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Search results for: integrated marketing communication
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Piotr Płotka dr hab. inż.
PeoplePiotr Płotka received the M.Sc. and D.Eng. degrees in electronic engineering from the Gdansk University of Technology, Poland, in 1976 and 1985. In 2008 he received D.Sc. (Dr.Hab.) degree, also in electronic engineering, from the Institute of Electron Technology at Warsaw, Poland. From 1977 he was with Academy of Technology and Agriculture at Bydgoszcz, Poland and from 1981 with the Gdansk University of Technology. In cooperation...
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Information and Communication Technologies for Economic Development
PublicationThis chapter is intended to explain why and how information and communication technologies may affect the process of socio-economic development, especially with regard to economically backward economies. It sheds light on why technological changes constitute prerequisites enabling advancements along the socio-economic development pattern. It is also designed to exhibit the special relevance of information and communication technologies...
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Marketing zewnętrzny : produkt
PublicationW podrozdziale 4.1 podręcznika scharakteryzowano produkt jako element marketingu zewnętrznego. Między innymi omówiono: pojęcie i charakterystykę produktu, klasyfikacje produktów, pojęcie linii i asortymentu produktów, markę i opakowanie produktu, cykl życia produktu oraz proces wdrażania nowych produktów.
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Marketing w Internecie
PublicationOpracowanie poświęcono marketingowi w Internecie. Struktura treści obejmuje genezę powstania Internetu, jego rozwój na świecie i w Polsce oraz omówienie najpopularniejszych usług internetowych wykorzystywanych w marketingu - poczta elektroniczna, grupy dyskusyjne oraz World Wide Web. Szczególną uwagę zwrócono także na problem sukcesu firmowej witryny internetowej, mierzony przez pryzmat satysfakcji jej użytkownika - klienta.
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Marketing zewnętrzny : Dystrybucja
PublicationDystrybucja - podrozdział obejmuje podstawowe pojęcia w zakresie dystrybucji, kryteria klasyfikacji oraz typy kanałów dystrybucji. W tej części pracy scharakteryzowano ponadto sprzedaż hurtową oraz detaliczną, rodzaje pośredników, formy i strategie dystrybucji, a także logistykę dystrybucji
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Marketing zewnętrzny : Cena
PublicationW podrozdziale przedstawiono podstawowe definicje, strategie cenowe, proces ustalania ceny i metody jej wyznaczania, określono ponadto taktyczną rolę ceny
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Resilient Routing in Communication Networks
PublicationThis important text/reference addresses the latest issues in end-to-end resilient routing in communication networks. The work highlights the main causes of failures of network nodes and links, and presents an overview of resilient routing mechanisms, covering issues related to the Future Internet (FI), wireless mesh networks (WMNs), and vehicular ad-hoc networks (VANETs). For each of these network architectures, a selection of...
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The Diffusion of Information and Communication Technologies
PublicationThis book provides extensive evidence on information and communication technologies development patterns and dynamics of this process across developed economies over the period 1980 to the present day. It adopts newly developed methodology to identification of the ‘critical mass’ and isolation of technological takeoff intervals, which are intimately related to the process of technology diffusion. The statistically robust analysis...
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Decision making techniques for electronic communication: an example for Turkey
PublicationCommunication is the way for people exchanging information with each other by using various tools. Electronic communication or Ecommunication is the process of sending, receiving and processing information or messages electronically. Electronic communication that is closely related to the development levels of countries, has made considerable progress especially in terms technology, innovation and entrepreneur. In this study, it...
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Implementing Integrated Territorial Investments
PublicationThe chapter presents the first experiences related to the implementation of the Integrated Territorial Investment (ITI). In the case of the Pomeranian region in Poland, this process was associated with the creation of a broad partnership and bottom-up approach to the development strategy programming for Urban Functional Areas. In this paper, we try to assess the effectiveness of this process, by defining its strong points and bottlenecks,...
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Territorial Marketing 2024
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Measurements of transmission properties of Acoustic Communication Channels
PublicationTough transmission properties of shallow water acoustic channels (SWAC) highly limit the use of underwater acoustic communication (UAC) systems. An adaptive matching of modulation and signaling schemes to instantaneous channel conditions is needed for reliabledata communications. This creates, however, unique challenges for designers when compared to radio transmission systems. When communication system elements are in move, the...
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Doskonalenie kształcenia na specjalności marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej
PublicationCelem artykułu jest wskazanie kierunków doskonalenia kształcenia na specjalności marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej na podstawie opinii studentów tej specjalności.
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The development of an underwater telephone for digital communication purposes
PublicationThe underwater telephone HTL-10 has been designed to provide voice and data communication between helicopter and submarines using acoustic waves. It works in a half-duplex mode and uses analogue power-efficient modulation in the form of a single side-band, suppressed carrier, in a wide range of frequencies. It generates the transmitted signal, and processes the received signals. It is implemented with the use of digital signal...
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Search engine marketing jako istotne narzędzie komunikacji marketingowej
PublicationKomunikacja marketingowa firmy w Internecie musi uwzględniać tzw. marketing w wyszukiwarkach internetowych (SEM). O efektywnej obecności przedsiębiorstwa w Sieci można mówić, gdy łatwo znaleźć serwis internetowy uwzględniając organiczne wyniki wyszukiwania wyszukiwarek, reklamy typu pay-per-click, optymalizację kluczowych fraz, istotność linków przychodzących (zewnętrznych) oraz wartość zamieszczonych treści. Każdy element projektu...
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Zarządzanie organizacjami niekomercyjnymi - propozycja dydaktyczna dla studentów kierunku zarządzanie i marketing
PublicationAutor przedstawia cele oraz program przedmiotu Zarządzanie organizacjami niekomercyjnymi, prowadzonego dla studentów kierunku zarządzanie i marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. W programie kształcenia główną uwagę skoncentrowano na wskazaniu studentom rosnącego znaczenia organizacji niekomercyjnych (zarówno publicznych jak i pozarządowych) w Polsce oraz konieczności stopniowego i systemowego wprowadzenia...
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Radio Communication Antennas and MIMO Techniques (2023/24)
e-Learning CoursesCourse assigned to the following subject: - Radio Communication Antennas and MIMO Techniques (profile Radio Communication Systems and Networks [EN])
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Scenariusz rozwoju dla obszaru Zarządzanie procesem produkcji, dystrybucji i marketing
PublicationOpracowanie jest częścią foresightu technologicznego: Żywność i żywienie w XXI wieku - wizja rozwoju polskiego sektora spożywczego, wykonanego w ramach projektu, realizowanego w latach 2009-2011 przez konsorcjum: Instytut Ogrodnictwa (dawniej Instytut Sadownictwa i Kwiaciarstwa) w Skierniewicach, Instytut Badań nad Przedsiębiorczością i Rozwojem Ekonomicznym EEDRI przy Społecznej Wyższej Szkole Przedsiębiorczości i Zarządzania...
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Communication Platform for Evaluation of Transmitted Speech Quality
PublicationA voice communication system designed and implemented is described. The purpose of the presented platform was to enable a series of experiments related to the quality assessment of algorithms used in the coding and transmitting of speech. The system is equipped with tools for recording signals at each stage of processing, making it possible to subject them to subjective assessments by listening tests or, objective evaluation employing...
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Marketing w organizacjach niedochodowych
PublicationAutor w tynm rozdziale podręcznika prezentuje rolę organizacji niedochodowych (publicznych i pozarządowych) omawiając klasyfikacje i źródła finansowania tych organizacji, ich otoczenie, determinaty marketingu oraz elementy marketingu relacji. Przedstawia też wolontariuszy jako szczególny zasób organizacji niedochodowych oraz przyszłość tych organizacji.
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Communication and Visualisation in Building Automation - 2023/24
e-Learning CoursesLecture "Communication and Visualisation in Building Automation", Wydział ETI, katedra KSiS, II stopień studiów
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Evaluation the effectiveness of virtual machine integrated with CPU
PublicationIn the paper effectiveness of example CPU with integrated virtual machine is presented. The idea and implementation of virtual machine is shown. In next sections reference CPU and sample virtual machine is described. Finally optimality of the translation process is analysed.
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Marketing
e-Learning Courseskurs w jęz. angielskim dla studentów specjalności Inżynieria Danych
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Disaster-resilient communication networks: Principles and best practices
PublicationCommunication network failures that are caused by disasters, such as hurricanes, arthquakes and cyber-attacks, can have significant economic and societal impact. To address this problem, the research community has been investigating approaches to network resilience for several years. However, aside from well-established techniques, many of these solutions have not found their way into operational...
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Quantum communication complexity advantage implies violation of a Bell inequality
PublicationWe obtain a general connection between a quantum advantage in communication complexity and non-locality. We show that given any protocol offering a (sufficiently large) quantum advantage in communication complexity, there exists a way of obtaining measurement statistics which violate some Bell inequality. Our main tool is port-based teleportation. If the gap between quantum and classical communication complexity can grow arbitrarily...
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Integrated enterprise information systems
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INTEGRATED FERROELECTRICS
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Reliable underwater communication system for shallow coastal waters
PublicationThis paper presents a reliable and robust low data rate spread spectrum approach which is implemented in the acoustic underwater communication system for shallow coastal waters. It shows operation assumptions of spread spectrum techniques based on the wellknown Shannon equation. It describes two methods of spread spectrum: frequency hopping spread spectrum and direct sequence spread spectrum; their block diagram and their characteristics...
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ROAD SAFETY WITHIN THE "INTEGRATED SYSTEM OF TRANSPORT SAFETY"
PublicationThe concept of the “Integrated System of Transport Safety” in Poland is a novel solution, built upon the best practices available from only a handful of countries in the world. In the last few decades, the extent of applying integrated transport safety systems to improve transport safety systems has varied; nevertheless, studying the experience of the safest countries in the world we can say that enormous progress has been achieved...
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Fundamentals of Communication Networks Resilience to Disasters and Massive Disruptions
PublicationCommunication networks are exposed to a variety of massive failure events following from activities of nature, weather-induced disruptions, technology-implied problems, and malicious human activities. In this chapter, we first highlight the characteristics of these scenarios and discuss example failure events reported during the last three decades. Next, we explain the concept of network resilience and present an overview of major...
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Future research directions in design of reliable communication systems
PublicationIn this position paper on reliable networks, we discuss new trends in the design of reliable communication systems. We focus on a wide range of research directions including protection against software failures as well as failures of communication systems equipment. In particular, we outline future research trends in software failure mitigation, reliability of wireless communications, robust optimization and network design, multilevel...
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The Use of Information and Communication Technologies in Cluster Organizations
PublicationThe purpose of the paper is to explore how cluster organizations (COs) take advantage of Information and Communication Technologies (ICT). The paper addresses the research question: “How do cluster organizations take advantage of ICT in fulfilling their main roles?”. The research was carried out in the first half of 2016 in four purposefully selected cluster organizations. The main research strategy involved Grounded Theory; the...
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BPL-PLC Voice Communication System for the Oil and Mining Industry
PublicationApplication of a high-efficiency voice communication systems based on broadband over power line-power line communication (BPL-PLC) technology in medium voltage networks, including hazardous areas (like the oil and mining industry), as a redundant mean of wired communication (apart from traditional fiber optics and electrical wires) can be beneficial. Due to the possibility of utilizing existing electrical infrastructure, it can...
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Quality of Satellite Communication in Selected Mobile Android Smartphones
PublicationToday, thanks to mobile devices, satellite communication is available to anyone and everywhere. Gaining information on one’s position using GNSS (Global Navigation Satellite Systems), particularly in unknown urban environments, had become an everyday activity. With the widespread of mobile devices, particularly smartphones, each person can obtain information considering his or her location anytime and everywhere. This paper is...
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The role of observatories in the integrated transport safety systems
PublicationAccurate knowledge about the causes, circumstances and place of transport accidents is the prerequisite to take the correct action to improve transport safety. Developing appropriate organizational structures, forms and methods of management and implementation of safety measures in the sectoral approach condition the success. Therefore, the Safety Information System is one of the integral areas of the Integrated Transport Safety...
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Efficient bounds on quantum-communication rates via their reduced variants
PublicationWe investigate one-way communication scenarios where Bob operating on his component can transfer some subsystem to the environment. We define reduced versions of quantum-communication rates and, further, prove upper bounds on a one-way quantum secret key, distillable entanglement, and quantum-channel capacity by means of their reduced versions. It is shown that in some cases they drastically improve their estimation.
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Standard Compliance Framework for effective requirements communication
PublicationStandard Compliance Framework (SCF) is a framework, which supports application of standards at the stages of achieving, assessing and maintaining the compliance. It uses Trust Case language to develop argument structures demonstrating compliance with standards. The paper presents how SCF is applied to increase effectiveness of requirements communication. Relevant mechanisms of the framework are thoroughly described referring to...
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Can Communication Power of Separable Correlations Exceed That of Entanglement Resource?
PublicationThe scenario of remote state preparation with a shared correlated quantum state and one bit of forward communication [B. Dakić et al., Nat. Phys. 8, 666 (2012)] is considered. Optimization of the transmission efficiency is extended to include general encoding and decoding strategies. The importance of the use of linear fidelity is recognized. It is shown that separable states cannot exceed the efficiency of entangled states by...
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Design of radio communication systems for unmanned transport applications
PublicationIn the paper the principle of OFDMA-based radio communication systems design for unmanned transport applications is presented. The concept of system radio interface is analysed and its basic parameters proposal are considered. In the last part of the paper some air interface characteristics useful for optimization of throughput and system capacity are considered.
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The surface of a fragment of the structure of an integrated circuit in the semi-contact mode.
Open Research DataThe surface of a fragment of the structure of an integrated circuit. Topographic measurements in the semi-contact mode. NTEGRA Prima (NT-MDT) device. NSG 01 probe.
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Interdependence between Power Grids and Communication Networks: A Resilience Perspective
PublicationPower network resilience is increasingly dependent on communication networks. Besides traditional generation, power networks need to accommodate increasingly high penetration levels of dispersed micro generation, mostly based on renewable sources, and increasing and challenging demand, such as electric vehicles. At the same time the deployment of enabling technologies throughout the power grid makes available new demand resources...
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Communication and Visualisation in Building Automation - 2022/23 - Nowy
e-Learning CoursesLecture "Communication and Visualisation in Building Automation", Wydział ETI, katedra KSA, II stopień studiów
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Review of Diameter protocol implementations for realization of communication in NGN networks
PublicationIn the paper Diameter protocol as well as its applications in the context of Next Generation Network (NGN) are described. Diameter message content and Attribute-Value Pairs (AVPs) concept are presented. Critical review of open source Diameter implementations is carried out. The performed analysis takes into consideration programming language, availability, support and documentation aspects. Basing on the review project fulfilling...
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City brand equity, a marketing perspective
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Marketing relacji w nowoczesnym przedsiębiorstwie.
PublicationPrezentowana jest koncepcja marketingu relacji i sposób jej implikacji w polskiej firmie usługowej PBP ''Orbis''. W pierwszej części przedstawiana jest istota marketingu relacji (sposób definiowania tego pojęcia, specyfika koncepcji, proces kształtowania lojalnego klienta). W drugiej części ukazano tworzenie relacji z klientem instytucjonalnym w PBP ''Orbis''. Trzecia część dotyczy kształtowania wcześniej nawiązanych relacji z...
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Marketing relacji : zastosowanie marketingu relacji
PublicationW podrozdziale opisano warunki implementacji marketingu relacji w przedsiębiorstwie. Zwrócono między innymi uwagę na strukturę organizacyjną, system dostarczania klientom wartości oraz branżę, w której działa firma. Wskazano również na korzyści wynikające z zastosowania działań marketingu relacji w firmie.
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A Comprehensive Survey on Antennas On-Chip Based on Metamaterial, Metasurface, and Substrate Integrated Waveguide Principles for Millimeter-Waves and Terahertz Integrated Circuits and Systems
PublicationAntennas on-chip are a particular type of radiating elements valued for their small footprint. They are most commonly integrated in circuit boards to electromagnetically interface free space, which is necessary for wireless communications. Antennas on-chip radiate and receive electromagnetic (EM) energy as any conventional antennas, but what distinguishes them is their miniaturized size. This means they can be integrated inside...
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Wireless Local Area Network Technologies as Communication Solutions for Unmanned Surface Vehicles
PublicationAs the number of research activities and practical deployments of unmanned vehicles has shown a rapid growth, topics related to their communication with operator and external infrastructure became of high importance. As a result a trend of employing IP communication for this purpose is emerging and can be expected to bring significant advantages. However, its employment can be expected to be most effective using broadband communication...
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Probe signal processing for channel estimation in underwater acoustic communication system
PublicationUnderwater acoustic communication channels are characterized by a large variety of propagation conditions. Designing a reliable communication system requires knowledge of the transmission parameters of the channel, namely multipath delay spread, Doppler spread, coherence time, and coherence bandwidth. However, the possibilities of its estimation in a realtime underwater communication system are limited, mainly due to the computational...
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[ITiT] Transmission Channel in Radio Communication Systems
e-Learning Courses{mlang pl} Dyscyplina: informatyka techniczna i telekomunikacja Zajęcia fakultatywne dla doktorantów II roku Prowadzący: dr hab. inż. Sławomir Ambroziak, prof. PG Liczba godzin: 15 Forma zajęć: wykład {mlang} {mlang en} Discipline: technical informatics and telecommunications Elective course for 2nd-year PhD students Academic teachers: dr hab. inż. Sławomir Ambroziak, prof. PG Total hours of training: 15 teaching hours Course...
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublicationDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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Certified Integrated Circuit Design Lab - obtaining the certificate and the benefits of having it
PublicationThis paper describes the process of establishing and maintaining a certified integrated circuit design lab. The advantages of having a certification for the lab are presented, and also how to obtain the certificate based on the example of Cadence Certified Lab at Gdansk University of Technology, Poland. Various integrated circuits designed at the lab are also briefly shown.
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Open standards-based communication system for distributed intelligent surveillance solution
PublicationThe paper presents an open standards-based communication system being a part of a distributed surveillance solution. The paradigm of “intelligent” surveillance approach is introduced, and employed video processing is discussed briefly. Requirements analysis toward the design of communication subsystem architecture is presented. Special attention is paid to the multimedia streaming functionality of presented solution, which is based...
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Analytical method of modelling the geometric system of communication route
PublicationThe paper presents a new analytical approach to modelling the curvature of a communication route by making use of differential equations. The method makes it possible to identify both linear and nonlinear curvature. It enables us to join curves of the same or opposite signs of curvature. Solutions of problems for linear change of curvature and selected variants of nonlinear curvature in polynomial and trigonometric form were analyzed....
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Implementation Of The Innovative Radiolocalization System VCS-MLAT (Voice Communication System Multilateration)
PublicationIn the article the concept of the radiolocalization subsystem of the VHF communication for aviation VCS-MLAT (Voice Communication System – Multilateration) is presented. The distributed localization system can estimate the position of the aircraft using the audio signals from aircraft transmitters in the VHF band (118-136 MHz). This paper shows initial verification of the possibility to use voice airband communication to estimate...
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Integrated functional safety and cyber security analysis
PublicationThe chapter is devoted some important issues of the functional safety analysis, in particular the safety integrity level (SIL) verification of safety functions to be implemented within the distributed control and protection systems with regard to security aspects. A method based on quantitative and qualitative information is proposed for the SIL (IEC 61508, 61511) verification with regard of the evaluation assurance levels (EAL)...
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Decoherence-free communication over multiaccess quantum channels
PublicationIn this paper we consider decoherence-free communication over multiple access and k-user quantum channels. First, we concentrate on a hermitian unitary noise model U for a two-access bi-unitary channel and show that in this case a decoherence-free code exists if the space of Schmidt matrices of an eigensubspace of U exhibits certain properties of decomposability. Then, we show that our technique is also applicable for generic random unitary...
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Integrated safety and security analysis of hazardous plants and systems of critical infrastructure
PublicationThis article addresses an integrated safety and security analysis approach of hazardous industrial plants and systems of critical infrastructure. Nowadays due to new hazards that emerge there are opinions among experts that these issues require an integrated approach in life cycle, from the design concept, through the design and operation of the plant, to its decommissioning. It is proposed to start from an interesting methodology...
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Inclusive Communication Model Supporting the Employment Cycle of Individuals with Autism Spectrum Disorders
PublicationDifficulties with interpersonal communication experienced by individuals with autism spectrum disorders (ASD) significantly contribute to their underrepresentation in the workforce as well as problems experienced while in employment. Consistently, it is vital to understand how communication within the employment cycle of this group can be improved. This study aims to identify and analyze the possibilities of modifying the communication...
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Application of wireless communication to small WECS with induction generator
PublicationWind energy conversion systems (WECS) seem to be self-evident elements of the future smart grids. Among many generator types the squirrel cage induction generator (SCIG) characterizes robustness and low cost. A full-scale power converter can perform smooth grid connection over wide speed range of multiple-stage geared SCIG. Increasing number of sensors can improve the WECS control and diagnostics but increasing number of thin wires...
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Fundamentals of Interpersonal Communication Group Work, PG_00041985
e-Learning CoursesThe main objective of this coure is to search information on a given topic. On this course students have to present their opinions on a specific topic in the form of a multimedia presentation. Classes are designed to improve the skills of public speaking and to acquire basic knowledge about verbal and nonverbal communication, speeches principles (rhetoric), statement ethics, the rules of disscusion, the basics of good manners....
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Performance of Coherent Modulation Scheme Used in Acoustic Underwater Communication System
PublicationThe development of an acoustic underwater communication system for shallow waters is still a big scientificand construction challenge. Currently, non-coherent modulations in combination with strong channel coding are used to achieve reliable communication with low rate in such a channel. To obtain transmission with a higher transmission rate, it is required to use coherent modulation. This paper presents the assumptions of such...
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Cross-cultural Communication
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Cross-cultural Communication
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Applying the Lombard Effect to Speech-in-Noise Communication
PublicationThis study explored how the Lombard effect, a natural or artificial increase in speech loudness in noisy environments, can improve speech-in-noise communication. This study consisted of several experiments that measured the impact of different types of noise on synthesizing the Lombard effect. The main steps were as follows: first, a dataset of speech samples with and without the Lombard effect was collected in a controlled setting;...
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Communication and Documentation Practices in Agile Requirements Engineering: A Survey in Polish Software Industry
PublicationRequirements engineering, system analysis and other analytical activities form the basis of every IT project. Such activities are not clearly defined in Agile development methods, but it does not mean that they are absent in an agile project. The aim of our work was to determine which practices related to requirements-related communication and which requirements documenting techniques are used in agile software projects. For this...
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Integrated monitoring, control and security of Critical Infrastructure Systems
PublicationModern societies have reached a point where everyday life relies heavily on desired operation of critical infrastructures, in spite of accidental failures and/or deliberate attacks. The issue of desired performance operation of CIS at high security level receives considerable attention worldwide. The pioneering generic methodologies and methods are presented in the paper project for designing systems capable of achieving these...
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Validation of a virtual test environment for C2X communication under radio jamming conditions
PublicationIn this paper, we propose a novel car-2-x communication security testing methodology in the physical layer of wireless systems. The approach is dedicated to automated testing of autonomous vehicles and it is essential for such complex systems operation, especially with regard to safety and security issues. It is based on scenario-driven testing in virtual and real test environments created from collected or simulated data. The...
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Integrated membrane bioreactors modelling: A review on new comprehensive modelling framework
PublicationIntegrated Membrane Bioreactor (MBR) models, combination of biological and physical models, have been representing powerful tools for the accomplishment of high environmental sustainability. This paper, produced by the International Water Association (IWA) Task Group on Membrane Modelling and Control, reviews the state-of-the-art, identifying gaps for future researches, and proposes a new integrated MBR modelling framework. In...
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Marketing relacji : Specyficzne cechy marketingu relacji
PublicationRozdział piąty opracowania dotyczy marketingu relacji. W drugim podrozdziale prezentowane są specyficzne cechy marketingu relacji. Ukazywane są one poprzez porównanie marketingu relacji z marketingiem transakcji. Wykazywana jest także specyfika wymiany między klientem a przedsiębiorcą w ramach omawianej koncepcji marketingu.
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Marketing i inżynieria w projektach rynkowych
PublicationOmówiono rolę marketingu w projektach rynkowych i jego związki z inżynierią w procesie tworzenia wartości dla klientów. Scharakteryzowano istotę biznesu, wykazując rosnące skomplikowanie oraz współzależność działań na współczesnym rynku. Omówiono pojęcie marketingu oraz funkcje inżynierii w procesie oferowania wartości klientom. Wskazano podstawowe obszary, w których występują powiązania inżynierii z rynkiem i marketingiem. Określono...
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Greenwashing sins - the indicators of ecological marketing immaturity
PublicationThe paper presents the main features of so called "green washing". Unethical aspects of that new phenomena are presented and some corrective actions are proposed by the authors.
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Territorial Marketing
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2022
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Marketing Terytorialny
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2023
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MARKETING IM_2021
e-Learning Courses -
Marketing terytorialny
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów, w formule online.
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MARKETING IM_2022
e-Learning Courses -
MARKETING ID_2024
e-Learning Courses -
Measurement of Impulse Response of Shallow Water Communication Channel by Correlation Method
PublicationPerformances of underwater acoustic communication (UAC) systems are strongly related to specific propagation conditions of the underwater channel; conditions that can additionally change in time due to the movement of the acoustic system transmitter and receiver or to reflection by underwater objects of the transmitted signal. The time-varying impulse response is a comprehensive description of dynamically changing transmission...
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Wireless Link Selection Methods for Maritime Communication Access Networks—A Deep Learning Approach
PublicationIn recent years, we have been witnessing a growing interest in the subject of communication at sea. One of the promising solutions to enable widespread access to data transmission capabilities in coastal waters is the possibility of employing an on-shore wireless access infrastructure. However, such an infrastructure is a heterogeneous one, managed by many independent operators and utilizing a number of different communication...
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Using Fast Frequency Hopping Technique to Improve Reliability of Underwater Communication System
PublicationAcoustic underwater communication systems designed to work reliably in shallow coastal waters must overcome major limitations such as multipath propagation and the Doppler effect. These restrictions are the reason for the complexity of receivers being built, whose task is to decode a symbol on the basis of the received signal. Additional complications are caused by the low propagation speed of the acoustic wave in the water and...
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Compact and Integrated High-Power Pulse Generation and Forming System
PublicationThis paper presents comprehensive analytical, numerical and experimental research of the compact and integrated high-power pulse generation and forming system based on the flux compression generator and the electro-explosive forming fuse. The paper includes the analysis of the presented solution, starting from the individual components studies, i.e., the separate flux compression generator tests in field conditions and the forming...
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Underwater acoustic communication system using broadband signal with hyperbolically modulated frequency
PublicationThe implementation of reliable acoustic underwater communication in shallow waters is a scientific and engineering challenge, mainly due to the permanent occurrence of the multipath phenomenon. The article presents the concept of a transmission system using a broadband signal with hyperbolically modulated frequency (HFM) to transmit data symbols and synchronize data frames. The simulation tests were carried out in channels with...
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Performance and Security Testing for Improving Quality of Distributed Applications Working in Public/Private Network Environments
PublicationThe goal of this dissertation is to create an integrated testing approach to distributed applications, combining both security and performance testing methodologies, allowing computer scientist to achieve appropriate balance between security and performance charakterstics from application requirements point of view. The constructed method: Multidimensional Approach to Quality Analysis (MA2QA) allows researcher to represent software...
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Integrated acoustical-optical system for inventory of hydrotechnical objects
PublicationThe knowledge of the location, shape and other characteristics of spatial objects in the coastal areas has a significant impact on the functioning of ports, shipyards, and other waterinfrastructure facilities, both offshore and inland. Therefore, measurements of the underwater part of the waterside zone are taken, which means the bottom of the water and other underwater objects (e.g. breakwaters, docks, etc.), and objects above...
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Integrated controller for ultra high frequency technique laboratory
PublicationDepartment of Microwave and Antenna Engineering decided to modernize the laboratory of Ultra High Frequency Techniques. The main change was to replace measurement of the field distribution inside rectangular waveguides by analysing the fields around striplines. This involved the need to overcome several technical and conceptual problems. Precise positioning of the probe and reading the field distribution near the stripline is important...
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Marketing in services
e-Learning Courses -
The Role of an Integrated Transport System in the Comprehensive, Polycentric Development of Gdańsk Bay Metropolitan Area
PublicationIn this paper the role of an integrated transport system and mobility in the development of Gdańsk Bay Metropolitan Area is discussed, with special emphasis on how it influences the development of comprehensive, polycentric urban structures. The paper consists of an analysis of how the changes, which occurred after the socio-economic transformation shaped the transport system, and as a consequence the spatial structure, of Gdańsk...
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Karhunen-Loeve-based approach to tracking of rapidly fading wireless communication channels
PublicationWhen parameters of wireless communication channels vary at a fast rate, simple estimation algorithms, such as weighted least squares (WLS) or least mean squares (LMS) algorithms, cannot estimate them with the accuracy needed to secure the reliable operation of the underlying communication systems. In cases like this, the local basis function (LBF) estimation technique can be used instead, significantly increasing the achievable...
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Estimation of Coherence Bandwidth for Underwater Acoustic Communication Channel
PublicationA shallow underwater acoustic communication channel is characterized by strong multipath propagation. The signal reaching the receiver consists of a direct waveform and a number of its delayed and suppressed replica. A significant time dispersion of the transmitted signal and selective fading of its spectrum are observed. Coherence bandwidth defines maximal bandwidth, wherein the channel amplitude characteristic remains constant...
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Toward Fast Calculation of Communication Paths for Resilient Routing
PublicationUtilization of alternate communication paths is a common technique to provide protection of transmission against failures of network nodes/links. However, a noticeable delay is encountered when calculating the relevant sets of disjoint paths using the available algorithms (e.g., using Bhandari’s approach). This, in turn, may have a serious impact on the ability of a network to serve dynamic demands...
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublicationWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Broadband communication solutions for maritime ITSs: Wider and faster deployment of new e-navigation services
Publicationn its initial part, the paper presents an overview of popular technologies and systems currently developed or employed in maritime communication. These solutions are used to provide both ship-to-ship and ship-to-shore communication for the purpose of supporting specific services, often dedicated to maritime safety and e-navigation. Utility of such communication systems have been thoroughly verified over the years and their strengths...
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Road Safety Observatories within the Structure of Integrated Transport Safety Systems
PublicationAccurate knowledge about the causes, circumstances and place of transport accidents is the prerequisite to take the correct action to improve transport safety. Developing appropriate organizational structures, forms and methods of management and implementation of safety measures in the sectoral approach condition the success. Therefore the Safety Information System is one of the integral areas of the Integrated Transport Safety...
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Validation of a virtual test environment for C2X communication under radio jamming conditions
PublicationIn this paper, we propose a novel car-2-x communication security testing methodology in the physical layer of wireless systems. The approach is dedicated to automated testing of autonomous vehicles and it is essential for such complex systems operation, especially with regard to safety and security issues. It is based on scenario-driven testing in virtual and real test environments created from collected or simulated data. The...
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Substrate-integrated waveguide (SIW) filter design using space mapping
PublicationIn this paper, we present a fast technique for an automated design of microwave filters in substrate integrated wave (SIW) technology. The proposed methodology combines the space mapping technique with a cost function defined using the location of complex zeros and poles of filter’s transfer and reflection function and uses a rectangular waveguide as a surrogate model. The effectiveness of the proposed technique is presented with...
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A navigation device utilizing body communication channel for mobile wearable systems
PublicationA novel touch sensor utilizing a body communication technology is presented in the paper. The proposed device accepts orders (gestures) only from a person wearing it. Moreover, when comparing it to a similar, however an optical one, it appears as a less power consumable. Preliminary results of its properties examination are presented and discussed. Additionally, the developed sensor allows to measure a human body the electrical...
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Sylwester Kaczmarek dr hab. inż.
PeopleSylwester Kaczmarek received his M.Sc in electronics engineering, Ph.D. and D.Sc. in switching and teletraffic science from the Gdansk University of Technology, Gdansk, Poland, in 1972, 1981 and 1994, respectively. His research interests include: IP QoS and GMPLS and SDN networks, switching, QoS routing, teletraffic, multimedia services and quality of services. Currently, his research is focused on developing and applicability...