIELD TESTS AND LONG-TERM MONITORING AS A METHOD OF DESIGN RISK MITIGATION: A CASE STUDY OF GDAŃSK DEEPWATER CONTAINER TERMINAL
PublicationAppropriate risk assessment plays a fundamental role in the design. . The authors propose a possible method of design risk mitigation, which follows recommendations included in Eurocode 7. The so-called “Observational Method” (OM) can produce savings in costs and programmes on engineering projects without compromising safety. The case study presented is a complex design solution that deals with the heavy foundations of a gantry...
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Polska adaptacja Metody Oceny Wypalenia Zawodowego (BAT-PL) autorstwa Schaufeliego i współpracowników
PublicationAim. The study aimed to present the Polish version of the Burnout Assessment Tool (BAT-PL) by Schaufeli et al. and to assess its validity and reliability. The tool measures the core symptoms of burnout (BAT-C): exhaustion, mental distance, cognitive and emotional impairment, and its secondary symptoms (BAT-S): psychosomatic complaints and psychological distress. Method. The participants were 255 nursing staff members....
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Activity coordination of capacitor banks and power transformer controllers in order to reduce power losses in the MV grid
PublicationOne of the main issues related to the optimization of the MV (middle voltage) network is to reduce losses of active and reactive power. Lower losses of active and reactive power give not only economic advantage, but also improvement of energy quality. The object of regulation that can be used for these purposes are transformer with On-Load Tap Changer and capacitor's banks. This paper presents results of analysis of the possibility...
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The impact of ICTs on women’s economic empowerment
PublicationIt is widely argued that ICTs enable the inclusion of low-skilled and traditionally marginalized groups, such as women, people with disabilities, and workers at the base of the pyramid (BoP), in the labor market. In this paper, we investigate the determinants of female participation in the labor market in developing countries with a focus on the impact of the use of ICTs on female labor force participation. We conduct a panel study...
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Torque Transmitted by Multi-plate Wet Clutches in Relation to Number of Friction Plates and Their Dimensions
PublicationIn the paper results of experimental tests on multi-plate wet clutch torque capacity for various diameters and numbers of friction plates are presented. Construction of an apparatus for laboratory tests of wet clutch engagement, drag torque and maximum torque is shown. Methodology of maximum torque capacity experiment and hydraulic circuit diagram, which supplies a motor and an actuator for the experiment are described. Analytically...
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Rural Landscape Planning for Sustainable Development. The Case of Poland
PublicationThis text results from theoretical study on the possibilities of rural landscape renovation in Poland. The introduction marks new spatial phenomena and the scope of their influence. It indicates social and cultural reasons of the changes, and states the need of their renewed interpretation. The second part of the article contains a description of the degrading cultural landscape of the country and presents its features. It then...
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The Impact of ICTs on Women’s Economic Empowerment
PublicationIt is widely argued that ICTs enable the inclusion of low-skilled and traditionally marginalized groups, such as women, people with disabilities, and workers at the base of the pyramid (BoP), in the labor market. In this paper, we investigate the determinants of female participation in the labor market in developing countries with a focus on the impact of the use of ICTs on female labor force participation. We conduct a panel study...
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Immersion in Virtual Reality: CAVE Automatic Virtual Environments vs. Head-Mounted Displays
PublicationThe paper describes immersive capabilities of CAVE Automatic Virtual Environment and Head-Mounted Display. An important aspect of this research was to develop a method for quantifying user immersion in both systems. Two virtual reality applications, "Flat of Negative Emotions" and "Arachnophobia Treatment Support" were used to observe and analyze user reactions and engagement levels. Participants were exposed to these applications...
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Collaborative planning? Not yet seen in Poland. Identifying procedural gaps in the planning system 2003–2023
PublicationCollaborative planning aims to increase the legitimacy of decision-making in spatial development. In this approach, planning involves debate and engagement in discourse, and participation and interaction between actors are thus at the heart of the planning process. This article examines whether the planning system in Poland as defined for the period 2003–2025 provides a level of participation and deliberation and other qualities...
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Managing and funding the innovative path: a close look at the SimLE scientific club at Gdańsk University of Technology, Poland
PublicationThis article presents a case study of the simply learn experience (SimLE) scientific club at Gdańsk University of Technology (Gdańsk Tech), Gdańsk, Poland, showcasing an effective model for blending theoretical knowledge with practical engineering applications. This student-led organisation aims to develop soft skills and handson experience through project work, participation in international contests and conferences. This study...
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Corporate social responsibility and forward default risk under firm and industry heterogeneity
PublicationObjective: This study aims to evaluate the impact of corporate social responsibility on forward default risk (FDR) under the setting of firm and industry heterogeneity. Research Design & Methods: This study evaluated the impact of corporate social responsibility (CSR) on FDR using the data of 497 companies from 2007-2021 in the S&P 500 index, taking into account firm and industry heterogeneity aspects. This study utilized instrumental...
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ASSESSMENT OF VOLATILE ORGANIC COMPOUNDS EMISSIONS FROM RECYCLED LOW-DENSITY POLYETHYLENE STREAMS
PublicationThe recycling of plastics is currently one of the most significant industrial challenges. Due to the enormous amounts of plastic wastes generated by various industry branches, it is essential to look for the potential methods of their utilization. Nevertheless, it should not be forgotten that recycled plastics are not pure materials, and they still may show an unfavorable environmental impact. They may contain different contaminants...
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Principles of smoking
PublicationTreatment of a large variety of foods with wood smoke has been practiced for centuries—predominantlymeats, poultry, and fish, but also scallops, cheeses, prunes, paprika, and themalt used to produce whiskey and some sorts of beer.The process usually includes salting and partial drying; it may also be coupled with heating. The aim is to increase the shelf life of the products, prevent food poisoning, and add a desirable smoky flavor....
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Application of the X-ray micro computed tomography to the analysis of the structure of polymeric materials
PublicationIn this paper the application of X-ray micro-computed tomography (micro-CT) as a non-destructive testing method of polymeric materials is presented. Increasing applicability of polymers in variedend-use industries such as automotive, building and construction, consumer goods, and packaging is propelling the growth of the global polymer processing market. However, controlling of the polymer structure is one of the most important...
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Low cost real time UAV stereo photogrammetry modelling technique – accuracy considerations
PublicationThe paper presents accuracy considerations regarding three 3D modelling techniques. The tested new consumer type stereo camera (ZED 3D Stereolabs) has been implemented info an aerial mapping system, on board micro air vehicle MAV) and tested object has been mapped using a real-time photogrammetry with original real-time software application. The evaluated results has been compared with model gained with a state of art unmanned...
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Recovering Evaluation of Narrow-Kerf Teeth of Mini Sash Gang Saws
PublicationSash gang saws with narrow-kerf saw blades are used in the production of glued laminate flooring elements in plants where dry technology is applied. This means that boards or friezes are sawn into top layer lamellae in dry conditions (moisture content of about 10–12%) from expensive wood species, often exotic. The object of this research was stellite-tipped teeth of narrow kerf saw blades sharpened under industrial conditions....
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublicationThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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A study of cavitation erosion resistance of an ion nitrided titanium alloy by means of the vibration and rotating disk methods
PublicationIn this work, a comparative analysis of the cavitation erosion resistance of the Ti– 6.7Al–2.5Mo–1.8Cr–0.5Fe–0.25Si alloy (known as brand VT3-1) before and after lowtemperature ion nitriding is carried out. Two test methods were applied, using vibrative (ASTM G-32) and rotating disk rigs, respectively. The kinetic dependences of the erosive destruction of samples of titanium alloy VT3-1 in the initial state, after ion nitriding...
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Adaptive Optimal Discrete-Time Output-Feedback Using an Internal Model Principle and Adaptive Dynamic Programming
PublicationIn order to address the output feedback issue for linear discrete-time systems, this work suggests a brand-new adaptive dynamic programming (ADP) technique based on the internal model principle (IMP). The proposed method, termed as IMP-ADP, does not require complete state feedback, merely the measurement of input and output data. More specifically, based on the IMP, the output control problem can first be converted into a stabilization...
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Youth Civic Participation in the South Baltic Region. Example of Lithuania, Poland and Sweden
PublicationThe aim of this study was to show youth civic participation as a social inclusion element in the Southern Baltic region in need of reinforcement, based on the examples of selected municipalities from Lithuania, Poland and Sweden. The authors focused on the diagnosis of key elements of youth civic engagement at local and cross-border level, taking into account the context of national youth policies and the European Union policy....
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Volunteerism in the last year as a moderator between empathy and altruistic social value orientation: An exploratory study
PublicationVolunteerism is a sustained prosocial activity, and young adults are one of the most important targets for organizations recruiting volunteers. Empathy and altruistic social value orientation measured by a decomposed game are dispositional traits that might foster engagement in volunteerism. Using a self-report online-based questionnaire study on two groups of young adults (aged 18-35, N = 224 non-volunteers and N = 178 volunteers...
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City walk: a didactic innovative experiment in architectural education
PublicationWalking is an activity that involves studying physical space and requires careful observation to be immersed in the surrounding reality. City walks are popular ways of encountering an urban space, spatial relation, its history, and recognising the problems and needs of space users, as well as future development of the city. City walks also may be educationally p owerful: the exploration of certain...
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Among Friends: The Role of Friendship in Alternative Organizations
PublicationFriendship, a mutual and profound relationship, permeates history of human culture and occurs in all social situations, including professional and informal human activities. In organizations, it develops through processes of communication and generates a communication culture of kindness and support. Organizational friendship enhances work engagement and satisfaction, as well as helps to promote individual ends. This article investigates...
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Wpływ struktur wsparcia na efektywność nauczania języka pisanego w środowisku e-learningowym
PublicationThe process of knowledge and language skills development during an online course can be very effective if student engagement in learning is achieved. This can be attained by introducing general and specific support mechanisms prior to the commencement of the course and during it. The former relates to the technological aspect, that is to familiarizing students with the functionalities of the virtual learning environment they will...